Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, October 27-30, 2008 Thursday, October 30th 2:15 PM - 3:30 PM Track IV: Contextual Media and Performance-Based Advertising Systems - Broadband and Mobile The world is becoming an ever growing contextual media and information experience. Consumers get to watch TV news shows that lean to the left or to the right depending on how they like it. And on the web, the degrees to the left and to the right can be calibrated down to the millimeter. Radio is broken down so that stations can reach and satisfy a distinct and unique group of listeners and the web can drill down even further than that. The web is able to distill the users experience to actual needs, to the actual and definable likes and dislikes of each and every consumer. While the system has yet to be perfected, the learning curve of contextual media content to the consumer along with its advertising and commerce-based partnering activities is moving right along. The personalized relationship between media and advertising has always been with us. Families watch TV shows that advertise soap and teenagers watch shows that advertise cola. But the degree of personalization and how fast it arrives is presenting an interesting set of musical chairs for the media, advertising and content industries. It is an interesting time. Scott Dunlap, CEO, NearbyNow, Inc. Chip Russo, Vice President of West Coast Sales, Collective Yosi Glick, CEO, Jinni Daniel West, CEO, UNITY Mobile Jay Highley, Chief Sales and Marketing Officer, ChaCha Dr. David Saad, founder, Chairman, and CEO,Clupedia, Moderator Daniel West is CEO of UNITY Mobile, which is newly spun-off from U-Turn Media Group – a company which conducts operations in both digital and mobile media technology, mobile gaming, media and information systems software development and advertising. He brings more than 10 years of experience in wireless, broadband, advertising, brand marketing and media markets to U-Turn. Daniel has founded various companies which specialize in the digital media and advertising industries including BigBoard Networks and VAZION. Prior to joining U-Turn Media Group, he held several executive positions at Nellymoser and was vice president of strategic marketing for ITEC Entertainment where he headed marketing and new ventures, including the launch of The ITEC Network, a pioneer advertising- driven mobile broadcast network acquired by Canadian media company Torstar. Daniel also held various management positions at Cyberplay and Ernest and Julio Gallo Winery and Barclays Bank PLC. He has spoken at a number of conferences focusing on advertising, telecommunications, and mobile. Daniel graduated from Baylor University with a BA in Finance and Marketing. Chip Russo, Vice President of West Coast Sales, Collective: Chip is responsible for sales and client service activities on behalf of Collective’s agency and advertiser customers on the west coast. Additionally, Mr. Russo oversees strategic accounts in several key industry verticals including entertainment, automotive and technology. Chip has more than 8 years experience in leading online media and technology companies. Before joining Collective Media, he was Regional Vice President, Sales at Pointroll (Los Angeles, CA) where he managed a team of 35 sales, client service and administrative personnel. Prior to Pointroll, Chip was Director of Sales, Western Region for Eyeblaster and held senior sales positions at Classified Ventures and Turner Broadcasting. Yosi Glick is CEO and co-founder of Jinni, innovating video content discovery. Jinni’s semantic catalog for professional content uniquely uses video meta-data and reviews to understand the intricacies of stories – as well as the emotional experiences of viewing media. This Movie Genome gives users online and in VOD interfaces a flexible alternative to the usual, limited genre language. Jinni is partnering with TV operators and Internet service providers, while also developing a destination site, to provide intuitive search and precise personalized recommendations. At Jinni, Yosi works with a talented team of industry veterans and specialists in Internet, entertainment, consumer behavior, algorithms and systems implementation. Previously, Yosi was VP Marketing and Business Development for Orca Interactive, responsible for the company’s product vision and roadmap, marketing strategy, and business development with global companies such as Lucent, Nortel, HP, IBM, Accenture, NDS and SeaChange. Prior, he was an analyst at Oracle, in project management and in pre-sales; and as director of technical services, where he worked with software vendors including Amdocs and Comverse. Yosi began his career as an application developer for ERP systems at Accenture. Scott Dunlap, CEO, NearbyNow, Inc.: As CEO of NearbyNow, Inc., Scott brings over 14 years of experience in developing new Internet technologies to strengthen retailer connections with customers. At E.piphany, Inc., his product management team developed data mining and marketing technology to help retailers such as Charles Schwab, Microsoft, and Godiva better target and grow their customers. Later he joined the founding team of Loudcloud (now Opsware: OPSW) to operate and manage some of the largest e-commerce sites in the world for companies like Nike, Fannie Mae, Univision, and USA Today. At Avolent, he helped develop e-billing software to streamline customer interactions for companies such as Dell, Office Depot, and Xerox. He also founded 4charity.com (sold to Innovaware) to develop technology to assist non-profit companies in online fundraising. Scott is on the Board of Advisors for Reactrix and Coverity. Scott holds a B.S. from the University of Oregon, and an M.B.A. from Stanford University. Jay Highley, Chief Sales and Marketing Officer, ChaCha: Jay’s career spans more than 25 years in the telecom and wireless industries, in which he held a number of executive level assignments at Sprint, including Corporate Vice President of Marketing. He was also the President and CEO of Integrated Mobile, Inc., a managed mobility solutions provider for wireless enterprise users, which was one of the fastest growing privately held companies in the United States with Jay at the helm. Jay now heads up the Business Development group at ChaCha, a revolutionary ground-breaking mobile answers service that is going toe-to-toe with traditional desktop search engines trying to break into the mobile search market. Jay is known throughout the telecommunications industry as a change agent and visionary in the wireless marketplace. His views are based on over 25 years of experience and leadership within the telecom and wireless industries in the areas of local access, long distance, data networking, wireless communications and managed mobility services. Jay has spoken at several leading industry conferences such as the Wireless Tele-communications Symposium (2007) Computerworld’s Infrastructure Management World (2006), and Mobile Business Expo (2006). He has been quoted by numerous industry publications such as Telephony, InfoWorld, Computerworld, NetworkWorld, Fierce Wireless.com, InformationWeek.com and Mobile Enterprise Magazine. Dr. David Saad, founder, Chairman, and CEO,Clupedia: Dr. Saad is responsible for the overall direction and management of the company. He has invested over $2 million to date in Clupedia. He is a seasoned veteran in the software industry with over 25 years of experience in marketing, sales, and R&D making him uniquely positioned to lead Clupedia. After 5 years of extensive study and research, he became one of the leading authorities in referral automation and viral marketing. One of the products that he developed was nominated for the Innovative Product of the Year Award by the American Electronics Association (AeA). Also, Dr. Saad won the Most Promising Investment Award during the 2006 Fast Pitch competition sponsored by Tech Coast Angels. Dr. Saad started his career as a system programmer, became a data base consultant, and did some public speaking covering topics such as relational databases, data modeling, methodologies for logical data base design, software engineering disciplines, etc. Prior to founding Clupedia, Dr. Saad founded Braintec in 1986. He developed ProofReader - a suite of utilities such as spelling checker, grammar checker, style checker, dictionary, and a thesaurus. ProofReader included a very sophisticated technology based on computational linguistics, heuristics, and artificial intelligence. Subsequently, Braintec focused on the fast growing and lucrative IT consulting industry and became the largest Unix engineering firm in Southern California with customers such as AT&T, IBM, Sun, NCR, and Teradata. Braintec was sold to Technisource – an IT firm listed on NASDAQ which was taken private by IntelliMark Holdings. Prior to Braintec, Dr. Saad worked for Mathematica Products Group – a software division of Martin Marietta where he was instrumental in establishing the Canadian division. Dr. Saad won several awards for his software sales achievements including the ICP award. Prior to Mathematica, Dr. Saad worked as a programmer and data base consultant for IST - a consulting and service Bureau based in Montreal, Canada. Dr. Saad earned a PhD in Computer Science with high honors from University of Paris, an M.Sc.A. Cum Laude in Computer Science from McGill University, a B.Sc. in Computer Science from Concordia University, and a D.E.U.G. in Mathematics & Economics from University of Paris. Dr. Saad speaks four languages. He had a very successful athletic career in Judo. He participated in the European Championships, World Championships, Pan American Games, and the Olympic games. Dr. Saad was also the executive producer of a Rhythm & Blues (R&B) album by a female group called Foxx Empire.