Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Media Summit 2009 Thursday, March 19 3:45 PM - 5:00 PM Session A: Strategic Relationships: Broadband, TV and Advertising – New Content, New Platforms, New Technologies To understand the future of broadband is no longer a PC phenomenon. Broadband is how consumers will experience video. It is how they will communicate with each other via phone systems and mobile systems. Broadband is IPTV on TV sets. Broadband is an OnDemand video system delivered to your PVR. Broadband represents all the video and communication platforms available to the consumer. It is about content, advertising and commerce. Broadband is the all-encompassing consumer phenomenon that brands, agencies, networks, technology providers, content providers and consumer electronics manufacturers all play a significant role. They are all partners in a movement for social, technological and commercial change. Steve Mitgang, CEO, Veoh Networks Chris Grosso, Senior Vice President of Emerging Digital Businesses, NBC Universal Dave Toole, CEO, MediaMobz Cynthia Nelson, COO, Todobebé Marty Roberts, VP, Marketing, thePlatform Avner Ronen, CEO & co-founder, boxee Shahid Khan, Senior Partner, Interactive Broadband Consulting, LLC, Moderator Steve Mitgang, Chief Executive Officer, Veoh Networks, Inc.: Steve Mitgang was appointed Chief Executive Officer of Veoh Networks in July 2007. A Silicon Valley and start-up veteran, Steve has 22 years of experience in general management, strategic planning, product management and business development for some for the country's best-known brands, as well as experience with enterprise software and Internet ASPs. Prior to joining Veoh, Steve was Senior Vice President of the global team leading the definition, creation, and marketing of Yahoo!'s advertising products, platforms, and services. While there, Steve was the senior executive credited with creating the vision and managing the production of Project Panama (Yahoo's new monetization platform). Before his tenure at Yahoo!, Steve led a variety of consumer marketing and technology companies, driving them to leading market positions or successful exits. He joined Yahoo! after its successful acquisition of Overture Services, where he led the company's Performance Marketing group. Prior to joining Overture, he was president and CEO of Keylime Software, a web analytics company acquired by Overture Services under Steve's stewardship. Christopher Grosso, Senior Vice President, Emerging Digital Businesses, NBC Universal Digital Media: Chris Grosso is Senior Vice President of Emerging Digital Businesses, reporting directly to George Kliavkoff, NBC Universal’s Chief Digital Officer. In this role, he oversees the strategy and development of NBC Universal’s efforts to create niche digital networks that are geared toward important ad categories, which have led to NBC's recent investments in driverTV, Adify and the launch of the Petside Media Network. Additionally, Chris works on digital advertising and measurement strategies, supporting NBCU and the Peacock Equity Fund, a $250 MM joint venture fund with GE Commercial Finance to invest in early stage digital companies, on these topics. Prior to NBC Universal, Chris was an Associated Partner at McKinsey and Company, serving several top media companies and retailers on digital strategy, M&A, ad sales, business building and DTC marketing. As one of the first members of McKinsey’s internet practice, Chris helped set up several McKinsey digital practice areas, including e-business building, e-tail, digital marketing and digital ad sales. Chris earned a B.S. in Computer Science at Yale, where he served as Managing Editor of the Yale Daily News and helped launch the paper’s first website. He also received an M.B.A. from Harvard Business School, with high distinction. He lives in New York City with his wife and daughter. Cynthia Nelson, Chief Operating Officer, Todobebé: Ms. Nelson joined the executive team of Todobebé in 2003. In her role as COO, she is responsible for sales, marketing, technology and strategic planning. She also oversees packaging and roll-out of 360&Mac251; integrated media programs, product licensing and content syndication. Ms. Nelson started her career in 1984 in the then fledgling PC industry and then joined Ingram Micro, the largest global supplier of technology products and supply chain management services to lead the global accounts and supplier relations departments. She quickly jumped from LA to Silicon Valley during the height of the Internet boom working for companies such as IAC and consulting for the Intel investment group. She was then picked to manage an online agency merger in NY, and then ran various consulting projects for Omnicom’s DDB and Tribal DDB. In 1998, fueled by her passion and understanding of the unique and growing Hispanic market, she built a successful consulting practice dedicated to the Hispanic and Latin American segments – clients included AOL, Volkswagen, Audi, Panasonic Mexico, Kraft, and Delta Airlines. Ms. Nelson is a frequent speaker and contributor to publications including Ad Tech, AdWeek, Brandweek, Jupiter Research, e-Marketer, Marketing to Moms, DM News, Voz Latina, Marketing to Latinas, SRI’s Hispanic Boom, M2 Moms Conference, and Innovations in Hispanic Marketing. She is also a board member of the The National Latino Children’s Institute (www.nlci.org). Ms Nelson is published author and contributor in the book ‘Hispanic Marketing & Public Relations: Understanding and Targeting America’s Largest Minority” with a concentrated chapter on “Marketing to US Hispanics Online”. Ms. Nelson attended Cal State Fullerton where she majored in both Business and Fine Arts. A California native and lifelong surfer and skateboarder, she currently resides in Miami with her husband and two dogs. Avner Ronen, CEO & co-founder, boxee: Before starting boxee Mr. Ronen was the Head of Corporate Development and M&A for Comverse, Inc. a leading provider of software and service to Telecom service providers. Mr. Ronen was responsible for acquisitions valued at $450M, which were key to the company's evolution from a Voicemail company to a Billing and VAS provider. Mr. Ronen joined Comverse in 2002 when they acquired Odigo, a company he co-founded in 1998. Odigo was one of the early Instant Messaging services on the web serving over 8M users worldwide. Prior to Odigo Mr. Ronen served for 4.5 years in the Israeli Defense Force in the special computer unit, MAMRAM. Jesse Redniss is the vice president of digital for USA Network. In this position, he oversees all digital efforts for the various USA Network properties including usanetwork.com, westminsterkennelclub.com and characterarcade.com. Jesse joined the company in April of 2005 as director of interactive marketing, and expanded his responsibilities in July 2007. Redniss reports to Alexandra Shapiro, senior vice president, brand marketing and digital, and is based in New York. Since he’s been at USA, Redniss has played a pinnacle role in the digital restructuring and growth of the usanetwork.com properties. He played a key role in the channel’s first-ever digital branding efforts and revamped the core usanetwork.com properties from being promotional based sites, to revenue generating digital business models. Additionally, he has overseen the digital campaigns for the record-breaking launches of the network’s critically acclaimed hit series MONK, THE 4400, In Plain Sight, PSYCH, Burn Notice and the Emmy-nominated miniseries The Starter Wife. With his leadership, the site has garnered a plethora of awards including back to back wins of the Web Marketing Association’s 2007 and 2008 Broadcast and TV "Website of the Year", over 15 Gold and Silver BDA’s, the 2008 Beacon Award winning “Promicin” viral campaign behind THE 4400, and Redniss and team also developed the BDA double Gold winning Dr. Steve-O show site and viral marketing initiative. Most recently, Redniss also developed and launched the USA Character Arcade, NBCU’s first casual gaming community. To date, the site has registered over 350,000 users that come to play over 50 casual based games and challenge each-other for points. The launch of characterarcade.com was highly monetized with a multi-million dollar on-air and online sponsor and continues to see record-breaking growth. Redniss also assists the strategic development and sales teams in selling “customized branded content” for advertisers by creating digital initiatives that are advertiser friendly, ROI oriented and, most importantly, users love them. Usanetwork.com continues to see record breaking growth across all measurable metrics and is the current leader of “time of engagement” across all cable properties. Before joining USA, Redniss worked as a digital supervisor at Tangible Media on the Atari and Midway games accounts, providing media buying, planning and strategic guidance for their clients. Previously, he entered the interactive space in the Dot.com boom of 1998-99 and pursued his passion for music by working in that space for Volatile media and then SONY 550DMV. After the dust settled from the bust, he took his knowledge of the space and transitioned his career to the Interactive Ad Agency world, where he worked his way through various agencies specializing in media planning, buying and interactive strategy. Marty Roberts, VP, Marketing, thePlatform: Marty Roberts' diverse leadership background includes ten years of product management and marketing. His experience developing strategy, building relationships with development organizations, and creating new products and services helped increase the customer base and profitability for organizations such as GiftCertificates.com and RealNetworks. Since joining thePlatform in 2006, Marty has contributed to the company's success by updating the messaging, redesigning the web site, launching several successful products and increasing the brand awareness through advertising and PR. Dave Toole is the CEO of MediaMobz, a marketplace connecting buyers of promotional videos with its community of several thousand video producers that produce high quality video at affordable prices. As local advertisers embrace video for the Internet and cable extends its reach to more local markets the demand for custom video is expected to grow several times over in the next few years. MediaMobz brings the producers in local markets to help support the demand for customized video. Mr. Toole founded Outhink Media a Digital Media Incubator in 2001 to fuse his expertise in technology and business with his love of music and creative expression, as he is a serious garage band musician. Mr. Toole and Outhink Media have spent the last five years developing one of the fastest growing segments of the Internet - personal media production. Outhink Media developed one of the first invitation only peer to peer networks called SpinXpress to help producers move large HD files, session files, Videos and other media. Outhink Media also provides a community of over 145,000 members a place to meet, learn and build a social network of media producers. Ourmedia.Org is focused on this community supporting cause marketing for green, environmental causes and other non-profits needs for social media tools. He has spoken at OMMA, Digital Hollywood, Vloggercon, MacWorld and more. Prior to founding Outhink Media, Mr. Toole spent 30 years in the semiconductor industry. He was Chairman/CEO of GaSonics International (Nasdaq;GSNX), a semiconductor capital equipment manufacturer that was acquired by Novellus Systems in 2001. During Mr. Toole’s tenure, GaSonics was recognized as one of the fastest growing technology companies in the 90’s by Forbes and Fortune magazines, and one of the most profitable in its industry segment. During his leadership, shareholder value increased more than 10-fold. He spearheaded several product initiatives which lead the company to a global industry leadership position and led several acquisitions, highlighted by being one of the first American companies to purchase a Japanese semiconductor company. Prior to GaSonics, Mr. Toole held management positions at Advanced Micro Devices. Mr. Toole was first introduced to the ARPANET during his college years at the University of California Santa Barbara where he earned a degree in Business. Mr. Toole lives in the San Francisco Bay Area with his family. Shahid Khan, Senior Partner, IBB Consulting Group, LLC: Shahid Khan is an acclaimed thought leader and strategist in converging Media and Telecommunications industries, with expertise in identifying and capitalizing on opportunities based on advanced and emerging platforms across cable, broadband and wireless. Shahid is currently a Senior Partner at IBB Consulting Group, LLC, a premier boutique consulting firm serving leading broadband-related product and service providers in Cable, Mobile, Media and Technology industries. At IBB, Shahid advises top management at leading clients such as Sony Entertainment, Showtime, Time Warner Cable, Cablevision and Comcast on Digital Strategy, New Product/Service Development/Launch, Merger Integration, Business Development and Operational Optimization. Some of Shahid’s recent engagements include the transformation of Advertising operations for a leading Cable MSO, development of Digital Strategy for a major Hollywood studio, merger integration of on-line businesses for a leading sports TV network, integration of two leading kids’ TV networks, as well as launches of a mobile-based movie TV network, a multi-platform TV network, an HD TV network, and a broadband entertainment portal. Prior to joining IBB, Shahid was a Managing Director at BearingPoint (formerly KPMG Consulting), responsible for leading BearingPoint’s Entertainment and Information Services industry practice, serving clients such as Warner Music Group, Major League Baseball, Reuters, Moody’s and Rodale. Prior to that, he was a Client Services Partner at IBM Global Services in Communication Industry. Shahid holds an MBA in Marketing and Finance from NYU’s Stern School of Business, and is a Fellow at U. Penn’s Wharton School of Business. He has published numerous white-papers, is a frequent speaker at leading industry conferences, and is often quoted in leading publications such as the Wall Street Journal, USA Today, Red Herring, the New York Times, etc.