Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Track Codes: I. Digital Hollywood Finance - DHFi II. Hollywood 2.0 – Disruption and Transformation – H2.0 III. The Advertising Platform – The Upfronts - AdvUp IV. Hollywood Content Summit - HwdSummit V. The Smartphone - Tablet Summit – SmPh, TbLT VI. Investment, Funding Strategies and Deal Flow – DEALS VII. Digital Money, Virtual Currencies & Virtual Goods DMny VIII. Hollywood, Kids & Games – HGmz IX. The Video Platform - ViDeo – (Flatscreen, Set-top, Delivering Video, Video Analytics, Video Advertising, Live and OnDemand Video Programming) X. Hollywood Apps - APPs XI. Music 2.0 – Music2.0 XII. Content Rights - Digital Rights Program - DiRghts XIII: Entertainment Telco Alliance, EntTelco XIV: BMI and Digital Hollywood present XV: The Variety Entertainment and Technology Summit Digital Hollywood, October 18-21, 2010 The Track I.The Advertising Platform – The Digital Hollywood Upfronts - Innovation in Advertising - AdvUp Monday, October 18th 1:00 PM – 2:15 PM Track II: AdvUp-1 Hypertargeting: Ad Networks, Ad Serving and Ad Targeting Beth Greve, Head of Display-Automotive, Google Colleen Quinn, Sr. Program Director, Interactive Advertising and Media & Entertainment, Teradata Corporation Neeraj Kochhar, President, Varick Media Management James Colborn, Director, Microsoft Advertising Scot McLernon, Chief Revenue Officer, YuMe David Zinman, Vice President & GM, Display Advertising, Yahoo! Eric Mark, Principal, Deloitte Consulting LLP, Moderator For Session Description & Speaker Bios Click Here 2:30 PM – 3:30 PM - Track II - AdvUp-2 Advertising NEXT: Social Networks, TV & Video, Broadband, Mobile and Games Dax Callner, VP, Digital Strategy, Momentum Worldwide Bryan Perez, SVP/GM, NBA Digital Louisa Shipnuck, Managing Principal, Media and Entertainment Industry, Verizon Business Simon Kelly, Chief Operating Officer, Story Worldwide Chris Tolles, CEO, Topix Pip Marquez de la Plata, SVP of Marketing, Meebo Thomas Tafuto, CEO, Interactive Outliers (i/o inc.), Moderator For Session Description & Speaker Bios Click Here 3:45 PM – 5:00 PM Track II – HGmz-4, AdvUp-3, H2.0-3 The Kids Revolution - Brands, Games, Education and TV Hemanshu (Hemu) Nigam, founder, SSP Blue, former Chief Security Officer for News Corporation Jonathan Anastas, Vice President, Global Head of Marketing, Atari, Inc. David Lord, President and CEO, Knowledge Adventure Ann My Thai, Assistant Director, Joan Ganz Cooney Center @ Sesame Workshop Sara DeWitt, Vice President, PBS KIDS Interactive Michael Ross, Executive Director, Development & HasLab, Hasbro Studios Don Levy, Vice President, Marketing and Communications, Sony Pictures Digital Entertainment (SPDE), Moderator For Session Description & Speaker Bios Click Here Track III - AdvUp-3 Advertising Accountability: Metrics and Analytics around Video, Social Media, Broadband and Mobile William A. Lederer, CEO, Kantar Video Eric Forst, Head, West Coast Business Development, Visible Technologies Charlie Rahilly, President of National Advertiser Platforms, Clear Channel Radio Craig Macdonald, Senior Vice President and Chief Marketing Officer, Covario Scott Ferris, General Manager, Microsoft Advertising Kenneth Papagan, President & Chief Strategy Officer, Rentrak Corporation Patrick Hayes, Vice President, CSMG Global, Moderator For Session Description & Speaker Bios Click Here Tuesday, October 19th SuperSessions 9:00 AM - 10:15 AM Track I: AdvUp-5 Contextual Media & Advertising: Transforming and Redefining the Relationship Between the Consumer, Advertising and Media Platforms Steven Abraham, Global Leader, Media & Entertainment Practice, IBM Global Business John Capano, SVP, Director of Digital Strategy, Wunderman Gabe Vehovsky, Executive Vice President, Strategy & Client Solutions, Digital Media, Discovery Communications Jeff Lanctot, Managing Director, Microsoft Advertising Doug Scott, President, OgilvyEntertainment, Moderator For Session Description & Speaker Bios Click Here 10:45 AM - Noon Track II: AdvUp-6, ViDeo-4 Video Advertising: How New Consumer Habits Are Driving the Advertising Community to Innovate, and the Challenges with Scale Payam Shodjai, Product Manager, DoubleClick Video, Google Suzanne McDonnell, Senior Vice President, Digital Fusion, MTV Networks Digital Drew Lewis, New Media Director, Wunderman Southern California Tod Sacerdoti, Chief Executive Officer, BrightRoll Elizabeth Blair, CEO, Brand.net Lori H. Schwartz, Chief Technology Catalyst, NA, McCannWorldgroup Tim Hanlon, CEO/Managing Director, Velociter, Mediabrands Shawn Gold, CEO, Cocodot, former CMO, MySpace, Moderator For Session Description & Speaker Bios Click Here 12:30 PM – 1:45 PM - Workshop A- H2.0-7, AdvUp-7 Hyper Relevance – Content - Recommendations in Broadband & Mobile to TV – Enhancing the Personal and Commerce Relationships Jay Fehnel, SVP and COO, Entertainment Products, Tribune Media Services Ted Woodbery, Vice President, Wireless Data & Voice Products, AT&T Mobility David Maher Roberts, CEO, The Filter Eduardo Hauser, Founder & CEO, DailyMe, Board of Directors, NPR (National Public Radio) Daren Gill, Vice President and General Manager of Veveo, vTap Micah Green, Principal and Co-Founder, Stratique Partners, former, SVP of Strategy and Business Development, AOL, Moderator For Session Description & Speaker Bios Click Here 2:15 PM – 3:30 PM Track III: AdvUp-8 The Future of Enhanced Advertising: Addressing Brands, Message, Technology, Media and Entertainment Lewis Henderson, CEO, Davie Brown Entertainment Adam Stewart, Industry Director of Media & Entertainment, Google David Kang, Senior Vice President and General Manager of Subscription Services, Rodale Devery Holmes, President & CEO, Spark Alliance Marketing Brandon Berger, Vice President, Digital Innovation, MDC Mark Fortner, Vice President / Executive Creative Director, MTV Networks Digital Xavier Kochhar, Managing Partner, Media Link, LLC, Moderator For Session Description & Speaker Bios Click Here 3:50 PM - 5:00 PM Track I: AdvUp-9 Advertising Strategy, Expenditure and Analysis: Broadcast and Cable vs. the New Platforms: Broadband, Social Networks, Mobile, VOD & PVR Scott L Brown, SVP Strategy & Digital Platforms, The Nielsen Company Tom Straszewski, Vice President of Interactive Sales, Comcast Spotlight Tara Maitra, VP & GM of Content Services & Ad Sales, TiVo Inc. Andy Marks, General Manager, MATTER, Edelman Sports and Entertainment Marketing Ginny Musante, Director Advertising Business Group, Microsoft Interactive Entertainment Terry S. Bienstock, CEO, Mobilactive Media, LLC., former EVP & General Counsel, Comcast Cable, Moderator For Session Description & Speaker Bios Click Here Track II: AdvUp-10, H2.0-10 The Personal Brand – Media Celebrity, Actor, Musician, Author, Director – from Celebrity to Brand Relationships; from Blog to Digital Platform Monetization John Caplan, Founder and CEO, OpenSky, former CEO, Ford Models Frank Nein, Executive Vice President, Development, David Caruso Television, Inc. Scott Brown, Director of Marketing Strategy, Cisco Media Solutions Group Cristian Cussen, Director of Business Development, Ning Shira Lazar, EMMY nominated TV and Web Personality Susan Campos, co-founder, Beautyundercover.com Mike Church, Vice President, Custom Solutions, AOL Andrew Wallenstein, Editor, Digital Media, Hollywood Reporter, Moderator For Session Description & Speaker Bios Click Here Track III: HGmz-7, AdvUp-11 Games: 360 IP Development - From Casual to Immersive: Full-Spectrum Development Across Movies, Toys, Games, Virtual worlds and TV David Luner, SVP of Digital and Consumer Products, FremantleMedia Enterprises Dan Winters, VP Developer Relations, Activision John Kavanagh, Senior Vice President, Games, Paramount Mark Meyers, VP Production with Disney Interactive Studios Paul Lee, Head of Digital Ventures, Playboy, former founding partner at NBC's Peacock Equity Marty Poulin, CEO, ShadyLogic Studios, Moderator For Session Description & Speaker Bios Click Here Wednesday, October 20th 9:00 AM - 10:15 AM Track I: AdvUp-12 Video Advertising: How New Consumer Habits Are Driving the Advertising Community to Innovate, and the Challenges with Scale Erick Hachenburg, CEO, Metacafe Michael Griffin, Executive Vice President of Marketing and Strategic Development, EyeWonder Shamim Samadi, Product Manager for DoubleClick Rich Media, Google Paul Santello, SVP Brand Sales and Marketing, Evolve Media Michael Knott, VP/EP, Parents TV, Meredith Video Studios Mark Young, GM, Global Marketing, Microsoft Advertising Jill Druschke, VP of Marketing, Panache, Moderator For Session Description & Speaker Bios Click Here 10:45 AM - Noon Track II: H2.0-13, AdvUp-13 Media, Entertainment and Brand Ubiquity – Sports, Comedy, Reality & News – TV, PC, The Tablet, The Smartphone – Understanding the Content and Commerce Equation Jim Louderback, CEO, Revision3 Evan Young, Sr. Director Product Management, TiVo Brian Colbert, Director of Mobile Advertising Sales, ESPN Aaron Lassila, Director, Global Media Sales, Electronic Arts Jamie Gutfreund, Director of Business Development, The Intelligence Group (IG), a division of CAA Brad Mindich, President of the Phoenix Media/Communications Group (PMCG) Jeremy Lockhorn, Director, Emerging Media & Video Innovation Razorfish, Moderator For Session Description & Speaker Bios Click Here 12:30 PM - 1:45 PM Track I: AdvUp-14 Branded Media Marketing – Across Platforms - TV, Film, Broadband, Mobile, Games and Music – Reinventing the Commerce & Media Model Andy Meyers, President, M3 Creative Jane Olson, Senior Vice President, Marketing and Brand Strategy, Oxygen Media Mike Wiese, Director of Branded Entertainment, JWT Chip Meehan, West Regional Vice President, Spotlight Integrated Media Sales, Comcast Spotlight Dan Mintz, Chief Executive Officer and founder, DMG Dynamic Marketing Group Sean Carver, Director Brand Entertainment, Microsoft, Bing Neil McGinness, CEO, Weekly World News, Moderator For Session Description & Speaker Bios Click Here 2:15 PM - 3:30 PM Track I: ViDeo-16, AdvUp-15 Internet Video, Advertising & Marketing: The Next Generation of Consumer Reach Kristine Shine, Vice President, PopSugar Media Jon Goldman, CEO, Qlipso, former CEO, Foundation 9 Jason Glickman, CEO, Tremor Media Joy Marcus, US General Manager, Dailymotion Andrew Budkofsky, SVP Sales & Partnerships, Break Media David Siemer, founder, Siemer & Associates, Inc. Sean Horvath, EVP, Branded Entertainment Alloy Digital, a division of Alloy Media + Marketing Microsoft, speaker to be announced David E. Leibowitz, Managing Partner, CH Potomac, Moderator For Session Description & Speaker Bios Click Here Track IV: ViDeo-17, AdvUp-16 Monetizing Broadband Video, Part I. — Multi-Platforms - Internet & Mobile - How Do You Know It’s Working? Moritz Lowe, Senior Director of Sales, msnbc.com Steve Robinson, President & Founder, Panache Alex Holub, Senior Product Manger, Ooyala Nick Johnson, Senior Vice President, National Sales, NBC Universal Digital Media Tania Yuki, Director, Product Management, comScore, Inc., Moderator For Session Description & Speaker Bios Click Here Special Workshop 2:15 PM - 3:30: AdvUp-17, ViDeo-18 OTT for Retailers - Over the Top Entertainment Services for the Retail Space Anthony Bay, Chairman, Chief Executive Officer and Co-founder, MOD Systems Jens Horstmann, Vice President of Technology, NCR Entertainment Solutions Mark Ely, EVP of Strategy, Sonic Solutions Scott Francis, Chief Technical Officer and Senior Vice President of Engineering, PRN Heather Way, Research Analyst, Parks Associates, Moderator Additional speakers to be announced For Session Description & Speaker Bios Click Here 3:50 PM - 5:00 PM Track II: AdvUp-18, ViDeo-20 Maximizing Content Value - From Video to Entertainment and Information - Metadata, Content Farms, Syndication, Behavioral Search & Subscription Tom Wilde, Chief Executive Officer, RAMP Jamie Voris, Chief Technology Officer, National Football League (NFL) Andrew Hossom, Vice President Marketing, FoxSports.com John Moakley, Executive Vice President of Data Services, Rovi Robertson Barrett, Chief Strategy Officer, Perfect Market For Session Description & Speaker Bios Click Here 3:50 PM - 5:00 PM Special Workshop, ViDeo-22, AdvUp-19 Monetizing Broadband Video, Part II. — Multi-Platforms - Internet & Mobile - How Do You Know It’s Working? Marc Zachary, SVP of Business Development, Auditude Richard Sussman, VP of Digital Entertainment, The Nielsen Company Brent Horowitz, Vice President, Business Development, FreeWheel Wright Steenrod, Principal, Chrysalis Ventures Frank Sinton, Chief Executive Officer and co-founder, MeFeedia Chris Schreiber, Director of Marketing, Sharethrough Jonathan Hurd, Director, Altman Vilandrie & Company, Moderator For Session Description & Speaker Bios Click Here Thursday, October 21st Strategic Investigation - Drill Down Day 9:30 AM - 10:45 AM Track I: AdvUp-20, HGmz-11, APPs-12 Advertising and Micro-Commerce, Games and Game Networks - Mobile, Broadband and Console - Serving Individuals and Communities of Interest John Maffei, CEO, Xfire Gerardo Guzman, Director Media Product Leadership for The Nielsen Company Kenny Rosenblatt, CEO, Arkadium Ranah Edelin, Vice President, Marketing, Raptr David Baszucki, CEO & founder, ROBLOX Rick Marazzani, Director of Content and Programming, Exent Ian Swanson, co-founder and CEO, Sometrics Chia-Lin Simmons, GM, Americas, PlayPhone Jeff Ulin, Executive Vice President, Autumn Games, Moderator For Session Description & Speaker Bios Click Here Track III: AdvUp-21, APPs-13 Non-Traditional Advertising: Word of Mouth, Blogs, Guerilla Marketing, Social Media Experiences, Events Tom Adamski, President | CEO, LEVEL, a Rosetta Company Valery Miftakhov, Associate Principle, McKinsey and Company Terry Dry, President, Fanscape David Roemer, Co-Founder, Campus MovieFest Jonathan Azu, EVP, Business Development & Marketing, Superfly Presents Jon Morris, CEO, Rise Interactive Ben Fine, The Fine Brothers Adrian Sexton, Co-Founder & CEO, New Medici LLC, Moderator For Session Description & Speaker Bios Click Here Track IV - AdvUp-22, APPs-12 Twitter – The Real Time Web – Content, Communication, Advertising Adam Zbar, CEO, Tap11 Jodee Rich, CEO, People Browser Sean Whiteley, Chief Operating Officer, Tigertext Brian Zisk, Collecta Husni Khuffash, CEO, Thoora Andy Steuer, CEO and Founder, MerchEngines Mike Harkey, Managing Director, ImageShack Marissa Gluck, founder, Radar Research, Moderator For Session Description & Speaker Bios Click Here 11:05 AM - 12:20 PM Track I: AdvUp-22 Advertising Analytics and Contextual Media: Social Media and Virtual Economies, Mobile, Search, Video Search and HyperTargeting Hooman Radfar, CEO, ClearSpring David Kopp, Senior Vice President, Network and Advertising Services, Healthline Networks Peter Kellis, Chief Product Officer, MarketShare Justin Merickel, Vice President of Marketing and New Product Development, Efficient Frontier Moataz Rashad, founder & CEO, vufind Inc Mike Balducci, Senior Vice President and General Manager, Experian Gigi Johnson, President, Maremel Media, Moderator For Session Description & Speaker Bios Click Here Track III: ViDeo-25, AdvUp-23 All Video-All the Time: Content & Advertising - Next Generation in Media Technologies – Broadband and Mobile Frank Barbieri, CEO and founder, Transpera Pooja Midha, Group Vice President, Business Development, MTV Networks Digital Matt Wasserlauf, CEO, BBE Stephen Condon, Director, Digital Media Solutions, AT&T Mike Dodge, President, AtomicOnline, LLC Itzik Cohen, CEO, ClipSync Roy Baharav, Co-Founder/CEO, SeamBI Allison Dollar, CEO, ITV Alliance, Moderator For Session Description & Speaker Bios Click Here Track IV: AdvUp-24 Strategizing the Campaign and the Entertainment Brand: Selling Movies, TV and Video on the Web, Social Media, Mobile and TV David R. Beebe, Director, Video Production, Post Production & Distribution, Disney/ABC Television Digital Video Group Jeff Gomez, President & Chief Executive Officer, Starlight Runner Entertainment Sandy Diep, Vice President of Ad Products and Operations, RockYou Dimitry Ioffe, CEO & Founder, The Visionaire Group Jason Yim, CEO, Trigger Bill Baxter, CTO & Executive VP of Engineering, BuddyTV.com Donald A. Jasko, Chief Executive Officer, Digital Economics, Moderator For Session Description & Speaker Bios Click Here 12:50 PM - 2:00 PM Track I: AdvUp-25, ViDeo-26 Content, Commerce, Aggregation and Syndication Strategies Across Platforms: Broadband, Mobile and TV Peter Berger, President and CEO, Suite101.com Ted May, SVP, Strategy and Business Affairs, Synacor Brendan Condon, Chief Executive Officer, REVShare Gary Baker, Founder/CEO, ClipBlast! Chase Norlin, CEO, AlphaBird David Dowd, Founder & CEO, ViewPlay Media Nick DeMartino, former, Senior Vice President, American Film Institute, Moderator For Session Description & Speaker Bios Click Here Track III: AdvUp-26, HGmz-12 Advertising Innovation! In-Video, In-Game, Social Networks, Blogs and Podcasts – Broadband & Mobile Richard Jalichandra, CEO, Technorati Greg Philpott, President, mDialog Paul Drew, Technology Director and Resident Gaming Expert, IMC Caleb Hill, Senior Vice President, Business, Unicast Jarrod Moses, founder, President and CEO, United Entertainment Group (UEG) Rick Mathieson, Award-Winning Writer and Author, Branding, Advertising & Marketing, Moderator For Session Description & Speaker Bios Click Here Track IV: AdvUp-27 Social Media, Brands and Target Markets: Dating, Comedy, News, Kids, Teens, Music, Women, Sports, Politics, Religion etc. Transforming and Disassembling the World of Traditional Media and Communications Chris Parker, co-founder, Brandracket & BrandsForBands Brendan Kane, Founder and CEO, Site Canvas Aaron Meyerson, VP of Content, West Coast, Coincident TV Todd Sawicki, Chief Revenue Officer, Cheezburger Network Blair Harrison, former CEO, iFilm and CEO, Frequency Networks Stephanie Piche, founder of Mingle Media TV Network Pete Vlastelica, Chief Executive Officer, Yardbarker Leslie Grandy, Contributing Writer, Technorati, Moderator For Session Description & Speaker Bios Click Here 2:15 PM - 3:30 PM Track II: AdvUp-28 Advertising and Commerce Innovation on Tablets and SmartPhones – the Immersive or Location-Based Commerce and Communication Experience Kai Buehler, Chief Executive Officer Of U.S. Operations, mobile messaging solutions (mms) David Staas, SVP of Marketing, JiWire Rahul Sonnad, CEO, Geodelic Michael Schneider, CEO, Mobile Roadie Ben Davis, CEO, Phizzle Justin Radeka, Head of Fishlabs Entertainment U.S Heather Way, Research Analyst, Parks Associates, Moderator For Session Description & Speaker Bios Click Here Track III: AdvUp-29 Social Media, Brands and Target Markets, Part II - The Apps: Dating, Comedy, News, Music, Kids, Teens, The Arts, Women, Sports, Politics, Religion etc. Transforming and Disassembling the World of Traditional Media and Communications Dan Gellert, co-founder, Jitterbug.tv Stacy DeBroff, CEO, Mom Central Scott Levine, Senior Vice President of Business Development, myYearbook Chris Carvalho, Chief Operating Officer, Kabam Sean Nichols, Interactive Account Strategist, Dailey Michael Vos, Director-West Coast Sales at Appssavvy Robert Gonsalves, Consultant in Online Operations, Moderator For Session Description & Speaker Bios Click Here Track IV: ViDeo-29, AdvUp-30, H2.0-17 Monetizing Original Media: Broadband, Viral, Episodic Programming, Content & Advertising Jason Peterson, founder and president, GoDigital Burnes Hollyman, President and & CEO, the digital entertainment alliance Nathan Anderson, Managing Director, Envelop Entertainment (Australia) Joe Ferreira, SVP network and Studio Liaison, CBS Interactive Christopher Kubasik, Creator, The Booth Todd Green, digital media guru, former head, mPRm digital Robin Rowe, Managing Editor, Hollywood Today, Moderator For Session Description & Speaker Bios Click Here