Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, May 4-7, 2009 Tuesday, May 5th 10:45 AM - Noon Track IV: Personalized Mobile Experience – Social Networking: Breakthroughs in Search, Messaging, Entertainment, Video Capabilities & Advertising The transformation of mobile, from cell phone to pervasive social experience is now complete. Mobile is all its forms, from multimedia communications device to primary information provider, which started with teenagers is now being embraced by the grandparents. Mobile is the personal experience of choice for everyone and the only inhibitor to change is the rate of innovation from within industry itself. In this session, we will hear from companies that are at the forefront of mobile change, from within the network, the device, content or application. Alexandre Mars, Head of Mobile, Publicis Groupe and CEO, Phonevalley Brandon Lucas, Senior Director, Business Development, MySpace Ajay Luthra, Senior Director of Advanced Technology, Home & Networks Mobility, Motorola Daren Gill, VP/GM vtap, Veveo, Inc. Eric Anderson, Senior Vice President, General Manager, Handango Mitch Feinman, General Manger, Mogreet Jesse Goranson, SVP, Mobile Media, Nielsen, Moderator Alexandre Mars, Head of Mobile, Publicis Groupe and CEO, Phonevalley: Alexandre Mars is a born entrepreneur and an expert in new technologies and communication, with several companies to his credit within such sectors as venture capital, the web, the mobile, advertising, video and social networks. Today, Alexandre Mars can draw on 15 years of experience in business creation and development to spearhead all the mobile activities pursued by Publicis Groupe around the world. Music fan Alexandre Mars took his first creative steps while still at college, organising concerts attracting thousands of students, before discovering business management and forming teams to support his project… and he soon realised that he enjoyed what he was doing. Aged only 20 and bearing testament to his visionary outlook, he founded one of the very first web agencies in Europe with the proceeds from his first enterprise, while continuing his studies at the HEC Business School and Paris Dauphine University. Workaholic Alexandre Mars ventured into the world of new technologies and marketing, in the process becoming one of the trailblazers in an industry that he has never abandoned. At 25, he embarked on a new venture and created his own investment fund. Alexandre was one of the youngest ever players in international venture capital - an audacious gamble that paid off: he came through the dot-com bubble unscathed and lent his support to 15 or so technological companies in Europe and the USA (leading to successful IPOs, reselling…). In 2001, Alexandre Mars, a business director at heart, made another entrepreneurial gamble and set up Phonevalley to pave the way for the emerging market of mobile marketing. In just a few years, he propelled Phonevalley into pole position in the European market for mobile marketing. In 2007, Publicis Groupe announced the acquisition of Phonevalley and turned it into its mobile advertising agency. Phonevalley is now a global player. Alexandre Mars was appointed “Head of Mobile” at Publicis Groupe, thereby giving the world's second-largest media group a gateway to the power of mobile communication. Brandon Lucas, Senior Director, Mobile Business Development, MySpace: Brandon Lucas oversees mobile business development for MySpace. His previous experience in mobile includes business development positions with Vodafone, U.S. Cellular and The Walt Disney Company. Brandon has a BA from Harvard University and an MBA from the University of Chicago GSB, and is an avid weekend outdoor adventurer. Ajay Luthra, Senior Director of Advanced Technology, Home & Networks Mobility, Motorola: Ajay Luthra received his B.E. (Hons) from BITS, Pilani, India, M.Tech. in Communications Engineering from IIT Delhi and Ph.D. from Moore School of Electrical Engineering, University of Pennsylvania. He is currently a Senior Director in Advanced Technology Group at Motorola, Home and Network Mobility business (formerly General Instrument) in San Diego, California, where he is involved in advanced development work in the areas of Digital Video Compression & Processing, Streaming Video, Interactive TV, Cable Head-End system design and Advanced Set Top Box architectures. Before joining Motorola, he was with Tektronix as Director, Communication and Video Systems Lab (1990-1995) and as Manager, DSP Group (1985-1990). He has been an active member of MPEG committee for more than seventeen years where he has chaired several technical sub-groups and pioneered the MPEG-2 extensions for studio applications. He has been an associate rapporteur/vice-chair of Joint Video Team (JVT), consisting of ISO/MPEG and ITU-T/VCEG experts, since 2001. JVT developed the Emmy awards winning video coding standard known as MPEG-4 AVC / H.264. He has also been US Head of Delegates (HoD) to MPEG and chair of INCITS/L3.1 committee since 2004. He was an Associate Editor of IEEE Transactions on Circuits and Systems for Video Technology (2000-2002) and also a Guest Editor for its Special Issues on H.264/AVC Video Coding Standard, July 2003 and Streaming Video, March 2001. Daren Gill, VP/GM vtap, Veveo, Inc.: Daren serves as Vice President and General Manager of Veveo’s consumer service vTap. Daren brings 13 years of media and entertainment experience to Veveo having performed a broad range of roles including executive management, marketing, sales and product management. Prior to Veveo, Daren served as Senior Vice President of Business Development at ChoiceStream. Before ChoiceStream, Daren was Senior Vice President Marketing at MusicMaker.com. Prior to joining MusicMaker, Daren served as COO of Putumayo World Music, a record label presenting the best in Latin, African, Reggae, Celtic and other world music compilations. Daren began his career as an attorney focused on entertainment law, but left private practice to co-found the Hear Music record label. Daren has J.D. from the University Of Connecticut School Of Law and a Bachelor of Arts from the same University. He is a frequent industry speaker on the topics of personalization, social networking and the semantic web. Mitch Feinman, General Manager, Mogreet: A leading voice in digital entertainment with over 20 years in the industry, Mitch Feinman serves as General Manager of Mogreet. In this role, Feinman is responsible for Mogreet’s marketing, product & business development. Prior to Mogreet, Feinman was Senior Vice President of News Corp.’s Fox Mobile Entertainment, where he was responsible for identifying and creating new distribution channels for News Corp. content worldwide. While at Fox, Mitch accomplished numerous industry firsts including creating the first fully advertising-supported mobile video business (launched with Sprint) and managing the hugely successful American Idol text messaging campaign (the largest campaign of its kind in the United States.) He also oversaw the launch of the industry’s first made-for-mobile original series and coined the term to describe it - Mobisodes®. Since the “24: Conspiracy” Mobisode launch in 2005, Feinman oversaw the release of ten new series, in 25 countries and seven languages. His work earned him an Emmy nomination for best original entertainment programming created for non-traditional viewing platforms. In addition to his pioneering efforts in mobile video, Mitch has also led the industry in mobile advertising initiatives. He spearheaded the industry’s first ad-supported Mobisodes Series, “Prison Break: Proof of Innocence,” sponsored by Toyota Yaris. Previously, he headed ABC’s online business development and marketing at The Walt Disney Company, where he managed strategic alliances with companies including Yahoo!, AT&T Wireless, The Academy of Motion Pictures Arts and Sciences and Harpo Productions. He has also held positions at Regis McKenna, a Silicon Valley-based marketing strategy firm, and Prodigy, the country’s first consumer online service founded by IBM and Sears. Feinman is a regular speaker at industry events and conferences, including CTIA WIRELESS, PMA and the Mobile Marketing Association (MMA) where he sits on the board. Feinman graduated magna cum laude with a BA from the University of Pennsylvania and also earned an MBA from the Kellogg School of Management at Northwestern University. Jesse Goranson is SVP Mobile Media for The Nielsen Company, based in Nielsen’s San Francisco office. Jesse has been with Nielsen since early 2000, working with mobile clients. Previously, Jesse founded and ran the U.S. offices of Hypernix, an instant messaging startup. Jesse also spent eight years as a strategy consultant, first at Gemini Consulting, then at Ernst and Young, working with clients in Europe, Asia, and the Americas. Jesse has a Masters in Operations Research from M.I.T's Sloan School, and a Bachelors of Management Science also from M.I.T.'s Sloan School. Eric Anderson, Vice President of Business Development, Handango: As Handango's vice president of business development, Eric Anderson is responsible for driving new and existing business with channel partners, which include wireless operators, device manufacturers, smartphone operating system providers, portals and brand owners. Prior to joining Handango, Mr. Anderson was the vice president of media and entertainment for Ericsson North America. During his tenure years with Ericsson, he held the positions of vice president of marketing, director of service layer sales, and director of mobile Internet consulting. His responsibilities included the oversight of business lines for mobile virtual network operators (MVNOs); transmission service providers; cable mobile convergence; gaming; and content, media and entertainment. Before Ericsson, Mr. Anderson was a senior manager with Accenture at its world headquarters in Northbrook, IL. During his eight years there, he developed and led Accenture's first mobile/wireless data practice. Prior to Accenture, Mr. Anderson served as a regional market manager for General Cellular Corporation for three years and was responsible for developing Rural Service Areas (RSAs) in the Midwest. Mr. Anderson holds a BS degree in marketing and advertising from Ball State University and a MS in information communication sciences from the Center for Information and Communication Sciences, Ball State University.