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Digital Hollywood, October 19-22, 2009
Special Event
Monday October 19 - Wednesday, October 21st
Digital Hollywood Content Summit
Location: Loews Santa Monica Beach Hotel, Santa Monica
Panels, Master Classes, Pitch Fest, Screenings, Parties, Dinner, Excellence Awards

In Association with the Following Affiliated Organizations
See Video of the Content Summit Sessions - click Here
AFI Digital Content Lab
• Writers Guild of America
• PGA Producers Guild of America
Academy of Television Arts & Sciences
International Documentary Association
International Academy of Web Television
• ASIFA Hollywood: The International Animated Film Society
• KCET, a PBS Affiliate

In Association with the Following Affiliated Companies:
• Adobe
• IndieGoGo
• Writers Boot Camp
• IndieWire
• SnagFilms

Summit Produced by:
Gerber Rigler Producing and Executive Consulting for Digital Hollywood - Click Here

To Register - Click Here

Meet Your Colleagues Online
Facebook - Click Here
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Linkedin - Click Here

Special Events:
I.
Writers Guild of America-West
Mini-Summit: Workshops and panels for writers
II. Academy of Television Arts and Sciences
Mini-Summit: Next TV and Beyond
III. International Documentary Association with SnagFilms and IndieGoGo
Workshops and panels for documentary and indie filmmakers
IV. International Academy of Web Television
1st Annual Member Meeting & Content Workshop Events
V. Adobe Systems - Tapeless Production Workflow Track
VI. Digital Hollywood Excellence Tribute
In person: Ondi Timoner, Josh Harris, Jason Calacanis.
Digital Hollywood Content Summit is proud to host its first Tribute to 'We Live In Public,' the Sundance Grand Jury Prize winning documentary film by director Ondi Timoner.
VII. DH Pitch Camp w/ IndieGoGo
Pitching your favorite brand, agency, TV and broadband network
Register and CLICK HERE and tag as "ContentSummit" to be a featured pitch

Contact: Speaker submission, sponsorship opportunities and to schedule a special event: Please contact Thomas Rigler at Thomas@gerberrigler.com

The Agenda
Monday, October 19th
Digital Hollywood Content Summit Co-located Event
11:00 AM – 1:00 PM -
Palisades BallRoom - 5th Floor
International Academy of Web Television - 1st Annual Member Meeting
The International Academy of Web Television hosts the annual Streamy Awards and is a professional organization dedicated to the advancement of entertainment content distributed on the open Internet. [IAWTV.org].
Limited to IAWT members

Hollywood Content Summit - Session 1
1:30 PM – 2:45 PM - 6th Floor - Room 631
Master Class Workshop – Tastemakers: Movies, TV, Webisodes & Talent and how to connect with your Community
How to develop, cast and market programming that delivers vertical potential for brands and platforms. Cross-Platform Strategy Workshop presentation
Sarah Szalavitz, Founder and storyteller, 7 Robot, Veoh
Phillip Holmes, LA Director, Blue State Digital
David Strauss, CEO and co-founder, Withoutabox, Inc.
John Heinsen, Principal, Bunnygraph Entertainment
Dan Zappin, Founder, The Station
Jamison Tilsner, Founder, International Academy of Web Television
Kevin Winston, Founder, Digital LA
Presented by the International Academy of Web Television

Hollywood Content Summit - Session 2
3:00 PM – 4:15 PM - 6th Floor - Room 631
Master Class Workshop – Comedy: Superstars and Hidden Gems
Success & Failure: Why and how comedy works online - Writing, producing, developing for the Superbad / Funny or Die - Generation. Cross-Platform Strategy Workshop presentation
John Hamburg, Writer / Director, I love you Man
Mike Farah, Head of Production, Funny or Die
Danila Koverman, Director of Development, Break.com
Darrin McAfee, SVP Digital Media, E-Comic Branding / Levity Entertainment Group
Larry Amoros, Writer, How’d You Get So Rich, ESPY Awards, The Nanny
Glasgow Phillips, Writer / producer, Comedy Central, NBC, MTV, G4, Moderator
Presented by tbd

Hollywood Content Summit - Session 3
4:30 PM – 6:30 PM - 6th Floor - Room 631
DH Pitch Camp
Pitching your favorite brand, agency, TV and broadband network. The content summit in cooperation with Digital Hollywood Upfronts.
Executives standing by to take your pitch. During the first 30 minutes a panel of experts evaluate 3-5 public pitches and provide feedback. After that it’s free for all: Executives from networks, portals, agencies, studios and brands are standing by to take your pitch.
Jonathan Small, VP of Editorial & Creative Lab, Break.com
Uri Shinar, CEO, Aniboom
Mark Vega, Of Counsel, Luce Forward & Co-founder Omelet
Alex Barkaloff, EP new Media, Lionsgate
David Gale, Executive VP New Media, MTV Films and MTV Interactive
Juan Devis, Director of Production KCET New Media
Danae Ringelmann, IndieGoGo, Moderators
Register and CLICK HERE and tag as "ContentSummit" to be a featured pitch
Presented by Indie GoGo

Special Content Summit
Presenting the Inaugural
1st Digital Hollywood Excellence Tribute
6:30 PM – 9:00 PM
Full length screening of 'We Live In Public' and panel discussion with filmmakers and experts. Open to all conference attendees.
Digital Hollywood Content Summit is proud to host its first Tribute to 'We Live In Public,' the Sundance Grand Jury Prize winning documentary film by director Ondi Timoner.
'We Live In Public' reveals the effect the web is having on our society, as seen through the eyes of "the greatest Internet pioneer you’ve never heard of", artist, futurist and visionary Josh Harris."
In person:
Ondi Timoner
Josh Harris
Jason Calacanis
Moderator: Marcia Zellers,
Director Digital Marketing, The Fashion Institute of Design and Merchandising

Tuesday, October 20th
Writers Track
8:30 AM – 9.15 AM - 6th Floor - Room 631
Writers Boot Camp – Mini Camp A hands-on workshop for screenwriters, television and webisode writers.
Writers Boot Camp founder Jeffrey Gordon will shed light on the full creative developmental process. With the support of clearly defined and proven professional tools, writers will improve their productivity, positioning and success in the digital world.
Presented by Writers Boot Camp

Hollywood Content Summit - Session 4
9:30 AM - 10:45 AM - Arcadia C Ballroom
Writers Track -
Writers Guild of America-West
Mini-Summit: Workshops and Panels for Writers
Transmedia Storytelling: Writing and producing for the multi-platform Universe
With a whole universe of entertainment - TV, Broadband, DVD, Facebook, Twitter, Bebo, Manga, Books, Alternate Reality, Games, etc…- tomorrow’s writer will need more then a three act structure to engage an audience. What does the future have in store?
Helen Ross, writer, Mad Men on Twitter
Flint Dille, writer and interactive storyteller, Dragonstrike, Dead to Rights
Jay Bushman, Story Architect
Matt Corman & Chris Ord, writers, Covert Affairs (USA Networks), Deck the Halls
Adam Armus, Executive Producer “Heroes”
Seth Shapiro, Principal, New Amsterdam Media, Moderator
Presented by the Writers Guild of America-West

Hollywood Content Summit - Session 5
11:00 AM - 12:15 PM - Arcadia C Ballroom
Writers Track -
Writers Guild of America-West
Mini-Summit: Workshops and Panels for Writers
Storyteller + Producer = Creator
Today’s visionary writers and producers are creating the web, cable and TV of tomorrow while attached to the studios of today: Which roles are shifting, transforming, disappearing and being invented right now?
John Fasano, Writer, Woke Up Dead
Felicia Day, Creator, The Guild
Doug Cheney, Writer / EP, Prom Queen, Sorority Forever
Michael Oates Palmer, Writer, The West Wing, Rubicon
Sarah Fain & Elizabeth Craft, Writers, Lie To Me / Dollhouse / The Shield
Patricia Handschiegel, commentator Huffington Post / The New Power Girls
Dawn Chmielewski, Reporter, Company Town / Los Angeles Times, Moderator
Presented by the Writers Guild of America-West

Lunch Content Presentations:
Documentary Track
12:30 PM – 1:15 PM - Arcadia C Ballroom
Online Distribution for Docs
Rick Allen,
CEO, SnagFilms, Les Guthman, documentary filmmaker and Anne Thompson, IndieWire discuss the state of the indie union" from the perspectives of distribution, journalism, production financing.
Lunch and presentation courtesy of SnagFilms

1:20 PM – 1:20 PM
Indie Funding Workshop
Danae Ringelmann, CEO, IndieGoGo, demo hands-on tools to fundraise and budget your next picture, doc or web series
Presented by IndieGoGo

Documentary Track
Hollywood Content Summit - Session 6
1:30 PM – 2:45 PM
The Digital Documentarian – DIY all the way from Shoot, to Post Production into Distribution
Are the choices for today’s documentary filmmaker helping to create better films and better outreach to their own audience?
Matt Tyrnauer, Director, Valentino: The Last Emperor
Rebecca Yeldham, Producer, Anvil
Courtney Sexton, Director, Documentary Production, Participant Media
Marina Zenovich, Roman Polanski: Wanted and Desired
Scott Hamilton Kennedy, Director, The Garden
Eddie Schmidt, President IDA, Moderator
Presented by the International Documentary Association

Special "Hollywood Content Summit" Session 7:
3:00 PM – 4:15 PM
Moguls, Indies, YouTube Stars—Re-mastering the Studio Model for the Digital Golden Age
David Gale,
Executive VP New Media MTV Films and MTV Interactive
Aaron Ryder, President Production, FilmNation Entertainment
Ted Skillman, Founder, Snackaholic, Bollywood Hero
Richard Wright, EVP / Head of Production, Lakeshore Entertainment
Bill Duke, Actor / Director, Deep Cover,Sister Act 2, Level 26
Daniel Tibbets, SVP, GoTV Studios, Moderator
Presented by the Producers Guild of America

Hollywood Content Summit - Session 8
5:00 PM – 6:15 PM
Animated Force – pushing the limits with Flash, Pen, Brush and Machinima
Independent filmmaking from today’s most exciting animators.
Heather Kenyon, Vp Head of Sales and Project Development, Starz Animation
Dave Vamos, Founder Six Point Harness Studios
Uri Shinar, CEO, Aniboom
John Andrews, SVP, Klasky Csupo, ka-chew!
Presented by ASIFA Hollywood: The International Animated Film Society

Content Summit Pool Party
6:30 PM – 8:00 PM
Presented by tbd

Wednesday, October 21, 2009
"Hollywood Content Summit" Session 9
TV Track -
Academy of Television Arts and Sciences
Mini-Summit: Next TV and Beyond
12:30 PM - 1:45 PM - 7th Floor - Room # 731
Content is King – The Interactive Emmys 2009: Nominees and Winners
Lisa Hsia, Senior Vice President, Bravo Digital Media (Top Chef)
Nathan Mayfield, Chief Creative Officer and Co-Founder, Hoodlum (The Dharma Initiative / LOST)
Steve Andrade, SVP Digital Development & GM, NBC (The Jimmy Fallon Digital Experience, The Office Digital Experience, The 30 Rock Digital Experience, The SNL Digital Experience)
Alison Moore, VP Brand Strategy and Digital Platforms, HBO
Michael D.Benson, ABC
Geoff Katz, Co-Governor Interactive Peer Group Academy of Television Arts & Sciences, Moderator
Presented by the Academy of Television Arts & Sciences

"Hollywood Content Summit" Session 10
TV Track -
Academy of Television Arts and Sciences
Mini-Summit: Next TV and Beyond
2:00 PM - 3:30PM - 7th Floor - Room # 731
The Return of the Sponsor: Programming and Brand Integration
Danila Koverman, Director of Development, Break.com
Mark Vega, Of Counsel, Luce Forward & Co-founder Omelet
Josh Weltman, Writer and Advertising Consultant, Mad Men
David Norton, VP Brand Integration, LadderUp Media
Ryan Stoner, Director of Strategy, Omelet
Peter Yared, CEO, Transpond
Brian Seth Hurst, The Opportunity Management Company, Moderator
Presented by the Academy of Television Arts & Sciences

"Hollywood Content Summit" Session 11
3:45 PM – 5:00 PM
- 7th Floor - Room # 731
Distribution and archiving of today’s Hits and tomorrow’s Classic Entertainment – New forms of storytelling with open source media co-ops.
Nick DeMartino, SVP, American Film Institute;
Kaushik Panchal, VP UX Design, Method
Karen Herman, Director Archive s of American Television
Greg Kampanis, SVP, South Park Digital Studios
Jeff Ubois, Expert Video Archivist
Suzanne Stefanac, Executive Director, AFI Digital Content Lab, Moderator
Presented by the AFI Digital Content Lab

SPECIAL ADOBE EVENING EVENT:
Networking, Appetizers, Cocktails.
Open to the public and conference attendees.
6:00 PM – 9:00 PM - Arcadia A Ballroom
TAPELESS PRODUCTION WORKFLOW – Embracing Creative Solutions for Filmmakers.
Presented by Adobe

6:00 PM – 6:30 PM
Networking, Appetizers, Cocktails, Software and Camera Demos.
Presented by Adobe

6:30 PM – 7:15 PM
Special Session Panel 12:
Workshop –HD Filmmaking: Editing, Producing and Digital Delivery
See the workflow behind a feature film that will be released in fall 2010. Shot in 35mm film and HD (Canon 5D Mark II), you will learn about the entire process from capture to digital delivery. The film’s production team will show you clips and answer audience questions.
Presented by Adobe

7:30 PM – 8:00 PM
Networking, Appetizers, Cocktails, Software and Camera Demos.
Presented by Adobe

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