Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, May 4-7, 2009 Monday, May 4th 2:30 PM – 3:30 PM Track III - Hollywood 2.0 – Platforms and Content Strategizing the Campaign: Selling Movies, TV and Video on the Web, Social Media, Mobile and TV Ted Hong, Chief Marketing Officer, Fandango/Comcast Interactive Media Michael Siegenthaler, Director of Branded Entertainment, Microsoft Corporation Larry Tanz, President and COO of Agility Studios Jake Zim, VP, Digital Media Marketing, Fox Filmed Entertainment Jed Horovitz, President and CEO, Internet Video Archive (IVA) Adrian Sexton, Co-Founder & CEO, New Medici LLC, Moderator Michael F. Siegenthaler, Director, MSN Branded Entertainment & Experiences Team, Microsoft: Mike’s team charter is to work across editorial, design, production, and product development to create original experiences brought to the MSN audience on behalf of brands. A few of MSN BEET’s 2008 launches include: Style Studio with P&G, Fearless with GM’s Hummer, Home Sweet Home with Wal-Mart, and Chef to the Rescue with Morningstar Farms. In his ten years at Microsoft, Mike has led teams in marketing and communication strategy, and he is a recipient of the Circle of Excellence Award, the highest award given to Microsoft employees worldwide. Previously, he has done stints as a freelance writer, worked for LinkExchange (a start up acquired by Microsoft in 1998), the Chicago Tribune, and J. Walter Thompson in Chicago. Mike earned a B.A. from Michigan State University in East Lansing, Michigan and an M.F.A. in Writing from Goddard College in Plainfield, Vermont. He lives in Elmhurst, Illinois with his wife, Julie, and their two children, Emily and Will. Ted Hong, Chief Marketing Officer, Fandango/Comcast Interactive Media Hong leads all marketing efforts for Fandango and Movies.com, both leading entertainment destinations on the Web. In addition, for Fandango he oversees the Promotional Sales, Gift Card and Live Events ticketing businesses. Fandango and Movies.com are owned by Comcast Interactive Media, A Division of Comcast Cable. He brings to the company over 15 years of business experience in marketing, strategy and general management from small start ups to $200MM global brands. He joined Fandango in 2003 and currently oversees brand strategy, marketing planning and execution, co-marketing, offline and online advertising, public relations, market research and new business evaluation. He was instrumental in launching the nationally-recognized Fandango Bag Puppet advertising campaign. Prior to Fandango, he was a head of marketing for the .TV Corporation, a web identity services provider acquired by Verisign Inc. in 2003. At .TV Hong led marketing efforts for the international and wholesale divisions of the company. Hong also spent several years at Nestle USA in brand management for the Chocolate and Confections division on the Butterfinger brand and the Halloween and Valentine's Day seasonal businesses. He also has experience in management consulting for Gemini Consulting, non-profit management for the California Alumni Association and professional sports marketing for the Golden State Warriors. Hong received his MBA from the Kellogg School of Management at Northwestern University and a BA in Political Economy from UC Berkeley. Adrian Sexton is Co-Founder & CEO of New Medici LLC, a media + lifestyle consultancy, and niche media network (www.newmedici.com). Prior to New Medici, Mr. Sexton was the Executive Vice President at Participant Media, responsible for running the company’s expansion into global media, digital distribution and marketing. Before Participant, he co-founded TAG Strategic, a digital strategy agency with clients including Qualcomm, Lionsgate and Sandisk. Previously, he headed Lionsgate’s digital media department, where he oversaw digital marketing and business development, shaping and executing the studio’s strategy across broadband, mobile, IPTV and other emerging platforms. Lionsgate’s market capitalization rose from $60 million to $1.2 billion during Sexton’s tenure; and he was part of the team which secured the $350 million credit facility to acquire Artisan Entertainment. He has worked on campaigns for Academy Award-winning films: An Inconvenient Truth, Crash and Monster’s Ball. Sexton is a member of the Academy of Television Arts & Sciences, and the Producers Guild of America. Jake Zim, VP, Digital Media Marketing, Fox Filmed Entertainment. Zim is recognized as one of the brightest and fastest-rising executives in the entertainment industry and his blog is recognized as one of the top blogs in New Media. [2][3][4] He oversees the digital marketing campaigns for such titles as X-Men Origins: Wolverine, Night At The Museum 2, Ice Age 3D, Avatar, and Gulliver's Travels. Jake Zim has also served as the Vice President of Online for Fox Atomic, the youth-market film studio. Zim oversaw all aspects of the studio's online and digital presence, including marketing, creative, original and acquired content and digital distribution. Fox Atomic was formed in early 2006 and is headed by Fox Searchlight president Peter Rice, and president of production Debbie Liebling. The studio's aim is to provide theatrical and creative content that specifically target teens and young audiences. It also develops new-media content for the Internet, mobile devices and other emerging technologies. Michael Siegenthaler, Director of Branded Entertainment, Microsoft Corporation: Mike’s team charter is to work across editorial, design, production, and product development to create original experiences brought to the MSN audience on behalf of brands. A few of MSN BEET’s 2008 launches include: Style Studio with P&G, Fearless with GM’s Hummer, Home Sweet Home with Wal-Mart, and Chef to the Rescue with Morningstar Farms. In his ten years at Microsoft, Mike has led teams in marketing and communication strategy, and he is a recipient of the Circle of Excellence Award, the highest award given to Microsoft employees worldwide. Previously, he has done stints as a freelance writer, worked for LinkExchange (a start up acquired by Microsoft in 1998), the Chicago Tribune, and J. Walter Thompson in Chicago. Mike earned a B.A. from Michigan State University in East Lansing, Michigan and an M.F.A. in Writing from Goddard College in Plainfield, Vermont. He lives in Elmhurst, Illinois with his wife, Julie, and their two children, Emily and Will. Larry Tanz, President and COO of Agility Studios: Currently, Larry Tanz is President and COO of Agility Studios, where he oversees operations management and strategy development for the company. A digital entertainment veteran, Larry brings more than 15 years of strategy and operating experience in media, entertainment and technology. has tremendous expertise in producing and developing successful film, television, and new media projects including documentary film features Running the Sahara (scheduled for release in 2009) and First Descent for Universal Pictures and the Emmy-nominated TV series Project Greenlight for HBO and Bravo. Before joining Agility, Larry served as CEO and President of LivePlanet, a multiplatform production company founded by Matt Damon and Ben Affleck. At LivePlanet Larry was instrumental in creating profitability for the company while also negotiating high-profile deals with top studios including Universal, Miramax, ABC, NBC, MTV, E! and Spike TV. He also led the development and design of Sprint’s first 3G mobile game, Push, Nevada, as well as Sprint’s first multiplayer location-based game, PhoneTag, he also Executive Produced the first original HD content for Xbox360, Race to E3. Prior to his tenure at LivePlanet, Larry served as Director of Strategy and Operations at AOL Time Warner, where he managed acquisitions and strategy around subsidiary brands (including Moviefone, ICQ, Spinner/WinAmp, MapQuest, DigitalCities and AIM). Before AOL Time Warner Mr.Tanz was a Senior Associate at Mercer Management Consulting, where he spent more than three years helping Fortune 100 clients develop and implement new products and strategies. Larry holds an MBA from the Wharton School of the University of Pennsylvania in Entrepreneurial Management, a Masters Degree in Behavioral Psychology from Harvard Graduate School of Arts and Sciences, and a B.A. with Magna cum Laude honors from Harvard College. Jed Horovitz, President and CEO, Internet Video Archive (IVA): A 23-year veteran of the entertainment industry, Jed Horovitz is the President and CEO of Internet Video Archive (IVA), the industry’s leading distributor of movie and TV trailers, game previews, and music videos. A successful filmmaker and entrepreneur, Horovitz founded Video Pipeline Inc. (VPI), in 1985, the first company to aggregate and distribute movie previews and music videos to the retail trade. Clients of VPI included a who’s who of the retail entertainment/electronics community such as Blockbuster, Tower Records, Musicland and Best Buy. Horovitz entered the digital space in the late 1990’s when he foresaw the need for the major players of the entertainment industry (movie studios, TV networks, video game publishers) to have a reliable, easy-to-use database to archive and access their trailers. In 2004, Horovitz launched VideoDetective.com, and quickly turned the site into the premiere resource for movie trailers on the Internet. Currently boasting over 50,000 unique titles, Video Detective’s clients include Barnes and Noble, Comcast, Fandango.com, Hollywood Entertainment, Love Film, TV Guide and Sony. Determined to do for music videos what he had accomplished for movie trailers, he started the website SingingFool.com, which currently boasts one of the largest collections of music videos in the world and a client roster that includes AT&T, Cox Radio, Kit Digital and Slide.com. Though business-to-business preview supply is now the dominant share of IVA’s business, VideoDetective.com and SingingFool.com continue to function as the consumer website arms of the company. Prior to venturing into the digital entertainment space, Horovitz spent nearly 20 years as a filmmaker. During this time, he worked behind the camera and as an editor with the Oscar winning documentary filmmaker Pierre Gaisseau, the Cousteau Society, and the Playboy Channel. He produced several features for Roger Corman, and wrote and produced “Willful Infringement,” a documentary about copyright law in the digital age. Horovitz received a Bachelor's degree in Film History from the University of California at Santa Cruz, and a Masters degree in Film and Television Production from New York University. He received his MBA from the University of California, Los Angeles.