Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Media Summit 2010 Bloomberg BusinessWeek Wednesday, March 10 2:15 PM - 3:30 PM Session B: The Broadband Economy: Video, Communications, Personalization, Social Media, Content, Lifestyle and Advertising Ecosystem In this leadership session we will address the relationship of lifestyle communications, content, advertising and commerce across the Broadband platforms - social media, full entertainment experiences, UGM, search, mobile video and P2P. A revolution in personal communications, advertising and commerce is on its way, and the fully interactive and immersive broadband platforms including social media and gateway concepts such as search are proving to be the most inherently targeted vehicles for interacting with the consumer. We are at the first stages of not only understanding how the technology is impacting the consumer, we are likewise at the first stages of what the technology looks like and how it will function. Advertising and commerce in cutting edge broadband and mobile is our future and in this session, we hope to set a baseline for future exploration. Hosted by: Jimmy Wales, Founder, Wikipedia.org and Co-Founder, Wikia.com Speakers: Caterina Fake, Co-Founder of Flickr and Hunch.com Greg March, Director of Digital Media, Wieden + Kennedy Frank Rose, Author and Contributing Editor, Wired David Jacobs, Vice President, Platform and Services, Six Apart Arik Hesseldahl, Technology Writer, BusinessWeek.com, Moderator Jimmy Wales, Founder of Wikipedia, Co-Founder of Wikia: Jimmy Wales is an American Internet entrepreneur best known for founding the Wikimedia Foundation, the charity which operates Wikipedia.org, and the company Wikia, Inc., which operates Wikia.com. Wales received his Bachelor's degree in finance from Auburn University and his Master's in finance from University of Alabama. He was appointed a fellow of the Berkman Center for Internet & Society at Harvard Law School in 2005 and in 2006, he joined the Board of Directors of the non-profit organization Creative Commons. In January of 2001, Wales started Wikipedia.org, the online encyclopedia that anyone can edit and today Wikipedia and its sister projects are among the top-five most visited sites on the web (comScore, January 2009). In mid-2003, Wales set up the Wikimedia Foundation, a non-profit organization to support Wikipedia.org. The Foundation, now based in downtown San Francisco, has a staff of close to thirty focusing on fundraising, technology, and programming relating to the expansion of Wikipedia. Wales now sits on the board of trustees of the Wikimedia Foundation, and as founder continues to act as a key spokesperson. In 2004, Wales co-founded Wikia, Inc., a for-profit company that enables groups of people to share information and opinions that fall outside the scope of an encyclopedia. Wikia’s community-created wikis range from video games and movies to finance and environmental issues. Wikia, Inc., attracts more than 30 million unique visitors per month to its 80,000+ enthusiast communities. In 2007, The World Economic Forum recognized Wales as one of the “Young Global Leaders.” This prestigious award acknowledges the top 250 young leaders for their professional accomplishments, their commitment to society and their potential to contribute to shaping the future of the world. In addition, Wales received the “Time 100 Award” in 2006, as he was named one of the world’s most influential people in the “Scientists & Thinkers” category. Caterina Fake is the co-founder of Hunch, a collective intelligence decision-making system that uses decision trees to make decisions based on users' interests. It launched in June 2009. She serves on the board of Creative Commons, is Chairman of the Board of Etsy, and advises many startups and new businesses. In May 2009 received an Honorary PhD from RISD. Prior to Hunch, Fake co-founded Flickr, the popular photo-sharing service, which launched in 2004 and was acquired by Yahoo! in 2005. Flickr ushered in the so-called Web 2.0 integrating features such as social networking, community open APIs, tagging, and algorithms that surfaced the best, or more interesting content. At Yahoo! she ran the Technology Development group, known for its Hack Yahoo! program, a stimulus to innovation and creativity, and Brickhouse, a rapid development environment for new products. Prior to Flickr, she was Art Director at Salon.com and was involved in the development of online community, social software and personal publishing. Fake has won many awards, including Business Week's Best Leaders of 2005, Forbes 2005 eGang, Fast Company's Fast 50, and Red Herring's 20 Entrepreneurs under 35. In 2006, she was named to the Time 100, Time Magazine's list of the world's 100 most influential people, and appeared on the cover of Newsweek the same year. Greg March, Director of Digital Media, Wieden+Kennedy : Greg March leads the digital media team at Wieden+Kennedy. Working with ABC Television, Greg and his team are changing the way broadcast networks use digital platforms to market programming. Leveraging an understanding of technology, media and marketing, they_ve been able to open doors to innovative creative opportunities. Greg has been working in Internet media since its infancy. He has created digital marketing solutions for clients such as Nickelodeon, AutoNation, American Express, BMG Music Club and the United States Postal Service. Prior to joining W+K, Greg played a key role in launching Beyond Interactive in New York and continued on with the company as it grew from a staff of 5 to a staff of 150. Greg also worked with American Express, Pharmavite and SONY Music as a Media Director at Performance Bridge. Frank Rose, Author and Contributing Editor, Wired magazine: Frank Rose writes primarily about the impact of technology on media and entertainment, including such stories as the making of Avatar, Sony’s enormous gamble on the PlayStation 3, and the posthumous career of Philip K. Dick in Hollywood. He is also Editorial Director of the Wharton School’s Future of Advertising Project, an industry-backed initiative to reinvent the ad business for the digital age. Before joining Wired in 1999, he served as a contributing writer at Fortune and at Travel + Leisure and as a contributing editor at Esquire. His work has also appeared in New York, The New York Times Magazine, Rolling Stone, and Vanity Fair. He has led debates about the future of media at the Cannes Film Festival, South by Southwest, the UN’s World Summit on the Information Society, and numerous other venues. His 1989 best-seller West of Eden, about the ouster of Steve Jobs from Apple, was named one of the ten best business books of the year by BusinessWeek and has recently been republished in an updated edition. He is also the author of The Agency, an unauthorized history of the oldest and at one time most successful talent agency in Hollywood. He is currently at work on The Age of Immersion: Entertainment in a Connected World, an account of how the Internet is changing storytelling, to be published in early 2011 by W.W. Norton. Arik Hesseldahl, Technology Writer, BusinessWeek.com: Arik Hesseldahl is a technology writer for BusinessWeek.com, responsible for coverage of the information technology industry. In addition, he writes the “Byte of the Apple” column on the Web site. Prior to joining BusinessWeek.com, Mr. Hesseldahl was a senior editor and technology columnist at Forbes.com. He also wrote occasionally for Forbes Magazine. Before that, he was a senior editor at Electronic News, a contributor to Electronic Business Asia, and a reporter, columnist, and business Editor at Idaho State Journal. Hesseldahl has also worked as a freelance writer contributing to Wired, Wired News Online, Columbia Journalism Review, Oregon Quarterly, and Electronic Supply and Manufacturing Magazine. Hesseldahl holds a BA from University of Oregon and a MS from Columbia University Graduate School of Journalism. David Jacobs, Vice President, Platform and Services, Six Apart: David Jacobs, Vice President, Platform and Services, was principal and founder of Apperceptive, LLC., the premier agency for designing and implementing social media communities. Apperceptive was acquired by Six Apart in April of 2008. David had previously served as the Director of Technology and Distribution at MediaRights, growing the web site from ten thousand visits a month to millions a year. MediaRights’ production of the 2004 “Media That Matters Film Festival” won the South By Southwest award for Best Website by a non-profit.