Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, May 4-7, 2009 Monday, May 4th 2:30 PM – 3:30 PM Track IV - The Personalized Media Experience – Mobile, Broadband, Social Media & Search Personalized Video - Personalized Web - Personalized Social Experience - The Personalized Advertising The personalized experience, whether via mobile, social networks, broadband or video, more and more is how a consumer relates to the communications experience. All content via all platforms must conform to this understanding of how the entertainment, information and communications experience is defined. The broadcast, one to many, communications model is slowly being relegated to a “special occasion” while the everyday consumer lifestyle is dominated by personalization. All providers in the media and electronics food-chain, from hardware and network provider to the software, advertising and content companies are continually refining and enhancing personalization. This session is at the core of how the technology, content and consumer will interact. David Maher Roberts, CEO, Filter John Bryan, VP Business Development / VP Ad Sales, Stumbleupon Michelle Yee Sangster, Vice President, Business Development, Kosmix Kristin Rolla, Director, AOL Television & Moviefone Bradford C. Auerbach, Digital Entertainment Services, Hewlett-Packard Company Gary Baker, founder and CEO, ClipBlast! Sean Doherty, founder and CEO, Channels.com Nash Parker, Director, North American Strategy, Alcatel-Lucent, Moderator David Maher Roberts, Chief Executive Officer, The Filter: David Maher Roberts is an entrepreneurial executive with web start-up and international new media experience. After completing European Economics and Law and Advanced Management programs, Mr. Roberts began his career as a magazine editor and publisher. At the young age of 24, he successfully raised the funds to launch Unique, the first student lifestyle magazine, and The Game, a European football magazine. With roots firmly in content and fulfilling specific information and entertainment needs, Mr. Roberts went on to become the publishing director at Future Games in 2001. There he served as the board director responsible for the entire portfolio of 10 magazines, 2 websites, and 80 employees. After 2 years, he founded Future Plus, a creative agency to provide tailor-made print and digital content solutions for Future’s advertisers. As Future Plus’s publishing director, Mr. Roberts generated revenues of more than 8 million dollars in just over 2 years. From June 2004-December 2006, he also served as the New Media Director for Future’s European web operations. After leaving Future, Mr. Roberts served as the New Media director at iSporty, where he provided the founders with a launch strategy and platform for their sport social network and he was a founder and senior partner of Digital-dna LLP, where he consulted on creating and implementing web strategies for their clients. In his spare time, Mr. Roberts plays, watches, and coaches football and passionately makes and listens to music. He lives with his wife and two children outside of Bath. John Bryan, VP/Head of Business Development, Stumbleupon: John is responsible for StumbleUpon's business development & partnership activities. A native of the UK, he has spent his entire career focusing on the entertainment & digital media industries and is fascinated by the way they have merged together. An early pioneer in interactive television, John's most recent work experiences have covered the distribution of content across emerging P2P networks and the exciting explosion in personalized search and content recommendation technologies. Sean Doherty is founder and CEO of Channels.comtm (www.channels.com) – the first Web-based feed reader and index for video RSS feeds and video podcasts. In addition to running Channels.com, Sean is also a partner with the private equity firm, Odyssey Management Capital (www.ody.com) that he founded in 2002. Sean is probably best known for his role as founding COO of @Home Network — the giant broadband services company that later became Excite@Home. Early in his career, Doherty pioneered the market for instant messaging software in enterprises as the founder/CEO of Tradenet, where he developed one of the world's first instant messaging products (way back in 1984!) used by commodities traders and brokers in 20 countries. In 1992 he founded Team Software where he developed the first IM product for private corporate networks and the Internet. Kristin Rolla, Director, AOL Television and Moviefone.com, AOL: Kristin Rolla oversees all business operations for two of AOL’s biggest entertainment destinations, AOL Television and Moviefone.com. Based out of Beverly Hills, her responsibilities include growing audience engagement and revenue through business and product development, strategic partnerships, sales and marketing. Under her tenure, both sites have enjoyed unprecedented growth and maintain top rankings in their respective categories per comScore Media Metrix. Kristin has spent the past seven years with AOL developing the entertainment business. She started the Partner Relations group, which develops and maintains relationships with film studios and television networks. She also developed ‘Unscripted’, AOL’s exclusive video interview series, where celebrities interview each other using audience submitted questions. Prior to joining AOL, Kristin worked in marketing for MXG Media, a print magazine, website and television production company specializing in the teen girl market. She also spent ten years in the music industry, where she hones her entertainment industry expertise. Kristin holds a BA from UCLA and an MBA from The UCLA Anderson School of Management. Michelle Yee Sangster, Vice President, Business Development, Kosmix: Michelle Yee Sangster is vice president of business development at Kosmix. Michelle has spent the past 20 years building international Internet brands, both in the United States and in Europe. Prior to joining Kosmix, Michelle was a senior director of business development at Yahoo! She also directed business development and content monetization at search marketing pioneer Overture, which was acquired by Yahoo! in 2003. Michelle worked with Kosmix’s founders at both Junglee and Amazon, and has held senior business development roles at WishClick, Cellectivity in the UK and Encyclopedia Brittanica. Michelle is a graduate of UCLA and holds an MBA from the Harvard Graduate School of Business. Bradford C. Auerbach, Digital Entertainment Services, Hewlett-Packard Company: Mr. Auerbach is a senior entertainment executive with extensive and unique expertise in production, content acquisition, Intellectual Property law and licensing, on a global level. He is currently handling Strategic Business Development with Hewlett-Packard for the mammoth Retail Custom Publishing project. He was the prime architect for Hewlett-Packard in structuring the entertainment industry’s first DVD manufacture-on-demand agreement with a major Hollywood studio. Mr. Auerbach has had success in structuring many groundbreaking deals with a diverse range of rightsholders, including NFL, HBO, MTV, Olympics Committee, Screen Actors Guild, every Hollywood studio, Peter Gabriel, ESPN, Sesame Street/CTW, among numerous others. He has deep familiarity with each aspect of the media business, having sat on all sides of the deal-making table, on behalf of mobile, cable, satellite, Internet, hardware, software, distribution and production companies. He has held positions as Senior Legal Counsel with Qualcomm’s MediaFLO initiative, General Counsel for Philips Media (a division of Royal Philips Electronics, Netherlands) and Head Counsel, Business Affairs for Astro/MEASAT (Malaysia), the premier direct broadcast satellite operator in South East Asia. As the lead attorney of Business Affairs for Programming at Starz/Encore he structured the pay television industry’s largest Hollywood studio output deal, and the first to include SVOD (Subscription Video On Demand) rights. Mr. Auerbach started his entertainment media career at Walt Disney Studios Home Entertainment, where he handled business affairs for the industry’s leading home video company, including the company’s first copy protection deal and the company’s first Pay Per Transaction deal. He has published dozens of entertainment articles worldwide (including his Law Review article “Biotechnology Patent Law in Britain and the United States”), and he has presented his views at numerous industry conferences across the globe. Mr. Auerbach helped form the Digital Entertainment Group, the industry-wide consortium that was the primary catalyst for the launch and spectacular success of the DVD format. He was a Founding Board Member of the Electronic Software Association, which not only established the E3 video game conference but remains dedicated to serving the business and public affairs interests of companies that publish video and computer games. He was the Founding Executive Director of the DVD-Audio Council, and has consulted to a handful of cutting edge clients. His past engagements include Warner Music Group, Playboy, Flexplay, Macromedia’s Mobile group and the Getty Museum. He holds a patent with Qualcomm relating to mobile phone media technology. BA – Hamilton College, JD – Boston College. Nash Parker, Director, North American Strategy, Alcatel-Lucent: Nash Parker brings more than 20 years of telecommunications experience to his position as Director of the North American Strategy Team for Alcatel-Lucent. In this role, Mr. Parker is the lead strategist and primary liaison within for region’s content, advertising, and gaming industry activity. Previously, Mr. Parker served as Director of Strategic Alliances for Alcatel-Lucent, where he lead the company’s North American Strategic Solutions Group in support of the group’s IPTV and Mobile TV initiatives. Prior to joining Alcatel-Lucent, Mr. Parker served as Manager of Business Development for Sony Computer Entertainment America, and as Regional Manager for the General Motors Corporation. Nash Parker holds a bachelor of arts degree from Kalamazoo College, and a master in business administration degree from Wayne State University. Gary Baker, founder and CEO, ClipBlast!: Gary has focused his 20-year career at the intersection of television, interactive media, and the Internet. He previously served as a management consultant for IBM Interactive Media, leading Internet strategy, live webcasts and web application development for clients including Hertz, Toyota, the Grammys, PGA Tour, and CompUSA. Independently, he consulted and provided strategic direction to CinemaNow, Inc., the first website to offer video-on-demand. He also has directed and produced children's television programs, music video and sports programming for the Walt Disney Company, Dick Clark Productions, and ABC. Baker has previously spoken at various media conferences, including the DMA, Digital Hollywood, Digital Coast, CTAM, iHollywood Search and Media, Video on the Net, DEMOFall07 and most recently CES 2008. In public forums, he invariably zeroes in on interactive media, convergence and the bridges connecting creative, technology and entertainment. Founded in 2004, ClipBlast! provides pioneering Web-wide video search that uses patent-pending technology to continuously update the largest index of video content across the Internet. ClipBlast!'s fast, easy interface gives users instant access to millions of quality, highly relevant, targeted video clips from the world’s major media brands, independent producers and individuals – video that informs, enlightens, inspires and entertains. The company is based in Agoura Hills, Calif.