Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Events at CES 2010 Thursday, January 7th 1:30 PM - 2:30 PM Track III - ME8 - Mobile Entertainment Track Mobile as Lifestyle: The Communicator, the Entertainer, the Social Experiential Network and Device As mobile devices, mobile access and mobile interactivity provide the consumer with a full broadband, always-on experience, mobile technology will cease to be a function or application to the consumer but will transform – not unlike the car – into a full lifestyle expression if not obsession. Just as sunglasses, running shoes and jeans become the objects of lifestyle, the mobile lifestyle will be a symbol of the consumer identity. The applications, the device and the networks may be the agents of change, but the combination of all three will empower the lifestyle. Kai Buehler, General Manager, MindMatics Brandon Starkoff, Senior Vice President/Director, Starcom Worldwide Cheryl Lucanegro, Senior Vice President of Advertising Sales, Pandora Paolo Pastorino, Business Development and Marketing Manager, Loquendo Thomas Fellger, CEO, Iconmobile Mitch Feinman, Business Development Consultant, SayNow Ashish Soni, Director ITP, USC Lucy Hood, Executive Director, Institute for Communications, Technology Management, USC Marshall School of Business, Moderator Kai Buehler is CEO North America of MindMatics USA. He started MindMatics’ iTV-business in the US in May 2006 and the company has since become the major mobile service provider for America’s top TV-shows such as “Deal or No Deal”, “Big Brother”, “Survivor” or “America’s Next Top Model”. Kai has worked on mobile marketing campaigns and iTV-solutions for ABC, TNT/TBS, endemol, NBC Universal, CBS, BET, CW, New Line Cinema, Sony Pictures, just to name a few. He was also instrumental in launching the first Call TV-shows in the US with “Midnight Money Madness” on TBS and “Take the Cake” on BET, where MindMatics has provided a turn-key solution with SMS-, IVR-billing and web participation. From 2000 to 2006, Kai was the CEO of plan_b media, which he co-founded in 2000 and led to profitability. He successfully grew the company to a leader in the production and distribution of mobile entertainment content with offices in New York, Cologne, London and Vienna. Up to its acquisition by MindMatics in 2005 he had signed the mobile distribution rights for over 70 licenses, such as Star Wars, War of the World, Muppets, Garfield, Nightmare on Elm Street, Friday 13th or Madagascar. Before founding plan_b media Kai worked for Siemens and the international consulting firm Droege & Comp., where he was a management consultant for eBusiness projects. Kai studied at Universities in Europe and Asia; he holds a Master Degree in Business from the University of Paderborn, Germany and a PhD in Economics from the University of Hong Kong. Cheryl Lucanegro, Senior Vice President of Advertising Sales, Pandora: Cheryl Lucanegro oversees Pandora's growing national ad sales team as well as the ad operations group. She is a media industry veteran with a reputation for building and growing new media outlets. Cheryl was part of the founding team of The Industry Standard, and has since worked for several entrepreneurial media ventures, from Salon.com, where she served as Senior Vice President of Integrated Sales, to Edutopia, a magazine and website aimed at teachers funded by the George Lucas Foundation, where she most recently served as Founding Publisher. Earlier in her career, she worked for Ziff-Davis Publishing and Upside Media. Cheryl has a Bachelor of Science degree in Journalism from the University of Florida. She currently sings and plays piano with the "Kayotics", a group of girl friends who sing and co-write clever lyrics to favorite tunes together for parties and weddings. Paolo Pastorino, Business Development and Marketing Manager, Loquendo: Paolo Pastorino holds a degree in Physics (M.S.) from the University of Torino, Italy, and a Master in Telecommunications and Information Technology from COREP/SSGRR, Italy. He joined Telecom Italia R&D dept. (formerly known as CSELT, then Telecom Italia Lab) in 1994 working on the design of optoelectronic devices and then of broadband access network architectures and advanced residential/SOHO broadband networking and service solutions. He managed national and international projects in the broadband home networking domain and he is speaker to several international conferences. From 2005 to 2008 he covered the challenging role of Chief Technology Officer and Chief Business Officer of the Home Gateway Initiative addressing standardization and development issues of broadband home networks, devices and services. After briefly going back to Telecom Italia in the Group Technology Plan team he is since May 2009 Business Development and Marketing Manager of Loquendo working on new challenges for the wider adoption of voice technologies (synthesis, recognition, etc). Brandon Starkoff, Senior Vice President/Director, Starcom Worldwide, Brandon orchestrates global media campaigns that help clients engage consumers in meaningful ways across different regions, languages and cultures. He currently oversees media strategy and investment for clients Research In Motion (Blackberry) and Sun Microsystems, two of the world’s most powerful international tech brands. Further, Brandon is the agency’s foremost expert on emerging solutions and trends in the mobile space, leading and developing Starcom’s mobile standards, communication strategies and best practices. Vladimir Edelman, Chief Marketing Officer, iconmobile: Vladimir joined iconmobile in 2009 as chief marketing officer where he is primarily responsible for new business development and streamlining iconmobile’s growing list of mobile capabilities and services. Vladimir is also responsible for acting as the liaison between iconmobile’s domestic and international offices to synergize the Company’s core offerings. Vladimir comes to iconmobile with more than twelve years of experience developing product and digital media strategies for companies such as CBS, ESPN, Interpublic, News Corp and Time Warner. Most recently, he held the CEO position at Ansible, a worldwide mobile communication services company that works with brands, agencies and content providers, including General Motors, Johnson & Johnson, Microsoft and others, to develop and deploy cost-effective, measurable mobile marketing solutions. Vladimir joined Ansible from Soapbox Mobile, a leading provider of full-service mobile marketing solutions, where he also served as chief executive officer. Prior to Soapbox Mobile, he was vice president and general manager, Mobile ESPN Publishing Worldwide, where he managed all aspects of ESPN's domestic and international wireless publishing business, including application licensing, video, wireless Internet, games, and messaging products to carriers. At ESPN, Vladimir also led business and product development, strategic planning and relationships with wireless network operators, handset manufacturers and content aggregators. In addition, he launched the United States’ first content-based MVNO, MobileESPN. Vladimir’s experience also includes executive management positions at CBS, FOX, MSNBC and Time Warner. Vladimir holds an M.S. in financial journalism from Boston University. Before entering the wireless industry, he worked as a journalist publishing articles in The Boston Globe, Entertainment Weekly, Playboy and SPY. Mitch Feinman, Business Development Consultant, SayNow: A leading voice in digital entertainment with over 20 years experience in online, mobile and other new forms of media, Mitch Feinman’s accomplishments have ranged from running the American Idol text-messaging program to launching the first websites for The Oprah Winfrey Show and The Academy Awards. Mitch currently provides consulting services to a variety of companies ranging from start-ups to mid-size and large organizations looking to build new revenue streams and extend their brands. Most recently, Mitch was General Manager at Mogreet, a mobile video messaging start-up. Prior he was a Senior Vice President at News Corp. from 2003 to 2008, including founding and running Fox Mobile Entertainment, which grew to over $15 million in revenue in 2 _ years. During five years at News Corp. - in addition to managing the hugely successful American Idol program (for which he won a Guinness Book of World Records award for nearly 100 million votes in the show’s seventh season) - Mitch developed new content and distribution channels worldwide, including the FOX InFlight Channel on JetBlue. In addition, Mitch accomplished numerous industry firsts, including the development of the industry’s first made-for-mobile original series and coined the term to describe it - Mobisode®. Based on the television show 24, the first Mobisode Series launched in 25 countries and seven languages in a partnership with Vodafone – the world’s largest wireless provider - and was followed by seven other Mobisode Series. His work earned him an Emmy nomination for best original entertainment programming created for non-traditional viewing platforms. In addition to his pioneering efforts in mobile video, Mitch also spearheaded – in partnership with Sprint - the industry’s first ad-supported Mobisode Series, “Prison Break: Proof of Innocence,” sponsored by Toyota Yaris. Previously, Mitch headed ABC’s online business development and marketing at The Walt Disney Company, where during his five-year tenure helped to launch ABCNEWS.com as well as OSCARS.com and Oprah.com in conjunction with The Academy of Motion Pictures Arts and Sciences and Harpo Productions, respectively. He has also held positions at Regis McKenna, a marketing strategy consulting firm based in Silicon Valley for over 35 years, and Prodigy, the country’s first consumer online service founded by IBM and Sears. Mitch is a regular speaker at industry events and conferences, including CTIA WIRELESS, Digital Hollywood and the Mobile Marketing Association (MMA) where he was a member of the Executive Board for 3 years. Mitch graduated magna cum laude with a BA from the University of Pennsylvania and also earned an MBA from the Kellogg School of Management at Northwestern University. Thomas Fellger, Founding Partner and CEO, iconmobile: Thomas Fellger founded iconmobile in 2003 to help brands realize the true potential of mobile marketing. Thomas spearheaded the development of iconmobile’s own content management system – the icsmp development platform – which the Company licenses to prominent clients including BMW, Mini, Heineken and Microsoft. He also created a sub-division within iconmobile, icon incar, while develops automotive interface designs and concepts for leading automobile manufacturers such as Mini and Audi. Prior to founding iconmobile, Thomas led the mobile practice team at Icon Media Labs, a large Web-based agency. During his tenure, Thomas built a successful team of mobile designers and engineers, and collectively launched the imode wireless Internet portal in several European countries. Thomas came to Icon Media Labs from Deutsche Telecom where he worked as a trend scout, evaluating the most cutting-edge mobile applications and services available in Asia. Thomas began his career in the mobile space in 1998 at NTT, one of the largest telecommunications companies in the world, where he was instrumental in the development of the imode portal among other mobile products and services. Ashish Soni is a faculty member and Director of the Information Technology Program (ITP) at the Viterbi School of Engineering at the University of Southern California. The Information Technology Program is an academic program at USC that focuses on technology education and innovation. He is actively involved with the technology industry and consults with startups and Fortune 500 companies in the areas of digital strategy and innovation, social media and mobile applications. He is an expert in the strategic and innovative use of technology across different disciplines and is interested in the nexus of technology, medicine and journalism. He was a strategic advisor to the Office of Intelligence at the U.S. Department of Energy and helped them conceptualize a Global Online Knowledge Ecosystem. He was an advisor to the innovative News21 Project at the Journalism School at USC and led a team in the implementation of an innovative journalistic project. He was an advisor to the Business and Society Lab at the Marshall School at USC and guided them in the design of a social interaction platform to bring together social entrepreneurs and resources at USC. He recently led a team to build mobile applications that interface with medical devices in collaboration with the Keck School of Medicine at USC and Boston Scientific. He was also the CTO for a privately funded healthcare company with offices in the US and China. He was advisor to the MySpace Incubator Slingshot Labs and sits on the executive committee at the Caltech MIT forum. He is also a mentor to startups at the Los Angeles Business Technology Center. He keeps his pulse at the edge of the digital world and is deeply knowledgeable about trends, emerging solutions, platforms and opportunities. Ashish also teaches classes at USC in the areas of Web 2.0 and Social Media, Building Web Startups and mobile development. He helped launch and co-taught the second iPhone development class in the country. Mr Soni holds an MS in Computer Science from the University of Southern California. Lucy Hood, Executive Director, USC CTM, (Institute of Communications Technology Management) : Lucy Hood, head of USC’s Institute of Communications Technology Management (CTM), is a highly respected industry expert in telecom strategy and digital content. USC’s CTM is the world’s foremost Institute at the intersection of technology and content, offering its members cutting-edge research and business strategy, executive education and leadership forums for the digital industry. Corporate partners include AT&T, Verizon, HP, Cisco, Sun, Qualcomm, Motorola, Alcatel-Lucent, France Telecom, SK Telecom and Disney. Prior to joining USC’s Marshall School of Business, Hood was President of Fox Mobile Entertainment, and Senior Vice President of News Corporation. Lucy Hood is widely known as an architect of corporate digital strategy, building News Corporation’s mobile business to hundreds of millions through partnerships with companies such as Vodafone, AT&T, Qualcomm, Nokia and Verisign. Hood’s team introduced text messaging in the US on broadcast TV via American Idol, and invented the Mobisode®, an early innovation in mobile video content. Hood was a key executive in launching numerous technology businesses at Fox, including Fox.com and FX Cable. Previously, she was an executive at Paramount Pictures, and produced the news program, “Business Times.” Lucy Hood is a keynote speaker at major industry events and business conferences around the world such as CES, E3, CTIA, 3G World Congress, Wireless Influencers and Digital Hollywood. In addition, she has spoken on digital issues before top government officials in the US and in China. Lucy Hood has won numerous awards and is regularly featured in lists of key influential executives, including the Digital 50. She holds an M.B.A. from Columbia University’s Graduate School of Business and a B.A. from Yale University.