Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, May 3-6, 2010 Monday, May 3rd 3:45 PM – 5:00 PM Track III – DMny-2, HGmz-3, DHFi-3, APPs-3 Digital Money - Virtual Currencies: Experimenting and Developing a Micropayment Economy The micropayment - virtual goods industry is maturing - revealing huge financial winners and with that has come margin pressure and industry consolidation. New companies are being gobbled up and new start-ups are taking their place. In addition, publishers, banks, PayPal and others-- recognizing that there is money to be made-- are creating product offerings that are micropayment based. Will we begin to see “snack size” content from publishers? Are Internet retailers starting to get in on the act? While the micropayments industry was borne out of gaming and virtual worlds, in order for it to become a billion dollar industry, it will need to cross over into mainstream transactions. Where and when will see this cross over? What is required to enable that growth? Susan Wu, CEO and founder, ohai Richard Borenstein, Senior Vice President, Worldwide Sales, Zong Joe Lynam, CEO, Payment One Mihir Shah, Chief Revenue Officer, Offerpal Media Danny Shader, founder and CEO, Kwedit, Inc. Karl Mehta, Co-Founder & CEO, PLAYSPAN, Inc. Brian K. Johnson, Senior Vice President, Americas and Asia Pacific, mBlox Tim Chang, Principal, Norwest Venture Partners, Moderator Joe Lynam, President, CEO and Founder, PaymentOne: Joe Lynam has spent the last two decades as one of the leading pioneers of digital payment. He created the vision and developed innovative, patented digital payment solutions including the industry's fastest-growing PhoneBill service at PaymentOne. Lynam's early work in online payment methods, authentication tools, and comprehensive fraud control techniques now are emerging as industry-wide standards. Lynam is an accomplished entrepreneur and executive with proven ability to lead companies through profitable double and triple digit growth. Under his leadership, PaymentOne has more than doubled its revenues for four consecutive years, culminating in two Deloitte Fast 50 Awards, most recently noted as the 11th fastest growing technology company in Silicon Valley, and 33rd fastest growing company in North America. Previously, Lynam founded and led a telecommunications billing and payments company, VRS Billing Systems, which was successfully acquired by AT&T. Within three years, Lynam took that organization from startup to annual retail billings of more than $300 million. He also spent time at AT&T earlier in his career, where he served as National Billing Director responsible for managing over 100 employees that implemented and managed advanced nationwide billing and customer service systems. Lynam holds a Bachelor of Science in Marketing from Santa Clara University. Susan Wu is the co-founder and CEO of ohai, a games company dedicated to creating the world’s first true flash-based MMOs for the social web. Susan is also currently an advisor to highly anticipated startups Square and Mixer Labs. Susan was formerly principal and venture advisor at Charles River Ventures, where she was involved with investments in leading tech companies Twitter, Live Gamer and Metaplace. Susan was formerly CMO of Apache Software Foundation, one of the world's leading open source software organizations. Susan’s roots in the open source community stems from her long-abiding interest in how technology catalyzes social and economic change. She began her career as the chief architect of an early text Multi-User Dungeon (MUD) and has remained active in online gaming as a competitive Quake player and a key contributor to a leading Quake mod and open source gaming engine. A serial entrepreneur, Susan was the co-founder of a “Software as a Service” (SaaS) startup with a successful IPO, and a senior executive at a publicly traded digital security company. In 2009, Fast Company named Susan one of the “100 Most Creative People in Business.” Brian Johnson is the Senior Vice President, Americas and Asia Pacific, for mBlox, the global leader in SMS message delivery and associated financial transaction processing. In this position he oversees the commercial operations in the Americas as well as the Asia Pacific region, with a focus on the mobile entertainment and commerce space. Johnson’s business career, spanning nearly 25 years, has focused on early stage companies that are leading new category creations. Johnson has participated in two successful public offerings and one M&A sale to a public company. Prior to joining mBlox, Johnson was a Senior Vice President at ATG, a GE company, and also served as Senior Vice President and General Manager of Pac-West Telecomm, a VOIP service company. In addition, he has also held various executive level positions at companies such as Comverse, Harris and Winstar. Johnson is the former Executive Director of the California First Foundation and former Board Member for a sales force automation firm. He currently serves on the Board for Asia First Group, an on-line gaming and localization services firm in the mobile space. Johnson holds an MBA and Bachelor of Science in Financial Management. Richard Borenstein, Senior Vice President, Worldwide Sales, Zong: Richard is charged with advancing the company's global revenue growth. Richard brings over 20 years of sales and executive management experience to his new role at Zong. He most recently directed Business Development at Baynote Inc., a leading on-demand recommendations and social search solutions provider, where he was responsible for the growth of the channel sales organization, international markets, creating strategic partnerships with Google, Cactus Commerce (MSFT), and CSK of Japan. Prior to that Richard was the Vice President of Business Development for Airborne Entertainment, a top-tier mobile entertainment company, where he directed all worldwide sales and distribution strategies, 85% of Airborne was acquired by Japanese mobile powerhouse Cybird in a deal worth over $90 million. Mihir Shah, Chief Revenue Officer, Offerpal Media: Mr. Shah is responsible for all of Offerpal's commercial activities, including revenue growth and user acquisition. As such, Mihir manages the company's relationships with leading advertisers, developers and publishers. Prior to joining Offerpal Media, Shah was Vice President, Ad Network for RockYou, a leading provider of applications and widgets across the social media space, with application properties on major social networks including Facebook, MySpace and Hi5. In a short time, Shah grew the company's revenues by more than 500% and more than quadrupled gross margin. He was responsible for 15 billion monthly ad impressions, as well as sales, account management, performance marketing, analytics, and publisher management. Mihir also founded CookEatShare.com, a vertical social network catering to home cooks and professional chefs. Prior to that, he was the Vice President and General Manager for Direct Selling Solutions at QuinStreet, the largest performance marketing firm in the country. Earlier, Mihir was the President and CEO of Liquid Software, a Sutter Hill Ventures backed enterprise application integrator. Mihir earned his BA in Quantitative Economics from Stanford University. Danny Shader is the founder and CEO of Kwedit, Inc., an innovative provider of alternative payments. Kwedit enables people who do not have a credit or debit card or who prefer to pay with cash to complete on-line or remote transactions safely and easily, including payments for digital content and virtual goods. Prior to founding Kwedit, Danny served as CEO of Jasper Wireless, Inc. Before Jasper, Danny served as the President and CEO of Good Technology, Inc., the leader in standards-based enterprise wireless messaging and data access, which Motorola acquired in 2007. Before Good, Danny served as a vice president and general manager at Amazon.com, which he joined when Amazon acquired Accept.com, the first consumer-to-consumer payment services company, which Danny co-founded and led as CEO. Danny earned a B.S. in Industrial Engineering and Operations Research from the University of California at Berkeley and an M.B.A. from Stanford University. Karl Mehta, Co-Founder & CEO, PlaySpan: Karl Mehta brings over 16 years of experience to PlaySpan in founding and building high-tech businesses in the US and international markets. Prior to co-founding PlaySpan Inc., Karl was part of the founding team at MobileAria Inc. (acquired by Wireless Matrix) and co-founder/ CEO of OmniLabs Inc.. Prior to that, he held executive positions at Hughes, leading new business and technology development. Karl is Charter member of TiE-Silicon Valley and board member of Ecosystem Ventures. Tim Chang, Principal, Norwest Venture Partners, focusing on Wireless and Digital Media investments, and also leads Norwest's China initiatives. Tim led NVP's investment in 3jam, Brite Semiconductor and Lumos Labs, and serves on the board of directors for these companies. Tim also led NVP's investment in PCH International. He is actively involved with NVP's wireless portfolio, including deCarta, DoubleFusion, Veveo, and Clairmail. Prior to joining Norwest, Tim was a Principal at Gabriel Venture Partners, where he established and led the Wireless investment practice, and was actively involved with investments in Placeware (acquired by Microsoft), Iridigm (acquired by Qualcomm), IPWireless (acquired by NextWave), Skycross, NextG Networks, and Sequoia Communications. Tim served as a director on the boards of Iridigm and Sequoia Communications. Before entering the venture capital industry, Tim was a Product Manager at Gateway, where he launched Enterprise products into the Japanese market, and began his career as a tri-lingual development engineer for General Motors, working across China, Korea, and Japan. Tim is an active contributor to the wireless industry, and serves on the advisory boards of Telecom Council Silicon Valley, TiE Wireless SIG, Under-the-Radar, Wireless Communications Alliance (WCA), MIT/Stanford VLAB, VC Task Force, Silicon Valley Chinese Wireless Association, and Digital Hollywood. Tim received his MBA from the Stanford Graduate School of Business, where he graduated in the top 10% of his class as an Arjay Miller Scholar. He also holds an MSEE and BSEE in Electrical Engineering from the University of Michigan, where he was a Deparmental Scholar and received full fellowship. Tim is also an accomplished musician and actor, and continues to perform around the Bay Area.