Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Wednesday, May 7th 9:00 AM - 10:15 AM Track II: Branded Media Marketing - TV, Film, Broadband, Mobile, Virtual Worlds, Music and Games – Reinventing the Commerce & Media Model With the attention of the consumer being assaulted by a host of great technologies – from games and broadband to PRVs - devices as well as content programming, the task of the client, the agency and content provider raising their message above the clutter is daunting. With every challenge, however there exists the opportunity to reinvent the process, and in the evolving world of branded media marketing, the creativity at hand is impressive. The industry’s TV, music, wireless, film and broadband marketing teams are reinventing the world of entertainment, branding and marketing. In this session, we will gain further insight into the structures of our industry’s future. Lisa Black, Senior Vice President, Digital Media, Si TV Michael Eaton, Senor Vice President, Marketing, National CineMedia, LLC Paul Levine, SVP, Corporate Strategy, Development and Extended Platforms, National Geographic Global Media Matt Bromberg, CEO, Major League Gaming Murthy Nukala, founder and CEO, Adchemy Matthew Ringel, Vice President, Sales and Strategic Partnerships, Premier Exhibitions, Inc. Neil McGuiness, Vice President of Entertainment and Comedy, IMG Media, Moderator For Further Speaker Infomation - Click on highlighed Names to see their LinkedIn Profile Michael Eaton, Senior Vice President of Marketing, National Cinemedia: Michael Eaton is senor vice president of marketing with National CineMedia, LLC (NCM), based in the New York office. In his position, Eaton will oversee all marketing efforts for the company’s cinema advertising sales division, which includes the FirstLook pre-feature program, the Lobby Entertainment Network (LEN) and other integrated in-theatre promotional products for the three largest movie theatre operators in the US., AMC Entertainment Inc., Cinemark USA Inc. and Regal Entertainment Group, as well as other NCM affiliate movie theatres nationwide. An industry veteran with 15 years of international and domestic entertainment and brand marketing, sponsorship, and licensing experience, Eaton joined National CineMedia from Henchman Entertainment, where he served as CEO/Co-Founder of the entertainment-based marketing consulting group. Prior to his tenure at Henchman, he served as head of 19 Entertainment, North America in New York – creator of the smash hit television series American Idol – where he ran the New York division responsible for brand marketing, sponsorship, merchandising, and home video rights for the library of 19 properties and artists including Annie Lennox, Victoria Beckham, Emma Bunton, American Idol, Kelly Clarkson, Clay Aiken, and Ruben Studdard. He came to 19 Entertainment from FremantleMedia (a division of Bertelsmann AG and one of the largest producers of television content in the world), where he served as vice president, North American Enterprises. At Fremantle, he was part of the launch team that created the American Idol brand program aimed to sell the show to the networks. He was also involved in creating the current American Idol licensing and sponsorship programs. Eaton’s past experience also includes work as the director of marketing with The Penguin Group in New York; various marketing positions with Reebok International Ltd. in Chicago; and positions at Powers And Associates Advertising Agency in Cincinnati, a regional advertising agency with clients such as Procter & Gamble, Chiquita, Curad Bandages, Heinz Pet Food, Star-Kist Tuna and Cincinnati Bell Telephone. A graduate of Southern Methodist University in Dallas, TX, Eaton holds a BA in Advertising with a General Business Minor. Michael Yudin, Managing Director / Carat Entertainment, President / MY Entertainment Company: Michael Yudin is a true maverick in the television industry. He began his career as a page at NBC and has been in the business for over twenty-five years, working both on the corporate side and independently, as head of his own production company. A pioneer who combined marketers with television properties, Yudin helped innovate brand messaging as a revenue stream for advertisers and networks. With fifteen years of experience in the media and programming side of the advertising business, he spearheaded major accounts like Coca Cola and Miller Beer, among many others. Always keeping an eye to production, Yudin moved to the “other side,” working at Reeves Communications and opening the cable arena for Alan Landsburg Productions. In 1993, he joined Viacom Entertainment as a Senior Vice President of Programming, and continued in the same role through Viacom’s transition to Paramount Television, where he stayed until 1994. In 1995, Yudin became President of the Montreal-based Telescene Entertainment and produced several shows including Student Bodies, Live Through This, and Big Wolf on Campus. In 2000, Yudin opened MY Entertainment Company LLC, an independent production, packaging and consulting company. As part of this venture, Yudin consulted for Viacom in Advertiser Supported Programming and helped to retool TNN, which is currently Spike TV. MY Entertainment has recently produced shows for Comedy Central, Spike TV, Food Network, and Logo including Comedy Central’s Bar Mitzvah, Autorox, King of Vegas, Pros vs. Joes and Stolichnaya presents BE REAL. MY Entertainment believes in the power of personalities as can be seen with the success of John Cleese’s Wine for the Confused, which aired on Food Network in 2004 and was subsequently sold on DVD both nationally and internationally. MY Entertainment has recently made exclusive arrangements with Natalie Krinsky, author of Chloe Does Yale, and Daniel Bentley, former White House Secret Service Agent. MY Entertainment secured development and distribution at Oxygen for Krinsky and at Court TV for Bentley. In February 2005, Yudin was retained to create Carat Entertainment and was named Managing Director. Carat Entertainment, a division of Carat USA, is charged with creating branded entertainment opportunities for Carat’s Fortune 500 clients. Carat Entertainment’s first entry into this market was Schick’s participation in King of Vegas, which premiered in January 2006 on Spike TV. Pro vs. Joes, which premiered in March 2006, was Spike TV’s highest rated show outside of Ultimate Fighting Championship, and delivered more men in the hard-to-reach demographic of Men 18-34 and Men 18-49 than ESPN’s coverage of NCAA men’s basketball. The show has been renewed for Season 3 and is currently airing on Spike TV. Matthew Ringel, Vice President, Sales and Strategic Partnerships, Premier Exhibitions: Matthew Ringel creates immersive and transformative entertainment experiences that bring brands closer to consumers. Over the last 15 years, Ringel has put his stamp of branded entertainment across live, online and televised platforms. As Vice President of Sales and Strategic Partnerships for Premier Exhibitions (PRXI), the world’s leading provider of museum-quality exhibitions and entertainment attractions, Ringel is responsible for sponsorship, licensing, media and the development of new brand-centric properties. Ringel works across all current properties of Premier, including the internationally acclaimed Titanic, Bodies, and Dialogue in the Dark, and all new business. Prior to Premier Exhibitions, Ringel founded Games Media Properties with the William Morris Agency, where he created properties, programming and strategies integrating video game franchises with other mainstream media, entertainment and branding campaigns. As President of Games Media, he launched the World Series of Video Games, a global competition circuit, with 30 hours of televised content on MTV and CBS, and advertisers including Intel, Microsoft, and McDonald’s. He also raised venture investment to grow an online advertising network targeting the young adult male demographic, now reaching 12 million individual users each month. Ringel formerly served as SVP of Sales and Strategy for <kpe>, where he built digital businesses for leading media and entertainment companies, and identified the promising trend he coined “advergaming,” an acronym that launched ten million branded games. Ringel frequently speaks and writes about the video games industry and branded entertainment, leading panels on "Games and Advertising" and "Games and Hollywood" at CES, The Media Summit, Digital Hollywood, and "The Future of Branded Entertainment" as part of Advertising Week. Ringel earned a Bachelor of Arts degree from Yale University, and a Ph.D. from the University of London, where he studied as a Marshall Scholar. Neil McGuiness, Vice President of Entertainment and Comedy, IMG Media, Moderator: IMG Media produces and distributes over 10,000 hours of sports, documentary, drama, comedy, entertainment, popular factual and children's content annually, over multiple platforms across 200 countries, including award-winning television and radio programming. It also represents the broadcast rights to many of the world's premier sporting events and has the world's biggest sports archive with more than 200,000 hours of footage. McGinness was previously Vice President of National Lampoon and General Manager of National Lampoon Mobile. Prior to National Lampoon, he also served as Vice President of Marketing and Business Development for Lorne Michaels' production company, Broadway Video Entertainment, the production company for television shows such as "Saturday Night Live" and "Late Night with Conan O'Brien" as well as motion pictures such as "Wayne's World." McGinness received a Bachelor of Arts in Classics and English from Georgetown University and a Master's Degree from NYU's Institute of Film and Television. Murthy Nukala, founder and CEO, Adchemy: Murthy is a veteran leader of innovative, technology-driven businesses. He was the founder of Digital Jones which was acquired by Shopping.com, a $130 million company that was the best performing IPO of 2004. At Shopping.com, he held the position of senior vice president of enterprise products overseeing the company's strategic initiatives and businesses in that area. Murthy has also been in management positions at Composite Software and at Sand Hill Group where he guided the firm's technology research agendas and invesTMents. Murthy holds a Bachelor's degree in Technology from the Indian Institute of Technology, Madras; a Master's degree in Engineering from M.I.T; and a Master's in Business Administration from Harvard University.