Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Building Blocks 2008 Tuesday, August 5th 12:30 PM – 1:45 PM Track III: The Mobile 2.0 -Personalized Platform Personalized Media Platforms – Widgets, User Generated Media, News, Music & Blogs Personalized Mobile is becoming the new broadband, perhaps even replacing it. With all the unique, cool and targeted features popping us every day, every consumer niche and taste is there, from music and video entertainment, communications and search, gaming, virtual worlds, social networks, texting, blogging and even to advertising and commerce, personalized mobile has got it all. It’s almost just like life itself. Personalized mobile isn’t a limited experience, it’s heading toward being the primary consumer experience Jessica Steel, Vice President, Business Development, Pandora John Hanay, Director, ACCESS Products Competitive Analysis ACCESS Co., Ltd Bryan Biniak, CEO, Jacked, Inc. Leonard Brody, co-founder and CEO, NowPublic.com Laura Froelich, VP, Marketing Innovation, CNET Networks Jeremy Riney, CEO, Playlist.com Todd Herman, Managing Director, Mediagasm, LLC, Moderator Jessica Steel, Vice President, Business Development, Pandora: Jessica has served as Pandora's Vice President for Business Development since mid-2004, and is responsible for strategic partnerships for the company. Prior to joining Pandora, Jessica led the business development efforts for the international division of Overture Services (a Yahoo! company). During her four-year tenure there, she helped to grow the business from one market to a 19-country, 600+ person international division that drove $500M in annual revenues. Before Overture, Jessica worked in international finance, with clients ranging from Softbank Japan to the Thai Ministry of Finance. Outside of work, she is a singer-songwriter, writing under the name "Jessica Stone," with a full-length CD entitled Seven Letters released in 2002. Jessica holds a B.A. from the University of Pennsylvania and a Master's Degree from the London School of Economics. She is a member of Phi Beta Kappa and a recipient of the Thouron Scholarship. She also attended the Los Angeles Music Academy for vocal performance. John Hanay, Director, ACCESS Products Competitive Analysis ACCESS Co., Ltd: John Hanay is responsible for ACCESS’ NetFront and related technologies in the North American market, as well as for managing the competitive analysis function for ACCESS Systems Americas. With over 15 years of product management and product marketing experience in the computing industry, John has held senior positions at Beachhead Solutions, Adobe Systems, OmniSky, Metricom and Apple Computer, where he was a senior product manager responsible several award-winning products, including AppleShare IP and the Apple Network Administrator Toolkit. In recognition of his contribution to the company as a product manager, John received Apple’s prestigious CEO Recognition award. John is a distinguished graduate of the U.S. Army Reserve Officer Training Corps and holds a bachelor’s degree in ceramic engineering from the University of Washington with an emphasis in mathematics and computer science. Bryan Biniak, CEO, Jacked, Inc.: Bryan Biniak is a seasoned entrepreneur who has held C-level positions at his last four companies, successfully establishing consistent year-over-year revenue growth and/or selling them at a premium. Bryan is founder and CEO of Jacked, Inc. as well as founder and Managing Director of Provenance Ventures. Most recently, Bryan served as SVP and general manager of AG Interactive at American Greetings Corporation (NYSE), overseeing its mobile, instant messaging, email and social communications business units.  Bryan has experience launching leading mobile brands including Univision Movil, SI Mobile, Def Jam Mobile and Blue Mountain Mobile, growing the company’s mobile business to $18 million in net revenue in less than two years. Prior to AG, Bryan served as COO and EVP of sales and marketing for Vivendi Universal's wireless subsidiary Moviso, building and operating mobile media publishing platforms for Verizon, Cingular, T-Mobile, Nokia, Motorola, Samsung, Match.com, Universal Music Group and Sony Music,  among others.  Bryan also served as COO of YourMobile and Premium Wireless Services, where he led the company’s sale to Vivendi Universal.  He founded and served as CEO of China-based MusicZone. He was also a founding member and VP of MIT Media Lab spin-off Harmonix, developer of popular video games Guitar Hero and Rock Band, which was sold to MTV for more than $175 million. Leonard Brody, NowPublic’s CEO, is one of Canada’s most respected young technology entrepreneurs. He has helped in raising millions of dollars for startup companies, been through one of the largest internet IPOs in history and has been involved in the building, financing and/or sale of four companies to date. Much critical acclaim has followed him in his endeavours. At Onvia Canada (where he was part of the initial executive) the company was voted Canada’s number one startup in 2000 and subsequently closed a $240 Million NASDAQ IPO. At Marqui (where he was Chief Advisor) the startup was rated as the best new internet company in the country in 2003. Jeremy Riney, CEO, Playlist.com: Jeremy Riney has over 10 years of entrepreneurial experience. His focus has been on internet and music related start-ups (admittedly a web and music nut). During his undergraduate studies, he started a textbook rental business, a online customer acquisition company and an online ticketing business. In his spare time he found time to work for the Disneyland Resort as a tour guide and guest relations host (also a theme park nut). Immediately after receiving his Bachelors Degree in Business Management (Magna Cum Laude), he started Music America Records, which was an online record label and music publishing company. After Music America Records, he simultaneously started Bluewire Connect and Praise Collection. Bluewire Connect provided custom branded social networks to recording artists and then expanded to colleges, universities, companies and organizations. Praise Collection acquired the rights to thousands of hours of rare, live performances featuring some of the world's most famous gospel and country artists including Chet Atkins, CeCe Winans, Fred Hammond, Yolanda Adams and many others. The performances were compiled into a subscription DVD service and sold through direct marketing channels. Jeremy started Project Playlist in February, 2006 as a weekend hobby. After launching a MySpace widget for Project Playlist, the site traffic exploded. Recently ranked by Comscore as one of the fastest growing sites on the internet, Project Playlist now has over 28 million registered users (growing at 80,000 new registrations per day) and 25 million playlist widgets embedded all over the internet. Todd Herman, Managing Director, Technomedia think tank and anti-consultancy, Mediagasm, LLC. He is a recognized action-leader in disruptive advertising and media models which cross-breed traditional and new media. Most recently General Manager, Global Media Strategy and Monetization for Microsoft’s MSN, he crafted edge revenue models and company level strategies for engagement with traditional media companies. Prior to that, he served as General Manager of Media Experiences for MSN Entertainment at Microsoft; in 2003, he wrote the business plan for MSN Video, the leading Broadband Video product; as the ad industry evangelist for video, he inaugurated over 100 traditional TV brands into Internet Video and represented MSN in the TV Upfronts and created the MSN Originals series. Mr. Herman began working in streaming media in 1996. From 1997 - 2001, he served as Co-founder/CEO of theDial, (which became Loudeye Radio), the first Internet Radio Syndication platform. theDial provided offline music service providers and top 100 web properties with private labeled music and talk, patented technology and ad insertion. theDial introduced such major brands Microsoft, Sears, H&R Block and Folgers Coffee to Internet Radio advertising. He is a contributing writer to The Streaming Media Bible by Steve Mack (2002, Wiley & Sons), sits on the advisory board of Digital Hollywood’s Consortium: Hollywood and the Digital Consumer. Mr. Herman has been a featured solo speaker at Ogilvy’s Verge Summit, Ad:tech, The National Association of Broadcasters, Streaming Media East and West, Johnson & Johnson World-wide Media Days. In a life long ago, Mr. Herman was as a nationally known radio talk show host perhaps most remembered for contributing to the defeat of a sitting House Speaker in 1994. He is an exciting, provocative speaker on media strategy, new media audience dynamics, pop culture and the Internet as the story delivery device of the future – and, more importantly, the present.