Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Events at CES 2009 Wednesday, January 7th 10:00 AM - 11:00 AM Track III – ME1 - Mobile Entertainment The Mobile Platform 2.0: Establishing the Personalized Video, Music, and Communications Experience The next generation mobile device has set a new threshold of design, elegance and features that all future mobile devices will be compared to. The Mobile Platform 2.0 will no longer be acceptable to the consumer as anything less. It is possible that a mobile device offer a specific feature – a communications tool or entertainment concept and specialize in just that – in other words, it is not clear that the Mobile Platform 2.0 be an all-in-one product. Nevertheless, the next generation devices have forever raised the bar for what all future mobile platforms must aspire to. In this session, we will address Mobile 2.0 – the features, the network capabilities and consumer expectations. Jim Eadie, Vice President, Digital Distribution, MTV Networks Paul Scanlan, President, Co-Founder, MobiTV, Inc. John Koller, Management and Marketing, PLAYSTATION 3, PSP, Sony Daniel Tibbets, Studio Chief, GoTV Networks Steve Masur, Managing Director, MasurLaw Wes Nichols, Managing Partner, MarketShare Partners Richard Cottrell, Chief Executive Officer, Digital Media Services business. Accenture (ADMS), Moderator Jim Eadie, Vice President, Digital Distribution, MTV Networks: Jim Eadie is Vice President of Digital Distribution for MTV Networks. In his role, Eadie is responsible for developing content distribution strategies across mobile platforms and cultivating distribution deals with mobile operators, aggregators and emerging media platforms across MTV Networks’ diverse brands, including: CMT, COMEDY CENTRAL, Logo, MTV, Nickelodeon, The N, Spike and VH1, among others. Based in the company’s New York City headquarters, Eadie reports to Alice Kim, Senior Vice President of Digital Distribution & Partner Relations for MTV Networks. Most recently, Eadie served as Director of Business Development and Strategy for the MTV Networks Entertainment Group, which includes Comedy Central, Spike, TV Land, Gametrailers and Atom Films. In that role, Eadie led the targeting and analysis of acquisition targets, managed long-term financial planning and drove strategic initiatives, such as the launch of Spike HD. Prior to joining MTV Networks in 2006, Eadie served as an Associate in the Time Warner Corporate Strategic Planning Group and held a succession of Corporate Development and Corporate Strategy roles at AOL. He began his career as an investment banker at Alex.Brown as a financial analyst in the Technology Group. Jim holds an M.B.A. from the Kellogg School of Management at Northwestern University, and a B.A. in Economics from Stanford University. Daniel Tibbets, Executive Vice President, Studios, GoTV Networks: Daniel Tibbets brings substantial traditional and new media experience in the entertainment field to GoTV. Prior to joining GoTV, Tibbets spent 16 years at the vortex of the entertainment industry and has held senior executive roles in production and development for companies such as CBS Enterprises, Fireworks Television, Inc., Papazian-Hirsch Entertainment and Twentieth Television. At Twentieth Television, Tibbets ran FOXLAB, Inc. where he co-created and developed the first ever mobisode. In addition, Tibbets executive produced the first two original content mobisodes Love and Hate and Sunset Hotel, which launched in February 2005. Tibbets also developed the first convergence program to air on broadcast television at FOXLAB. In addition to his work at Twentieth Television, Tibbets is credited with the development and sale of the HBO series ROME from his work at Papazian-Hirsch. Tibbets graduated from Arizona State University where he earned a Bachelor of Science degree in Marketing with an emphasis in International marketing and business. Paul Scanlan, Paul Scanlan is president and co-founder of MobiTV, Inc. In this role, Scanlan manages all aspects of the company’s sales efforts. Scanlan has driven the launch of MobiTV on three of the nations’ leading cellular carrier networks, and defines strategy to deliver continued growth and distribution. Previously, Scanlan was managing partner and executive vice president with Enterprise IG, where he managed the company’s technology consulting practice. Prior, he co-founded a successful advertising agency in Chicago, and also worked in telecommunications sales at Lucent Technologies (formerly AT&T). Scanlan holds a Bachelor’s degree in Communications from the University of Wisconsin. John Koller, Management and Marketing, PLAYSTATION 3, PSP, Sony: As Director of Hardware Marketing for SCEA, John Koller is responsible for the management and marketing of the PLAYSTATION 3, PSP (Playstation Portable), PlayStation 2, PLAYSTATION Network marketing, and all related peripherals in North America. In his current role, Koller is tasked with the management of all aspects of PlayStation hardware platforms, including brand management, product features, strategic initiatives, movie studio and music label content development, peripheral launches and more. He has managed or assisted with the launches of all current SCEA hardware products. John has been a speaker at many industry conferences including Wedbush Morgan Investor Conference, Digital Hollywood, Comic-Con and various retailer conferences. John is recognized as a source for business and technology focused discussions dealing with portable entertainment. Wes Nichols, Managing Partner, MarketShare Partners: Wes Nichols is a respected change agent in the world of marketing accountability and measurement, with a twenty-three year track record of developing solutions to measure ROI and marketing effectiveness for Fortune 500 brands. Wes is co-founder and Managing Partner of MarketShare Partners, the leading strategic decision sciences firm focused on resource allocation optimization for global marketers. MSP has developed the most advanced methods available for quantifying marketing ROI, as well as interaction effects between online and offline marketing, and the actual results on revenue. MSP is uniquely quantifying cross-media and interaction effects between business drivers, as well as questions around deployment of new media and resource shifts. The models and software are now used by 22 of the Fortune 50 companies. Prior to MarketShare Partners, Wes was President and CEO of TEQUILA\, a global direct and interactive marketing services group owned by Omnicom Group (NYSE: OMC). TEQUILA\ is a $1.4 billion, 1400 person group with 68 offices in 40 countries. Wes launched and built the North American group, as well as created a go-to-market positioning for the global network offering. Clients included Nissan, HP, Sony, Sprint Nextel, Shell, Adidas, Pfizer, and numerous others. Prior, Wes was co-founder and Managing Partner of Direct Partners, a full-service marketing services network. He helped build the agency from scratch to one of the largest and most respected direct and interactive agencies globally, with nearly 300 employees in 4 offices, serving EarthLink, Pfizer, Nissan, Mars, DIRECTV and others. Wes sold the agency to Omnicom Group in 1999 and continuing in the same management capacity, until he was asked to lead TEQUILA. Wes attended and matriculated from Randolph-Macon College, The Johns Hopkins University and Harvard Business School, with degrees in Psychology, Business Management and post-graduate work in entrepreneurship and management, respectively. Wes is on the Board of Directors of Marketing Accountability Standards Board (MASB), an organization focused on establishing marketing accountability standards and practices. He is on the B2B Client Advisory Board of Google, an active member of Young Presidents Organization (YPO) and an international board member responsible for networks, a Senior Fellow of the Milken Institute and a member of the Pacific Council on International Policy. Steve Masur, Managing Director, MasurLaw: Steve Masur, founding Partner and Managing Director, MasurLaw: MasurLaw is an internationally recognized media and entertainment law firm focused on content and technology contracts, corporate finance, M&A and day-to-day legal needs. Founding partner and general manager, Steve Masur, has helped pioneer a wide array of new business models and licensing schemes as counsel to and on the board of hundreds of companies and corporate divisions. Steve's clients have ranged from successful new technology, music, film, video game, mobile and wireless services providers to companies with novel business model twists on advertising, publishing, media delivery, software, hardware, licensing and even heavy industry. Steve has helped clients organize, write contracts, work out complicated legal and business problems, get funding and pursue merger, acquisition and sale opportunities in complicated competitive environments.