Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, May 4-7, 2009 Wednesday, May 6th 10:45 AM - Noon Track IV: Music 2.0 - Invention of an Industry Music Power Shift: Artist, Label, Technology, Management, Part I Vito Iaia, Vice President, Music Services – North America & Europe, Ticketmaster Mike Tunnicliffe, Partner, Filament Entertainment Group David Marcus, SVP Strategic Initiatives, Warner Bros Records Phil Sandhaus, MemBrain LLC Obi Steinman, Artist Management, “Warrant,” “Nelson” Matt Nelson, Artist, The Nelsons Kelli Richards, President, The All Access Group, Moderator Vito Iaia is Vice President of Music Services at Ticketmaster, the world’s leading ticketing company, where he oversees all of Ticketmaster’s music and concert activity across North America & Europe. His team is responsible for creating, implementing, and executing comprehensive ticketing strategies across concert tours throughout the world, including providing dynamic pricing products, integrated marketing programs, and direct-to-fan solutions. Additionally, Vito looks after the company’s music-based strategic partnerships, including all record label relations and the international iTunes agreement. Prior to joining Ticketmaster in 2003, Vito served as co-founder of Treble Music Marketing and as Director of Business Development for radio promotion company Jeff McClusky & Associates. Previously, he had served as a mergers & acquisitions associate, and as an equities trader. Vito holds an MBA from the Kellogg School of Management at Northwestern University, and a BS in Finance from the University of Virginia. He serves on the board of advisors for BlueHaze.com, and is a member of the Recording Academy. Vito is based in Ticketmaster’s West Hollywood offices. Mike Tunnicliffe, Partner, Filament Entertainment Group: Mike Tunnicliffe is a former Advertising Agency CEO with extensive global branding and marketing experience. He has worked with major consumer brands and Fortune 500 companies in almost every major global market and was nominated by M&M Europe and leading international advertising magazine Campaign as “one of the top 100 most influential people in global advertising and marketing.” A sought after media commentator and conference speaker, he co-writes a regular column for Advertising Age and a blog ‘Bands & Brands’ that gives incisive views on the latest developments in brand partnerships and new business models in the music, entertainment and brand communications businesses. He brings this insight to the real world, through his New York based management company Tuna Music and Los Angeles based branded entertainment company The Sheppard which both work with advertising agencies, brands, entertainment properties /businesses and musical artists to develop business and marketing strategies, new intellectual properties, partnerships and revenue creation opportunities Mike has latterly become an early stage equity partner in start up Los Angeles based entertainment & talent agency Filament, which is setting out to become a leading global aggregator of intellectual properties and their rights for artists, entertainers and athletes and will exploit these rights through brand partnerships, smarter marketing and the application of technology, while building a valuable library and continuous revenue streams. David Marcus, SVP Strategic Initiatives, Warner Bros Records: David Marcus has built his career providing business, strategic and marketing development services to companies in the live, recorded and digital music industries. Marcus is currently the Senior Vice President, Strategic Initiatives for Warner Bros Records, where he oversees the growth and development of non-traditional businesses including merchandising, touring, e-commerce, fan clubs, new media marketing and technology. Prior to joining WBR, Marcus served as Senior Vice President of Music for Ticketmaster, where he helped to build and lead a global team responsible for helping artists use the Ticketmaster platform more effectively. Under his leadership, Marcus's team created marketing and promotional programs that maximized ticket sales, developed market pricing and sales tools to generate strong touring revenues, and designed sales programs that helped sell recorded music, VIP packages, fan club memberships, and merchandise. His team supported these programs through innovative partnerships with companies such as Apple iTunes, American Express, Target, iLike, and Facebook. During Marcus' tenure, Ticketmaster's business grew from providing services to a handful of tours in 2005 to servicing more than 150 tours in 2008. He has also served as Managing Director for Treble Music Marketing, where he provided business, strategic, and marketing development services to companies seeking opportunities in the live, recorded, and digital music industries, including AOL MusicNow, Yahoo Music!, MusicMatch, and Jeff McCluskey and Associates among others. He has also served as a VP of Business Development and Legal Affairs for Radiowave.com, Inc. A graduate of Boalt Hall School of Law, at UC Berkekey, Marcus began his career as an intellectual property attorney with O'Melveny & Meyers. Matthew Nelson became an MTV fixture with the 1990 release of his band NELSON’s triple-platinum debut album, After The Rain. But, despite his fresh-faced pinup appeal and show biz pedigree, it was his commercially savvy pop-metal tunes that turned the twin son of the late rock n’ roll idol and Hall Of Famer Ricky Nelson (and grandson of ‘50s TV icons Ozzie and Harriet Nelson) into a third-generation star. In fact, the Nelson family is the only family in entertainment history with 3 generations of #1 hitmakers according to the Guinness Book of World Records. Matthew also shines as a bassist. He plays fretted and fretless bass and is one of the very few masters of the 12 string bass. Producer Jack Ponti calls Matthew “the best bassist I know” and uses him on all his sessions. He’s been the session bassist for the American Music Awards for the last _three years. And last year, Matthew was invited to tour playing bass for Avril Lavigne -- which he turned down due to his own headline entertainment touring commitments. Matthew and his twin brother Gunnar recently reunited NELSON rock band after 15 years. NELSON is scheduled to perform at the upcoming 2009 ROCKLAHOMA festival in July. VH1 has ranked NELSON’s “Love and Affection” as one of the “100 Greatest Songs of the ‘90s”. NELSON rock band had (5) Five Top 40 Billboard hits, (4) Four #1 MTV videos and sold over 4 million albums worldwide! Besides touring, Matthew can be seen on VH1’s upcoming primetime event series, “The Great Debates”. Phil Sandhaus, Owner/Principal, Membrain LLC: Twenty five+ years of expertise in marketing and developing influential and successful artists, including The Beatles, Billy Joel, Miles Davis, David Bowie, Elvis Costello, The Rolling Stones, Garth Brooks, and Frank Sinatra, through both traditional and groundbreaking non-traditional initiatives. Prior management positions include Head of Strategic Marketing and Product Development for the $250 million dollar a year EMI-Capitol Group Entertainment Properties Division, overseeing projects such as The Beatles Anthology, Executive Producer - The Beatles' "The Making of Sgt. Pepper" educational initiative, including a televised program distributed by Channel One's Classroom Channel to over 8 million students in 12,000 middle and high schools across the U.S., The Beach Boys Pet Sounds Box Set which he executive produced, and the Big Bad Voodoo Daddy release, amongst others, as well as senior marketing and artist development positions at Capitol Records and Columbia Records. Creative Manager for David Bowie, handling all creative affairs for music, film and theatre, worldwide including The Glass Spider Tour and the Rykodisc catalog reissues. Sandhaus owned and operated an artist management consultant (clients included Elvis Costello and Taylor Dayne), film production and soundtrack company. He served as Executive Producer of "M. Butterfly", the feature film version of the Tony Award-winning Broadway play, produced by The Geffen Company/Warner Bros. Pictures; and Executive Vice President, Tribeca Music, Robert De Niro's soundtrack label distributed by Sony Music, whose feature films soundtracks included, "A Bronx Tale" and "Amongst Friends" both of which he executive produced. Sandhaus was General Manager of independent record label Beyond Music overseeing the Motley Crue Catalog reissues and the platinum selling Lucy Pearl release. He most recently worked with Moir/Borman Entertainment as senior consultant on the worldwide album management of The Rolling Stones - Forty Licks CD release initiating strategic partnerships with the FOX Broadcasting Company, The Simpsons, and the NBA. He is currently Executive Producer of an animated musical film version of L. Frank Baum's (The Wizard of Oz), A Patchwork Girl, with music by Mick Jones (The Clash) and lyrics by Robert Hunter (The Grateful Dead) and a Producer of an Eartha Kitt biopic. He is currently a Managing Partner in Membrain, a strategic marketing and business/concept development company that services corporate and entertainment brands and creates revenue-generating opportunities. Sandhaus serves on the Board of Directors of Tim Robbins' theatre company, The Actors' Gang in Los Angeles. Kelli Richards, President, The All Access Group: Kelli Richards is an established veteran and respected pioneer in the convergence of entertainment and technology, especially within the digital music/media arena (where she has been an active participant for the past decade). She's a catalyst for profitable creative breakthroughs that involve brands and technologies, and individuals at the top of their game. Basically, she connects the dots between technology companies and the entertainment industry – seeking new revenue streams and distribution opportunities for both. Kelli is the principal of her own company, the All Access Group, which specializes in harnessing the power of the Internet and e-commerce opportunities to create world class campaigns, facilitate strategic alliances, and produce unique projects for A-List celebrities and musicians, established corporations, as well as for numerous startups. She acts as a "Director of Entertainment Alliances" for hire to major technology companies -- creating strategic initiatives and spearheading content acquisition deals that allow for mutually advantageous collaboration with content owners, including top entertainment companies and established artists (directly). She has unparalleled access to decisionmakers both in entertainment and in technology, which allows for accelerated traction in terms of getting things done for her clients with alacrity. In addition, she seeks brand extension opportunities that will generate additional revenue streams and promotional opportunities for name artists through new means of digital distribution. Prior to launching the All Access Group, Kelli spent 10 years at Apple Computer most recently as Music and Entertainment Markets Manager. She has also done work with Silicon Graphics (SGI) in their Entertainment Marketing group. Kelli previously held positions at EMI Records as an A&R exec, and also at Guitar Player Publications. For several years in the mid-to-late 90s, Kelli partnered with rocker Todd Rundgren to develop a series of firsts during the early days of digital music, most notably PatroNet, the earliest Internet-enabled artist subscription service (see "www.patronet.com"). For the past two decades, she has also been an acclaimed producer of various music projects as well as a wide variety of events including: MB-5, Webnoize Conference, Tribute to Paul McCartney CD, California Music Awards (formerly the BAMMIES), Pollstar Awards, Webby Awards, and other similar projects/events. Kelli also produced a highly successful conference which she co-founded for two years running in 1999 and 2000 entitled "MB-5: The Future of Music", and more recently produced a large fundraiser in 2002 in support of the UN's "Adopt-A-Minefield" organization dedicated to clearing landmines featuring Paul McCartney, Brian Wilson & Jay Leno. She was the talent producer behind the BAMMIES (now known as the California Music Awards) for nearly 20 years. She has also been co-producer of the Pollstar Awards for the past five years. All Access Group's diverse range of clients have included: Philips, Apple Computer, Motorola, iFilm, Akimbo Systems, Media Rights Technologies, Sony Net Services, Wipro, Todd Rundgren, David Bowie, Michael Jackson, IUMA, My-Reputation, Storymail, NBC Interactive, and many others. Kelli has recently co-authored two books – a book/DVD entitled "The Art of Digital Music: 56 Artists, Visionaries & Insiders Reveal Their Creative Secrets", published in 2005 by Backbeat Books; the other one is "Creating Business Breakthroughs You Want: Secrets and Strategies of the World's Greatest Mentors" published in 2004 by Mission Publishing. She's a sought after panel moderator and speaker at digital music and digital media conferences, and a contributor to the media as an expert in the areas of digital music, digital media, artist-related issues, and integrated brand entertainment. She holds an MBA with an emphasis in marketing, and a BA in marketing/filmmaking from San Jose State University. She also holds a Certification in Life Coaching through Debbie Ford’s Institute for Integrative Coaching. In her spare time, she enjoys yoga, gourmet cooking, nutrition, reading, time with friends, and hiking in the local recreational areas of the San Francisco Bay Area.