Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, October 19-22, 2009 Tuesday, October 20th SuperSessions 10:45 AM - Noon Track IV: The Smartphone, Session V Personalized Mobile Experience – Social Networking: Breakthroughs in Search, Messaging, Entertainment, Video Capabilities & Advertising The Smartphone is now America’s new Number One device - the fully personalized mobile device. It is the most popular personal accessory. What was thought to be absurd two years ago is now fait accompli. The Smartphone is emerging as a mini-computer, with a full range of communication and entertainment dynamics. Smartphones are for watching TV, watching friends on vacation and for watching movies. Smartphones are for texting, social networks and email and of course, for making a phone call. The Smartphone culture, what it is and what it will become, is only now beginning to be understood. Jim Hollingsworth, SVP Marketing and Sales, Gracenote Erick Soderstrom, Vice President, Global Brand Marketing, Mobile Devices business, Motorola, Inc. Braxton Woodham, co-founder and Chief Technology Officer, Zannel Gary Baker, founder and CEO, ClipBlast! Lucy Hood, Executive Director, Institute for Communications, Technology Management, USC Marshall School of Business, Moderator Jim Hollingsworth, Senior VP of Sales & Marketing, Gracenote: Bringing over 25 years of experience in the consumer electronics industry, Hollingsworth leads Gracenote's global marketing throughout the Americas, Asia and Europe. Joining Gracenote in 2004, Hollingsworth was previously President of ReplayTV a subsidiary of Denon and Marantz Holdings. Prior to D&M's acquisition of ReplayTV, Hollingsworth was Vice President of Worldwide Sales and Marketing, where he oversaw four major product lines (RIO Digital Audio, GoVideo, ReplayTV and Diamond Multimedia). Previously, Hollingsworth was Vice President of Marketing, Computer Products at Sony Corp., and was integral in the launch of the VAIO line of PCs and Peripherals. Prior to that, he spent two years at StarSight Telecast (now Gemstar, Inc.), where he was responsible for licensing StarSight's technologies to the consumer electronics industry. He began his career with nine years at Sony Consumer Electronics and an additional three years at Panasonic, where he held roles in sales and marketing. Erick Soderstrom, Vice President, Global Brand Marketing, Mobile Devices business, Motorola, Inc.: As Vice President of Global Brand Marketing for Motorola’s Mobile Devices business, Erick is responsible for leading the development of all brand strategy and demand creation initiatives for all the company’s product franchises, spanning advertising, digital, public relations and content. Erick joined Motorola from Converse (a subsidiary of Nike Inc.), after 5 years leading the company’s global brand strategy and demand creation activities. During his tenure, Converse grew from near bankruptcy to over $1.7B in global revenue. As Vice President of Global Marketing, Erick was responsible for many of the company’s ground-breaking marketing initiatives, including the creation of one of the first consumer-collaboration advertising concepts, the launch of Converse by John Varvatos apparel collection and the design of the company’s first retail stores. Prior to Converse, Erick was a principal in altrec.com, an on-line outdoor specialty retailer, where he was responsible for marketing and retail operations, in addition to helping lead the management team in capital acquisition. While head of brand communications at Nintendo, Erick was responsible for the communication activities of all titles and platforms. In particular, he was responsible for leading the brand development and communications launch of Pokemon, the most successful franchise launch in the company’s history. Erick started his career in advertising, spending 10 years as a brand and business strategist for agencies that include McCann-Erickson, where he worked on Coca-Cola. Braxton Woodham, Co-founder and Chief Technology Officer at Zannel, where he is responsible for technology research, product strategy, architecture, development, and operations. He was formerly the CTO at Infospace Mobile, where he was responsible for research, development, and operations for mobile storefronts and portals for clients including AT&T (formerly Cingular), T-Mobile, and Verizon Wireless. Prior to Infospace, Braxton served as Vice President of Technology at Moviso, leading the development of the V4 Platform, which scaled to become the largest mobile media distributor in North America before being sold to Infospace in 2003. The Moviso team also developed and deployed MSA, the first reusable media client, which has been downloaded more than 10 million times. Prior to joining Moviso, Braxton served as Executive Director of Technology at Sony Music Digital Media Ventures where he focused on new media initiatives including massively multiplayer gaming and mobile media distribution. Braxton has led technical teams and served as chief architect on projects for Nokia, Samsung, Motorola, Yahoo!, AOL, Toshiba, Sony Music, Warner Home Video and Times Mirror among others. Braxton served as a Captain in the U.S. Air Force, and holds a B.E. from Vanderbilt University. Lucy Hood, Executive Director, Institute for Communications, Technology Management, USC Marshall School of Business: Lucy Hood is a highly respected industry expert on corporate strategy and business innovation in telecommunications and digital entertainment. Prior to joining USC's Marshall School of Business, Hood was formerly President of Fox Mobile Entertainment and CEO of Jamba, one of the industry's largest mobile entertainment companies. Lucy Hood is widely known as an architect of corporate digital strategy, building News Corporation's mobile business to hundreds of millions through partnerships with companies such as Nokia, Vodafone, ATT, Qualcomm, and Verisign. Hood created many industry firsts at Fox, including leading the groundbreaking "American Idol" mobile efforts, which included text messaging to mass media in the United States in 2001. Fox Mobile Entertainment also received the first Emmy® nomination for mobile with the video series "24:Conspiracy," invented the Mobisode® and ran the first major ad-sponsored video series. Hood started her career at News Corp over a decade ago and was a key executive in launching numerous technology businesses at Fox, including Fox.com, FX Cable and the News Corp Content Group. Previously, she was an executive at Paramount Pictures. Hood is a keynote speaker at major industry events and business conferences around the world such as CES, E3, CTIA, 3G World Congress, Wireless Influencers, and Digital Hollywood. In addition, she has spoken on digital issues before top government officials in the US and in China. Lucy Hood is regularly featured in lists of key influential executives, including the Digital 50 and the Mobile Entertainment Top 50. She holds an M.B.A. from Columbia University's Graduate School of Business and a B.A. from Yale University. Gary Baker, founder and CEO, ClipBlast!: Gary has focused his 20-year career at the intersection of television, interactive media, and the Internet. He previously served as a management consultant for IBM Interactive Media, leading Internet strategy, live webcasts and web application development for clients including Hertz, Toyota, the Grammys, PGA Tour, and CompUSA. Independently, he consulted and provided strategic direction to CinemaNow, Inc., the first website to offer video-on-demand. He also has directed and produced children's television programs, music video and sports programming for the Walt Disney Company, Dick Clark Productions, and ABC. Baker has previously spoken at various media conferences, including the DMA, Digital Hollywood, Digital Coast, CTAM, iHollywood Search and Media, Video on the Net, DEMOFall07 and most recently CES 2008. In public forums, he invariably zeroes in on interactive media, convergence and the bridges connecting creative, technology and entertainment. Founded in 2004, ClipBlast! provides pioneering Web-wide video search that uses patent-pending technology to continuously update the largest index of video content across the Internet. ClipBlast!'s fast, easy interface gives users instant access to millions of quality, highly relevant, targeted video clips from the world’s major media brands, independent producers and individuals – video that informs, enlightens, inspires and entertains. The company is based in Agoura Hills, Calif.