Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, May 4-7, 2009 Tuesday, May 5th 12:30 PM – 1:45 PM Track IV: Mobile Commerce and Content - The Mobile Web, Off Deck Content, Texting, Search and Advertising Options As hundreds of millions of consumers nationally and billions worldwide make and rely on for mobile their primary communications tool, the value of the market as a commercial vehicle explodes in unimaginable ways. What will the services of the future be, who will participate in delivering those services and how will the revenue be both generated and shared in the process is a fascinating discussion. It is clear that the basic bottleneck of both technology, content and revenue which currently rests within the universe of the service provider will evolve into a shared experience among many tiers of players. Much like the cable industry’s evolution into an expanded relationship with partners, the service providers are entering and experimenting with their own set of relationships and partners. In this session, we will begin to explore how the new expanded technology, content and revenue based relationships are evolving. Scott Kelliher, Telecommunications & Technology Category Director, Platform-A Soren Schafft, General Manager of North America, Fox Mobile Distribution a unit of Fox Mobile Group (FMG) Matthew Feldman, President and CEO, Versaly Entertainment Brian Johnson, Senior Vice President, Americas and Asia Pacific, mBlox Roger Wood, CEO, onetxt Tom Weigman, Executive Vice President, Wireless Services, Aircell Bruce Stewart, CEO, Digital and Mobile Services, kgb, Moderator Scott Kelliher joined Platform-A in September of 2008, bringing over 15 years of Marketing, and Brand Development experience. Currently as Telecommunications & Technology Category Director, Scott works across numerous groups in the Platform-A and AOL to shape strategy and product development for his category constituents. As an expert within the Telecommunications industry, Scott actively participates on panels and speaks at a many of industry events offering attendees real-life examples of how to increase ROI by incorporating mobile into media buys. Before arriving at Platform-A, Scott was the Director of Mobile Media Services for Virgin Mobile, where he oversaw development and sales of different programs available to media partners across the country. These included Sugar Mama, Virgin Mobile’s platform designed to allow customers to interact with different types of advertising creative in exchange for free airtime, on-deck WAP banner ads powered by Third Screen Media, and custom content integrations. Prior to Virgin Mobile, Kelliher was the National Director of Sales for The Lodge, one of the country’s foremost providers of original music for television commercials. Scott received his degree from Bates College in Lewiston, ME and lives in New Jersey with his wife and son. Soren Schafft is General Manager of North America for Fox Mobile Distribution a unit of Fox Mobile Group (FMG), the mobile industry's largest vertically integrated mobile entertainment company, wholly-owned by News Corporation. Soren is responsible for overseeing mobile sales and distribution of FMG brands and offering mobile distribution and contextual integration services to Fox as well as other media companies. Prior to joining Fox Mobile Distribution, Soren served as CEO at QMobile where he oversaw all aspects of the company's operations. Prior to QMobile, Soren served as General Manager at Singlepoint (MMC NA/Telenor Mobile Interactive), a wireless services company, where he supported key clients including Disney, Fox, Hearst, NBC/Telemundo and Sony BMG. Soren was heavily involved at Singlepoint in the start-up of off-net services in the U.S., having negotiated and contracted the first tier-one carrier commercial contracts, launched the first premium SMS services and sent the first commercial U.S. premium SMS message. Soren began his career gathering valuable international experience as a Director at Pannon GSM, a leading Hungarian wireless operator, and as a management consultant at KPMG in Hungary. He also was a lecturer at Budapest University. Soren has a master's degree in economics and European studies from the London School of Economics and a bachelor's degree in sociology from the University of Maryland. Matthew Feldman, President and CEO, Versaly Entertainment: He founded Versaly in 2000 and helped launch Paramount into the mobile entertainment world with Star Trek and Endemol USA with Fear Factor. Continuing as an industry leader, Versaly ignited the mastertone remix market with Sir Mix-A-Lot’s Baby Got Back Remix hitting Gold in its first 6 weeks. Versaly’s current focus is Vmbc.tv (Versaly Mobile Broadcasting Company), a mobile video syndication network that currently operates 6 mobile video-on-demand channels in the USA, including Vmbc.tv’s flagship channel, Fast Lane. In addition to his corporate duties, Mr. Feldman works directly with Versaly’s major brand partners. Prior to Versaly Entertainment, he previously founded, managed and successfully sold two companies. Feldman holds a B.S. in Mechanical Engineering from Carnegie-Mellon University and a M.S. in Computer Science from Stevens Institute of Technology. Brian K. Johnson, Senior Vice President, Americas and Asia Pacific: In this position he oversees the commercial operations in the Americas as well as the Asia Pacific region, with a focus on the mobile entertainment and commerce space. Johnson’s business career, spanning nearly 25 years, has focused on early stage companies that are leading new category creations. Johnson has participated in two successful public offerings and one M&A sale to a public company. Prior to joining mBlox, Johnson was a Senior Vice President at ATG, a GE company, and also served as Senior Vice President and General Manager of Pac-West Telecomm, a VOIP service company. In addition, he has also held various executive level positions at companies such as Comverse, Harris and Winstar. Johnson is the former Executive Director of the California First Foundation and former Board Member for a sales force automation firm. He currently serves on the Board for Asia First Group, an on-line gaming and localization services firm in the mobile space. Johnson holds an MBA and Bachelor of Science in Financial Management. Tom Weigman, Executive Vice President, Wireless Services, Aircell: Tom Weigman has been with the Aircell team since just after the company’s 2006 FCC auction win. With a proven record of accelerating sales and profit growth for communication services and consumer products companies, Mr. Weigman’s role as Executive Vice President, Wireless Services is to drive the service design, customer experience, marketing programs and customer care capabilities for Aircell’s new commercial broadband service. Prior to joining Aircell, Mr. Weigman spent a decade with Sprint where he served as Chief Marketing Officer, President of Multimedia and Strategic Services and as the President of the Consumer Services Group. In earlier stages of his career, Mr. Weigman built a solid base of marketing experience in management and consulting roles at a host of consumer packaged goods (CPG), food and mass-market companies, such as Procter & Gamble and Mars, Inc. Mr. Weigman received a BS in Engineering from Lehigh University and an MBA with distinction from the Wharton School of the University of Pennsylvania. Mr. Weigman has guest lectured at business schools and management consulting firms across the country. Mr. Weigman is a sought after speaker regarding consumer products and services design, the future of inflight communications and entertainment and the “converging” wireless, broadband, cable and content spaces. Roger Wood has been a marketing innovator, strategist, general manager and entertainment producer at the intersection of the wireless, internet and entertainment industries since 1985. His signature is the ability to build subscriber bases, audiences, and social networks for web and wireless brands using entertainment programming and marketing innovations. He consistently leads teams to think of new ways to package, market, and distribute entertainment content and wireless services. Roger entered the communications world while still in high school, working in a variety intern and co-op jobs for the AT&T starting one year after the Bell System break-up in 1985 until his graduation from college in 1990. His assignments ranged from billing systems software to international government relations. With this early start in communications, he entered Harvard Business School as the youngest student in the class of 1993. After graduate school, Roger served on the original management teams for two of the most important wireless start-ups in recent communications history. He began his wireless career in 1993 with Motorola’s iDEN Division, where he launched best-selling phone brand iDEN for Nextel. He was heavily involved with all aspects of the Nextel and iDEN phone launch, including brand development, handset design, engineering, and customer acquisition strategy. His eye for daring design, and his brand strategy for product placements in movies and music videos which made iDEN phones a fixture in the both the country music and hip hop scenes. In his time at Motorola, he served under wireless industry legend Bob Barnett, then Vice Chairman of the company. Subsequently, he served as Director and General Manager of the international business division for the consortium of start-up companies now known as T-Mobile USA (then called Omnipoint, Voicestream, Aerial and Powertel.) Having joined Omnipoint as the 13th employee, he was recruited by, and worked for, GSM pioneers George Schmitt and Gary Cuccio. Roger helped develop marketing campaigns directed at pre-paid international calling products for new immigrant ethnic groups and groundbreaking promotions with major airlines aimed at the international jet set. He also played a key role in developing the first MVNO (mobile virtual network operator) in North America, Urban Wireless, focused on urban Asian-American teen markets. Next, Reebok International recruited him to develop ways to sell the company’s brands directly to consumers. Roger served as Corporate Vice President of Global Marketing at Reebok International, owners of Greg Norman Apparel, Ralph Lauren Polo Sport, Reebok, Rockport and Iverson “I3” brands. He led the overhaul and integration of marketing and advertising across 184 countries with a budget exceeding $500M and relationships with dozens of ad agencies, PR firms and marketing services agencies. At Reebok, he pioneered the company’s foray into web-based advertising, retailing, and community development launching websites, complete with e-commerce, fitness videos and loyalty program features, in almost 40 countries. He played a key role in the decision to increase sponsorship of music concerts, development of celebrity brands and product placement on reality-themed television, including “Survivor.” Additionally, he managed hundreds of licensing and celebrity endorsement deals. Subsequently, he was hired by a leading British consulting firm to create and lead the Media, Entertainment & Technology Practice. He advised clients from the motion picture, television, videogame, music, and magazine worlds. The practice advised such clients as Sony Pictures, Game Show Network, advertising giant Publicis, Gibson Guitars, Primedia, Gaylord Entertainment, and music innovator The Artists Den, on matters of competitive strategy, mergers & acquisitions risks, intellectual property, and entertainment production risks. Roger Wood was previously SVP & GM- Americas Region for Amobee Media Systems, a world leader in interactive advertising networks for wireless service providers. He led the company’s business with wireless carriers and ad agencies in North and South America. Mr. Wood is currently CEO of oneTXT, a groundbreaking company which enables any merchant or social network to create digital gift cards, rewards programs and discount memberships for use both online and offline. He is responsible for leading overall strategy and guiding day-to-day operations. Roger is a 4th generation graduate from his family alma maters, Morehouse & Spelman Colleges in Atlanta, Georgia with a concentration in marketing and statistics. He attended Columbia University’s Computer Technology Applications Program in New York City. He graduated from the Harvard Business School with an MBA concentration in strategy and international business. Tom Weigman, Executive Vice President, Wireless Services, Aircell: Tom Weigman has been with the Aircell team since just after the company's 2006 FCC auction win. With a proven record of accelerating sales and profit growth for communication services and consumer products companies, Mr. Weigman's role as Senior Vice President, Wireless Services is to drive the service design, customer experience, marketing programs and customer care capabilities for Aircell's new commercial broadband service. Prior to joining Aircell, Mr. Weigman spent a decade with Sprint where he served as Chief Marketing Officer, President of Multimedia and Strategic Services and as the President of the Consumer Services Group. In earlier stages of his career, Mr. Weigman built a solid base of marketing experience in management and consulting roles at a host of consumer packaged goods (CPG), food and mass-market companies, such as Procter & Gamble and Mars, Inc. Mr. Weigman received a BS in Engineering from Lehigh University and an MBA with distinction from the Wharton School of the University of Pennsylvania. Mr. Weigman has guest lectured at business schools and management consulting firms across the country. Mr. Weigman is a sought after speaker regarding consumer products and services design, the future of inflight communications and entertainment and the "converging" wireless, broadband, cable and content spaces. Bruce Stewart, CEO, Digital and Mobile Services, kgb: Bruce Stewart is the CEO of Digital and Mobile Services at kgb, (formerly INFONXX). In this role, Stewart oversees the development of all mobile and digital products and services marketed under the kgb brand. Prior to joining kgb, he served as Vice President & General Manager of the Connected Life Americas Division with Yahoo! Stewart brings broad executive management experience in mobile and digital operations to his post at kgb, having managed Yahoo!’s mobile, PC desktop, and broadband business in the Americas, including its broadband partnerships with ATT, Verizon and Rogers Cable. At Yahoo!, Stewart was instrumental in driving the success of several of Yahoo!'s mobile initiatives over the past three years, including the expansion of Yahoo!'s mobile partnerships in the North America and Latin America regions with leading companies such as ATT, T-Mobile, Sprint, America Movil, Telefonica and Rogers Wireless. On a global basis, Stewart also developed global OEM relationships with Apple, RIM, LG, Samsung, Motorola and Nokia. Stewart also drove the growth of new mobile services including mobile search, mobile advertising, and launched mobile finance and news content sites, and new sports properties such as March Madness, Olympics, and Fantasy Football. Prior to Yahoo!, Bruce served as a Senior Vice President with America Online (AOL) working on the Netscape brand, was Executive Vice President with Exodus Communications, managing all of their international operations in Europe and Asia, and early on was a partner with InterMedia Partners, then the largest privately held cable MSO which was an early leader in delivering digital entertainment, high speed internet and advanced cable communications services.