Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, May 3-6, 2010 Monday, May 3rd 1:00 PM - 2:15 PM Track I: DHFi-2, H2.0-1 The New Hollywood Equation – Content Owners, New Platforms, Agents & Commerce As the entertainment industry enters its next, albeit yet to be determined, phase of production and distribution – where digital technologies take a stronger and more significant role – the basic relationship among power players is likely to take new and unique forms. For the sake of discussion, we might call this the New Hollywood Equation, where content owners, talent, talent agents and the new distribution channels all stake out new territory and attempt to find new formula for dealing with the next generation of Hollywood. In this session, we bring together some of the best informed creative executives in the field. Douglas De Luca, Co-Executive Producer, "Jimmy Kimmel Live'' Dave Martin, SVP, Media, ignited Jerry Kowal, Senior Vice President, Digital Media, Endemol USA Carlson Choi, Senior Director of Interactive Marketing, Activision Lori H. Schwartz, Senior Vice President, Director of Emerging Media, Interpublic Emerging Media Lab Oren Katzeff, Vice President and General Manager, Demand Media Entertainment Mark J. Kapczynski, Chief Operating Officer, Kontrol Media, Moderator Douglas De Luca, Co-Executive Producer, "Jimmy Kimmel Live'': Douglas De Luca is a seasoned producer with an extremely diverse background that encompasses over eighteen years of experience producing: feature films, TV series and specials, commercials, music videos, theater, and a wide variety of live events around the world. Currently, Mr. De Luca is co-executive producer for ABC's high profile, late-night vehicle, ``Jimmy Kimmel Live'' (now in its eighth season). Since September 2002, Douglas has worked behind the scenes to develop a diverse and broad base of strategic relationships, which have successfully helped generate revenue while providing previously untapped resources and events to the show. Just prior to Kimmel's current late-night vehicle, (1998-2002) Mr. De Luca co-executive produced the first four seasons of Comedy Central's original sketch comedy series, ``The Man Show,'' which starred Kimmel and Adam Corolla. In 2000, De Luca helped launch ABC's groundbreaking, hit, reality show, ``The Mole.'' Concurrently in 2006 - 2008, Douglas created a sports and entertainment company called ProElite that focused on the fast-growing sport of Mixed Martial Arts. Mr. De Luca served as CEO of this public company and during his tenure negotiated and closed deals with Showtime Networks, CBS Television, Mark Burnett Productions, IMG, Fox Sports Net among a variety of other partners all over the globe. During this time, he took the company from an idea to the only Mixed Martial Arts organization to be broadcast live on network television in primetime. His television credits include four years of producing NBC's top-rated annual special, ``The World's Greatest Magic,'' ``The Walt Disney World Christmas Parade,'' the ``Universoul Circus,'' (1998), for HBO, based on the only African-American owned and operated circus in the world. From 1998 to 2002, while maintaining his executive producing responsibilities, Mr. De Luca also produced the ``Circus'' road tour in over 40 cities around the country. Douglas' credits producing music performances include Disney's weekly series, ``Two Hour Tour,'' with acts such as Christina Aguilera, Enrique Iglesias, and 98 Degrees. The well-rounded Mr. De Luca's credits also include numerous documentaries for A&E, The Discovery Channel, and the History Channel. In 1998, Mr. De Luca successfully created a world class sports franchise out of the loosely organized sport of ``Freestyle Motocross'' when he innovatively formed a touring group of specialist to perform at arena sized venues around the country. Mr. De Luca is the Founder and Chairman of the non-profit San Gennaro Foundation through which his passion for good works and his Italian heritage have helped him shape an extremely successful charity event, quickly becoming a favored attraction for Los Angeles in just four years: The Feast of San Gennaro-L.A. Dave Martin, VP, Digital, Ignited Agency: Manage all digital media planning and buying teams for Ignited's media clients, including Universal Pictures and Universal Home Entertainment products. Jerry Kowal is Senior Vice President, Digital Media, at Endemol USA, the largest independent television production company in the world. In this role, Jerry is charged with general management and strategic oversight of digital media, and manages all of the company’s digital activities, including strategy, business development, sales and creative development for the company’s digital media content platforms, including VOD, broadband, web-based and mobile platforms, and interactive television technologies. Additionally, he is responsible for creating new business ventures and partnerships in the digital media space, as well as providing additional strategic support for the company’s traditional television businesses. Prior to Endemol, Jerry helped run business development for the digital arm of CBS Television Distribution, where he oversaw and managed relationships with over 200 local station affiliates and was tasked with developing new digital revenue streams for CBS’ full roster of syndicated programming, including Entertainment Tonight and The Insider. Prior to CBS, Jerry co-founded and ran a successful social media startup. He also spent over 4 years as a corporate attorney at Ropes & Gray in Boston, where he focused primarily on technology company mergers & acquisitions and private equity financings, in which he represented a variety of startup companies and leading investment banks and private equity firms. He holds an MBA from the Stanford Graduate School of Business, and JD and BBA (summa cum laude) degrees from the University of Michigan-Ann Arbor. He resides with his wife and son in Los Angeles. Lori H. Schwartz, Senior Vice President, Director of Emerging Media, Interpublic Emerging Media Lab: As Senior Vice President and Director of the Interpublic Emerging Media Lab, a center for marketing innovation located in Los Angeles, Lori provides consultation and solution recommendations for the latest in broadband, wireless and emerging media for Interpublic’s global client roster. She also facilitates emerging media “upfronts” and exclusive partnerships with companies like Joost and TiVo for the company’s agencies and its clients. She has worked with a number of clients across a variety of categories, including Avery Dennison, Intel, Microsoft, Nestle and Sony. Prior to serving as Director of the Lab, Lori served as an interactive/new media producer at McCann Worldgroup, providing interactive expertise for the agency’s Los Angeles client base. She worked with clients to create original content solutions across multiple channels. Lori also facilitated partnerships with entertainment, sports and other content providers, and served as the agency representative on all issues pertaining to emerging media. An active member of the marketing and entertainment industries, Lori serves on the Board of Governors for the Producers Guild of America’s New Media Council, is a member of the Board of Directors of the National Association of Television Program Executives (NATPE), is on the executive committee of the Interactive Peer Group for the Academy of Television Arts and Sciences and has led projects for the American Film Institute's Digital Content Lab. Lori participates in a number of advanced advertising standardizations groups and is a frequent industry speaker. When she is not working with clients, Lori can occasionally be found on stage in Hollywood performing with a number of improvisational comedy theaters. Carlson Choi, Senior Director of Interactive Marketing, Activision: With over 12 years of experience in new business concept development, corporate branding and strategy, internet strategy and marketing, product marketing, marketing operations, creative services, community marketing and investor relations, Carlson has been involved in driving company culture and business transformation, establishing digital based business, developing strategic partnership and launching new products. Oren Katzeff, Vice President and General Manager, Demand Media Entertainment: where he runs the day-to-day operations of Cracked.com and Mania.com. His responsibilities include overseeing the creation of high quality, intelligent text and video content, and identifying, evaluating and structuring content monetization and distribution opportunities. Prior to joining Demand Media, Oren was Senior Director of Business Development for the Yahoo Media Group, where his primary focus was negotiating all business deals for Yahoo News and Yahoo Finance. Within this role, Oren negotiated and managed over fifty key partnerships, including those with The Associated Press, Reuters, ABCNews, FOX, USAToday, The Weather Channel, CNN, Gawker, Huffington Post, and many others. Prior to joining Yahoo, Oren practiced law at a small firm in San Mateo, California, gaining experience in both the litigation and business transactions side of the profession. Although he no longer practices law, it still makes him smile when his grandmother proudly tells her friends that her "grandson is a lawyer". Oren holds an undergraduate business degree from the Haas School of Business at UC Berkeley, and a JD from Hastings College of the Law in San Francisco. He has written over ten short screenplays, seven of which were filmed and submitted in film competitions (a few of them were award winning), and sometimes feels the itch to give stand-up comedy one last try. Mark J. Kapczynski, Chief Operating Officer, Kontrol Media: Mark Kapczynski has a successful track record as a serial entrepreneur, chief executive and media industry expert. His current venture, Kontrol Media Corp., is an idea incubator for startups and senior professionals in the media and technology markets including Web 2.0, mobile, and television. Prior to that, he was founder and CEO of MESoft, a media and entertainment software company, for which Kapczynski raised two rounds of seed and venture capital funding exceeding $8MM. Under his leadership, the company also grew its distribution to a global level and partnered with leading IT companies, such as IBM, Sun and AMD, and media companies that include Avid, Ascent Media and Sony. Additionally, he received a patent for a digital media workflow process. From 1995 to 2002, Kapczynski worked at Microsoft Corporation as their Director of Worldwide Media & Entertainment Solutions Group. During that time, he worked with numerous digital media and internet start-ups such as Homestore (now Move.com), Movielink, and MeTV. Mark Kapczynski got his first taste at being an entrepreneur in 1993 when he founded Digital Genesis-a pioneer in the internet/e-commerce space-which was sold to publicly-traded Netgateway, Inc. (NGWY, now IIG) three years later. Mr. Kapczynski graduated from UCLA film school and continues to be active in multiple industry associations that span media, mobile telecom, technology, and Internet Web 2.0. In his free time, Mr. Kapczynski enjoys car racing and playing the drums.