Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Building Blocks 2008 Thursday, August 7th 2:15 PM – 3:30 PM Track II: The Television - Hollywood 2.0 – Platforms and Content Personalized Video, ITV and Broadband Media: Content, Technology and Advertising The integration of the TV experience with the full power of the new consumer technologies – from broadband to mobile – opens to door to not only an unique world of entertainment and information, it brings to the table a next generation idea of full consumer interactivity within the TV experience. Personalized TV will forever change the consumer entertainment landscape – it will open the door to a consumer with more and greater control over his or her environment – in touch with family members, enjoying HD programming, accessing and saving information and ultimately creating it and sharing it with others. The Personalized TV experience represents a huge step forward, and at this event, we are pleased to take small steps forward in that direction. Jordan Mauriello, Founder/Creative Director, moreYELLOW Simon Steward, CEO, Vizimo Alex Libkind, co-founder and COO, Zodiac Interactive Meir Friedlander, CEO, Eyecon Professor Larry Birnbaum, Beyond Broadcast Media, Northwestern University David C. Tice, Vice President and Group Account Director, Media Team, Knowledge Networks/SRI, Moderator Jordan Mauriello, Founder/Creative Director, moreYELLOW: A true brand strategist with a knack for conceptual thinking, Jordan Mauriello founded moreYELLOW in 2004 in hopes of giving brands “more” of what they deserve from their agency: solid strategy, impeccable service, better creative and integrated solutions that reach across media. Pulling from experience he gained as a creative at leading agencies such as Young & Rubicam and FCB, Jordan has worked with big brands that include Jaguar, LandRover, Lincoln Mercury, Sony, Mattel, Taco Bell and Toshiba. His creative talent has helped to garner awards for client work from Graphis, the One Show, the Addys and HOW Magazine. Jordan also had the honor of being selected as a guest speaker at the Orange County, California Ad Club Awards (the Addy's) to introduce the awards show and discuss the state of the Orange County ad scene. Alex Libkind, co-founder and COO, Zodiac Interactive: Mr. Libkind co-founded Zodiac Interactive in 2002. Mr. Libkind is an experienced entrepreneur who brings extensive business management and start-up experience to the company. He is responsible for both operations and finances. Prior to founding Zodiac, Mr. Libkind founded Foundation Source Philanthropic Service, Inc. in 2000, a provider of administrative services for private charitable foundations. Foundation Source has since become the industry leader in the administration and management of private charitable foundation, with assets under management exceeding $1 billion. Prior to becoming an entrepreneur, Mr. Libkind held senior management positions at Opus360 and The Netplex Group. Mr. Libkind holds a BS/BA degree in Finance from Washington University in St. Louis. Meir Friedlander, CEO, Eyecon: Various executive roles including: CEO, President, Marketing, Business Development, Sales and Professional Services in large and start-up organizations. Strong entrepreneurial, innovative and execution skills. Areas of expertise include: TV/Video and media, consumer software applications, video advertisements, media storage. Meir Friedlander’s Specialties: CEO and executive roles in Start-ups and large organizations. Combination of market understanding and business execution with high technical background in various industries: Telecom, Media Service Providers, Advertisements, Internet Content and Home Entertainment Professor Larry Birnbaum, Beyond Broadcast Media, Northwestern University: Larry Birnbaum completed his dissertation at Yale University in 1986 and began his career there as a lecturer and assistant professor in the Computer Science Department. In 1989, he was lured to Northwestern University where he has risen through the ranks from assistant to associate professor in the computer science department. Professor Birnbaum served as Chair of the CS department from 1998 to 2001. He is also an associate professor in Northwestern’s School of Education and Social Policy. Professor Birnbaum was instrumental in the establishment of the Intelligent Information Laboratory (InfoLab), convincing his colleague, Professor Kris Hammond, to come from University of Chicago to Northwestern with his students to start the lab. Subsequently, the two professors came up with a new concept for the commercialization of technology and were successful in getting Northwestern and Motorola Ventures to back the Information Technology Development Laboratory or DevLab. Professor Birnbaum is the Associate Director of DevLab. Throughout his career, Professor Birnbaum has been sought after to consult for companies such as Accenture, General Motors, Honeywell, Diamond Cluster International, and SBC Ameritech. Additionally, he has served as a scientific advisor for a start-up educational software firm, Cognitive Arts, Inc. Professor Birnbaum is active in professional associations such as the International Machine Learning Workshop, AAAI, and the International Conference on Intelligent User Interfaces. He has published extensively in academic literature and presented papers at academic and corporate conferences such as Motorola’s Corporate Business Intelligence Forum in September 2002. Recently, he has been invited to participate in Mayor Daley’s Council of Technology Advisors. Professor Birnbaum lives in Evanston, Illinois with his wife and two children. David C. Tice, Vice President and Group Account Director, Media Team, Knowledge Networks/SRI: Tice has also directed audience and advertising research for many major sports properties (The Olympics, NFL, NBA, NASCAR, etc.). He has frequently presented findings at research conferences and has been called upon by major media outlets to provide background and context for news features. Simon Steward, CEO, Vizimo: Simon has over 20 years experience working in the technology sector. He is a creative thinker with a passion for innovation and exploitation of technology. He started his career at BT Laboratories where he worked on numerous cutting edge projects, including submarine optics and natural language processing and was awarded a British Computer Society Medal for his work on applying principles of social insect behaviour to the control of data networks. He was a founder member of BT’s e-Commerce research group and provided strategic advice to the highest level within the company. With a transition in 1999 into technology finance he held a senior role in the technology practice at Close Brothers Corporate Finance followed by the role of CTO with venture capital fund Think Ventures. Recently he was CIO for two global media postproduction companies, managing operations in London, New York, LA and Mumbai. He holds a B.Eng in Electronic Engineering from Warwick University.