Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Adverting 2.0 New York 2009 Wednesday, June 10th 3:10 PM - 4:10 PM The Workshop: The Future of Online Brand Advertising: The Changing Role of Advertising Eric Bader, President, BrandinHand, Inc. Robert Davis, Worldwide Marketing Director, Digital, Digital Video Practice Lead, Ogilvy Worldwide Ian Schafer, CEO, Deep Focus Thomas F. Tafuto, SVP, Creative, D I G I T A S Jared Hendler, Worldwide Executive Creative Director, Edelman Digital Nan-Kirsten Forte, Executive Vice President, Consumer Services, WebMD Ed Moran, Director of Product Innovation, Deloitte, Moderator Jared Hendler, Worldwide Executive Creative Director, Edelman Digital: Jared brings over 20 years of creative management experience forged from over a decade in the corporate world along with having founded and managed 2 new media startups. Specializing in digital engagement. Their expertise includes everything from building web sites to creating Facebook pages; e-kits, online media relations, online promotions and partnerships, email marketing and mobile campaigns. They protect and enhance their client’s reputations with online monitoring, digital advocacy, crisis sites and the proactive use of search as a reputational tool. Clients include, Ebay, Wallmart, Ben & Jerry’s, Microsoft, HP, Starbucks, Samsung, Burger King, American Heart Association, Empire State Building, Unilever, Glaxo Smith Kline and the National Dairy Board. Jared was the Executive Creative Director and co-founder of G2 at Grey (WPP) from 1992 to 2000 after which he founded and creatively managed to new media startups, MarketingForce (an online marketing platform for small business and large brands) followed by Smashtube (a digital media strategy & branded entertainment company). Jared is the author of a forward-thinking digital media blog. He is a prior board member of the Art Directors Club and is a Blue Ribbon Judge for the Emmy Award's new broadband category. He is a graduate of the Art Center College of Design in Pasadena, CA and resides as their East Coast Chapter Chair. Nan-Kirsten Forte, Executive Vice President, Consumer Services, WebMD: Nan-Kirsten Forte is executive vice president, consumer services, where she oversees marketing and brand management for the consumer websites including WebMD.com, MedicineNet.com, eMedicineHealth.com, and RxList.com. Additionally, she is Editor in Chief of WebMD the Magazine. Joining WebMD in 1999, Ms. Forte helped establish WebMD as the leading source of health information for consumers. Ms. Forte has had a diversified career in health media and patient education for more than 20 years. Ms. Forte held various positions in health and medical news, education, journalism, publishing, marketing and promotion. Ms. Forte launched iVillage’s first health channel in 1998 and was president, programming and product development, for Medcast (Greenberg News Networks). She started her career at The Center for BioMedical Communications at Columbia-Presbyterian Medical Center in New York. Ms. Forte is a graduate of Swarthmore College and received a M.S. degree in biomedical communications from Long Island University. Eric Bader, President & Co-Founder, Brand In Hand, Inc.: Eric Bader is a partner in Brand In Hand, a full-service mobile media and marketing company that serves global brand marketers and assists emerging media companies. Eric was recently named Mediaweek’s Digital Media All-Star for 2007 as was named to The Mediaweek 50 -- The most indispensable executives shaping the future of media. Bader, a veteran of new media, was formerly Managing Director of MediaVest Digital overseeing planning, buying and execution of campaigns across all digital platforms. The Digital Connections unit he led there handled $300 million annually in digital media buying for clients including Coca-Cola, Wal-Mart, Continental Airlines and P&G. Under his leadership, MediaVest was named Digital Media Agency of the Year by Advertising Age in 2006. Prior to joining MediaVest, Bader built a solid legacy of leadership and innovation, most recently at College Sports Television (CSTV) and for years at Ogilvy Interactive. As SVP of CSTV.com and Online Enterprises, Eric and his team grew CSTV Networks’ online, e-commerce and subscription businesses into a top-ten sports website and delivered CSTV.com’s 2005 NCAA© March Madness On Demand, one of the largest Internet sports streaming events in history. CSTV was sold to CBS Corporation in 2005. Before CSTV, Eric spent seven years at Ogilvy Interactive as Senior Partner, Executive Director of Interactive Strategy, advising American Express, IBM, Kodak, Cisco Systems, Yahoo! and other top brands on how to best leverage interactive channels for optimal business growth. Other career highlights include a two-year stint as a strategy leader at Eagle River Interactive, one of the pioneering interactive services shops of the early days of digital marketing, and leadership work with Hasbro Interactive. Thomas Tafuto is the Senior Vice President of Creative at DIGITAS NY where he is the creative lead on brands including Samsung and IBM. Mr. Tafuto has been a pioneer in the interactive space for over twenty two years and has collaborated with some of the world's most recognized brands including Apple, BP, IBM, Microsoft, Hewlett-Packard and Sony. Prior to joining DIGITAS earlier this year, Mr. Tafuto was the Executive Creative Director of Tribal DDB Worldwide and was the creative lead on Nokia, (RED), Pepsi, American Airlines, Exxon Mobil, AT&T, Starbucks, Ingersoll Rand and Dyson. Thomas directed Tribal DDB's effort that garnered Ad Age's Global Agency Network of the Year in 2008 - the first time a digital agency has been honored with that award. He was also the executive creative lead on several of Tribal's worldwide new business pitches the past year. Thomas began his career by founding Applied Imagination, Inc., one of the first interactive design firms and developed several of the industry's first interactive rich media applications and CD-ROMs from 1987 to 1989. His award-winning work included: software programs for Apple Computer, titles for ABC News InterActive; electronic courseware for the Harvard Business School; and Culture(R) A Multimedia Guide to Western Civilization. Thomas has also partnered with many of the world's top advertising agencies and includes working side-by-side with Jay Chiat to secure the well lauded MTV campaign, as well as stints with Ogilvy and Grey. Prior to joining Tribal DDB, Thomas was Director of Interactive at Jager DiPaola Kemp Design and worked with brands including XBOX 360, MTV, Burton Snowboards, Converse, Nike, Levis, Giant Bicycles, and Virgin Mobile. Thomas has spoken about interactive communications and design at numerous industry events each of the last 20 years. He has been quoted and interviewed by the New York Times, appeared on PBS, and taught interactive communications at institutions such as Columbia University, The Modern Museum of Art, Harvard Business School, and the Parsons New School. He is an accomplished multi-instrumentalist and producer and creates the sonic elements for much of the work he directs. Ian Schafer, President and Founder of Deep Focus, has been consistently redefining the way entertainment properties are marketed online. In 2002, Ian founded Deep Focus to bring a holistic suite of marketing and promotional solutions to the entertainment industry. Deep Focus' current clients include America Online, Dimension Films, HBO, MGM, Universal Music Group, 20th Century Fox, and many others. As former VP of New Media at Miramax/Dimension Films, Ian conceived and oversaw execution of their most popular online campaigns. Ian has been featured as an expert in online entertainment advertising and marketing in Variety, The Hollywood Reporter, Advertising Age, iMedia Connection, MediaPost, and on CNN. Ed Moran, Director of Product Innovation, Deloitte Service LLP: Ed Moran is a Global Deloitte Technology, Media and Telecommunications (TMT) subject matter specialist. With more than 15 years of experience, he advises companies in the areas of strategic planning, product innovation, competitive positioning, and technology commercialization. He also leads the Convergence team in the Northeast, which develops Deloitte points of view and strategies on digital Convergence and how clients may exploit Convergence, Community, Social Networking, Web 2.0 tools and new business models. A member of the World Economic Forum’s Technology Pioneer Selection Advisory Committee, Mr. Moran regularly speaks and lectures in the U.S. and internationally on the topics of digital Convergence, Community, Gen X/Y marketing, and much more. Robert Davis, Worldwide Marketing Director, Digital, Digital Video Practice Lead, Ogilvy Worldwide: Robert John Davis is an interactive media veteran in his 16th year of championing progressive new experiences and leading them to market. Currently in the role of Worldwide Marketing Director, Digital at Ogilvy, Rob is leading the agency’s Digital Video Practice and transforming the way clients use video on the web. “The age of posting 30-second TV spots on YouTube and waiting for the traffic rush is over, “ says Davis. “Today’s content-first environment puts video on the same plane as text and images in terms of impact. Online video is no longer defined by the technical hurdles that used to dictate low-quality, postage-stamp sized clips. With these barriers lowered, the onus is on marketers to create engaging experiences that recognize the web as it is today. For instance, video is an incredibly important search component, yet you don’t see too many people taking advantage of that. ” Rob’s fresh look at the online landscape opens new opportunities for brands looking to go beyond the “viral” or “social” spaces. “I don’t get hung up on ‘viral’ as a strategy,” he says, “to me it is all about creating relevant, web-ready content in accordance with business goals. If you conceive for the medium, execute for the medium and deliver against how your audience uses the web, then people will share your content, but that’s not the only end-game measurement for a smart video strategy.” Opening up new territory in the broadband space is a joy for Rob, who began working with interactive video in the decidedly narrow-band era of the early 1990’s. After running the creative side of IN Jersey, a pioneering ISP and content service sold to Gannet, Rob went on to launch the world’s first mass-audience interactive TV game show, MTV’s 1999 hit webRIOT, which pioneered "2 screen" iTV. As Executive Producer of Convergence for MTV Networks, Rob put interactivity at the forefront of the VH1, MTV and Nickelodeon brands. He later launched iTV shows on NBC, TBS, History Channel and GSN. More recently as VP of the digital media operations at Rainbow Media, Rob revitalized the interactive businesses of the AMC, IFC and WE television networks, transitioning them from static web sites to dynamic content experiences. One of the first television executives to standardize on Flash as a video format, Rob also lead the trend to co-managing VOD and web video distribution, culminating in the design of a universal video business management platform. Rob initiated Rainbow’s interactive advertising business and opened three e-commerce stores. Among Rob’s portfolio from Rainbow are branded entertainment web sites and communities created for sponsors including Target, Acura, Aquafina, Heineken and Yellow Tail. Over the years, Rob has consulted for Gartner, Princeton Video Image and other forward-looking clients. After completing his BA at the University of Scranton in 1990, Rob earned an MS in TV/Radio/Film from the Newhouse School at Syracuse University in 1993 and was later inducted into the alumni professional gallery “wall of fame” for his achievements in interactive entertainment. Rob lives on the northern Jersey Shore with his wife, son, two boxers and cockatiel. He is an avid railroad photographer and spends much of his free time trackside seeking old or interesting trains… that is, when there isn’t enough snow for snowboarding.