Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, May 4-7, 2009 Wednesday, May 6th 9:00 AM - 10:15 AM Track I: Video Advertising & Next Wave AdvertisingTrack Video Advertising: How New Consumer Habits Are Driving the Advertising Community to Innovate, and the Challenges with Scale, Part II Traditional television is moving to the Internet. Though today’s consumer can effectively avoid watching advertising on TV through new time- and place-shifting technologies, the “opt-out” function and other choices make it easier than ever for consumers to skip ads online too. Yet when asked, 75% of consumers prefer advertising over paid subscription models. To keep up with these new consumer video viewing habits and trends towards watching video content online, content owners, advertisers, and technologists must turn into entertainers, or lose precious eyeballs and dollars. To keep audiences captive, advertising must become the new form of entertainment. As content owners, advertisers and technologists begin to better understand video advertising opportunities, one important challenge has come to light: SCALE. On top of creating compelling advertising content, the problem for video advertising isn’t targeting or ad formats. The problem is the inability to scale in-video media buys so that demand (buyers) can leverage the growing supply (sellers). Gene Pao, VP, New Media and International Development, FUEL TV, Fox Cable Networks Jim Moloshok, Executive Chairman, Betawave Brian Fitzgerald, co-founder and President, Gorilla Nation Media Jamie Elden, Vice President, Digital Alloy Media + Marketing Jack Rotherham, SVP, Strategic Sales and Partnerships, Metacafe Thomas F. Tafuto, SVP, Creative, D I G I T A S Daniel Harris, Chairman & CEO, MEDIAPASS GIGANTIC, Moderator Gene Pao, VP, New Media and International Development, FUEL TV, Fox Cable Networks: As Vice President of Marketing and Business Development for Fox Interactive Media's Television Stations Group, Gene is responsible for developing and marketing local initiatives as well as new businesses and products as it relates to the 24 FOX owned and operated television stations and over 160 FOX affiliates. FIM Television Stations Group recently launched the innovative MyFox Local platform, a network of Web sites that provide video, information, and online tools to help leverage the assets of FOX television stations to serve local communities thorough the country. Jim Moloshok, Executive Chairman, Betawave: James Moloshok joined Betawave as Executive Chairman and a director on December 18, 2007. Prior to joining Betawave, from 2005 to 2007, Mr. Moloshok was President of Digital Initiatives for HBO Network, where Mr. Moloshok was responsible for exploring new opportunities for the company, focusing on innovative content and fast-changing technology. Prior to that, from 2001 to 2005, Mr. Moloshok served in various positions with Yahoo! Inc., serving most recently as Senior Vice President, Entertainment and Content Relationships, during which he helped build partnerships with movie studios, TV networks and producers. Prior to that, Mr. Moloshok was a co-founder of Windsor Digital, an entertainment and investment company. From 1999 to 2000, Mr. Moloshok served as president of Warner Bros. Online and president and CEO of Entertaindom.com, an original entertainment destination for Time Warner. From 1989 to 1999, Mr. Moloshok served as Senior Vice President of Marketing at Warner Bros. and previously held the same position at Lorimar Telepictures, a television distribution company, which was formed when Lorimar merged with Telepictures in 1986 where he was also responsible for marketing to consumers, broadcasters and advertisers. Brian Fitzgerald, co-founder and President, Gorilla Nation Media: Prior to founding Gorilla Nation Media in 2000, I was an Intellectual Property attorney practising in Los Angeles, representing small to large film production and distribution company, music companies and talent, dealing wth copyright, trademark, contractual and litigation issues. Jack Rotherham, SVP, Strategic Sales and Partnerships, Metacafe: Jack Rotherham leads Metacafe’s work with Fortune 1000 companies interested in tightly integrating their brands into the online entertainment experience and employing social media as a marketing vehicle. Jack joined Metacafe from AOL’s Platform A, where he oversaw strategic planning and monetization initiatives for video, social media and high-reach properties. Before making the leap to digital media, Rotherham spent nearly 20 years in the magazine publishing industry. Previous positions include founding partner and publisher of C, a regional luxury lifestyle magazine and web site, publisher of Teen People and its online, broadcast and mobile extensions, and vice president and publisher of Rolling Stone, where he oversaw two record-breaking years in ad revenue. Jack holds a bachelor’s degree in communications from Fordham University. Daniel Harris, Chairman & CEO, MEDIAPASS Network: Mr. Harris has been at the forefront of Digital Lifestyle for nearly 10 years. After the .com bubble burst, Mr. Harris saw a unique opportunity to connect with Gen Y – X audiences through online music. Prior to founding MediaPass Network, Daniel has long been an early adopter and industry trendsetter in the areas of technology, content, and community. Daniel was part of the team that released Madonna’s 1st approved download on the Internet and later secured the rights and exclusively distributed Internet video webcasts for the most coveted independent live events throughout North America and Europe. Daniel has produced and or distributed hundreds of individual live-on-demand webcasts plus numerous marquee live events including: 2002 – 2003 – 2004 American Dance Music Awards, 2001 – 2002 – 2003 Ultra Music Festival, UK’s MOBO Awards, Farm Aid, and Voodoo Festival. This lifestyle credibility resulted in MediaPass Network being selected by Microsoft Corporation to participate in the Beta Launch of Windows Media 9 Series in September 2002, serve as the national press launch partner for the Portable Media Center in 2005, and serve as a windows vista beta partner in 2006. Previously, Mr. Harris operated his own production company where he initiated business relationships and executed licensing agreements with clients including: Adidas, ABC Sports, CNNSI, and Fox Sports World. During this time, Mr. Harris was a Brandon Tartikoff Award Finalist (top industry new comer) in each of his two years of eligibility. Prior to relocating to Los Angeles in 1996, Daniel was Co-General Manager of the New Orleans A League Professional Soccer Franchise where he tripled revenue and doubled attendance each season. Daniel managed all media partnerships, community outreach programs, and key accounts including: Coca Cola, Cox Cable, Gatorade, Pizza Hut, Snickers Brand, and WWL Radio. A native of Washington DC, Mr. Harris holds a B.S. Degree in Marketing from Loyola University of New Orleans.