Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Events at CES 2009 Friday, January 9th 3:00 PM - 4:00 PM Track III – DH16 - Digital Hollywood Advertising Innovation! Broadband, OnDemand, In-Game, Social Networks & Mobile Advertising is finally discovering and finding its way into the next generation of technology media and entertainment industries. Broadband, mobile, IPTV, cable and interactive TV and of course in games, ads and branded information are being delivered in many forms. The technologies behind ad-insertion, ad serving, on-demand technologies and a full host of back-end management technologies are enabling greater creativity and enhanced options in the relationship between technology and advertising. In this session, we will open an ongoing conversation of how technologies are evolving, where they are heading and how the advertising and branding industries will gain further technology traction. Rob Crumpler, CEO, BuzzLogic Alec Andronikov, Chief Mobile Media Strategist, MoVoxx Randy Haldeman, CMO, Apptera B.Scott Taylor, founder and owner, TAOW Sean Barger, CEO, Equilibrium Eric Harber, President and COO, hipcricket Jim Risner, President & Chief Marketing Officer, Votigo Rory Altman, Director, Co-Founder, Altman Vilandrie & Company, Moderator Eric Harber, President and Chief Operating Officer, HipCricket: Eric has spent his career applying his business skills to products, services and companies at every stage of their strategic growth. His breadth of experience in general management, strategy, M&A, product, sales and marketing has earned him a reputation for driving revenue growth, building effective teams and managing change in dynamic environments. Eric joined HipCricket from Qpass, Amdocs' Advertising, Commerce, and Entertainment Division, where he was Vice President of Corporate and Business Development. Qpass delivers mobile solutions to companies including major entertainment companies and America's best-known wireless carriers. While at Qpass, he extended the company's offerings and diversified its revenue streams by creating new product lines, partnerships, acquisitions, and strategic business opportunities. His work helped build the company's employee base four-fold and increase its revenue by a factor of ten, all while expanding its customer base and global reach. In 2006, he played a key role in the company's $275 million acquisition by Amdocs. His 20 years of industry expertise spans mobile, telecommunications, networking, e-commerce, media and entertainment. Prior to joining Qpass, Eric was General Manager and Executive Vice President of ChannelAdvisor Corporation, where he built relationships with customers and partners including Google, eBay, Amazon, Motorola, Sprint, Sears and IBM, establishing ChannelAdvisor as a leader in e-commerce/online marketplace software and services. Previously, Eric helped to start, grow, and lead Motricity, a mobile software and services company. Eric held various executive leadership positions there including Chief Marketing Officer and SVP, formulating strategy, driving execution by successfully selling to major mobile operators and media companies, and managing dramatic growth for the company. Eric was also part of the original executive team that built and successfully sold Netsation, a venture-backed network software company, to Nortel Networks yielding a 1200 percent return on invested capital in one year. He subsequently held global marketing responsibility at Nortel and also brings expertise from his leadership positions at Citigroup, Accenture, and his own consulting firm. Eric has held several board and corporate advisory board positions, including serving on the Americas board of the Mobile Entertainment Forum. Eric studied at Oxford University and earned a degree in Engineering from Stanford University, as well as an MBA from Duke University. Eric is an author, lecturer, and frequent speaker on a variety of global industry topics including mobile and media issues. Rob Crumpler, President and Chief Executive Officer, BuzzLogic: Rob Crumpler joined BuzzLogic as President and CEO in October 2005, bringing with him more than 20 years of experience with fast growth technology companies, including Microsoft and Intuit. While at Microsoft, Crumpler played a key role in defining the advertising technologies and business models that drove the revenue growth of MSN. During his seven year tenure at Microsoft, Crumpler also helped the company pioneer new ad models, such as cost-per-action, as part of the MSN Finance Channel’s advertising strategy. Prior to Microsoft, Crumpler founded and served as President and CEO at On The Go Software, an industry leader in the expense reporting and travel management space, which was acquired by Intuit in 1996. While at Intuit, Crumpler led the development of the OFX Consortium, which fathered Open Financial Exchange, the de facto standard for financial reporting and transactions on the Internet. Crumpler received a BS in Economics from the University of California at Los Angeles. Alec Andronikov, Chief Mobile Media Strategist, MoVoxx: Alec Andronikov worked at JPMorgan’s media group in New York, working with companies such as Oxygen Media, NewsCorp, DirecTV Group and Dex Media.  At the time, the traditional advertising and internet channels were over-promising returns and, for the most part, under-delivering in the marketplace, so Alec turned to a mobile medium to find an answer. A year later, he founded inFreeDA (financed by Hummer Winblad Venture Partners, acquired by AT&T in August 2006) – a free 411 advertiser-sponsored directory assistance service that delivered ads with laser-precise geographical, behavioral and category targeting. In less than a year, Alec´s team acquired over 1mm subscribers, utilizing inexpensive new viral marketing strategies. He then went on to establish industry-first revenue streams within a 411 call from partnerships with interactive agencies, pay-per-call platforms, online ad networks as well as traditional brands. Mr. Andronikov earned a double degree in Economics and Business Administration at the Haas School of Business from the University of California, Berkeley, where he graduated with Honors. Randy Haldeman, CMO, Apptera: Mr. Haldeman joined Apptera to devise new growth opportunities for its deep technological capabilities. His outside-the-box thinking has led to major opportunities with the Company's world-class MobileAd Technology. He brings more than 25 years of expertise in building thriving businesses in the enterprise software, Internet and media space. During his career, Mr. Haldeman has helped start and manage three successful Internet companies and was awarded a patent on "The Optimized Way to Distribute Rich-Media Content over the Internet." Most recently, Mr. Haldeman served as the senior vice president of marketing for the technology arm of Michael Milken's Knowledge Universe. Previously, he was the general manager and vice president of marketing at Ten-TV and a director of business development at VDOnet. Prior to that, Haldeman held various marketing roles for Apple Computer, Zycad Corporation and Daisy Systems. Early on, Mr. Haldeman worked at Harris Corporation as a design engineer building a portion of a satellite system for NASA. Mr. Haldeman has successfully launched a dozen enterprise software products that have generated extensive new revenues for the companies. Mr. Haldeman earned a B.S.E.E. from Duke University with a double major in biomedical and electrical engineering. B. Scott Taylor, founder and owner, TAOW: Author and serial entrepreneur, B. Scott Taylor is an instrument of change. As co-founder of one of the internet’s few true success stories, Virtual Relocation.com which was acquired by Monster.com, Taylor succeeded through forward thinking and the power of keen observation. Taylor’s actions changed the way real estate is sold and marketed today. As an author, Taylor applied this innovation to a project that resulted in the sale of movie rights to his controversial novel. As founder and President of TAOW, Taylor currently relates his uncanny knack for causing “positive disruption” to the marketing industry where he has taken a leading role in defining modern marketing in the new millennium. Currently the agency is serving up unique experiences to RED BULL, ADIDAS, NIKE and many others. Sean Barger, Chairman of the Board and Chief Executive Officer, Equilibrium: With over twenty years of management, engineering and production experience in the software industry, Mr. Barger is the visionary behind Equilibrium's next-generation Automated Media Processing Solutions (AMPS) including the DeBabelizer and MediaRich product lines for the desktop, workgroup and enterprise markets.  As the original founder of Equilibrium (1989), Mr. Barger pioneered the product development, global distribution, and strategic partnerships for the award-winning DeBabelizer and MediaRich Dynamic Media Processing Platform. Before returning to the helm of Equilibrium, Barger established an executive consultancy where he was responsible for the turnaround of a $120M Pan-European public software distribution company and the raising of multiple rounds of financing for his clients.  Prior to founding Equilibrium, Mr. Barger was an Executive Producer of more than 55 entertainment software titles. Jim Risner,President & Chief Marketing Officer, Votigo: Jim is the President and Chief Marketing Officer of Votigo, a leading social media and technology service provider that helps businesses better engage and communicate with their customers through user-generated content, social network applications, branded social networks, contests and promotions. Jim is an award-winning Internet marketing executive with over 12 years of experience building and marketing world-class consumer websites and software applications for companies such as United Online, NetZero, and Juno.  Since co-founding Votigo, Jim has helped several leading consumer brands, including Victoria's Secret PINK, Kohl’s, L’oreal and Sharpie as well as top-tier advertising and marketing agencies, like AMP Agency, Fleishman-Hillard, and Resource Interactive develop and implement social media solutions to support their brands and marketing campaigns. Rory J. Altman, Co-Founder/Director, Altman Vilandrie & Company: Rory Altman founded Altman Vilandrie & Company with Ed Vilandrie in 2002. Rory's key areas of expertise include competitive dynamics, marketing effectiveness, converged communications products, new market entry, channel strategy, and mergers & acquisitions. He works with operators including service providers, content creators and aggregators, and equipment and software developers. His financial clients include many of the largest and most prominent investors in the communications, media and related technology markets. Rory works with clients on issues such as developing new business models; balancing new product development with short-term retention and acquisition investments; selecting the most impactful converged services for investment; perfecting the channel mix amid changing customer needs and increasing product complexity; maintaining value in wireline voice; defending against video bypass; and efficiently managing a diverse competitive landscape by segment, geography and product availability. Rory works with industry investors to develop investment hypotheses, forecast industry dynamics, value buyout targets, and improve portfolio companies' performance. Rory holds a M.B.A. from the Kellogg Graduate School of Management at Northwestern University and a B. Eng. in Civil Engineering from McGill University. He has also served as a traffic engineer and transportation planner at Barton-Aschman Associates, Inc. in Chicago.