Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, May 4-7, 2009 Tuesday, May 5th 9:00 AM - 10:15 AM Track III: Widgets as a Platform: Content, Advertising, Communications Now there is a new expression, familiar to almost everyone - The Widget Economy. For the uninitiated, the widget is miniature application or website that resides as a component element on a user’s desktop, social media page or mobile device. A button on a user desktop may open multiple widgets, so that in a flash, mini-apps open on the desktop to reveal up-to-the minute stocks, the weather, airline arrivals, a dictionary, your photo album – virtually anything, any data type - can be formatted into a widget and placed on your desktop. Once the user gets the hang of it, life without widgets is impossible. Widgets are as addictive as email. Widgets are your mini-obsessions managed and delivered as desired. Add in a layer of commerce and you have a fully featured platform. Watch out! Widgets are Here! Jen Cooper, CEO, Mixercast Faisel Hussein, Vice President, Investment Banking, RBC Hooman Radfar, CEO and co-founder, Clearspring Technologies Ben Pashman, Vice President, Sales & Business Development, Gigya Ed Davis, Vice President, Product Development, ESPN Digital Media Sun Jen Yung, Managing Director, Nightwood Capital, Moderator Jen Cooper, CEO, Mixercast: Jennifer Cooper brings more than 20 years of experience in sales and business development in technology and digital media industries to Mixercast, a widget technology platform company specializing in ad campaigns within social networks. Her work with A-list digital media executives provides her with extensive knowledge of strategic content alliances, distribution and syndication. As CEO of Mixercast, Jennifer’s creativity and technical expertise builds winning strategies that drive business growth for top CPG products and well-known media brands. Prior to joining Mixercast, Jennifer served as Executive Director of Business Development for Yahoo! Inc., where she designed and launched Yahoo!’s first video subscription service and managed large media industry relationships including ABC/Disney, A&E Networks, Paramount, CBS, Time Warner/HBO and CNN. In addition, she was responsible for crafting and implementing broadband video content strategy, sourcing and acquisitions for co-branded portals such as ATT Yahoo! DSL, Verizon Yahoo! DSL, Rogers Yahoo! and BT Yahoo!. In addition to her tenure at Yahoo!, Jennifer led sales, business development and created strategic partnerships for digital media start-up companies including Generic Media and New Zing. She began her career managing sales at enterprise technology companies Oracle, Xerox and IBM before advancing into strategic business development positions at VXtreme Inc. (now the Microsoft Windows media platform) and Microsoft. As founder and executive vice president of nCommand, Inc, Jennifer served on the board of directors and was responsible for securing initial rounds of Venture financing, as well as creating initial client relationships for nCommand’s products. Jennifer holds a dual B.S. degree in computer science and marketing from San Francisco State University. Hooman Radfar, CEO & Co-founder, Clearspring: Hooman actively drives platform marketing and strategy initiatives at Clearspring. He was recently named one of Tech's Best Entrepreneurs in BusinessWeek and was nominated for Ernst & Young's Entrepreneur of the Year. When he is not busy building a better web, you can find him writing his blog Widgify. Radfar graduated magna cum laude from the University of Pennsylvania with degrees in Economics and Computer Science. He holds an M.S. from Carnegie Mellon University where he researched Social Networking Theory. Ben Pashman, Vice President, Sales & Business Development, Gigya: Ben has 15 years of media marketing experience, including 10 years focused on Internet advertising sales and business development. Positions include Sales and Product Management roles at Doubleclick, Advertising Director at Condenet and Director of Advertising Sales at Travelzoo where Ben helped the company go from $15M to $70M in advertising revenue in three years and saw the company through a successful IPO on NASDAQ. Faisel Hussein, Vice President, Investment Banking, RBC: Faisel Hussein has spent more than 10 years operating and advising companies across a host of industries and currently serves as a Vice President in the investment banking group at RBC. Faisel started his career in the global technology investment banking division of Citigroup where he rose to become a Senior Analyst advising companies throughout the exciting Web 1.0 market. Following his time at Citi, Faisel lived and worked in Islamabad as a Transaction Manager for the Ministry of Privatisation where he oversaw the restructuring of the country’s largest electricity provider (KESC). Faisel returned to the U.S. to serve as the interim COO/CFO of a privately funded luxury bedding company and to advise private companies with regard to strategic positioning, capital market access and operating efficiencies. Faisel holds a BBA from Emory University with Dean’s List and Mortar Board National Honors recognitions. Faisel holds an MBA from NYU where he was a Stern Alumni Scholar and nationally recognized as a Toigo Foundation Fellow. Faisel has served as a guest speaker at various international organizations ranging from Tsinghua University in Beijing, to Digital Hollywood in Los Angeles. Sun Jen Yung, Managing Director, Nightwood Capital: Sun's experience of over seventeen years in investment banking includes corporate finance coverage of Media (cable and entertainment), Digital Media, Internet and software companies at Oppenheimer, TD Securities, Deutsche Bank and Lehman Brothers as well as equity research at Lehman Brothers. Over the years Sun has represented a wide range of clients in these sectors encompassing a variety of equity, debt and merger & acquisition transactions including Adelphia Communications, Artificial Life, Comcast Corporation, Digital Domain, Global Traffice Network, iVillage, Liquid Audio, Mediaplex, Scientific-Atlanta and TiVo. She also spent two years at TCSI in Berkeley, CA in Business Development and Finance. Sun graduated from Columbia Business School in 1988 with an MBA in Finance and a B.A. in Economics and International Studies from Macalester College in St. Paul, MN in 1984.