Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Video From Last Year's 2008 Summit Summit Welcome & Introduction: Keith Fox, President, BusinessWeek Last Year's Keynote Speaker Robert A. Iger, President and Chief Executive Officer, The Walt Disney Company One on One Interview by: John Byrne, Executive, Editor, BusinessWeek Attendees may purchase a joint Media Summit - P2P Conference Ticket - $995 for the Combination Ticket The P2P Market Conference is held the day prior to the Media Summit P2P Market Conference 2009 Tuesday, March 17th Location: The Cornell Club of New York P2P Market CONFERENCE Attendee Registration - Click Here Tuesday, March 17 9:00AM - 9:15AM CONTINENTAL BREAKFAST 9:15AM - 9:45AM WELCOME Karen Kaplowitz, Member Services, Distributed Computing Industry Association (DCIA) P2P MARKET OPPORTUNITIES Marty Lafferty, CEO, Distributed Computing Industry Association (DCIA) KEYNOTE ADDRESS Jim Kott, Co-President, Abacast 9:45AM - 10:30AM P2P MARKET STRATEGIES Consumer & Enterprise Categories – What are the Strategic Implications of P2P in Key Market Segments How are the market strategies different for using P2P to distribute consumer entertainment and corporate enterprise data? What characteristics are required for P2P companies to succeed in key market segments? Should P2P software companies concurrently pursue multiple strategies? How do live P2P streaming and P2P file downloading impact major market segments? What unique market attributes can yield new opportunities for monetization? Panelists: Steve Mannel, Cable & Broadband Solutions Executive, IBM Steve Masur, Managing Partner, MasurLaw Morgan Reed, Executive Director, Association for Competitive Technology (ACT) Colin Sebastian, SVP, Equity Research, Lazard Capital Markets Chuck Stormon, CMO, PacketExchange Moderator: Elaine Reiss, Best Practices, Distributed Computing Industry Association (DCIA) 10:30AM - 11:00AM KEYNOTE ADDRESSES Rick Kurnit, Partner, Frankfurt Kurnit Klein & Selz Mitchell Edwards, CFO & GC, BitTorrent 11:00AM - 11:30AM REFRESHMENT & NETWORKING BREAK 11:15AM - 12:00PM P2P BUSINESS MODELS Advertising-Supported, Subscription, Paid Download, Other – How do the Various Approaches Compare What are the potential roles for ISPs in monetizing P2P and social networks? How can they add value in terms of live streaming, caching, content acceleration, results measurement, and end-user validation? Can P2P distributors and social network operators partner with ISPs to streamline their offerings and improved quality of service (QoS) in ways that are valuable to sponsors, advertising agencies, and online ad networks? Panelists: Bambi Francisco, CEO, Vator.tv Daniel Leon, Head of Strategic Partnerships, HIRO Media Jay Andreozzi, Chief Creative Officer, Amalgam Digital Ira Rubenstein, EVP, Global Digital Media Group, Marvel Entertainment Neerav Shah, VP, Business Development, Verimatrix Moderator: Laura Tunberg, Member Services, Distributed Computing Industry Association (DCIA) 12:00PM - 12:30PM KEYNOTE ADDRESSES John Desmond, VP, MediaSentry Services, SafeNet George Searle, CEO, LimeWire 12:30PM - 1:30PM CONFERENCE LUNCHEON 1:30PM - 2:00PM KEYNOTE ADDRESSES Michael Einhorn, Consultant, Media/Technology/Copyright Robert Levitan, CEO, Pando Networks 2:00PM - 2:45PM P2P CASE STUDIES Experience to Date – Beyond Theory, What’s Working and What’s Not in the Marketplace What techniques have proven best so far in terms of monetizing the enormous traffic that P2P generates? What successes have been achieved in the wholesale entertainment and enterprise categories? What has been the relative worth of the different formats and interactivity that this channel supports? What case studies from related businesses can be applied to P2P and how? Panelists: Teemu Huuhtanen, President, North America, Sulake Corporation Alex Limberis, COO, Syabas Technology Rob Manoff, CEO & Co-Founder, Jambo Media Aaron Markham, VP, Research & Development, BayTSP Ron Van Herk, Founder & CEO, AHT International Moderator: Sari Lafferty, Business Affairs, Distributed Computing Industry Association (DCIA) 2:45PM – 3:15PM KEYNOTE ADDRESSES Alex Mashinsky, CEO, DigiMeld Scott Brown, USA CEO, Octoshape 3:15PM - 3:45PM REFRESHMENT & NETWORKING BREAK 3:45PM - 4:30PM P2P FUTURE OPPORTUNITIES Network Efficiency and Content Protection – How can Participants Optimize the Channel What can the industry do to ensure that the benefits of P4P and similar mechanisms are applied to the distribution of copyrighted works? How can participants at various levels of this channel gain support of rights holders? Which identification techniques (e.g., watermarking and/or fingerprinting) should be used to protect content and enhance the ecosystem? What new solutions will impact P2P software developers and distributors to the greatest degree? Panelists: Simon Applebaum, Producer, Tomorrow Will be Televised Betty Chan-Bauza, VP Strategy & Product, LifeLock Dan Pifer, EVP, Operations & Technology, The Orchard Laird Popkin, Co-Chair, P4P Working Group (P4PWG) Rob Sandie, CEO, Viddler.com Moderator: Karen Kaplowitz, Member Services, Distributed Computing Industry Association (DCIA) 4:30PM - 5:00PM KEYNOTE ADDRESSES Charles Perkins, Founder, Virtual Rendezvous John Waclawsky, Software Architect, Motorola 5:00PM - 7:30PM NETWORKING COCKTAIL RECEPTION P2P MARKET CONFERENCE Program Speakers Jay Andreozzi, Chief Creative Officer, Amalgam Digital Simon Applebaum, Producer, Tomorrow Will be Televised Scott Brown, USA CEO, Octoshape Betty Chan-Bauza, VP Strategy & Product, LifeLock Mitchell Edwards, CFO & GC, BitTorrent Michael Einhorn, Consultant, Media/Technology/Copyright Bambi Francisco, CEO, Vator.tv Teemu Huuhtanen, President, North America, Sulake Corporation Karen Kaplowitz, Member Services, Distributed Computing Industry Association (DCIA) Jim Kott, Co-President, Abacast Rick Kurnit, Partner, Frankfurt Kurnit Klein & Selz Daniel Leon, Head of Strategic Partnerships, HIRO Media Marty Lafferty, CEO, Distributed Computing Industry Association (DCIA) Sari Lafferty, Business Affairs, Distributed Computing Industry Association (DCIA) Daniel Leon, Head of Strategic Partnerships, HIRO Media Robert Levitan, CEO, Pando Networks Alex Limberis, COO, Syabas Technology Steve Mannel, Cable & Broadband Solutions Executive, IBM Rob Manoff, CEO & Co-Founder, Jambo Media Aaron Markham, VP, Research & Development, BayTSP Alex Mashinsky, CEO, DigiMeld Steve Masur, Managing Partner, MasurLaw Charles Perkins, Founder, Virtual Rendezvous Dan Pifer, EVP, Operations & Technology, The Orchard Laird Popkin, Co-Chair, P4P Working Group (P4PWG) Morgan Reed, Executive Director, Association for Competitive Technology (ACT) Elaine Reiss, Best Practices, Distributed Computing Industry Association (DCIA) Ira Rubenstein, EVP, Global Digital Media Group, Marvel Entertainment Rob Sandie, CEO, Viddler.com George Searle, CEO, LimeWire Colin Sebastian, SVP, Equity Research, Lazard Capital Markets Neerav Shah, VP, Business Development, Verimatrix Chuck Stormon, CMO, PacketExchange Laura Tunberg, Member Services, Distributed Computing Industry Association (DCIA) Ron Van Herk, Founder & CEO, AHT International John Waclawsky, Software Architect, Motorola Additional Speakers To Be Announced