Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, May 4-7, 2009 Monday, May 4th 3:45 PM – 5:00 PM Track IV - The Personalized Media Experience – Mobile, Broadband, Social Media & Search Personalized Media Platforms – News, Widgets, Feeds, Music & Blogs Personalized Broadband is on the PC and now Personalized Mobile is becoming the new broadband, perhaps even replacing it for a sector of the marketplace. With all the unique, cool and targeted features popping us every day, every consumer niche and taste is there, from music and video entertainment, communications and search, gaming, virtual worlds, social networks, texting, blogging and even to advertising and commerce, personalized mobile has got it all. It’s almost just like life itself. In this session, we look at both, personalized broadband on the PC and mobile – the idea that is the primary consumer experience. Caroline Marks, General Manager, The Daily Beast Chris Tolles, CEO, Topix Richard Jalichandra, CEO, Technorati Benjamin Chen, Chairman and CEO, Mochila JD Lasica, founder, OurMedia.org/Partner Dan Hart, General Manager, MTV Digital David Bloom, Social Media Relations consultant, Words & Deeds, Moderator Chris Tolles, CEO, Topix: Chris came to Topix from Spoke Software, a business social networking company, where he was a co-founder and VP of marketing. Before Spoke, Chris was a Director of Marketing at AOL/Netscape for AOL Music, Netscape Search and Directory Products. Chris was a co-founder and VP of Marketing at NewHoo, and led the sale of the company to Netscape. After the acquisition, NewHoo was relaunched as the Open Directory Project at Netscape and became the world's largest human edited directory of the web, and is still used by companies like Google, Alexa and AOL. Previous to NewHoo, Chris held a variety of sales, marketing and management positions at Sun Microsystems. Chris graduated from the University of California at San Diego with degrees in Computer Science and Economics, where he was awarded the Michael J. Addison award for his senior thesis about the online information industry. Richard Jalichandra, President & Chief Executive Officer, Technorati: Richard is a veteran Internet executive whose media experience includes leadership roles across the media spectrum: as a client, at an agency, as a publisher, and with an advertising network. Most recently, he worked as an M&A and strategy consultant for several Internet properties and investment firms, and also served as SVP of Corporate Development for Exponential Interactive, Tribal Fusion’s parent company. Previously, he was SVP of Business Development for Fox Interactive Media, and was the Vice President of Business & Corporate Development at IGN Entertainment (acquired by Fox Interactive), where he led the company’s M&A, business development and international activities. Before joining IGN, Richard led national accounts sales at Lycos, was Vice President of Business Development at Neopost Online, served as Senior Vice President/Managing Director of Answerthink, and founded K23 Creative Services in Singapore. His early career included management roles for Ford, IBM and Siemens, and he has a B.S. in business administration from the University of Southern California and an M.B.A. from the University of Washington Benjamin Chen, Chairman and CEO, Mochila: Benjamin Chen, a 20-year veteran of high tech startups, is the Chairman and CEO of Mochila, the leader in premium online advertising and content syndication solutions. Based in New York, Mochila uses a proprietary technology platform that helps content owners reach new markets, publishers build businesses, and advertisers reach highly engaged, quality audiences. Prior to Mochila, Mr. Chen was a founder of AppGenesys, a leading managed services web hosting provider for Fortune 500 clients, partnered with Intel, Softbank, JP Morgan, where he was Chairman, CEO and CTO. Previously, Mr. Chen was the CIO and CTO at iXL, a strategic e-business interactive agency. At iXL, he helped grow the company from 100 to 3,000 employees worldwide and from $2M to $120M revenue per quarter. During Mr. Chen's tenure, iXL was known for delivering innovative technology solutions to the F500, included a $50M contract with Delta Airlines and $100M contract with General Electric. Other key customers included AT&T, CheapTickets.com, FEDEX, Sony (AiBO Launch), Tickets.com, and WebMD. Mr. Chen was part of the executive management team that helped take iXL public in 1999. Prior to iXL, Mr. Chen was also the CTO for Boxtop Interactive and Founder and CTO of Ironlight Digital. Mr. Chen also worked at CBS Studio Center, as a technologist working on some of the first convergence of prime time television content and the internet. Mr. Chen also produced the 1996 Emmy Awards Cybercast, demonstrating the world’s largest number of internet video streams that year. Mr. Chen has also served on the advisory/boards of Teralytics and Exodus/Digital Island, a Cable and Wireless Company. He received a B.S. in international finance from the University of Southern California and is an avid martial artist with a Black Belt in Tae Kwon Do. JD Lasica, founder, OurMedia.org/Partner, Outhink Media/President, Social Media Group: JD is one of the world's leading authorities on social media and the revolution in user-created content. A writer, strategist, blogger and consultant, he is the co-founder of Bid4Vid.com, a new video production marketplace; co-founder of Ourmedia.org, the first video hosting and sharing site; president of the Social Media Group, and a partner in Outhink, an incubator of social media startups. His book about the emerging media landscape is Darknet: Hollywood's War Against the Digital Generation (Wiley & Sons, 2005). Author Lawrence Lessig said of "Darknet": "There are few who see the future clearly, and even fewer who can explain what they see. This brilliant, beautifully written book sees, and explains." Dan Hart, General Manager, MTV Digital: Dan Hart is an experienced senior executive, operational manager, strategist, and deal maker in the Interactive space. In his current role, Dan is responsible for driving the strategic direction of online games and building online games products and businesses for MTV Networks Digital Music and Media. In this role, he is responsible for online games businesses at MTV, MTV2, MTVU, Comedy Central, VH1, and CMT. Dan returned to Viacom (the parent of MTVN) in 2004 after spending several years at Yahoo! as the General Manager of Yahoo! Games. At Yahoo! Games, Dan was responsible for the strategic direction and operations of the property, including its highly successful entrance into digital distribution, the introduction of several premium service products, and its rapid growth to the #1 ranked online games site. Hart joined Yahoo! in 2001 to oversee Yahoo!’s Games business as well as contribute his expertise to the development of the company’s entertainment properties at large. Prior to Yahoo!, Dan Hart was the vice president of planning and development for new media at Viacom where he worked with the company’s senior executives to define and implement Internet strategy for Viacom its divisions. In addition, he worked on strategic planning and business development with Viacom’s online groups at MTV Networks, Blockbuster, Paramount, Showtime and Simon and Schuster. Hart holds a BA and an MBA from the University of Michigan, Ann Arbor and a Masters in Education from Columbia University