Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Events at CES 2009 Wednesday, January 7th 11:30 AM – 12:30 PM Track I – RA2 – Reinventing Advertising Advertising NEXT: Social Networks, User Generated Video, Blogs, IMs, Podcasts, Broadband and Mobile, - It's the Breakthrough Year! In this session, we will look for a comprehensive understanding of what advertising in the next generation will look like. The world of advertising has been completely dislocated by the acceptance and integration of the new technologies, from PVR and Broadband to Social Networks, VOD, Mobile, Blogs and ITV, the consumer is being both barraged by content and choice, he/she is being overwhelmed by the technology itself. While the decisions being made by the advertising community are always measured and incremental, the technologies at hand are profound and will only move forward. How fast and at what rate of impact is still to be understood, but the question is no longer about consumer acceptance and proof of distribution, it is about when the roof is going to cave in. The new technologies are successfully invading traditional media and the good news is rather than leaving the advertiser without a way of reaching the audience, the new technologies may ultimately prove to be better and more comprehensive vehicle for reaching and developing relationships with an even larger customer base. Michael Zimbalist, Vice President, Research & Development Operations, The New York Times Company Marc Davis, Chief Scientist, Yahoo! Connected Life Carter Brokaw, Chief Revenue Officer, Meebo Richard Jalichandra, CEO, Technorati Rob Barrett, EVP Programming, Tribune Interactive Mark Walsh, CEO and chairman, GeniusRocket Alexandre Mars, Head of Mobile, Publicis Groupe and CEO, Phonevalley Tim Chang, Principal, Norwest Venture Partners, Moderator Michael Zimbalist is vice president, research & development operations at The New York Times Company. Under his leadership R&D is stimulating innovation and cultural change as NYTC transitions to a multi-platform news and information company. He is also overseeing mobile technology initiatives for the Company. Since joining the Times Company in January 2006, Mr. Zimbalist has successfully extended the reach of the company’s brands onto emerging platforms such as the mobile Web, mobile messaging and online video. His team is actively researching and prototyping new methods for producing and delivering digital content, including opportunities to operationalize cloud computing at scale, and new targeting methodologies such as predictive analytics, which help optimize user engagement and advertising revenue across all NYTC sites. As a member of the Times Company’s digital leadership, Mr. Zimbalist has been instrumental in structuring strategic alliances including partnerships with Monster.com, Yahoo and Google. And under his direct leadership, the Company's Boston.com Web site – a regional portal in with five million monthly users – extended its reach in New England through the introduction of local products and services, while growing a robust display advertising business. Mr. Zimbalist is a frequent speaker on digital media and advertising. He has been widely quoted in publications such as The New York Times, Wall Street Journal and Advertising Age, and has been a guest commentator on NBC News, CNN and BBC Radio. Before joining the Times Company, Mr. Zimbalist co-founded the Online Publishers Association and served as its president. Before the OPA he held a variety of senior management positions in digital media including executive vice president of marketing and business development for ePod Corporation; general manager of online services for United Media; and director of development and production Multimedia Group at ABC. He was also a writer/producer at Walt Disney Imagineering. He currently serves on the board of quadrantOne, an online sales organization that is a joint venture of The Times, Gannett, Hearst and Tribune. He is also an executive committee member of the Online Publishers Association and serves on the board for Brown Alumni Magazine. Mr. Zimbalist received a B.A. degree in chemistry and philosophy from Brown University in 1979. He lives in Montclair, N.J., with his wife and three children. Marc Davis, Chief Scientist, Yahoo! Connected Life: His work focuses on creating the technology and applications that will enable the billions of daily media consumers to become daily media producers. His research encompasses the theory, design, and development of sociotechnical systems that leverage contextual metadata and the power of community to enable people around the world to produce, describe, share, and remix media, and to connect to each other in new ways. As Chief Scientist for Connected Life and Director of ESP (Early Stage Products), Marc and his team invent and help realize the future of mobile, social, media, monetization, and platforms. ESP has been involved in innovative upcoming products from Yahoo! Connected Life such as oneConnect, which reinvents mobile communications, and onePlace, which reinvents mobile content. From 2002 to 2006, Marc Davis served as Assistant Professor at the UC Berkeley School of Information where he directed Garage Cinema Research and co-founded the UC Berkeley Center for New Media. In 2005, Marc Davis worked with Yahoo! Inc. and UC Berkeley to create Yahoo! Research Berkeley where he served as Founding Director. At Yahoo! Research Berkeley, Marc Davis and his teams produced breakthrough public prototypes in mobile social media: ZoneTag, context-aware mobile photo capture and tagging software; TagMaps, a collective map of human attention created by analyzing the millions of geocoded Flickr photos; and Zurfer, a context-aware mobile photo browser. In 2006, Marc Davis joined Yahoo! to bring his vision of social media and mobile media to billions of people around the world. Marc Davis earned his B.A. in the College of Letters at Wesleyan University, his M.A. in Literary Theory and Philosophy at the University of Konstanz in Germany, and his Ph.D. in Media Arts and Sciences at the Massachusetts Institute of Technology Media Laboratory. Carter Brokaw, Chief Revenue Officer, Meebo: As Chief Revenue Officer for Meebo, Carter Brokaw draws on his experience working with Fortune 500 companies to lead Meebo’s direct sales team and oversee the company’s advertising sales and monetization strategy. Prior to Meebo, Carter worked as Vice President, Digital Media at Warner Music Group (NYSE: WMG) where he was an integral part of the company’s direct-to-consumer business. Previous to that he spent 10 years at CNET Networks (Nasdaq: CNET). As Vice President of Corporate Sales, Brokaw helped CNET Networks build a profitable marketing platform that enabled top-tier technology brands the ability to integrate their brand and product assets into the online product research process. He also helped construct and pioneer one of the first pay-for-performance models for online reseller merchants, and directed CNET Networks’ Global Solutions team in establishing a major account discipline for the organization. Brokaw majored in English at Colgate University. Richard Jalichandra, President & Chief Executive Officer, Technorati: Richard is a veteran Internet executive whose media experience includes leadership roles across the media spectrum: as a client, at an agency, as a publisher, and with an advertising network. Most recently, he worked as an M&A and strategy consultant for several Internet properties and investment firms, and also served as SVP of Corporate Development for Exponential Interactive, Tribal Fusion’s parent company. Previously, he was SVP of Business Development for Fox Interactive Media, and was the Vice President of Business & Corporate Development at IGN Entertainment (acquired by Fox Interactive), where he led the company’s M&A, business development and international activities. Before joining IGN, Richard led national accounts sales at Lycos, was Vice President of Business Development at Neopost Online, served as Senior Vice President/Managing Director of Answerthink, and founded K23 Creative Services in Singapore. His early career included management roles for Ford, IBM and Siemens, and he has a B.S. in business administration from the University of Southern California and an M.B.A. from the University of Washington. Mark Walsh, CEO and chairman, GeniusRocket: Mark Walsh has distinguished himself by being "ahead of the curve" on a number of social and business evolutions throughout his career. Mark continues that trend as CEO and chairman of GeniusRocket, a leading provider of user generated advertising media. At GeniusRocket Mark has built the only proven "crowd-sourcing" advertising solution, creating marketing content for businesses ranging from Fortune 500 corporations to local retailers. Through Mark's leadership, GeniusRocket has grown a community of over 5000 creative artists across 65 countries generating video, animation, graphic design, copy, and more. Prior to GeniusRocket, Mark served as Chairman and CEO of VerticalNet from August 1997 to July 2000. Before joining VerticalNet, he was a Senior Vice President and corporate officer at America Online, Inc. He founded and managed AOL Enterprise, the business-to-business division of AOL. Mr. Walsh also served as the President of GEnie, General Electric's online service, and as the director of New Business Development at HBO. Since 2001 Mark has been active in politics, serving as the first Chief Technology Advisor to the Democratic National Committee during 2001 and 2002, and as the Head of Internet Strategy for John Kerry for President. He was the founding CEO of Air America Radio where remains an investor and director. In 2006, Walsh began serving as co-host of XM Satellite Radio's Left Jab, a weekly political radio show. At his venture capital company, he has invested in a number of small to medium technology/startup companies and serves on a number of their boards. Investment and/or board highlights include NutriSystems, Blackboard, Half.com, MobilePosse and ARPU. He is also active in a number of non-profits, serving or having served on the boards of the Philadelphia Orchestra, the Baltimore Symphony and In2Books, and is a senior fellow at The Dingman Center for Entrepreneurship at the University of Maryland Business School. Mark graduated from Union College (where he serves as a trustee) and received his MBA from the Harvard Business School. Alexandre Mars, Head of Mobile, Publicis Groupe and CEO, Phonevalley: Alexandre Mars is a born entrepreneur and an expert in new technologies and communication, with several companies to his credit within such sectors as venture capital, the web, the mobile, advertising, video and social networks. Today, Alexandre Mars can draw on 15 years of experience in business creation and development to spearhead all the mobile activities pursued by Publicis Groupe around the world. Music fan Alexandre Mars took his first creative steps while still at college, organising concerts attracting thousands of students, before discovering business management and forming teams to support his project… and he soon realised that he enjoyed what he was doing. Aged only 20 and bearing testament to his visionary outlook, he founded one of the very first web agencies in Europe with the proceeds from his first enterprise, while continuing his studies at the HEC Business School and Paris Dauphine University. Workaholic Alexandre Mars ventured into the world of new technologies and marketing, in the process becoming one of the trailblazers in an industry that he has never abandoned. At 25, he embarked on a new venture and created his own investment fund. Alexandre was one of the youngest ever players in international venture capital - an audacious gamble that paid off: he came through the dot-com bubble unscathed and lent his support to 15 or so technological companies in Europe and the USA (leading to successful IPOs, reselling…). In 2001, Alexandre Mars, a business director at heart, made another entrepreneurial gamble and set up Phonevalley to pave the way for the emerging market of mobile marketing. In just a few years, he propelled Phonevalley into pole position in the European market for mobile marketing. In 2007, Publicis Groupe announced the acquisition of Phonevalley and turned it into its mobile advertising agency. Phonevalley is now a global player. Alexandre Mars was appointed “Head of Mobile” at Publicis Groupe, thereby giving the world's second-largest media group a gateway to the power of mobile communication. Tim Chang, Principal, Norwest Venture Partners: focusing on Wireless and Digital Media investments, and also leads Norwest's China initiatives. Tim led NVP's investment in 3jam and Lumos Labs, and serves on the board of directors for both companies. He is actively involved with NVP's wireless portfolio, including deCarta, DoubleFusion, and Clairmail. Prior to joining Norwest, Tim was a Principal at Gabriel Venture Partners, where he established and led the Wireless investment practice, and was actively involved with investments in Placeware (acquired by Microsoft), Iridigm (acquired by Qualcomm), IPWireless (acquired by NextWave), Skycross, NextG Networks, Sequoia Communications, Kajeet, and Eyespot. Tim served as a director on the boards of Iridigm, Sequoia Communications, Kajeet, and Eyespot. Before entering the venture capital industry, Tim was a Product Manager at Gateway, where he launched Enterprise products into the Japanese market, and began his career as a tri-lingual development engineer for General Motors, working across China, Korea, and Japan. Tim is an active contributor to the wireless industry, and serves on the advisory boards of Telecom Council Silicon Valley, TiEcon, Under-the-Radar, Wireless Communications Alliance (WCA), CommNexus (San Diego Telecom Council), VC Task Force, Silicon Valley Chinese Wireless Association, and Digital Hollywood. Tim received his MBA from the Stanford Graduate School of Business, where he graduated in the top 10% of his class as an Arjay Miller Scholar. He also holds an MSEE and BSEE in Electrical Engineering from the University of Michigan, where he was a Deparmental Scholar and received full fellowship. Tim is also an accomplished musician and actor, and continues to perform around the Bay Area.