Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, May 4-7, 2009 Wednesday, May 6th 12:30 PM - 1:45 PM Track I: The Video Advertising & Next Wave Advertising Track Branded Media Marketing - Across Platforms - TV, Film, Broadband, Mobile, Virtual Worlds, Music and Games – Reinventing the Commerce & Media Model With the attention of the consumer being assaulted by a host of great technologies – from games and broadband to PRVs - devices as well as content programming, the task of the client, the agency and content provider raising their message above the clutter is daunting. With every challenge, however there exists the opportunity to reinvent the process, and in the evolving world of branded media marketing, the creativity at hand is impressive. The industry’s TV, music, wireless, film and broadband marketing teams are reinventing the world of entertainment, branding and marketing. In this session, we will gain further insight into the structures of our industry’s future. Simon Kelly, Chief Operating Officer, Story Worldwide Dave Kupieck, EVP of National CineMedia and President, Cinema Advertising Council Brian Murphy, Executive Vice President of Branded Entertainment, TBA Global Brian Marin, CEO, retail entertainment design Lynn Ingham, Vice President of Sales, Interactive One Paul Santello, Senior Vice President, Group Communications Director, Moxie Interactive Neil McGinness, CEO, Weekly World News, Moderator Simon Kelly, Chief Operating Officer, Story Worldwide: Simon Kelly has been recognized as a pioneer of new media in the branded content industry and is credited with introducing a unified approach for custom publishers in the US. Kelly began his career in publishing in 1984, where he launched Lotus magazine, Macworld magazine, Macworld Exposition, and the IDG seminar series, as well as running the IDG UK’s custom publishing division. In 1990, Kelly co-founded TPD Publishing, ltd, one of the leading independent custom publishers in the UK. In 1995, Kelly moved to Seattle to launch the company’s US operation with the launch of Microsoft Magazine – incidentally its companion web-site also marked the launch of one of the world’s first web-zines. Along the way, Kelly introduced compelling new ways to use content to meet his clients’ branding needs. In 1997 he spearheaded the launch of the Custom Publishing Council and in 1999 he was named to the Folio: 40 for his work integrating print and web content. Kelly won the John Caldwell Lifetime Achievement Award in 2007 for his contributions to the custom publishing industry. In 2001 TPD became part of Interpublic. In 2005 Kelly and his partners bought it back and rebranded the company Story Worldwide. (www.storyworldwide.com). Since then, Kelly and his partners have transformed what was originally a print-centric custom media company into a global, multi-channel content marketing and branding agency. Story Worldwide’s signature approaches, storytelling and narrative branding, help turn their clients’ brands into engaging media channels. Today, with over 200 employees and offices in New York, Seattle, South Norwalk, London and Hong Kong, Story Worldwide is leading the post-advertising revolution. Story’s clients include Unilever, Nestle, UPS, Bank of America, Microsoft, Johnson and Johnson and Agent Provocateur. Lynn Ingham, Vice President of Sales, currently oversees all sales efforts for the Chicago, San Francisco and Los Angeles offices of InteractiveOne, the digital connection for Black Americans. InteractiveOne, a Radio One company, publishes the social networking site BlackPlanet and four associated content verticals: HelloBeautiful, NewsOne, TheUrbanDaily and Elev8. A Montana native, Lynn Ingham has spent most of her career life in print and advertising online advertising sales, moving from technology-specific publications at IDG and Ziff Davis to the lead trade publishing entity for the advertising, media and marketing communities, The Ad Age Group. A founding member of BIG (Bay Area Interactive Group), she served as President in 2007 and Chairman in 2008. Brian Murphy is executive vice president of branded entertainment at TBA Global. Brian's work in entertainment, music and marketing during the past 30 years has helped to shape and define branded entertainment as a mainstream marketing discipline. His creative vision and artistic expertise have culminated in exceptional live, televised and internet programming. Brian's portfolio encompasses innovative broadcast, new media and live events, including landmark programs such as; Rockfest, the largest ticketed rock event in the United States in 1997, the Goodwill Games Opening & Closing Ceremonies, Music In High Places, NBA All Star Weekend's A Tribute to Magic Johnson for the NBA and American Express, and MTV's long running Hard Rock Live music series. Prior to rejoining TBA Global in 2007, he was Founder and CEO of Fearless Entertainment. He also spent a decade as Executive Vice President/General Manager of Warner Custom Music, then formed the joint venture Warner/Avalon (which later became Warner/TBA) and served as its Managing Partner on behalf of Time Warner. While at Time Warner he co-authored the first joint divisional strategic marketing program with General Motors, Warner Bros. Films and Warner Music Group which was a precursor of how the field of Branded Entertainment would evolve. Brian Marin, chief executive officer, Retail Entertainment Design: With more than 15 years experience in the entertainment industry, Brian Marin brings to Retail Entertainment Design (RED) an astute understanding of retail environments, display and audio technologies. His expertise in all aspects of music, video, advertising, and sound system design and implementation guarantees the creation of highly customized and unparalleled solutions to meet the needs of clientele. Previously an executive with DMX MUSIC and ScreenPlay, Inc., Brian received a BA in Communications from Washington State University, with an emphasis in media and advertising. Dave Kupieck, Executive Vice President, Sales & Marketing, National CineMedia: As National CineMedia’s (NCM) Executive Vice President, Sales & Marketing, Dave Kupieck supervises the National and Regional Sales teams, as well as Marketing and Sales Operations, in developing and implementing in-theater marketing programs in AMC Entertainment, Cinemark USA, Regal Entertainment Group and other NCM affiliated movie theatres nationwide. Kupieck also currently serves as President of the Cinema Advertising Council (CAC) industry trade organization. National CineMedia operates the largest digital in-theatre network in North America, the Digital Content Network (DCN) SM, which allows for the targeted distribution of advertising and content including FirstLook, a digital entertainment and advertising pre-feature program showcasing content from A&E Television Networks, NBC, Sony Pictures Entertainment, Turner Broadcasting System, Universal Studios, Walt Disney Studios Home Entertainment and Warner Bros. along with national, regional and local advertising. Prior to joining National CineMedia in July 2002 (then called Regal CineMedia), Kupieck served as publisher of Wenner Media’s Men’s Journal magazine. He joined Men’s Journal in 1999 as associate publisher and was promoted to the magazine’s top post in February 2001. Before Men’s Journal, Kupieck was advertising director at Weider Publications’ Men’s Fitness from 1998-2000, as well as marketing director of Conde Nast’s Gourmet (1993-1998). For ten years prior to his appointment at Gourmet, Kupieck worked on the agency side of the media planning business, his last position being vice president/associate media director at Bates Worldwide Advertising (1987-1993). Paul Santello, Senior Vice President, Group Communications Director, Moxie Interactive Paul Santello, Moxie Interactive’s senior vice president, group communications director, oversees all digital strategy and planning for the Fox Home Entertainment Business. He plays an integral role in developing and executing campaigns for Moxie’s leading brands, including 20th Century Fox. Prior to joining Moxie, Santello worked with Carat in the West Coast region as executive vice president, executive client director. At Carat, Santello led account management, strategy and planning across all west coast accounts including New Line Cinema and New Line Home Entertainment, Hyundai, Kia, adidas, Jenny Craig, Echostar and Tourism Australia. Santello received his MBA from Indiana University and a Bachelor of Science from the University of Pennsylvania.