Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Events at CES 2009 Thursday, January 8th 3:00 PM - 4:00 PM Track I – RA9 – Reinventing Advertising HyperTargeting & HyperSelecting: Advertising, Search, Content and Aggregation As the technology is refined and the networks become more powerful, the customer experience will become richer, in accessing content and information, locating and interacting in communities of ideas as well as being served more relevant commerce and advertising information. As the consumer pursues his/her areas of interest, joining and interacting in communities, content and advertising partners must respond in kind, by giving the consumer only the data that is relevant. As the mobile, computer and TV platforms become more elegant, both physically as well as in its software and operating system capabilities, the world of hypertageting and hyperselecting – from both the client and server sides will deliver a more satisfactory and sophisticated experience. Anne Hunter, Vice President, Platform-A Strategic Advertising Solution, AOL Jason Glickman, CEO, Tremor Media Jim Meyer, Co-Founder and CEO, Mindset Media Benjamin Chen, Chairman and Chief Technology Officer, Mochila Smokey Fontaine, Chief Content Officer, Interactive One Shanthi Sarkar, Chief Product Officer, ContextWeb David Siemer, founder, Siemer & Associates, Inc. Saul Berman, Global Lead Partner and Executive, IBM Global Business Services, Media & Entertainment Industry, Moderator Anne Hunter, Vice President, Platform-A Strategic Advertising Solutions, AOL: Anne Hunter has twelve years of interactive advertising experience. At the beginning of 2008 she started at AOL as the Vice President, Platform-A Strategic Advertising Solutions. In this role, Anne oversees the Sales Development, Research and Custom Solutions divisions which are focused on using the assets of all Platform-A business units to provide strategic solutions to the nation's top advertisers. Anne started in the online adverting space as the advertising operations manager for Hearst's network of websites. She then moved into a marketing role helping advertisers better understand the value of the Internet in the media plan. In 1998, Anne joined Real Media as an advertising sales representative. She subsequently took over the Sales Development and Ad Operations team. After the merger with 24/7, Anne ran the Ad Operations, Eastern Ad Sales and the Email divisions. Anne joined TACODA in 2002 selling Audience Management technology to online publishers. She then helped launch the TACODA network in 2005 as VP Revenue Operations, setting up the initial infrastructure and processes. Jason Glickman, CEO, Tremor Media: Jason Glickman is an internet advertising veteran with a focus on emerging interactive technologies. Glickman co-founded Tremor Media, Inc. (www.tremormedia.com/home) and leads the direction of the company in all areas. Most recently, Glickman was the co-founder of ContextualNet, Inc. a leading contextual and behavioral ad representation company. He was responsible for building strategic partnerships and managing the national sales team. Jim Meyer, Co-Founder and CEO, Mindset Media: Jim co-founded Mindset Media and serves as its Chief Executive Officer. Jim spent 20 years as a New York advertising agency executive. Jim was president of M&C Saatchi and a senior vice president at J. Walter Thompson, D’Arcy Masius Benton & Bowles and Saatchi & Saatchi, where he led relationships with P&G, Kellogg, General Mills and Kraft and oversaw dozens of new business pitches. In 2000, Jim left advertising to become a strategy consultant. He served as an advisor to the Cambridge Group and as a managing director of the New York customer-management firm Novantas, where he led the segmentation practice. Jim is a member of the Board of Directors of On2 Technologies and a former director of TheStreet.com. Jim has a B.A. and an M.B.A. from Duke University. David Siemer is the founder of Siemer & Associates, Inc., a firm specializing in online media and technology Investment Banking. Siemer was previously with Montgomery & Co. where he served as a key member of the Digital Media Investment Banking Group. At Montgomery, Siemer led sales to major media companies such as News Corp, Sony, Hearst, Viacom, and Disney, and managed private investments from tier one venture capital and hedge fund firms. Prior to his work with Montgomery, Siemer spent eight years at Desco Corporation. In 1997, Siemer joined Desco Capital Partners, the venture capital arm, where he analyzed early stage software, online media, and biotech opportunities. Investments made during his tenure included Total Control Products, sold to GE; Conquest Communications, sold to SmarTalk (now a division of AT&T); Enact Software, sold to Sage SalesLogix. In 2000, Siemer duties were expanded to Desco Corporation's business development group, where he participated in and led several acquisitions, including MDT Software, Emergitech, Medical Indicators, Inc., Tek-Air Systems, Alnor Sensors, and Diversified Electronics. In 2003, Siemer was appointed to Director of Operations of Marsh Bellofram Instrumentation with the oversight of 110 employees. In this role, Siemer successfully launched Desco's first Chinese manufacturing facility and opened foreign sales offices in the United Kingdom and India. Siemer received his MBA in Finance and Economics from the University Of Chicago Graduate School Of Business, graduating with high honors. He completed his undergraduate work at Lehigh University with degrees in Management Information Systems and Accounting. Benjamin Chen, Chairman and Chief Technology Officer, Mochila: Benjamin Chen is a 20-year veteran of high tech startups. Prior to Mochila, Mr. Chen was a founder of AppGenesys, a leading managed services web hosting provider for Fortune 500 clients, partnered with Intel, Softbank, JP Morgan, where he was Chairman, CEO and CTO. Previously, Mr. Chen was the CIO and CTO at iXL, a strategic e-business consulting firm. At iXL, he helped grow the company from 100 to 3,000 employees worldwide and from $2M to $120M revenue per quarter. During Mr. Chen's tenure, iXL was known for delivering innovative technology solutions to the F500, included a $50M contract with Delta Airlines and $100M contract with General Electric. Other key customers included AT&T, CheapTickets.com, FEDEX, Sony (AiBO Launch), Tickets.com, and WebMD. Mr. Chen was part of the executive management team that helped take iXL public in 1999. Prior to iXL, Mr. Chen worked at CBS Studio Center, as a technologist working on some of the first convergence of prime time television content and the internet. Mr. Chen also produced the 1996 Emmy Awards Cybercast, demonstrating the world’s largest number of internet video streams that year. Mr. Chen has also served on the advisory/boards of Teralytics and Exodus/Digital Island, a Cable and Wireless Company. He received a B.S. in international finance from the University of Southern California and is an avid martial artist with a Black Belt in Tae Kwon Do. Smokey Fontaine, Chief Content Officer, Interactive One: Smokey D. Fontaine, named after the Motown legend, oversees the largest online African American network, which includes the third largest online social network (BlackPlanet, MiGente) and five unique sites serving African-Americans (TheUrbanDaily.com, HelloBeautiful.com, NewsOne.com, Elev8.com, GIANTmag.com). His mandate—to engage and empower the full and diverse range of urban communities—is at once a programming, technology and brand-building achievement throughout Interactive One’s sites and across parent company Radio One’s radio, TV, and print mediums. Formerly, Fontaine was the CEO and Editor-in-Chief of GIANT, the magazine of celebrity, style and culture. Since taking the helm of the newly re-launched publication in August of 2006, Fontaine cemented his status as one of the hottest editors in the magazine world with back-to-back covers of Beyonce, Sean “Diddy” Combs, Janet Jackson, Jennifer Lopez, Ciara, Chris Brown, Rihanna, Alicia Keys and Prince. Prior to that, Fontaine was most notably the Senior Producer of Entertainment for Volume.com, the $35 million Internet portal sponsored by HBO; the US Editor of Trace magazine where he secured the fashion and music magazine’s US distribution and advertising deals and wrote nine cover stories; and the Music Editor of The Source where he oversaw the growth of the world’s largest music magazine on the newsstand and was nominated for a National Magazine Award for General Excellence in 2000. america, an “urban luxury” publication he dreamed up while visiting his childhood home in London, England, enabled Fontaine to run his own company and continue his high-end cross-platform work with clients that included Calvin Klein, Giorgio Armani, Target and Lexus. His 42-page portfolio with Sean “Diddy” Combs and Penelope Cruz by photographer Peter Lindbergh for Estee Lauder is considered an advertorial benchmark. In 2002, Mr. Fontaine released his first two books. The first, What’s Your HI-FI Q? (Simon & Schuster/Fireside) with partner Scott Poulson-Bryant, is an entertaining trivia book wrapped around three decades of black popular music; the second, EARL: The Autobiography of DMX (Harper Collins Entertainment), is a 350+ page life history of hip-hop’s most tortured superstar hailed by Publisher’s Weekly as an “unsparing, painfully honest account…[akin to] Manchild In The Promised Land.” Mr. Fontaine’s first published piece was a retrospective essay about his relationship with James Baldwin for the Diary of the Civil Rights Movement in 1989 and he has since twice received the prestigious “Spotlight Article of the Month” award from the London Guardian newspaper. Mr. Fontaine is also a featured music correspondent for the BBC and Channel 4 networks in England, and is a repeat guest on CNN, The Today Show, FOX News, VH-1, The Wendy Williams Experience and The Tom Joyner Morning Show. Shanthi Sarkar, Chief Product Officer, ContextWeb: In that capacity, Sarkar manages the ContextWeb product team, where she plays a crucial role in the development of new processes and procedures of ContextWeb's ADSDAQ exchange, and also sits on the ContextWeb Board of Directors. Mrs. Sarkar comes to ContextWeb, creator of the online advertising ADSDAQ exchange, from Gobi, Inc., a provider of accessible home computing and Internet connectivity, where she was the assistant director of client experience responsible for timely order fulfillment and efficient customer service. At Gobi, she also served as project manager, overseeing the design, implementation and rollout of the in-house order management system. Mrs. Sarkar's earlier positions included lead software developer at Sapient Corporation. Mrs. Sarkar was ContextWeb's senior vice president of operations and product management since 2005 and was promoted to the newly created position of chief product officer in May of 2008. In her new role, she will continue ownership of her responsibilities to-date and will have additional P&L responsibilities for Channel Sales and Partnerships. The recently-launched Contextual Reach Extension for publishers and vertical ad networks will also be under the responsibilities of Mrs. Sarkar. Saul J. Berman, Global Lead Strategy Partner, IBM Media and Entertainment Practice Global Strategy & Change Services Leader, IBM Global Business Services: Saul J. Berman is the Global Lead Strategy Partner for the Media and Entertainment Practice as well as a Global Strategy & Change Services Leader at IBM Global Business Services (GBS). Prior to joining IBM, Saul was the Global Strategic Change Leader at PwC Consulting. He was also previously with The Boston Consulting Group, and a divisional Vice President with Broadway Department Stores and an Assistant Professor of Management at the University of Southern California. Dr. Berman has more than 25 years of consulting experience advising senior management of large corporate and start-up organizations. He has directed engagements addressing issues of strategy, organization, and operations. He has worked extensively on issues of competitive positioning, differentiation, new business plans & strategies, new business models, growth, operational & cost improvement, operations/manufacturing strategy, organizational design and enterprise transformation. His clients have included most of the major media companies as well as internet companies, telecommunication companies, consumer goods manufacturers, retailers and automotive companies in the United States, Japan, Europe and Australia. Dr. Berman holds a Ph.D. in Management and Information Systems and a MBA in Production Systems and Operations Research from the Graduate School of Business at Columbia University in New York. He obtained a Bachelor of Science in Economics at The Wharton School, University of Pennsylvania, Philadelphia