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Digital Hollywood, May 4-7, 2009
Tuesday, May 5th
2:15 PM – 3:30 PM
Track II:
The Television Ecosystem: Cable, Telco, High Definition, Broadband, Mobile, Satellite - Defining the Future of Entertainment and Communications
The television experience has now officially graduated from its status as entertainment king of the living room, to the central component of the entire electronic consumer experience. Television 2.0 has now arrived and it includes cable – with all of its integrated services of PVR, DRV, VOD, Broadband, Wireless, VoIP and Mobile as a communications as well as scalable video provider of clips and updates to movies and full programming. The competition for the future of Television 2.0 has just begun. There will be no immediate winner, and there will probably never be a winner take all. With 250 million consumers in this country to service and a global market to reach out to, the media, entertainment and technology companies are not competing in a zero sum marketing arena. In this session, we will address these issues and more.
John Najarian, Executive Vice President, Digital Media and Business Development, Comcast Entertainment Group
Curt Marvis, President Digital, Lionsgate
Shannon O'Neill, GM Digital, The Golf Channel
Ken Papagan, President & Chief Strategy Officer, Rentrak Corporation
John Zelenka, VP of Business Development, Tribune Media Services
Dean Carignan, Director, Advertising Business Strategy, Entertainment & Devices Division, Microsoft Corporation
Shahid Khan, Senior Partner, IBB Consulting Group, LLC, Moderator

John Najarian, Executive Vice President, Digital Media and Business Development, Comcast Entertainment Group: As Executive Vice President, Digital Media and Business Development, Comcast Entertainment Group, John Najarian oversees the mobile, broadband and radio businesses for E! Entertainment, The Style Network, G4 and FEARnet. Najarian is responsible for all digital video production and leads the development, launch and operations of digital products and services across non-linear platforms. He also develops strategies and supports business initiatives and operations for all of the company's web sites, including E! Online, MyStyle.com, G4tv.com and FEARnet.com. Additionally, Najarian works closely with the company's international division in supporting new media products and distribution strategies worldwide and manages domestic licensing and merchandising, e-commerce, DVD and all other ancillary businesses for the networks. He also leads business development efforts, including identifying and assessing strategic opportunities for Comcast Entertainment Group. Najarian joined E! in 2001 and most recently served as Senior Vice President, New Media and Business Development, Comcast Entertainment Group. In this role, Najarian played an integral role in the development and rollout of E! Everywhere, a companywide mandate making content available on all new media platforms any time and anywhere from online to broadband video to wireless to satellite radio to VOD. He also led the development and launch of the E! mobile video channel, web site and E! News text alerts. Prior to E!, Najarian held a senior level position at AOL, negotiating and closing various new business partnerships including the company's first paid search deal. Previously, he served as Vice President, Distribution Strategy for the Cable Network Group at Disney where he was a key member of the team responsible for the successful conversion of Disney Channel from a pay service to a basic service. He also assisted with the launch of Toon Disney and SoapNet. Najarian holds a Bachelor of Science from Indiana University and an MBA from Wayne State University.

Ken Papagan, President & Chief Strategy Officer, Rentrak Corporation: Mr. Papagan is
responsible for incubating, implementing and driving operations of all new business initiatives and setting the strategic direction of Rentrak Corporation, a leader in audience measurement tracking media consumption across numerous distribution platforms including, Theatrical Film, Home Video, On Demand Content, and Advertising. Ken was a founding executive for the start-up of 9 television networks including Nickelodeon, MTV, ON TV, and the JCPenny Shopping Channel – where he was Co-Executive Producer. For the past 10 years, Ken has been primarily focused on Digital Media across all platforms globally working with such clients as AT&T, Broadband, USWest, Bloomberg, Flextech and others. Among his accomplishments at Rentrak are the launches of Retail Essentials and OnDemand Essentials, which is currently aggregating VOD viewer usage data for more than 50% of the VOD, enabled cable universe, including Comcast, Cablevision and others. The service is currently processing overnight On Demand data representing 32 million set top boxes. The service has garnered 42 content providing clients including NBC/Universal, CBS, MTV, Paramount, and Warner Brothers. He is currently developing New Business in On Demand Advertising and Linear Television audience measurement.

Curt Marvis, President, Digital Media, Lionsgate: Curt Marvis joined Lionsgate as President of Digital Media in April of 2008. Reporting to Lionsgate's top management team, Mr. Marvis is responsible for helping guide the Company's entire portfolio of digital businesses and to additionally create and strengthen the integration of Lionsgate content across all properties and divisions. Marvis additionally supervises the digital strategy and management of the Company's stakes in both the leading young men's digital distribution platform Break.com and highly successful branded horror FEARnet with partners Sony and Comcast. The Break.com network has quickly emerged as a leader in the young men's online space, recently ranked #1 among the top 100 properties on the Web in a recent ComScore Report. FEARnet has grown from 13 to 30 million subscribers in its first two years of operation. Marvis will also be instrumental in digital plans surrounding Lionsgate's interest in its new premium entertainment channel, EPIX, with partners Viacom and MGM expected to launch fall of 2009. Just four months after his appointment, Marvis orchestrated an unprecedented deal with Google's YouTube, becoming the first studio in history to create an innovative revenue sharing deal with the leading destination site for online video. The evolving alliance will ultimately formalize a new Lionsgate-branded channel reaching the site's hundreds of millions of next generation entertainment consumers. The deal not only set an industry precedent, but illustrates Lionsgate's continued goal to monetize its vast content to entertainment consumers in the digital space.  Marvis continues to manage overall digital media strategy for the Company's home entertainment, television, film and music divisions, notably Lionsgate's library of approximately 12,000 motion picture titles and television episodes, one of the largest and most prestigious in the entertainment industry. Prior to joining Lionsgate, Marvis was co-founder and CEO of CinemaNow, an innovator in digital entertainment technology and delivery, distributing diverse content across multiple platforms. He also previously served as President of publicly held game developer 7th Level, leading their successful restructuring into delivery of web-based technology applications. While at 7th Level, he created and implemented business partnerships with Microsoft, Real Networks, GeoCities, broadcast.com, IBM and MTV and helped orchestrate a merger to create Learn2.com, a site geared to train Microsoft Office & Windows software, business skills, sales training, communication and more. Marvis was also founder of multimedia start-up Powerhouse Entertainment and served one year on the IBM Multimedia Task Force creating strategic plans for IBM in their continued development of interactive software. From 1984 to 1994 Mr. Marvis co-founded and served as CEO of The Company, an award winning and highly successful production company for music videos and commercials. During this time, he and his partner, Director Wayne Isham, produced many of the most popular and critically acclaimed videos in the history of MTV. They were awarded MTV's Video Vanguard Award honoring lifetime achievement in their work in 1991. Marvis is a graduate with honors from UCLA with a BFA in Motion Picture and Television Production.

Shannon O’Neill serves as Senior Vice President & General Manager of Golf Channel’s New Media business (part of the Comcast Programming Group). He is responsible for the day-to-day management of all new media operations including product, content, marketing, strategy and technology. Under Shannon’s direction since August 2007, Golf Channel’s new media business has grown from revenues of $5mm to revenues of $35mm. He led development of the strategy and business plan, identified target acquisitions & partnerships, worked with Comcast to close the deals, and led the integration of the acquired companies. Shannon now leads the strategy and execution for the combined business, along with a staff of 170 people. Prior to joining Golf Channel, Shannon served as VP – Emerging Networks for Comcast Programming Group, where he was responsible for developing and launching new media businesses. His role at Comcast Programming included concept evaluation, business plan development, partnership evaluation, deal execution and business launch. Shannon’s final project with Comcast was the launch of FEARnet, the first multi-platform horror network, in partnership with Sony and Lionsgate. Prior to joining Comcast and Golf Channel, Shannon co-founded a startup venture which developed a proprietary system for capturing, filtering and tagging financial information on the web. Shannon began his career in the Philadelphia office of Ernst & Young. He is a CPA and received his BS in Accounting from the University of Delaware. Shannon, his wife Dawn, and their daughter Devin live in the Orlando area.

John Zelenka is Vice President, Business Development, for Tribune Media Services (TMS). He leads TMS’ business development efforts, identifying and pursuing strategies to grow revenue and profit across the company. His duties include industry analysis, business planning, strategic planning, product development, alliances, and M&A activities. TMS aggregates and manages large entertainment databases to create industry-leading information products and services for more than 4,000 international customers. TMS’ TV listings and channel lineups, movie showtimes, celebrity information and related metadata power entertainment services from many of the best-known media and technology companies in the world, including Cablevision, Comcast, Dish Network, Google, Microsoft, Time Warner, TiVo and Yahoo. Through these customers’ services and its own B2C entertainment site, Zap2it.com, TMS content is seen daily in nearly every U.S. household, as well as in 38 other countries. Zelenka has been with TMS since 2003, serving in key business development roles. He has held senior roles in media business development and healthcare marketing with the Orbis Broadcast Group and Interpublic’s Weber Shandwick Worldwide. He has also worked in journalism as a producer with ABC News’ national affiliate news service. Zelenka holds a bachelor’s degree from Ohio University, a master’s degree in journalism from Northwestern University’s Medill School of Journalism, and an MBA from the University of Chicago Booth Graduate School of Business.

Dean Carignan, Director, Advertising Business Strategy, Entertainment & Devices Division, Microsoft Corporation: Dean Carignan, Director of Advertising Business Strategy, Entertainment & Devices Division, Microsoft Corporation. Dean leads long-range strategic planning to enable advertising within Microsoft’s consumer products, including Xbox, Zune, Surface, and Windows Mobile. He previously spent several years with Microsoft’s advertising technology group, where he drove product strategy for Search and Display Ads as well as Video and Mobile Advertising. Prior to joining Microsoft, Dean was a charter member of McKinsey & Company’s e-Business Strategy Practice. He holds an M.B.A. from INSEAD.










Shahid Khan, Senior Partner, IBB Consulting Group, LLC: Shahid Khan is an acclaimed thought leader and strategist in converging Media and Telecommunications industries, with expertise in identifying and capitalizing on opportunities based on advanced and emerging platforms across cable, broadband and wireless. Shahid is currently a Senior Partner at IBB Consulting Group, LLC, a premier boutique consulting firm serving leading broadband-related product and service providers in Cable, Mobile, Media and Technology industries. At IBB, Shahid advises top management at leading clients such as Sony Entertainment, Showtime, Time Warner Cable, Cablevision and Comcast on Digital Strategy, New Product/Service Development/Launch, Merger Integration, Business Development and Operational Optimization. Some of Shahid’s recent engagements include the transformation of Advertising operations for a leading Cable MSO, development of Digital Strategy for a major Hollywood studio, merger integration of on-line businesses for a leading sports TV network, integration of two leading kids’ TV networks, as well as launches of a mobile-based movie TV network, a multi-platform TV network, an HD TV network, and a broadband entertainment portal. Prior to joining IBB, Shahid was a Managing Director at BearingPoint (formerly KPMG Consulting), responsible for leading BearingPoint’s Entertainment and Information Services industry practice, serving clients such as Warner Music Group, Major League Baseball, Reuters, Moody’s and Rodale. Prior to that, he was a Client Services Partner at IBM Global Services in Communication Industry. Shahid holds an MBA in Marketing and Finance from NYU’s Stern School of Business, and is a Fellow at U. Penn’s Wharton School of Business. He has published numerous white-papers, is a frequent speaker at leading industry conferences, and is often quoted in leading publications such as the Wall Street Journal, USA Today, Red Herring, the New York Times, etc.