Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Adverting 2.0 New York 2008 Thursday, June 5th 2:15 PM - 3:30 PM Session B: Movies and TV Programming to the Consumer – All Video All the Time: Ondemand, Broadband, ITV, PVR, DVD & Mobile Movies, TV and video programming delivered via broadband Internet! An idea that seemed to be dead on arrival just a year or two ago, is an industry on the verge of busting out. SVOD, VOD - features delivered via the Internet - via the PC and via the set-top is very much a part of our future. A centerpiece of this anticipated future is the expectation that the PVR, the Personal Video Recorder will become a fixture on the next generation of all home PCs as well as in Set-tops. Add to that a wireless connection between the PC/PVR and the Set-top or TV, and it doesn’t take brain surgery to see how the herky-jerky downside of IP delivery of rich media will become a thing of the past or at least a secondary consideration as consumers download content to the PVR and play it back in crisp, full screen DVD quality. Under this scenario, Internet SVOD will become a full competitor to SVOD via the cable or satellite. IP delivery of features is about to reshape the landscape of the film industry. Bernard Gershon, SVP/GM, Corporate Strategy, Business Development & Technology, The Walt Disney Company Greg Clayman, EVP, Digital Distribution & Business Development, MTV Networks Marc DeBevoise, SVP of Business Development and Strategy, Starz Media LLC Amy Carney, President, Advertiser Sales, Sony Pictures Television Nash Parker, Director Media Strategy, Alcatel-Lucent Americas Douglas Craig, Senior Vice President, Digital Media Operations, Discovery Commu nications Terry S. Bienstock, CEO, Mobilactive Media, LLC., former EVP & General Counsel, Comcast Cable, Moderator For Further Speaker Infomation - Click on highlighed Names to see their LinkedIn Profile Amy Carney, President, Advertiser Sales, Sony Pictures Television: Sony Pictures Television (SPT) is one of the premiere national advertising sales companies. In this position, Carney oversees the sale of commercial inventory in SPT’s first-run and off-network programs, all of Sony Pictures Entertainment’s digital platforms, Sony BMG’s MusicBox and for iN DEMAND’s high definition channel Mojo and the Tennis Channel. Carney directs the sales teams based in New York, Los Angeles and Chicago. Carney’s responsibilities in the digital arena span across all of the company’s efforts, from streams of SPT’s syndicated programs to the company’s channels on AOL, MySpace, YouTube, and others, as well as Sony BMG’s MusicBox and Crackle. Additionally, the company developed the “:10 Second Solution,” offering advertisers 10-second announcements in SPT’s lineup, including the top three programs in syndication: “Seinfeld,” “Jeopardy!” and “Wheel of Fortune.” Based in New York, Carney joined SPT in September 2003. Prior to joining SPT, Carney served as vice president, sales, for Univision Online in New York, where she launched the company’s online sales division and created the national sales and client services team. From 1999-2000, she served as a general manager, Ticketmaster Online-Citysearch, Inc., launching a local content information website and creating the sales, content, marketing and operations management team. Prior to that, she served as general sales manager at WTVR-TV, the CBS affiliate in Richmond, VA and, from 1989 to 1994, as vice president, general sales manager, Telerep, Inc. in New York. Carney is a graduate, cum laude, from the College of New Rochelle, with bachelor of science degrees in business administration and political science. Marc DeBevoise is the SVP of Business Development and Strategy for Starz Media LLC, responsible for the generation, evaluation and execution of business development and growth opportunities. Marc is primarily focused on exploring opportunities related to emerging digital platforms. Digital delivery deals DeBevoise has overseen include content distribution agreements with Amazon Unbox, Xbox Live 360, Heavy.com, Netflix and others. DeBevoise and his team were also responsible for the launch of manga.com, a destination site for global fans of Japanese anime animation. Prior to joining the company in 2006, DeBevoise was the Director of Emerging Markets for NBC Universal Digital Media. In this role, DeBevoise was responsible for generating and executing new business development opportunities related to NBCU’s Internet/Broadband and Wireless businesses. DeBevoise joined NBCU as a member of the Business Development group where he executed various corporate-level projects and transactions including the evaluation of potential acquisitions and investments in digital media and related industries, the analysis of various motion picture slate-financing structures for Universal Pictures, and the integration, strategic review and restructuring of Universal Parks & Resorts. Prior to joining NBCU, DeBevoise was an Associate in the Technology, Media &Telecommunications Investment Banking Group at JPMorgan in San Francisco and New York. In this role, DeBevoise executed and advised on equity, debt and M&A transactions in various sectors including Internet Media, Software, and Information & Business Services. DeBevoise has also worked in Corporate Financial Planning & Operations at Cablevision Systems Corporation and Motion Picture & Television Production Finance at Miramax Films. DeBevoise received his MBA with distinction in Finance and Entertainment, Media & Technology from NYU's Stern School of Business and his BA in Economics and Computer Science from Tufts University. Bernard Gershon is Senior Vice President and General Manager, Corporate Strategy, Business Development and Technology at The Walt Disney Company. In this role, he is responsible for incubating and developing new businesses in the digital media space. Prior to his move to corporate, Mr. Gershon was instrumental in delivering ABC News content and the 24-hour news channel, ABC News Now, to new digital platforms including digital cable, broadband, VOD and wireless, and on devices like the the Sony Playstation Portable© and Apple’s iPod©. Acknowledged within the industry as a pioneer in streaming media, as early as 1995, Mr. Gershon started ABC’s first streaming media Internet site—ABCRadioNet.com. Mr. Gershon also started the first regularly scheduled online web cast with ABC News’ Sam Donaldson. Greg Clayman, EVP, Digital Distribution & Business Development, MTV Networks: As Executive Vice President of Digital Distribution & Business Development for MTV Networks, Greg Clayman manages digital business development across MTV Networks, working closely with its brands to develop new opportunities for distribution of digital content with online partners. In addition, Clayman continues to oversee the MTVN Mobile Media Group. Nash Parker, Director Strategic Alliances, Alcatel-Lucent North America: As Alcatel-Lucent Director of Strategic Alliances, Nash Parker leads the company’s North American Strategic Solutions Group in supporting the group’s IPTV and Mobile TV initiatives. In this position, Mr. Parker is engaged in strategic partner development activities, analyst relations, and also serves as Alcatel-Lucent's primary liaison with the content and advertising community - including film, television, and gaming. Prior to assuming his current role, Mr. Parker held positions as the Manager of Business Development for Sony Computer Entertainment America (PlayStation) and worked with General Motors Corporation in advertising and sales/marketing functions. Recent Events: IEEE International Symposium on Broadband Multimedia Systems and Broadcasting (Broadband Multimedia) at CTIA (March 2007) Douglas Craig, Senior Vice President, Digital Media Operations, Discovery Communications - As senior vice president of digital media operations, Douglas Craig is responsible for the content on Discovery Mobile and Discovery On Demand (Discovery’s VOD offering). He develops programming products and packages consisting of both originally produced content and content from Discovery’s portfolio of networks for the digital media landscape. In addition, Craig works across the company’s business units to develop multi-dimensional partnerships within the two platforms’ industries. In his role for Discovery Mobile, Craig has successfully populated Discovery’s offering with streaming video content using three strategic production models: original, pre-purposed and re-repurposed. As a result of his pioneering efforts, Discovery’s digital media products have achieved universal carriage among both cable affiliates and mobile carriers. On the VOD front, Craig oversees programming strategy and the use of the more than 100,000 hours of Discovery Networks content. Craig also supervises the creation of added-value VOD programming elements, develops Discovery On Demand packages for advertisers and affiliates, and coordinates with Discovery Networks’ on-air marketing department to use VOD to promote Discovery’s linear networks. On the mobile front, Craig was promoted from his role as vice president in August 2008. Having joined Discovery in 1997, shortly after the launch of Animal Planet, he began as manager of programming research for the fledging network. Shortly thereafter, he transitioned into the Animal Planet programming department, reaching the level of vice president of programming and scheduling. Prior to joining Animal Planet, Craig served as manager of research at MTV Networks in Los Angeles and as a client service executive at Nielsen Media Research in New York. Craig holds a bachelor’s degree from Bryant College and a master’s degree from the City University of New York. He is based at Discovery Communications’ global headquarters in Silver Spring, Md. Terry S. Bienstock, CEO, Mobilactive Media, LLC., former EVP & General Counsel, Comcast Cable, Moderator: Terry Bienstock is currently CEO of World Extend, LLC. a New Jersey-based distributor of managed application publishing and secure remote access solutions for business and consumer markets. WorldExtend has revolutionary products to deliver to a business a low cost software-based VPN, and has developed a virtual computer on a TV set to bridge the Digital Divide. He also manages and advises other ventures relating to new media platforms, such as Video-on-Demand, digital video recorders, broadband and mobile services. Prior to this, he served as Executive Vice President and General Counsel, Law and Government Affairs, for Comcast Cable Communications in Philadelphia. In this position, he maintained business responsibility for Comcast’s Video on Demand platform, Comcast University and claims management. He was also responsible for overseeing the Law department for the country’s leading cable and broadband communications provider, advising senior management on legal and business issues, and for Comcast’s state and local government affairs in the 5000 communities and 41 states in which it did business. Prior to joining Comcast, for 23 years Bienstock was in private practice, serving as lead counsel on numerous major communications, First Amendment and property rights cases for most of the top media and cable companies, and lead high visibility cases, from the first fully televised trial in the U.S. to the Noriega tapes case for CNN. He pioneered litigation in the cable television industry for operators, programmers and equipment manufacturers, and successfully prosecuted cases on theft of service, copyright and trademark, premises access, franchising, franchise modifications, transfers, renewals, leased access and other constitutional and Cable Act issues. He has over 100 reported decisions to his name. A graduate of the State University of New York at Binghamton in 1975 and the Rutgers-Camden School of Law in 1978, Bienstock has authored several articles in leading legal publications on cable issues such as theft of service, franchising and access to premises. He regularly lectures at numerous national trade associates and legal conferences on various communications, media, regulatory, law department management and litigation topics, and at business conferences on new media topics.