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Digital Hollywood, May 4-7, 2009
Tuesday, May 5th
12:30 PM – 1:45 PM
Special Presentation:
Demos at Digital Hollywood – Breakthroughs in Entertainment and Technology
Hosted by: Art Chang, founder and CEO, Tipping Point
Presentations by:
Dean G. Scheu, Jr., Chief Marketing Officer, beeTV
Sean Barger, CEO, Equilibrium
Julia Johnston and Ariel McNichol, co-founders, mEgo.com
Marc Shedroff, Distribution and Strategic Partnerships, CoolIris
Keith McCurdy, CEO and co-founder, Vivaty

Art Chang, founder and CEO, Tipping Point: Art ChangArt has 25 years experience with startups, including over 10 years in the New York City venture capital community. Art is also the Founder of Tipping Point Partners, an alternative to traditional venture capital that specializes in taking Internet startups from concept to reality with a hands-on, bootstrapping approach. Tipping Point focuses on entrepreneurs who have the domain expertise and relationships necessary for disruptive concepts to be embraced by leading companies in large markets. Tipping Point Partners organizes people, partnerships and capital to turn these concepts into web-based businesses in about six months. Tipping Point has helped launch companies in online games, mobile, fashion, music, social services, auctions and recipes in the U.S. and China. Our companies include Mobile Commons, a mobile information services provider that enables customers to design, manage and launch mobile marketing, information, and interactive game applications; I Do Now I Don’t, a community/auction site for the 53% of Americans whose marriages have ended; PlaySpan, a communications and P2P trading platform for MMORPGs; and Casebook, an enterprise social network for social services caseworkers. Through our broker-dealer affiliate, Tipping Point Capital Advisors, we raise capital and perform financial advisory services. Transactions included IGA Worldwide's $12MM Series A round and PlaySpan's Series A round. Art’s $1.5 billion in financial transactions include enterprise software, grid computing, and interactive television. Art was a founder or manager in seven start-ups, including music e-commerce and television. Art’s early career in architecture ended with the architect I.M. Pei. Art received his MBA from New York University and his BA from Yale in women’s studies with an art history concentration. Art lives in Brooklyn with his wife, Allison Thrush, a private equity professional, and their two fun-loving boys. Art was born in Atlanta, Georgia.

Dean G. Scheu, Jr. is Chief Marketing Officer of beeTV. Scheu is responsible for all the International sales & marketing activities for bee.tv’s products and services. beeTV is a leader in the personal video content search space. bee.tv’s main product line is the PCC or “Personal Content Channel” a product marketed to major programming distribution outlets that include, cable, IPTV, satellite and large content broadband companies. Scheu grew up on the North Shore of Long Island and was accepted to Pace University’s Lubin School of Business (http://www.pace.edu/lubin/) located in New York, with campuses in NYC & Westchester County. While attending Pace, Scheu played NCAA Division I Soccer and was named Captain of the team. During his summers when not attending Pace University, Scheu worked for the NFL’s New York Football Giants in Media Relations. After receiving a Bachelors of Science Degree in Marketing and a minor in Finance from Pace, Scheu was accepted into the highly competitive Petry Television Account Executive Training Program in NYC. After a rigorous 9 months in the program Scheu, pitched and was accepted to the Hawks sales & marketing team as an Account Executive. The Hawks team was Petry’s highest revenue producing team at that time. Scheu represented television stations such as KTLA-TV/Los Angeles, KRON-TV/San Francisco (NBC), KIRO-TV/Seattle (CBS), and KFMB-TV/San Diego (CBS). In this capacity Scheu interfaced with major Madison Avenue Advertising Agencies, negotiating the station’s advertising availabilities. Individual billings totaled over 18 million dollars annually.

Sean Barger, CEO, Equilibrium: With more than twenty years of management, engineering and production experience in the software industry, Mr. Barger is the visionary behind Equilibrium's next-generation Automated Media Processing Solutions (AMPS) including the DeBabelizer and MediaRich product lines for the desktop, workgroup and enterprise markets. As the original founder of Equilibrium (1989), Mr. Barger pioneered the product development, global distribution, and strategic partnerships for the award-winning DeBabelizer and MediaRich Dynamic Media Processing Platform. Before returning to the helm of Equilibrium, Barger established an executive consultancy where he was responsible for the turnaround of a $120M Pan-European public software distribution company and the raising of multiple rounds of financing for his clients. Prior to founding Equilibrium, Mr. Barger was an Executive Producer of more than 55 entertainment software titles.






Julia Johnston, Co-Founder, mEgo, Inc.: Julia has been a senior consultant in the technology, media and telecommunication industries, providing strategic, legal and financial advice to her clients, with an emphasis on media ventures. Prior to co-founding mEgo, she was Senior Vice President of Business Development for PCCW, one of Asia's leading integrated communications and new media companies. PCCW is the dominant telecommunications company in Hong Kong. Through its subsidiaries, it is also involved in high tech, real estate and infrastructure projects worldwide. As Senior Vice President, Julia initiated and negotiated content, technology and funding relationships for the "now.com," NOW TV and "gamer.tv" initiatives. Recognizing the importance of media convergence in the early 90's, Julia co-authored Split Screen - Home Entertainment and the New Technologies in 1992 with David Ellis. Julia graduated with honors in economics from Princeton University and received her law degree from the University of Toronto.

Ariel McNichol, Co-Founder, mEgo, Inc: Over the past twelve years, Ariel has been on the cutting edge of interactive product development and user experience analysis. She has created software, websites, games, iTV and mobile products for clients such as Yahoo!, AOL, Wells Fargo, Rockwell Collins, Lucas Arts, Disney, @Home, The Annenberg Institute, and more. She served as the Creative Director for Lotus Interworks and PCCW/Now.com, both multi-national corporations focused on serving the expanding needs of a cross-platform international consumer base. In the 90's, Ariel created the front end of some of the first broadband PC and iTV user interfaces while working for DirectTV at ZDTV. As the Director of User Experience at Broadband Mechanics, Ariel helped pioneer early online video and rich-media publishing software.

Keith McCurdy is CEO and co-founder of Vivaty, an innovative venture backed startup that is changing the way consumers experience virtual worlds. Vivaty supplies an immersive 3D virtual community experience that is highly social and expressive, while being easily accessed in the web browser. Vivaty scenes can be easily personalized by end users to create social real time 3D profile pages, or they can be customize by partners for engaging and social brand or product experiences. Vivaty is unique in that virtual scenes are distributed and available from anywhere on the web such as social networks, IM clients, community sites, partner branded sites, and even embedded into blogs. Vivaty is backed by leading venture capitalists Kleiner Perkins Caufield & Byers (KPCB), and Mohr Davidow Ventures. Keith McCurdy’s career has spanned more than twenty years in digital media and entertainment, where he has held numerous executive positions ranging from CEO of venture-backed start-ups to senior executive at Electronic Arts. Previously Mr. McCurdy was Chief Operating Officer at Hands-On Mobile, a mobile content company with over 800 employees in 6 countries around the world delivering a wide range of mobile products. Prior to this, Mr. McCurdy was CEO of Blaze Entertainment, where he built the company into a global mobile games publisher with production and sales operations in the US and Europe and with content released on a worldwide distribution network of over 100 mobile operators and reaching nearly 1 billion end users. Mr. McCurdy started his career at Electronic Arts where he held a number of positions during his 10 plus years with the company, including Vice President of Product Development, Vice President of Technology, and Vice President of Online. Mr. McCurdy founded EA's Online Division, leading the company's strategy and technology effort onto the Internet and leading the creation of the first successful online business for the company and the industry as a whole. As Vice President of Technology, Mr. McCurdy was a member of the Office of the President which had a $1 billion P&L responsibility and where he played a key role in the company's M&A efforts, strategic relationships, and platform transition strategies. Mr. McCurdy is a board director of Majesco Entertainment (NASDAQ:COOL), an innovative provider of video games for the mass market.

Marc Shedroff, Distribution and Strategic Partnerships, CoolIris: Prior to joining CoolIris to head the Distribution and Strategic Partnerships team, Marc was Head of Entertainment and Sports Partnerships at YouTube (a division of Google), where he was responsible for content licensing partnerships with major movie studios, cable networks, sports leagues, and news organizations. Prior to joining Google, Marc was a Director in Time Warner's Corporate Strategic Planning Group, where he worked on new business development initiatives across Time Warner, specifically in the area of digital media. Previously, Marc was a Director of Business Development and Strategy at AOL.