Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Building Blocks 2008 Tuesday, August 5th 10:45 AM - Noon Track I: The Broadband and Social Media Platform Open Social Networking: Definition of an Industry David Recordon, SixApart, Board Member, OpenID Foundation Scott Kveton, VP of Open Platforms, Vidoop, Chair, OpenID Foundation John McCrea, Vice President, Marketing, Plaxo (a part of COMCAST Interactive) Kevin Marks, Developer Advocate, Google Cody Simms, Senior Director of Product Management for the Yahoo! Open Strategy, Yahoo! Marc Canter, CEO, Broadband Mechanics, Moderator John McCrea, VP of Marketing, Plaxo: His responsibilities include marketing, produc t design and management and public relations. He has also embraced Marketing 2.0 with a personal blog where he tracks the company and the industry, as well as using Web 2.0 tools to help maintain a brand and relationship with industry influencers. John is a seasoned marketing executive and a web pioneer, who has had a significant impact on the evolution of the web as a new medium and as a platform for communication. While at Silicon Graphics (SGI), he struck the very first website sponsorship deal, and coined the term “Powered by…” as the de facto standard for such promotions. He was the driving force behind SGI’s WebFORCE, the first turnkey web server, launched in January ’95, with the tagline “To Author and To Serve.” Immediately prior to joining Plaxo, John held the position of senior vice president of marketing at Radiance Technologies, developer of a breakthrough “digital FedEx” software solution. Before Radiance, John co-founded Affinia, a pioneer in contextual web advertising, which developed a predecessor to Google's AdSense. John earned an M.B.A. from Stanford University and an S.B. Humanities from Massachusetts Institute of Technology. Marc Canter, CEO, Broadband Mechanics: Marc Canter is CEO of Broadband Me chanics, a company which is “bringing social to software”. Marc’s background is that he started a company called MacroMind - which became Macromedia - so he’s been in the software business for 23 years - and counting. Marc’s focus has been on open standards and the burgeoning world of open social networking. Panels, speeches, lectures, rants and embarrassing questions are his techniques to bring these issues up in public - around the world. A recent DataSharingSummit brought together many of the players in this world - organized by Marc. Broadband Mechanics’ open platform - PeopleAggregator - is a white label solution available in source code or SaaS models. Cody Simms, Senior Director of Product Management for the Yahoo! Open Strategy, Yahoo! Cody Simms joined Yahoo! in 2005 and is currently Senior Director of Product Management for the Yahoo! Open Strategy, Yahoo!’s recently announced efforts to rewire Yahoo! with new platforms that will make Yahoo! radically more social and more open to developers. Before Yahoo!, Cody held product management positions at The New York Times, Sprint PCS, and NBC Internet. He holds an MA in transnational communications and global media from Goldsmiths College, University of London, and is a Phi Beta Kappa graduate of the University of Kansas with a BA in Chinese and history. Outside of Yahoo!, Cody is a lecturer for the Annenberg Program on Online Communities at the University of Southern California.