Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, May 3-6, 2010 Wednesday, May 5th 2:15 PM - 3:30 PM The Korea Entertainment & Technology Strategic Sessions presented by the Korea-US Vision Council 3: 15 pm – 4:30 pm Session II. Game-based Learning: Online Gaming Merges with the Learning Experience Games are immersive and entertaining, so it’s no wonder that the medium is also being used for educational purposes. This panel will discuss several different approaches to game-based learning, with specific examples demonstrating gaming’s unique potential to engage students beyond the capability of traditional classroom lessons. Including a successful Korean game-based learning project now being used at a number of schools, the panel will discuss the diverse ways this medium is implemented in the United States. Jong H. Wi, President, Content Management Institute, Korea David Warhol, President, Real Time Associates, Inc. John Say, CEO, Say Design, Inc. Christopher Swain, Director, USC Games Institute Chris Marlowe, digital media consultant, (former) New Media Editorial Director, The Hollywood Reporter, moderator Jong H. Wi: President, Content Management Institute, Korea: Jong Hyun Wi is a visiting professor at CRESST, UCLA and a visiting international fellow of AIM at Sussex University. He is also an associate professor of Chung-Ang University and president of Contents Management Institute in Korea, vice president of Japanese Online Game Focused Association, advisory member of Korean government and the National Assembly, and consultant of many Korean and international game companies and government agencies. He is an expert and well-known researcher throughout Asian online game industry, and has published numerous books, academic papers, and white papers. He was invited as a keynote speaker for the International Game Convention Conference held in Germany in 2009. He developed and implemented a series of game-based learning curriculums for elementary to high schools in Korea, sponsored by the Ministry of Culture. With the proven effects of improving students’ academic achievement, his game-based curriculums will expand to 11 schools by year 2011. His is an author of many international books on innovative games and virtual business industry, including Innovation and Strategy of Online Games(Imperial College Press, UK), Japan Survival Strategy(Enterbrain, in Japanese), Industrial Development Strategy of Online Games (Tsinghua University Press, in Chinese), The History of Korean Online Game Industry Development (Seoul National University Press, in Korean), to name a few. He received the best paper awards from The Korea Society for Innovation Management & Economics for “Organizational design for new product architecture development”, and also from Korea Academic Society for “Gaming analysis on learning effects using online game community.” David Warhol: Founder & President of Realtime Associates, Inc.: David Warhol is founder and president of Realtime Associates, Inc., one of the longest-established independent game production studios in operation today. Founded in 1987, Realtime Associates has released over 90 consumer entertainment products on game platforms ranging from the original Nintendo Entertainment System to current generation video game platforms and computers, specializing in ESRB EC, E, E10+, and T-rated software. In addition to its consumer entertainment work, Realtime has turned its attention towards the emerging field of “Serious Games”, non-retail games that entertain while serving another purpose, such as education, skill set training for soldiers, improving health care, conflict resolution skills, and informing journalism. For more information, please visit www.rtassoc.com. John Say: CEO, Say Design, Inc.: John Say’s passion for digital media and game innovation began as a young child in the 1970’s spending most of his time at his computer or at the arcades. In the late 1970’s he taught himself computer programming and began designing his own games. In 1990 John founded Say Design, a graphic design and multimedia studio servicing countless startups and corporations in Silicon Valley. John shifted his company’s focus in 1999 to developing video games rekindling his early passion for game design and innovation. Since then John has designed many award winning and top performing games for the likes of Disney, Nick Jr., MTV, Yahoo Kids!, National Geographics, and many other high profile brands. These have won numerous awards and recognition including IGN Editor’s Choice award, Real Arcade Showdown, Multiple FlashForward Awards, WGWorld.com Editors Choice, Jay Is Games, and more. John takes a high level of personal interest in each project developed at Say Design, and takes an active role from design and concept through completion. Although highly involved in business development, John continues to design winning games, continuing the Say Design tradition of excellence and innovation. John Say also represents the company at various Industry shows as a judge and speaker such as FlashForward, Casual Connect, and Adobe MAX. Remembering his roots, John takes an active roll in mentoring and nurturing new game talent at local game schools such as Westwood College & Devry University and enjoys brainstorming and coming up yet new ways to engage and delight gamers worldwide. Most recently John Say has been focusing on creating a virtual e-learning world to help students attach more pleasure than pain to education. In addition he's working on what he calls the world's first "stealth learning" FPS in a game he plans on releasing in early 2011 on the iPhone Christopher Swain, Director, USC Games Institute: Christopher Swain is a game designer, educator, and co-author of the textbook Game Design Workshop. He co-founded the EA Game Innovation Lab and currently directs the USC Games Institute. He was a faculty advisor to three USC teams accepted into the Independent Games Festival: Dyadin 2005, Cloud 2006, and P.B. Winterbottom 2008. Prior to coming to USC, Chris worked on games for Microsoft, Sony, Disney, Activision, Acclaim, and many others. He was a founding member of the New York design firm R/GA Interactive. At R/GA he led over 150 projects for clients that included AOL, Warner Brothers, PBS, Intel, Children’s Television Workshop, and many others. He was a creator of NetWits – a massively multiplayer online game show - for the Microsoft Network. Other notable projects include Multiplayer Wheel of Fortune and Multiplayer Jeopardy! for Sony Online, and Weakest Link Interactive for NBC. Chris was a founding member of the start-up Spiderdance, Inc. He served on the Board of Directors of the Emmy’s from 2000-2004. His work has received many awards including Time Magazine’s Best of the Web. He started his career at the pioneering interactive firm Synapse Technologies. Chris Marlowe, Digital Media Consultant, (former) New Media Editorial Director, The Hollywood Reporter: As a well-known digital media consultant, Chris Marlowe skillfully navigates the space where the entertainment industry intersects with emerging technologies. Her expertise spans video games, mobile applications, IPTV, interactive television and all of the other new ways creators have of expressing themselves and connecting with their audience. Chris maintains an extensive network of relationships. Her published articles include interviews with key executives at all of the major movie, television and companies in addition to such luminaries as Microsoft’s Bill Gates, movie producer John Waters, actor and entrepreneur Kevin Spacey, actor/musician Ice-T, and the CEOs of companies including AOL, HP and Intel. Her in-house experience includes Sony Pictures Digital Entertainment and the Hollywood Reporter. Chris is in regular demand as a speaker on BBC Radio, CNN, MSNBC and elsewhere. She also frequently participates in professional conferences, often as a discussion moderator.