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Digital Hollywood, October 18-21, 2010
Tuesday, October 19th
SuperSessions
3:50 PM - 5:00 PM
Workshop B: ViDeo-9
Delivering Video Programming - Streaming and Live Broadband and Mobile: The Next Consumer Entertainment and Information Experience
Broadband video is at the very core of our industry – if not our very lives. All communication - from traditional media to social networks and personal sites are all about video. As an industry, the challenge of delivering that video content must be built into the very equation of company survival. Whether your company webcasts content – live or archived, provides users upload or even interactive options, building, developing and maintaining video capabilities is at the top of your daily activities. Video is not an optional offering, it is at the heart of every organization’s future.
Marc Scarpa, CEO, SimplyNew
Mariana Danilovic, Co-Founder, President & CEO, Director, ultralivetv
Scott Brown, CEO, Octoshape
Thomas Ellsworth, CEO, GOTV Networks
Erik Anderson, Founder and CEO, Premiere Digital Services
Jason Kirk, VP of Media & Web Distribution, Ustream
Ted Cohen, Managing Partner, TAG Strategic llc, Moderator

Marc Scarpa, CEO, SimplyNew: Director/Producer: Earthday 40th Anniversary, Largest global response to climate change with over 1 billion people taking action. Director/Co-Executive Producer: GRAMMY LIVE!: "WE'RE ALL FANS!", 2010 Webby Award Winner for Best Event / LIve Webcast. Director/Co-Executive Producer: Leeza Gibbons Oscar Night: "A Night to make a Difference", Seen in 71 countries by over 2 million participants featuring 25 Ambassadors of Change and their charities. Director/Co-Creator: MySpace LIVE!: "Projekt Revolution", "T.I. Vs. T.I.P"., "Paul Oakenfold", first live music series integrating social media with collectively 5 million participants. Director/Producer: "Townhall with President Clinton" , Inducted into Museum of Moving Image & Clinton Presidential Library permanent collections. Director/Co-Executive Producer: WoodStock '99, Largest online music event in the 20th century with 2.4 million participants. Producer/Director: Sonicnet/MTVi: Tibetan Freedom Festivals '96, '97, '98, First large-scale online events in History. Founding East Coast Chair/National Board of Delegate Member/Digital 25 Co-Chair: Producers Guild of America New Media Council, Marc A. Levey Distinguished Service Award Recipient. Partner: Lifebeat! The Music Industry Fights AIDS

Mariana Danilovic, Managing Director, Hollywood Portfolio, LLC: a developer, owner and
operator of digital media companies. The Company focuses on cross-platform incubation and acceleration, assistance in securing funding from institutional investors, corporate and business development, content aggregation, branded entertainment, and revenue generating activities for digital media ventures. Through Hollywood Portfolio, Ms. Danilovic launched and helped develop several digital media companies and serves on the Advisory Board of ReframeIt, Pixsy, and CozmoMedia. Ms. Danilovic was the EVP Business Development for a digital signage company, NTN Buzztime, Inc. (AMEX:NTN) and VP Business Development, Content Aggregation and Programming for MediaZone, broadband video company owned by NASPERS media conglomerate. She also founded and directed the Digital Media Incubator at KPMG LLP, which developed about two dozen digital media companies. The companies Ms. Danilovic helped develop received institutional funding from KPCB, Sequoia Capital, Hummer-Winblad, Constellation Partners, Softbank, North Star Ventures, HP, and Intel. At KPMG, Ms. Danilovic managed the digital media M&A transactions and facilitated the sale of the Well to the Salon prior to its initial public offering. Prior to joining KPMG, Ms. Danilovic headed business development for Peter Guber’s Mandalay Entertainment. She also was part of the management team for the $60 million fund at Sony Pictures Entertainment that made investments in media companies worldwide. Ms. Danilovic also worked with Michael Milken’s Knowledge Exchange and at the Twentieth Century Fox International Television Group. Prior to attending business school, she worked in Product Management as well as Mergers and Acquisitions for Transamerica and SunAmerica. She previously served on the Board of Directors of Tim Draper’s Zone Club, the California Culture Net, VIC Network, and was a member of former Los Angeles Mayor Richard Riordan's Digital Coast Roundtable. Mariana earned a Masters in Business Administration from the Anderson Graduate School of Management at UCLA, and a Bachelor of Arts in Mathematics from University of California, San Diego.

Thomas Ellsworth, CEO, GOTV Networks: Thomas Ellsworth brings over 20 years of stra
tegic experience, knowledge and insight of the wireless industry to GoTV Networks as its Chief Executive Officer. Ellsworth's drive, determination and leadership is responsible for GoTV's place as the largest mobile media network in the industry today. Before joining GoTV, Ellsworth served as Executive Vice President, Marketing and Corporate Development at JAMDAT Mobile. Inc. (NASDAQ: JMDT) where he helped drive the company to its highly successful IPO in 2004. Prior to JAMDAT he was Vice President of Incubator Development and Senior Director of Business Development in the wireless division of Sprint. This strategic Sprint incubator joint venture directly led to the formation of new wireless companies - including JAMDAT Mobile and Boingo. During his tenure at Sprint, Ellsworth also launched the 1st CDMA market in the US and developed what became the "Free and Clear" rate plans - a pioneering change in the wireless industry. Earlier in his career Ellsworth held senior marketing and strategy roles at California Amplifier, Inc., L.A. Cellular (acquired by AT&T) and IBM. Ellsworth received his Bachelor of Science degree in Business Administration - Marketing from California State University, Northridge and an M.B.A. from Pepperdine University. Ellsworth is active in the wireless industry and currently serves as a senior advisor to GOGII, Flexilis and Digital Sidebar. Ellsworth is also the author of the acclaimed book, "The Rat, The Race, And The Cage" a practical roadmap to finding a better career.

Jason Kirk, VP of Media & Web Distribution, Ustream: Jason Kirk is Vice President of Distribution & Media for Ustream and oversees the company's web distribution partnerships. He is based out of Ustream's LA office. Prior to his current role, Jason was Vice President of Video & Entertainment at MySpace. In this role, Jason oversaw the business, sales, and marketing around the company’s hugely successful entertainment platform which included video, movies, sports, comedy, and the company's profitable original series business. Additionally, Jason led successful content partnerships with companies including Hulu, NFL, Discovery Networks, ESPN, Comcast, Nascar and original series “Circle of 8” produced by Paramount Digital & "Married on MySpace 1 & 2" produced by Endemol. Before MySpace, Jason was the Director of Sales & Marketing at HBO. Jason earned a Bachelor of Arts & Sciences in English and Film at the University of Colorado-Boulder.







Erik Anderson is the Founder and CEO Premiere Digital Services (PDS). Premiere Digital Services offers worldwide, multi-platform digital content processing, storage and distribution for studios and independent content owners. Prior to founding PDS, Erik led the operations team that built out Apple's iTunes Video Store. Erik helped define many of the technical specifications now considered industry standard for digital delivery. Erik hails from Sister Bay, Wisconsin and graduated from Northwestern University.


Ted Cohen, Managing Partner, TAG Strategic, Moderator: industry luminary and former, V
ice President, Digital Development & Distribution, EMI Music: As Vice President of Digital Development & Distribution for EMI Music, Ted Cohen oversaw worldwide digital business development for this "big five" record company, which includes labels such as Capitol, Virgin, Angel/Blue Note, Parlophone and Chrysalis. Under Cohen’s guidance, EMI has led the industry with its initiatives in new technologies and business models such as digital downloads, online music subscriptions, custom compilations, wireless services, high-definition audio and Internet radio. In addition to seeking out, evaluating and executing business opportunities for the company, Cohen serves as both a strategist and key decision-maker for EMI’s global new media and anti-piracy efforts. He has worked to establish company-wide policies, which have allowed EMI’s artists and labels a substantial advantage in the digital music arena. Cohen served previously as the Executive Vice President of Digital Music Network Inc., where he co-founded and served as Chairman of the Webnoize ’98 & ’99 conferences. He currently chairs MidemNet, an international music/technology conference convened in Cannes each year. Cohen also held senior management positions at both Warner Bros. Records and Philips Media. Additionally, Cohen lead two highly successful new media consulting operations, DMN Consulting and Consulting Adults, attracting clients such as Amazon.com, Microsoft, Universal Studios New Media, DreamWorks Records, Liquid Audio, Wherehouse Records/Checkout.com and several other entertainment, computer and new media organizations. A 25-year industry veteran, Cohen serves on the NARAS (Grammy) Los Angeles chapter Board of Governors, the Board of Directors for the Neil Bogart Memorial Fund, Co-chairs the new media arm of the T.J. Martell Foundation, and lends his time and talents to the Grammy In The Schools Program.