Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Building Blocks 2008 Thursday, August 7th 9:30 AM – 10:45 AM Track II: The Television - Hollywood 2.0 – Platforms and Content Online Video: TV-Broadband Programming, Content & Advertising Innovation Video has finally reached into the merger of the entertainment, communications and technology revolution and making itself heard. Call it a Video Tipping Point, a video revolution or simply the next logical step in video to the consumer on all platforms, all the time, but something big is at hand. Video search is becoming the hot button topic and one must ask the question, what are they searching for? As broadband brings video to the consumer on any number of devices, there is no shortage of video content. From the billions of hours of already existing libraries, the daily output of the global news and content providers to the trillions of hours of "personal video," call them v-blogs, Video PodCasts, mobisodes or personal video chat, our universe is past the point of no return. We are now simply codifying the experience, giving it form and coherence. For those who are with us today, welcome to the party, because you will remember this tipping point moment forever. Nada Usina, President, JumpTV Darren Chuckry, COO, MEN7 / Bennett Group Alx Klive, Founder, WorldTV Chris Adams, CEO and President, View2gether Joy Marcus, US General Manager, Dailymotion Craig Calder, CMO, Real Time Content Marcia Zellers, Media Industry Executive, Moderator Nada Usina, President of JumpTV Inc.: Nada Usina currently serves as president of JumpTV Inc. Prior to joining the Company, Usina was president of the XOS Broadband Network, which was acquired by JumpTV in September 2007. Usina also served as general manager and president of Nokia Canada, and general manager of North & South America for Nokia Entertainment & Media. She also worked at Broadcast.com which was aquired by Yahoo! for $5.7B during her tenure. Darren Chuckry, COO, MEN7 / Bennett Group: Darren Chuckry is a seasoned entertainment professional with progressive experience in cross-media marketing, production, distribution and business development. He is currently the chief operating officer of The Bennett Group, a leading fully-integrated entertainment studio with four distinct divisions: Bennett Media Worldwide, the company’s worldwide distribution operation; Bennett Productions, the content development and production division that includes state-of-the-art soundstages; Bennett Music, providing full service digital recording studios and a producer and supplier of both production and original music; and Bennett HD/LA, one of the few fully-HD post-production facilities in Los Angeles. Bennett has produced over 500 hours of network television programming distributed nationally, by ABC, CBS, NBC, FOX SPORTS, ESPN, OLN, HBO, HDNet and other broadcast entities in the U.S. and abroad. As COO, Darren oversees the development and production of original content across multiple media channels including Television, DVD’s, Live Events and digital networks. Major shows and clients include: Rod Stewart, Keith Urban, Hootie & the Blowfish, Taylor Hicks, Ziggy Marley, Dave Matthews, Kanye West, Ludacris, Farm Aid, Dick Clark’s “Rock’n New Years Eve,” “Biggest Loser,” “Beauty and the Geek.” One hour network specials include Boost Mobile’s “Pro of Snowboarding”; Red Bull’s “King of the Air” and “RAMPAGE”; and Billabong’s “J-Bay.” Darren was previously general manager and executive producer of Pulse Entertainment, an entertainment company promoting a travel adventure lifestyle across multiple media channels. Prior to Pulse he was president/creative director at Dream Theater, an award-winning digital media studio who’s clients included Sony Pictures Entertainment, Disney, FX Networks, Paramount Domestic Television, Warner Brothers, Sony Digital Entertainment, Columbia Tri-Star Television, Activision, Amgen, Johnson & Johnson, Kirin Breweries, Intel, and Lexus. While heading up Dream Theater, he developed the first automated online mortgage website for DiTech, rebranded and relaunched the FX Networks website and in partnership with Intel launched Jim Henson’s Muppet World, the first website to offer 3D animated shows online. He was also responsible for interactive marketing campaigns for major television properties including Dawson’s Desktop for Warner Bros. and numerous film marketing programs including “Lord of the Rings,” “Collateral Damage,” The Sixth Day,” “Armageddon,” and “Starship Troopers.” Darren received a Bachelor of Science-Business from Arizona State University and is a noted convergence media pioneer and frequent speaker at trade events and schools as well as a regularly quoted reference for Variety, The Hollywood Reporter, Advertising Age, Adweek and others. He is founding Board member for VES (Visual Effects Society) and holds more than 10 premiere creative marketing awards including EFFIE, PROMAX, CLIO, WEBBY and CINDY. Alx Klive, CEO and Co-founder, WorldTV: Alx Klive is a respected futurist, inventor, entrepreneur and journalist with experience throughout a broad spectrum of platforms and industries. Alx is the founder and CEO of WorldTV, an online video service that allows users to easily create their own branded TV channels and to watch channels created by people from all over the world. Most recently Alx worked as a technology reporter for CNBC Europe as well as an ideas consultant, filing several US patents. Previously, Alx launched the 'Millennium Photo Project', to document the 24 hours at the turning of the Millennium which he managed with two volunteers. Alx solicited amateur photographers from around the world to submit their work on the project’s web site.. The resulting book ‘Dawn of the 21st Century’ featured amateur photographers from 117 countries and became the largest photojournalism project in history. It received widespread media attention, including articles in the Wall Street Journal and USA Today, and appearances on ABC, CBS, FOX and CNN. Alx began his career working as a news assignment editor and moved into the multi-faceted position of videographer - combining reporter, cameraman, editor, and producer into one. It was in this role that he travelled the world for three years, interviewing prominent figures such as Dennis Hopper, Hilary Clinton, Isabella Rosellini, Andrea Bocelli, Diana Ross and Hunter S. Thompson. Growing up in London, Alx felt the entrepreneurial tug at a young age, running a series of businesses while still attending school, including a mobile disco, a software company (for the Commodore VIC-20), and a pirate radio station. Later he worked at the infamous Mud Club (London's answer to Studio 54) and founded a popular events company. Joy Marcus, US General Manager: Joy Marcus joined Dailymotion in early 2007. In her role as US general manager, she is responsible for spearheading the Company’s growth and development in the region. Ms. Marcus has an extensive background in media and entertainment. Most recently, she served as senior vice president of Time Warner Global Marketing, where she was responsible for developing partnerships with marketers for integration with Time Warner media and entertainment properties including AOL, Turner television networks, Time Inc. magazines, Warner Bros. television and film, New Line Cinema and HBO. Prior to her role at Time Warner, she was head of business development for Barnes&Noble.com. Ms. Marcus was a key member of the senior management team at the time of the Company’s IPO. Her functions included oversight of online distribution and affiliate marketing programs, responsibility for product launches and strategies, and P&L responsibility for approximately 25% of the business. Prior to that, she served as vice president of business development for MTV International, where she negotiated arrangements for new channel launches in Asia, South Africa and Russia and contributed to the restructuring of operations in Brazil. Ms. Marcus attended Princeton University and New York University School of Law where she focused on Intellectual Property law. She began her career as an M&A lawyer, practicing at international firm Debevoise & Plimpton. She also served as in-house counsel at MTV networks. Focusing on content development, she negotiated the first record label deals for MTV as well as numerous agreements for original series including The Real World. Craig Calder, CMO, Real Time Content: Craig, the CMO for Real Time Content, is an award-winning change agent, recognized for developing Internet advertising solutions and cross-media programs that have become industry standards. He brings more than 20 years of experience developing innovative advertising, sales and marketing strategies for top tier media organizations. Previously, Craig was CMO of Mochila, a startup that focused on ad-supported content distribution. Prior to Mochila, Calder served as SVP of Marketing at TheStreet.com where he led their turn around strategy to grow subscription revenue and audience development. While at TheStreet.com, he developed an innovative optimization platform to perform real time multivariate testing that increases subscription conversion by 100% for their top selling product, Jim Cramer’s Action Alerts Plus. Earlier in his career, Calder was VP of Marketing at New York Times Digital. He developed the Surround Sessions ad-serving concept for New York Times Digital, a patented ad-serving concept that has become an industry standard. He was also awarded the 2003 Punch Sulzberger Award for innovation and leadership in the business category for the New York Times Company. Chris Adams, CEO and President, View2gether: Chris Adams is an internationally recognized new media pioneer, entertainment industry executive and social entrepreneur with nearly twenty years of experience in creating partnerships, programming and relationships between and to the benefit of media, entertainment and online brands. As a media strategist, Chris works with clients to create and execute on initiatives that have deep impact and measurable outcomes. To achieve greatest possible success, Chris focuses on the intersection of media and audience - helping to bring brand visibility to consumers, reach the greatest audience possible and create multi-platform programs that engage and inspire individuals. Clients range from Facebook.com, for which he helped to create and Produced “Facebook Diaries,” the first-ever hybrid user-generated video/reality TV show distributed on Facebook.com, Ziddio.com, Comcast VOD and the IFC Channel, to HBO to Comcast Cable and Interactive, to Glam.com, the number one site for women in the world, to View2gethe.comr, a “social viewing” platform where he is CEO and President. Prior to launching his own company, Chris co-founded Participant Productions in 2004 with Jeff Skoll, eBay’s first President. Participant’s vision is to create entertainment that inspires audiences to make social change. In this capacity, Chris developed and executed on the business plan and managed the company overall. Participant’s first slate of movies -- Syriana, starring George Clooney and Matt Damon; North Country, starring Charlize Theron; Good Night and Good Luck, starring David Strathairn and George Clooney, and the documentary Murderball – were nominated for an unprecedented 11 Academy Awards. Chris is also proud to have identified and helped develop former Vice President Al Gore’s Oscar-winning documentary, An Inconvenient Truth that, along with Gore’s work, participated in his being awarded the Nobel Peace Prize. In addition to the above-mentioned films, Chris developed and Executive Produced Participant’s first feature: American Gun starring Marcia Gay-Harden, Forrest Whittaker, Donald Sutherland, Linda Cardelini and Tony Goldwyn. In addition to his work in media, Chris provides his clients with years of experience as a nationally lauded filmmaker, marketer, writer and business/strategic development executive. Straight out of film school at the age of 25, Chris wrote, produced and raised money for the short film, The Middle Passage, which went onto win 9 Best Picture Awards at various film festivals around the country and was in competition for the 1995 Academy Award nomination. As a writer, Chris has been published in The Washington Post, The Denver Post, Triathlete Magazine, SPORT Magazine and wrote on Columbia TriStar’s hour-drama The Net (distributed by USA Network). He leveraged this experience into a robust consulting career performing business development and marketing services for Amazon.com, Lycos.com, Pop.com and other online companies in the late 1990’s. He went on from there to help start wireless application development company, Xpherix that sold to Remoba in 2005. Chris serves on the Board of Directors for The Young Storytellers Foundation, which is dedicated to developing literacy, self-expression and self-esteem through the art of storytelling. Born and raised in Pennsylvania, Chris graduated from the University of Denver with a double major in English literature and mass communications. He received his MA from USC’s School of Film and TV and his MFA/PhD from USC’s School of Professional Writing where he pursued his degrees concurrently. Chris lives in Los Angeles with his wife Sharon and their son, Cooper and is an avid surfer. Marcia Zellers has been leading high profile digital initiatives since 1994, when she co-founded MTV Interactive in New York. Now LA based, she specializes in digital strategy, product development, business development and creative for media and entertainment. In 2006, Zellers was listed as #3 on the Hollywood Reporter/Producers Guild Digital 50, a compendium of the most influential and innovative people in digital media. Zellers was a two-year Co-Chair of the Emmy Awards Committee for the Academy of Television Arts and Sciences Interactive Media Peer Group, Chair of the 2005 European Broadcasters Union Conference on Cross-Media Strategies on Marketing, 2004 International Mentor for the Australian XMedia Lab, and is a frequent speaker and panelist at industry events. Zellers previously heading up digital media for A&E Television. Prior to that, she ran the American Film Institute’s AFI Digital Content Lab, an industry R&D center that pairs design and technology experts with traditional media companies to create innovative digital media properties. From breaking new ground on an early video entertainment portal as the Supervising Producer of Warner Bros. Online’s late-‘90s Entertaindom, to creating and producing some of the earliest interactive TV programming and live digital events at MTV in the mid-‘90s, Zellers has a reputation as a pioneer and innovator in the digital media space. Zellers is also a published writer and editor, and has an eclectic background that includes publishing, marketing, advertising, fundraising, and stock brokerage.