Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Media Summit 2008 Thursday, March 13th 2:15 PM - 3:30 PM Session C: Internet Video, Advertising & Marketing: The Next Generation of Consumer Reach Video on the Internet has finally passed the critical threshold of acceptance by the advertising and marketing communities as a more than viable alternative to traditional media. Internet delivered video has not only entered the advertising space, it has invaded it and in a very short number of years, Internet delivered video will be a dominant entertainment and communications consumer medium. The scary part for traditional media, Internet delivered video may end up on a PC, a mobile device or on a TV and for the advertising and marketing industries, an emerging and maturing delivery system to an ever elusive audience is exactly what they are looking for. We are pleased to open and carry on this conversation Tod M. Sacerdoti, CEO & Founder, Brightroll Joseph DelGrosso, Vice President, Ad Sales – Eastern Region, Disney Digital Media Eric Hadley, CMO, Heavy Corporation Paul Alfieri, Vice President of Strategy and Marketing, Limelight Networks Richard M. Anderson, President & CEO, Zip.tv, Canada's Leading Online Video Service Darcy Lorincz, CEO, Origin Digital Emily O'Halloran, Partner, Media & Entertainment, Accenture Scott Cohen, CEO of DimeStore Media, Moderator Joseph DelGrosso, Vice President, Ad Sales – Eastern Region, Disney Digital Media: Joe DelGrosso is the Vice President, Ad Sales - Eastern Region for Disney Digital Media, the business unit of the Walt Disney Internet Group (WDIG) that produces the number one online destination for Family Community and Kids Entertainment. He is responsible for leading the eastern sales team, as well as providing direction in the strategic development of the company's multi-platform ad sales business as part of the newly formed Disney Media Advertising Sales and Marketing Group. Joe has over 25 years experience in multi-media marketing and integrated ad sales management. He has held senior-level executive positions in television and cable with major media companies including FOX News Corp, Time Warner and was a principal at New Vision Television before joining the Interactive Marketing Division of America Online as National Sales Director in 1999. In 2000, Joe became Vice President, Strategy and Business Development for AOL Time Warner and rose to Senior Vice President of AOL Time Warner in New York, where he led Cross-Platform Sales for AOLTW Web Properties. Prior to joining Disney in 2006, Joe served as the Vice President and General Manager for Comcast's Spotlight Division in Washington, DC. Joe holds a Bachelor of Arts degree in History and Marketing from Monmouth University in Long Branch, New Jersey. He has studied Broadcast Television at the New School in New York City and has also studied Broadcast Management through the National Association of Broadcasting's Executive Study Program at Harvard University in Cambridge, Massachusetts. Joe resides in New York City with his wife, Romaine. Eric Hadley, CMO of Heavy Corporation, manages all sales, marketing and ad operations for the company. Prior to Heavy, Mr. Hadley was general manager of Global Marketing for the Microsoft Digital Advertising Solution Team including MSN, Live.com Xbox Live and all other Microsoft advertising-funded properties. He was responsible for product research, industry and agency initiatives, network positioning, sales collateral and field marketing events CRM and direct marketing. Hadley has produced and programmed Microsoft's industry leading Media and Marketing Conference, Strategic Account Summit, SAS, for the past 5 years. He also managed the global rollout of Microsoft adCenter, the company's next-generation advertising platform. In addition, Mr. Hadley was a leading advocate for integrated media planning and creative advertising. Before being appointed to his Global Marketing position in March 2003, Mr. Hadley managed MSN Brand Communications. One of his major accomplishments was orchestrating the award-winning MSN 8 Butterfly campaign and integrating online advertising, marketing, promotions and events for the rollout of MSN 8 in October 2002. The marketing effort increased awareness of MSN by more than 30 percent following the software’s launch. Prior to his stint at MSN Brand Communications, Hadley ran Microsoft’s marketing efforts in Washington, D.C. Mr. Hadley joined Microsoft in March 1998 from Ogilvy & Mather. He played a key role in launching the award-winning worldwide e-business campaign that successfully revitalized the IBM brand. Prior to his tenure at Ogilvy & Mather, Mr. Hadley worked on the Burger King Corp. account at Ammirati & Puris and regional McDonald’s business at DDB. Mr. Hadley has received numerous honors during his career. He was the recipient of the prestigious “Chairman’s Award,” an internal Microsoft honor bestowed only to exceptional employees. While at Ogilvy & Mather, Mr. Hadley received the “David Ogilvy Award” for his work on the IBM account. Mr. Hadley serves on the Chief Marketing Officer (CMO) Committee of the Interactive Advertising Bureau. He is also a member of the Board of Directors for the VCU Advertising School and Urban Monkeys. Eric Hadley splits his time between his home in Seattle, WA and New York City. Rick Anderson is President and CEO of Zip.tv, Canada’s online video service. Rick has been directing projects, campaigns and companies, and providing strategic advice and counsel to clients, for over 20 years. He has served as an adviser to the Momentous.ca Group of Companies for five years, and has directed Zip.tv's potential and opportunity since its launch. Rick serves on several corporate and community boards of directors, including as president of his own advisory company ASCI Anderson Strategic Consulting Inc, as a director of the Canadian Internet Registration Authority, as director and chairman of publicly-traded Nuvo Network Management Inc., and as a director of the Ottawa Centre for Research and Innovation. Prior to launching his own executive consultancy, Rick spent fifteen in years in senior executive positions with Hill & Knowlton, in Canada, the United States and Europe, advising major corporations, governments and organizations around the world, and directing H&K's advanced technology practice. Rick has been actively involved in numerous Canadian political campaigns and worked on Parliament Hill. He is director of the Fireweed Democracy Project, a member of the boards of the Manning Centre for Building Democracy and Fair Vote Canada, and a frequent public affairs commentator in national media such as CBC TV and CBC Newsworld, CBC Radio, the Toronto Star, the Ottawa Citizen and the Edmonton Journal. Darcy Lorincz is the Chief Executive Officer at Origin Digital Inc. Together with the co-founders he is responsible for building the business plan and raising the capital to privatize this company derived from assets acquired from public company SAVVIS Communications. Previously Mr. Lorincz was the Vice President and General Manager of Global Rich Media Services at SAVVIS Communications where he built the Media and Entertainment Division from it’s inception to the business today at over $80M annual revenue contributing to 10% of SAVVIS current annual revenue. He has over 20 years building, implementing, and managing technology strategies, products, and solutions for the IT, telecommunications, and networking industries. In his current role, Lorincz will be directing this new venture and building Origin Digital into a premier provider of Digital Media products and Services. Prior to joining SAVVIS, as VP Americas, Mr. Lorincz helped set the global strategy for the Networking and Communications segment of the BBC Technology product and marketing focus, primarily focused on New Media in IP and Mobile program distribution. Prior to joining the BBC, Lorincz was the Managing Director for M&E at Global Crossing. There he directed the strategy for entry and growth of Global Crossing in the Media & Entertainment markets. He then directed the execution of the technology strategy and operating plan for a global applications-enabled media extranet for on-demand and consumption based network services. Emily O'Halloran, Partner, Media & Entertainment, Accenture: Emily O'Halloran is a partner in Accenture's Media & Entertainment practice and leads the firm’s Digital Advertising strategic platform, which is part of Accenture's Communications & High Tech global market unit. She has 12 years’ experience on projects including defining and implementing digital advertising strategies, implementing portal and digital content management systems, expanding e-commerce sales channels, delivering large-scale systems and incorporating end-to-end processes. Ms. O'Halloran also helps to develop leading practices for online advertising, e-commerce and portal solution development and management. She holds a Bachelor Tod M. Sacerdoti is the Founder and CEO of BrightRoll Inc., the Internet's leading video advertising network. BrightRoll is a pioneer in monetizing online video content and serves millions of advertisements daily. The company's ad serving technology leverages video context and behavioral data, which allows BrightRoll to fill 100% of available ad inventory and deliver industry leading CPMs. BrightRoll is a privately held company backed by blue-chip angel investors and holds its headquarters in San Francisco, CA. Scott Cohen, CEO of DimeStore Media, a company that produces and distributes a syndicated game show on the Internet using TV commercials in a quiz format. Cohen was a founding Partner in the Red Tie Media Group. He has over 30 yrs experience in strategic deal making, negotiation and leadership, playing a major role in developing businesses during the growth of the Internet in the USA and Europe. He has demonstrated success in both corporate and entrepreneurial environments, most recently in media, interactive marketing, and entertainment. As a co-founder and senior level executive, Cohen was critical to the success of two IPO's over the past nine years: 24/7 Media, sold to WPP Advertising Group for $649 million and LivePerson (NASDAQ: LPSN). Cohen is the former President of Game Trust, which sold to Real Networks. Scott has worked with the most senior executives in a variety of leading companies, including AOL, New World Television, MacAndrews & Forbes, Revlon, and Marvel. Cohen earned his MBA in 1988 from the University of Rochester, William Simon School of Business, after ten years in the real estate industry. Cohen currently serves on the Board of Directors for Double Trump, LeadFusion, and Active Response Group.