Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Events at CES 2009 Thursday, January 8th Noon - 1:00 PM Track IV - CC2 - The Cable Conference at CES Cable Technology Ecosystem: Understanding Next Generation Interactivity – Programming and Technology and the Digital Consumer The cable industry has bet it’s entire future on the vast array of interactive services that the content and technologies companies believe will be at the heart of the consumer entertainment and communications experience. Forty years ago cable delivered analog video to the home and for its time, that was an innovation. Ten years ago, cable began the march toward digital cable systems, offering many hundreds of content channels and services to the consumer. Now the next phase, a next generation interactive ecosystem is developing that will once again revolutionize the consumer experience, bringing the reality of the digital home, with access to programming and communications services, in effect, all-access, all the time to the consumer. Tony Wan, Director of Marketing, Cisco Steve Shannon, Executive Vice President, Product Management, Macrovision Steve Tranter, VP, Interactive and Broadband, NDS Americas Dalen Harrison, CEO and co-founder, Ensequence Ted Malone, VP of Product Marketing & Product Management, Sling Media Jay Fausch, Senior Director of Marketing and Business Strategy, Alcatel-Lucent North America Alessandra Lariu, SVP, Digital Group Creative Director, McCann Erickson Mark J. Kapczynski, Chief Operating Officer, Kontrol Media, Moderator, Moderator Tony Wan is a director at Cisco and currently leads service provider marketing for consumer and emerging video solutions. Since joining Cisco in 1999, Tony has advanced Cisco’s market position in video, home networking, and IP Communications, including product leadership roles for Linksys consumer products, Cisco IP Phones, and Cisco routers. Prior to Cisco, Tony held multiple product management and engineering positions at Nortel’s mobile wireless division. Tony holds a BSE degree in Computer Engineering from the University of Michigan at Ann Arbor. Steve Shannon, Executive Vice President, Product Management, Macrovision: Steve Shannon has served as executive vice president of product management at Macrovision since May 2008 when the acquisition of Gemstar-TV Guide International by Macrovision was completed. Since joining Gemstar in January 2006, Mr. Shannon served as executive vice president & general manager of product development at Gemstar and also ran the company's cross-platform Product Development and Technology group. Prior to joining Gemstar, Mr. Shannon founded Akimbo Systems, the world's first Internet-delivered video-on-demand service designed for television. In 1998 Mr. Shannon helped co-found ReplayTV and shipped the first Digital Video Recorder (DVR). Prior to ReplayTV, Mr. Shannon became director of Internet authoring at Macromedia when the company purchased iband, a company he co-founded and the original creator of Dreamweaver, the market leading web site authoring tool.  He has also worked at Coopers & Lybrand, and Paramount Pictures. Mr. Shannon holds a B.A. in economics from UCLA and an MBA from the University of California, Berkeley. Steve Tranter, VP, Interactive and Broadband, NDS Americas: Steve Tranter is responsible for the design, delivery and support of NDS's interactive products and systems for North and South America. He relocated to NDS's Newport Beach office in California five years ago from the NDS headquarters near London in the UK. Steve has a degree in Physics from the University of Leeds in the UK and has experience in systems design and integration from a variety of industries, including analytical scientific instrumentation, photographic reproduction, database technology and digital broadcasting. Steve has been with NDS for 9 years and has been involved in the design and implementation of some of the world's largest and most advanced digital broadcast systems Alessandra Lariu, Group Creative Director, Digital, McCann Erickson: Alessandra Lariu was born and educated in Brazil and studied for a Masters in electronic publishing and multimedia in London. Before joining McCann, she was at AKQA, New York. Lariu spent most of her career at four-time digital agency of the year Agency Republic, in London, where she won numerous awards for her digital and interactive campaigns. She and lives and breathes digital. Lariu proudly says she has never produced a print ad. She started her career 13 years ago writing code and designing interactive CD-ROMs. She then worked as a freelance microsite designer in London for clients such as Random House, the BBC and British Airways. Lariu then did a stint as designer, then art director, for London shop TMG. She moved to Oyster Partners, London, as a digital art director, working on clients such as Orange, the BBC and British Telecom, designing microsites, mobile tools, B2B work and intranets. From Oyster, Lariu moved to Framfab, London, where she worked on Mercedes, Loot, Kodak, Thomas Cook and Epson. From there she shifted to Brand Republic, London, where her award-winning work for O2—a Facebook site where University students could vote for the best academic institutions in the UK and earn points toward and end-of-year party—propelled her into the leading ranks of UK designers. Lariu would like McCann’s digital team to act as an innovation lab and look to lead McCann clients into the embrace of bold new ideas. “One of our goals is to do more R&D and help create digital platforms for our clients and their brands,” she says. Her philosophy of design is to create work that is surprising, interesting or useful. “But especially useful. Useful is the new cool,” Lariu says. Dalen Harrison, CEO, Ensequence: Dalen Harrison's vision and leadership have been the driving force behind the growth and success of Ensequence. Since co-founding the company in 2000, he has led the organization and its strategic direction. Harrison inspired the development on-Q® software, the world's first truly cross-platform technology for interactive television. Prior to founding Ensequence, Harrison held a wide range of key positions during his tenure with Intel Corporation. He holds a master's in international management and finance, a bachelor's in math and economics and a bachelor's in computer science. As head of worldwide market development for Intel's Home Products Group, Harrison oversaw digital television marketing strategy and sales teams. He was the impetus behind the formation of Intel's Content Group and secured more than 50 content and technology contracts for Intel's Broadcast Products Group. Harrison played a key role in the launch of Intel's Intercast® Technology, the first interactive television software that was broadly available for the PC, which was supported by 12 national cable and broadcast networks, including NBC, CNN, MTV and QVC. In 1998, Harrison oversaw the formation of the Advanced Television Enhancement Forum (ATVEF), an alliance of leading companies dedicated to advancing interactivity, including Microsoft, DIRECTV, The Walt Disney Company, Warner Brothers, CNN Interactive and Tribune. Mark J. Kapczynski, Chief Operating Officer, Kontrol Media: Mark Kapczynski has a successful track record as a serial entrepreneur, chief executive and media industry expert. His current venture, Kontrol Media Corp., is an idea incubator for startups and senior professionals in the media and technology markets including Web 2.0, mobile, and television. Prior to that, he was founder and CEO of MESoft, a media and entertainment software company, for which Kapczynski raised two rounds of seed and venture capital funding exceeding $8MM. Under his leadership, the company also grew its distribution to a global level and partnered with leading IT companies, such as IBM, Sun and AMD, and media companies that include Avid, Ascent Media and Sony. Additionally, he received a patent for a digital media workflow process. From 1995 to 2002, Kapczynski worked at Microsoft Corporation as their Director of Worldwide Media & Entertainment Solutions Group. During that time, he worked with numerous digital media and internet start-ups such as Homestore (now Move.com), Movielink, and MeTV. Mark Kapczynski got his first taste at being an entrepreneur in 1993 when he founded Digital Genesis-a pioneer in the internet/e-commerce space-which was sold to publicly-traded Netgateway, Inc. (NGWY, now IIG) three years later. Mr. Kapczynski graduated from UCLA film school and continues to be active in multiple industry associations that span media, mobile telecom, technology, and Internet Web 2.0. In his free time, Mr. Kapczynski enjoys car racing and playing the drums.