Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, May 4-7, 2009 Monday, May 4th 1:00 PM - 2:15 PM Track IV - The Personalized Media Experience – Mobile, Broadband, Social Media & Search Track Hosted by: The Mobile Platform 2.0: Establishing the Personalized Video, Music, and Communications Experience The next generation mobile device has set a new threshold of design, elegance and features that all future mobile devices will be compared to. The Mobile Platform 2.0 will no longer be acceptable to the consumer as anything less. It is possible that a mobile device offer a specific feature – a communications tool or entertainment concept and specialize in just that – in other words, it is not clear that the Mobile Platform 2.0 be an all-in-one product. Nevertheless, the next generation devices have forever raised the bar for what all future mobile platforms must aspire to. In this session, we will address Mobile 2.0 – the features, the network capabilities and consumer expectations. Tom Conrad, CTO, Pandora Matt Murphy, Senior Vice President, Digital Video Distribution, ESPN Tom Ellsworth, CEO, GoTV Edwin Aoki, Technology Fellow, AOL Dan Schiappa, GM Mobile Advertising Experiences Platform, Microsoft Anthony Bontrager, President, 1Cast, Inc. Albert B. Chu, Vice President, Marketing & Alliances, ACCESS Systems Americas Ted Cohen, Managing Partner, TAG Strategic llc, Moderator Tom Conrad, CTO, Pandora: For the last 20 years, Tom has been designing and developing interactive applications for both the desktop and web. Tom has worked on a diverse range of products, from operating systems and enterprise software to video games and consumer products. He has led a number engineering and product design teams at both early- and late-stage companies. Tom holds three US patents, and a Bachelor of Science in Computer Engineering from the University of Michigan. He occasionally posts interesting finds to his blog. Dan Schiappa is the General Manager for Mobile and In Game Advertising for Microsoft Corporation. In this role Dan leads the development efforts of the mobile advertising business and the Massive in game advertising team. Dan was previously the GM of Strategy and Corporate Development for the Entertainment and Devices division where he led strategic efforts around mobility, gaming, music and video. Dan also served as General Manager of Windows Security where he led the core security efforts for Windows Vista and Windows Server 2008. Prior to Microsoft Dan was the CEO of Vingage Corporation, a Sony funded company that provided industry leading media server technology. Dan has also held strategic and technical roles at Eastman Kodak/PictureVision, Informix Software and Oracle Corporation. Tom Ellsworth, CEO, GoTV: Tom Ellsworth brings over 20 years of strategic experience, knowledge and insight of the wireless industry to GoTV Networks as its Chief Executive Officer. Ellsworth’s drive, determination and leadership is responsible for GoTV’s place as the largest mobile media network in the industry today. Before joining GoTV, Ellsworth served as Executive Vice President, Marketing and Corporate Development at JAMDAT Mobile. Inc. (NASDAQ: JMDT) where he helped drive the company to its highly successful IPO in 2004. Prior to JAMDAT he was Vice President of Incubator Development and Senior Director of Business Development in the wireless division of Sprint. This strategic Sprint incubator joint venture directly led to the formation of new wireless companies — including JAMDAT Mobile and Boingo. During his tenure at Sprint, Ellsworth also launched the 1st CDMA market in the US and developed what became the “Free and Clear” rate plans — a pioneering change in the wireless industry. Earlier in his career Ellsworth held senior marketing and strategy roles at California Amplifier, Inc., L.A. Cellular (acquired by AT&T) and IBM. Ellsworth received his Bachelor of Science degree in Business Administration - Marketing from California State University, Northridge and an M.B.A. from Pepperdine University. Ellsworth is active in the wireless industry and currently serves as a senior advisor to GOGII, Flexilis and Digital Sidebar. Albert B. Chu, Vice President, Marketing & Alliances, ACCESS Systems Americas, Inc.: Albert Chu is responsible for developing business and marketing alliances on behalf of ACCESS CO., LTD. with leading companies in the telecommunications, consumer electronics and media industries. As VP, Marketing & Alliances, he drives the ACCESS Connect Ecosystem partner program, a global ecosystem of companies that are setting the market direction for innovative converged technologies and solutions developed by ACCESS and its partners. In addition, Chu is responsible for the marketing operations for ACCESS Systems Americas. Chu came to ACCESS from PalmSource, where he was vice president of business development. From 1996 to 2002, Chu was the business development vice president at AT&T Labs, where he brought emerging technologies to market. In addition, he headed the OneComm Project Office, overseeing the product management, research and development, operations and business development of a suite of unified communications services for AT&T business units and external service providers. From 1982 to 1996, Chu was at Apple Computer, where his last position was vice president of corporate marketing alliances. His earlier responsibilities at Apple included product planning and strategy vice president in the Personal Interactive Electronics Division, marketing vice president in the New Media and Entertainment Division, and Japan business development director in Apple Pacific. He was responsible for the product marketing and product introduction teams for dozens of Apple's key products, including the Apple III, Newton, and Apple's localized products for the Japanese and Asia Pacific market. Chu has a degree in mechanical engineering from Stanford University and completed the Advanced Executive Program at Northwestern University's Kellogg Graduate School of Management. Edwin Aoki is a Technology Fellow at AOL. Holding a joint degree in Computer Science and Sociology from Harvard College, Edwin believes strongly in the ability of technology to bring people closer together and to make our lives easier. He's worked at Apple Computer, Go Corporation, and Intuit before joining Netscape Communications in 1996. At Netscape, Edwin worked on the Netscape Communicator browser, enterprise products, and web applications prior to the company's acquisition by AOL. Currently, Edwin oversees architecture and technology strategy for many of AOL's consumer facing products, as well as AOL's many breakthrough applications for the Apple iPhone. He also leads AOL’s Developer Network group. A published author and California native, Edwin is based out of AOL's Silicon Valley office. When he's not at work, Edwin is involved in wildlife conservation and likes to spend time with big cats. Anthony Bontrager, President, 1Cast, Inc.: A recognized veteran in telecommunications, broadcasting and interactive media, Anthony Bontrager is President of 1cast, Inc., where he is responsible for setting overall strategy and establishing key technology and content partnerships. Prior to 1Cast, Anthony was President and CEO of Broadstream Communications, Inc., a company he co-founded, which became the telecommunications industry’s first virtual head-end and middleware platform for IPTV delivery. Under Anthony’s leadership, Broadstream was the first company to secure the largest library of IP-content rights from companies such as NBC-Universal, Disney/ABC, ESPN, Starz, Discovery, Fox, Turner Networks and others. Anthony’s telecom career began during the early days of PCS systems deployments and continued with Advanced Radio Telecom Corp. where, as Vice President of Real Estate, he oversaw the acquisition of over 800 million square feet of telecommunications facilities in the United States, London and Scandinavia. Anthony is also the Managing Partner with Axis Partners, LLC a digital media consultancy, and sits on the advisory boards of SATCON and IP Media Expo; and the board of directors of Alexandria Investment Company. Anthony is a member of the Academy of Television Arts and Sciences - Interactive Media Peer Group and Film Group, and is a past member of the National Association of Broadcasters (NAB) and World Teleport Association (WTA). Ted Cohen, Managing Partner, TAG Strategic, Moderator: industry luminary and former, Vice President, Digital Development & Distribution, EMI Music: As Vice President of Digital Development & Distribution for EMI Music, Ted Cohen oversaw worldwide digital business development for this "big five" record company, which includes labels such as Capitol, Virgin, Angel/Blue Note, Parlophone and Chrysalis. Under Cohen’s guidance, EMI has led the industry with its initiatives in new technologies and business models such as digital downloads, online music subscriptions, custom compilations, wireless services, high-definition audio and Internet radio. In addition to seeking out, evaluating and executing business opportunities for the company, Cohen serves as both a strategist and key decision-maker for EMI’s global new media and anti-piracy efforts. He has worked to establish company-wide policies, which have allowed EMI’s artists and labels a substantial advantage in the digital music arena. Cohen served previously as the Executive Vice President of Digital Music Network Inc., where he co-founded and served as Chairman of the Webnoize ’98 & ’99 conferences. He currently chairs MidemNet, an international music/technology conference convened in Cannes each year. Cohen also held senior management positions at both Warner Bros. Records and Philips Media. Additionally, Cohen lead two highly successful new media consulting operations, DMN Consulting and Consulting Adults, attracting clients such as Amazon.com, Microsoft, Universal Studios New Media, DreamWorks Records, Liquid Audio, Wherehouse Records/Checkout.com and several other entertainment, computer and new media organizations. A 25-year industry veteran, Cohen serves on the NARAS (Grammy) Los Angeles chapter Board of Governors, the Board of Directors for the Neil Bogart Memorial Fund, Co-chairs the new media arm of the T.J. Martell Foundation, and lends his time and talents to the Grammy In The Schools Program.