Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Events at CES 2009 Thursday, January 8th 1:30 PM - 2:30 PM Track III - ME8 - Mobile Entertainment Track Mobile as Lifestyle: The Communicator, the Entertainer, the Social Experiential Network and Device As mobile devices, mobile access and mobile interactivity provide the consumer with a full broadband, always-on experience, mobile technology will cease to be a function or application to the consumer but will transform – not unlike the car – into a full lifestyle expression if not obsession. Just as sunglasses, running shoes and jeans become the objects of lifestyle, the mobile lifestyle will be a symbol of the consumer identity. The applications, the device and the networks may be the agents of change, but the combination of all three will empower the lifestyle. Craig Merrigan, Vice President of Global Consumer Marketing, Lenovo Kai Buehler, General Manager, MindMatics George Linardos, Vice President, Product Management, Media, Nokia Mark Jacobstein, CEO, iSkoot Gary Koerper, Vice President, Engine Platforms, Mobile Devices Platform Technology Group, Motorola, Inc. Jason Meil, EVP, Director, Innovations, Initiative, Moderator Craig Merrigan, Vice President of Global Consumer Marketing, Lenovo: In this role, Craig has responsibility for developing marketing initiatives that support Lenovo’s entry and growth in the consumer markets around the world. Prior to this position, Craig was Vice President of Marketing Strategy and Design for Lenovo, with responsibility for strategic marketing direction, branding, design, and market insight. Before joining Lenovo in 2005, Craig was with IBM, and held various marketing positions in the Personal Computing business, a new venture called Home Director, Americas Marketing, and On Demand Business. Prior to joining IBM in 1997, Craig was Group Brand Manager with the Quaker Oats Company, and worked on several food brands, from Cap’n Crunch to Arnie’s Bagels. He holds degrees in Finance and Philosophy from the University of Notre Dame, and an MBA from the University of Rochester in New York. Craig lives with his wife and four daughters in Chapel Hill, North Carolina. George Linardos, Vice President, Product Management, Media, Nokia Inc.: As Vice President Product Management for Nokia’s Media group, George Linardos is responsible for product strategy, development and marketing of Nokia’s global mobile content services. Prior to his current role, George was Director of Mosh. In this role, he co-founded and served as the general manager of mosh.nokia.com, Nokia’s integrated web and mobile platform for the global distribution and sharing of user-generated mobile content. Prior to MOSH, Mr. Linardos served as Head of Branded Content & Aggregators where he was responsible for driving global business development efforts and alliances with major media and entertainment companies. Mr. Linardos came to Nokia from a similar position at Macromedia as Director of Programming. Previously, George formed and ran the Digital Media division of HSI Productions Inc., one of the largest television commercial and music video production companies in the world. At HSI, he helped create some of the first major advertising campaigns to seamlessly integrate television and Internet creative for clients such as Gap and Nike. Equally experienced in traditional media, George was originally a feature film development executive and producer for Academy Award winning filmmaker Oliver Stone and then in partnership with actor-filmmaker Ben Stiller with whom he co-founded Red Hour Films at 20th Century Fox Studios. Some of the projects he helped develop and produce include the Academy Award nominated “The People vs. Larry Flynt,” “Zoolander,” and the Emmy and Golden Globe winning HBO film “Indictment: The McMartin Trial.” Kai Buehler, Ph.D., General Manager (LA), MindMatics LLC: Kai Buehler is General Manager of MindMatics’ LA office. He has over 8 years experience in mobile entertainment with a focus on iTV-applications and content. Kai started MindMatics’ iTV-business in the US in May 2006 and the company has since become the major mobile service provider for America’s top TV-shows such as “Deal or No Deal”, “1vs100”, “Take the Cake” or “America’s Next Top Model”. He has worked on mobile marketing campaigns and iTV-solutions for ABC, TNT/TBS, endemol, NBC Universal, CBS, BET, CW, New Line Cinema, Sony Pictures, just to name a few. He was also instrumental in launching the first Call TV-shows in the US with “Midnight Money Madness” on TBS and “Take the Cake” on BET, where MindMatics has provided a turn-key solution with SMS-, IVR-billing and web participation. From 2000 to 2006, Kai was the CEO of plan_b media, which he co-founded in 2000 and led to profitability. He successfully grew the company to a leader in the production and distribution of mobile entertainment content with offices in New York, Cologne, London and Vienna. Up to its acquisition by MindMatics in 2005 he had signed the mobile distribution rights for over 70 licenses, such as Star Wars, War of the World, Muppets, Garfield, Nightmare on Elm Street, Friday 13th or Madagascar. Before founding plan_b media Kai worked for Siemens and the international consulting firm Droege & Comp., where he was a management consultant for eBusiness projects. Kai studied at Universities in Europe and Asia; he holds a Master Degree in Business from the University of Paderborn, Germany and a PhD in Economics from the University of Hong Kong. Gary Koerper, Vice President, Engine Platforms, Mobile Devices Platform Technology Group, Motorola, Inc.: As Vice President of Engine Platforms, Gary manages the innovation engine for Motorola’s 4G silicon and systems development. His responsibilities include IPR development, standards engagements, systems architecture, silicon and software engineering, business development and product management across integrated 2G, 3G and 4G platforms. In this role, Gary helps carriers understand the technology and industry dynamics while driving Motorola's strategy, portfolio and engineering efforts for key industry inflection-points. Gary originally joined Motorola in 2004 as Vice President of Global CDMA Portfolio Marketing for the company’s Mobile Devices business where he oversaw world-wide CDMA handset portfolio and managed direct operational relationships with key customers. Prior to Motorola, Gary headed Product Management for QUALCOMM’s MediaFLO group, where he ran business development and marketing activities for the company’s mobile TV broadcast effort. Gary was part of the original leadership team that defined the MediaFLO strategy, product and service offering, in addition to driving spectrum acquisition and system creation. Gary and his team were also responsible for world-wide business development with carriers, content providers and handset partners, essential to QUALCOMM’s launch of this revolutionary video broadcast service. Mark Jacobstein, CEO, iSkoot: Mark most recently served as the EVP at Silicon Valley-based loopt, Inc., a ground-breaking social mapping startup backed by Sequoia Capital and New Enterprise Associates. Before joining loopt, Jacobstein was the founding President for Digital Chocolate, one of the world's largest publishers of mobile games, which raised more than $20M in venture capital from Sequoia Capital, KPCB, and Sutter Hill. Mark was also the CEO and founder of Small World Sports, the world's first online fantasy sports business, where he raised more than $20M from Flatiron Ventures, SCP, CCP and NBC before selling the business to Paul Allen's The Sporting News. In addition, Jacobstein co-founded Small World Software, an Internet technology consultancy, which he sold to iXL in 1998. He then served as the SVP of sales and business development for iXL's New York office before its 1999 IPO. Jacobstein studied Computer Science at Harvard University and began his career as a software developer at Bloomberg L.P Jason Meil, EVP, Director, Innovations, Initiative: Jason Meil runs Initiative’s award-winning Innovations unit, the company’s strategic and creative idea factory, which helps Initiative clients navigate the future of media through the use of digital, mobile and other new technology and creative marketing programs. Based in Los Angeles, Jason’s career has been staked on staying ahead of the curve. He’s equally conversant with both consumers and emerging platforms, and repeatedly proven himself an excellent marketer with a vision for where the world is going. He leads an Innovations unit that has grown stratospherically, from just four people in 2005, into the largest creative practice of any media agency in the United States; winner of the 2008 Creative Media Award for Print from MediaPost for Lionsgate’s ‘indestructable paper” award promoting the DVD release of the Lionsgate thriller “The Condemned;” and last year’s Media Plan of the Year award from Mediaweek for its mobile campaign for Lionsgate’s “Saw III.” Jason was one of the media industry’s earliest proponents of UGC, and was a key member of Current, the national cable news, information and entertainment channel, since before its high profile launch by former Vice President Al Gore in August 2005. Meil successfully helped define the channel’s content and business strategy, as Current became the fastest growing television network in US history, with now nearly 60 million subscribers, while establishing a positive cash flow in one of the shortest time spans in television history. Prior to working for Current, Meil was VP, program development and sales for National Geographic Television & Film, where he created a new unit tasked with expanding the division’s television activities to reach a broader, more commercial audience. His executive sales, marketing, analysis and strategy experience also includes stints at CBS/Viacom, Dreamworks SKG and Lehman Brothers.