Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Media Summit 2009 Wednesday, March 18 12:30 PM - 1:45 PM Session A: Hollywood and the Digital Consumer: How Technology, Content and Services Establish the Next Level of Consumer Entertainment Experience The next generation of technology within the digital home will bring with it not only more content to the consumer, it will bring with it greater choice and more individual personalization into the process. While the actual definition of the digital home is still emerging, the idea of a fully connected consumer, living in a high speed DTV, PVR, HD, broadband and wireless environment is a good jumping off place. Hollywood, the provider of the content will not only flourish in this environment, it will probably enter a new golden age of production as it discovers how best to relate to it consumer base. How Hollywood will respond to a fully realized OnDemand television, film and games universe is the latest challenge to be faced. The technologies now finding their way into the home are disruptive, not only to the content community, but to the consumer electronics community as well. The brave new world of the digital home is not only an exciting new market opportunity for Hollywood, it is also brings with it a complex labyrinth of difficult options. Chris Di Cesare, Head of Marketing and Programming, YouTube Miles Beckett, Co-Founder and CEO, EQAL, Co-Creator and Executive Producer, lonelygirl15 and KateModern Jason Kirk, Vice President, Video and Entertainment, MySpace Robert Bavis, Partner, IBM Global Business Services Karin Gilford, Senior Vice President of Fancast and Online Entertainment, Comcast Interactive Media Ira Rubenstein, Executive Vice President, Global Digital Media Group, Marvel Entertainment, Inc., Moderator Karin Gilford, Senior Vice President of Fancast and Online Entertainment, Comcast Interactive Media: Karin Gilford serves as Senior Vice President of Fancast and Online Entertainment for Comcast Interactive Media (CIM), a division of Comcast Corporation dedicated to developing and operating online and cross-platform entertainment and media businesses. In her role, Ms. Gilford is responsible for the growth and management of CIM’s cutting-edge online video and entertainment site, Fancast.com – and pursing further opportunities for CIM in the online entertainment space. Fancast is the Web’s ultimate entertainment destination offering consumers instant access to a comprehensive collection of premium entertainment content, including thousands of full-length television episodes and feature films. Ms. Gilford oversees all operations of Fancast including content and business strategy, monetization, and product development. Before joining CIM, Ms. Gilford spent eight years with Yahoo! serving in several different roles, including Vice President and General Manager of Yahoo! Entertainment where she led all programming, content and business strategy for the entertainment consumer Web sites: Yahoo! Movies, Yahoo! Music, Yahoo! TV, omg!, Shine and Yahoo! Games. She successfully increased traffic and monetization across the company’s entertainment properties and pioneered programming relationships with networks for full length video content. She also spearheaded the redesign and re-launch of Yahoo! TV, which doubled traffic and revenue on the site and grew unique visitors to the highest in its history. Prior to Yahoo!, Ms. Gilford held positions in business development and finance at Paramount Pictures International Television, and Ernst & Young LLP. Ms. Gilford holds a BA in business administration from Cal State Northridge, and a MBA from the University of Southern California. She lives in Pacific Palisades, CA with her husband and their two children. Jason Kirk, Vice President, Video and Entertainment, MySpace: In his current capacity, Jason Kirk is Vice President of Video and Entertainment at MySpace, the social portal averaging over 75 million unique visitors who spend an average of 4 hours on the site each month. He oversees all business, sales and marketing for the company’s major content verticals including video, movies, sports and comedy. Prior to this current role, Jason was head of MySpace Video with the goal of creating a platform of discovery, consumption and sharing around video for existing and new users of MySpace. He helped to successfully launch the company’s video platform, oversaw their 200+ video content partnerships (including Hulu, Sony, TMZ and Warner Bros) and built their profitable flagship original video business. Prior to MySpace, Jason's experience included work in both the traditional entertainment world (most recently as the Director of Sales & Marketing at HBO in their new business development group) and the Internet start-up world with companies including Alpha Virtual, Ditto.com and Piratenet. He’s a graduate of the University of Colorado-Boulder, loves the ocean and the game of golf and lives with his wife in Los Angeles, CA. Miles Beckett is the Co-Founder and CEO of the social entertainment company, EQAL, and is the Co-Creator and Executive Producer of the online video series’ lonelygirl15 and KateModern. After graduating from medical school and practicing to become a plastic surgeon, Beckett came up with the idea of posting a serialized drama on the internet and along with Mesh Flinders and Greg Goodfried, created lonelygirl15 in the summer of 2006. Beckett and Goodfried followed this success by launching KateModern in the summer of 2007 and forming EQAL to develop and create new interactive shows. lonelygirl15 and KateModern became pop culture phenomenons, and are the most popular online interactive shows, collectively receiving over 150 million views to date. Beckett holds a B.S. in Neuroscience from the University of California at Berkeley and an M.D. from the University of California at San Diego. He completed an internship year in the Integrated Plastic Surgery residency program at Loma Linda University Medical Center and one year of tissue engineering research at the National Institutes of Health as a Howard Hughes Medical Institute Research Scholar. He was the founder and Editor-In-Chief of “The Pulse,” a UCSD Medical School newsletter and “The Inhuman Condition,” a UCSD Medical School underground comedy newsletter as well as the Design Editor and staff writer for “The Heuristic Squelch,” the UC Berkeley humor magazine. Prior to forming EQAL, Beckett was the Founder and CEO of SHOUTBOY (shoutboy.com), a comedy video podcast website and the Writer/Director of the political spoof, “West Wingers.” As an expert on the convergence of entertainment and technology and online video, Beckett has been a speaker on panels throughout Europe, Australia and across the US and Canada and was a co-host with Greg Goodfried of Mixed Media, a live streaming web show on NowLive (nowlive.com). Ira Rubenstein, EVP, Global Digital Media Group, Marvel Entertainment, Inc.: Ira Rubenstein has built a career on identifying and implementing new marketing and distribution opportunities for entertainment across a wide array of platforms. In his role at Marvel Rubenstein is responsible for the company's Global digital strategy and implementation for all of Marvel's properties across digital and games channels. Prior to Marvel, Rubenstein spent 12 years with Sony, most recently as executive vice president of Sony Pictures Digital where he was responsible for overseeing the division's production efforts to extend Sony Pictures properties into the digital marketplace through SonyPictures.com, mobile games and personalization products, casual games, and innovative strategic partnerships. Rubenstein managed the digital growth of the studio's most important brands including Wheel of Fortune and Jeopardy! - leading the expansion of these properties into broadband, interactive television, mobile, and the PSP and PS3 platforms. In addition, Rubenstein oversaw production for all Sony Pictures properties breaking into the growing mobile marketplace, developing an array of successful mobile entertainment offerings including the award-winning Spider-Man 2: The Hero Returns and Ratchet and Clank: Going Mobile, as well as the first Movies for Mobile Phones on Memory Cards. Also during his tenure at Sony, Rubenstein oversaw the establishment of Sony Pictures Digital Entertainment's on-demand movie initiative, Movielink, to offer theatrically released motion pictures via digital delivery for broadband Internet users. Before the establishment of Sony Pictures Digital Entertainment, Rubenstein was vice president, marketing, Columbia TriStar Interactive. In this role, he managed the strategic implementation of media planning, promotional and creative advertising campaigns for more than 100 film sites. Before joining Columbia TriStar Interactive, Rubenstein worked in film research and new media for Twentieth Century Fox. Rubenstein was recently included on the highly regarded "Digital 50" list, a distinction given to fifty new media innovators by The Producers Guild of America's New Media Council. Recognition for his work also includes Webby Awards, a Mobie award for games, a Gold Clio and several Key Art Awards. Rubenstein holds a B.A. in Management Science from UC San Diego and is a graduate of the Peter Stark Producing Program at USC. Robert Bavis is a partner with IBM’s Global Business Services practice, specializing in consumer intelligence and analytics in the digital era. He is a leading expert in consumer relationship management and for 23 years has advised and consulted with the top media, entertainment and communications companies including ISPs, wireline, wireless, and cable operators, and original content producers. As a former partner with PriceWaterhouseCoopers, Mr. Bavis focuses on creating enterprise business solutions based on advanced consumer intelligence and analytics. As non-traditional channels (e.g., online communities, mobile, IPTV, etc.) have emerged, the ability and importance of understanding personal interests, usage patterns, community interactions, and buying behaviors has increased exponentially for the content providers, the operators, and the advertisers. Mr. Bavis helps his clients balance the demands of content ownership and stewardship, consumer privacy, and personally identifiable information, with the need to monetize these new channels. Mr. Bavis holds a B.S. in Computer Science from William & Mary and a MBA in Finance from the American University.