Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Adverting 2.0 New York 2008 Thursday, June 5th 12:30 PM - 1:45 PM Session A: Television 2008: Networks, Cable Programming and Advertising Strategies: The Broadcast to Broadband and Mobile Transformation Television is still the dominant consumer experience and remains the most efficient vehicle for reaching that consumer with information in addition to entertainment. However, as the new medias come into the mainstream – a strategic approach to broadband, the PVR and mobile video – Video-all-the-time phenomanon, as a content platforms as well as advertising platforms must be given equal consideration. In this session, we are pleased to bring together some of the most experienced and strategic executives in the industry. Television in 2008 represents more than the future of our industry, it signifies the year the industry embraced the new technologies and took decisive stakes in its future. David F. Poltrack, Chief Research Officer, CBS Corporation: President, CBS VISION Jon Vlassopulos, VP, Digital Media, Endemol USA Roger Wood, SVP and GM, Americas, Amobee Media Systems Stephen Mannel, Global Offering Executive, Cable and Broadband Solutions, IBM Rob Hayes, Senior Vice President and General Manager, Showtime Digital Media Shahid Khan, Partner, Interactive Broadband Consulting, LLC, Moderator Additional speakers to be announced For Further Speaker Infomation - Click on highlighed Names to see their LinkedIn Profile David F. Poltrack, Chief Research Officer, CBS Corporation: President, CBS VISION: David F. Poltrack is Chief Research Officer, CBS Corporation and President of CBS VISION. Poltrack oversees all research operations at CBS. He designed and oversees TELEVISION CITY at the MGM GRAND, Las Vegas, CBS’ state of the art Research Center. CBS VISION is a new research unit designed to explore and offer insight on emerging technologies, media consumption, and advertising value in the media marketplace. Poltrack is past chairman of the Media Rating Council; trustee of the executive committee, Marketing Science Institute; past president, Market Research Council; past chairman, Advertising Research Foundation. He is an Adjunct Professor at NYU’s business and communication schools; and Columbia University Graduate School of Business; visiting professor at Cheung Dong Graduate School of Business, Beijing, China. He is author of Television Marketing: Network, Local, and Cable (McGraw-Hill). He is a graduate of the University of Notre Dame (B.A., magna cum laude), and NYU (M.B.A., Marketing). Jon Vlassopulos is Vice President, Business Development, Strategic Planning and New Media for Endemol USA, the largest independent television production company in the world. He is responsible for developing new distribution channels and creative revenue opportunities for Endemol’s library of shows as well as developing programming for non traditional platforms such as VOD, broadband, and wireless. Since joining Endemol USA, Jon has been instrumental in the growth of the new media division. Highlights at the company include producing the first show for Comcast to be shown exclusively on their digital platforms, as well as developing the United States first major call-TV show for TBS. Previously Jon was President of Kargo, a leading mobile content company that publishes the mobile applications of major media brands such as Vibe, Spin, Weekly World News, and Premiere. Prior to Kargo Global, Jon was Senior Director of business development and strategic partnerships at Cingular Wireless. He managed the entertainment product groups (ringtones, wallpapers, photos, music etc), media partnerships, a youth group focused on delivering cutting edge new applications and services. He launched the industry’s first end to end wireless music service, the first music recognition service, and the largest SMS brand campaigns with Kellogg’s and McDonalds. Vlassopulos has also held executive positions at AT&T Wireless and at the major media conglomerate Bertelsmann AG, working in New York, Hong Kong, and Tokyo in their music, media, and technology businesses where he spearheaded many of the company’s new digital initiatives. Jon received his undergraduate degree from Durham University in Chinese, Economics and Korean. He is a regular speaker at Media and Wireless conferences such as CTIA, Digital Hollywood, Digital Commerce Summit, Music 2.0, NAPTE, Mobile Entertainment Forum, Digital Music Forum and others. Roger Wood is the SVP and GM of the Americas Region for Amobee Media Systems: In a career spanning nearly 20 years, Roger has accumulated a unique combination of advertising and wireless experiences. He has bought or sold most every advertising category: TV, radio, outdoor, print, out-of-home, web, product placement, digital signage, and now mobile. He has also worked in almost every facet of the wireless industry from system engineering to international roaming to branding. Roger Wood is the SVP and GM of the Americas Region for Amobee Media Systems. Amobee is the leader in interactive advertising solution for mobile phones. He leads the company’s engagement with ad agencies and wireless carriers in North, Central and South America. The company is the only one of its kind capable of severing ads into every type of mobile phone entertainment: video, text messages, mobile web and games. Prior to Amobee, he led the Media, Entertainment & Technology practice for a leading international consulting firm. Some of the world’s largest entertainment companies and advertising agencies were his clients. Wood has deep experience in advertising and interactive marketing, having served as Corporate Vice President of Global Marketing at Reebok International, now a part of Adidas AG. At Reebok, Wood pioneered the use of online advertising, interactive video, and ecommerce for all of the company’s brands, which included Greg Norman, Ralph Lauren Polo Sport/RLX, Rockport and Iverson I3 across 184 countries worldwide. Before Reebok, Roger played a central role in the launch the predecessor company to T-Mobile USA, Omnipoint Communications. He led the international business for Voicestream, Aerial, Powertel and Omnipoint - the consortium of GSM carriers which became T-Mobile USA after the Deutsche Telekom acquisition of the companies. His career began at Motorola, as head of marketing and strategy for the iDEN Division, which created the Nextel system and iDEN brand of mobile phones. He was educated at Morehouse College in Atlanta, Harvard Business School in Boston, and Columbia University in New York City. Robert Hayes is the Senior Vice President, General Manager, Digital Media for Showtime Networks Inc. In this position, Hayes is responsible for the company’s online, broadband, wireless and interactive television (ITV) initiatives including day-to-day leadership, business development, content and production. Showtime recently consolidated all of their digital media operations under Hayes, and in this role he has also inherited domestic electronic sell-through (EST, or selling content to such platforms as iTunes) as well as developing further revenue opportunities through digital platforms. Previously, Hayes served as Senior Vice President, New Media and Vice President of New Media for Showtime Networks Inc., positions he held since April 2001. Prior to that, he was Vice President of Business Development and was instrumental in the strategy and launch of Showtime’s digital multiplexes including SHOWTIME NEXT, SHOWTIME WOMEN and SHOWTIME FAMILYZONE. Hayes also served as Vice President, International Business Development, charged with assessing opportunities for SHOWTIME and other SNI brands in the international marketplace including launching and overseeing Showtime’s ventures in Spain and the Middle East. He joined the company as Director of International Business Development in 1995. Previously, Hayes worked at Home Box Office as Manager of Programming, based in Prague, Czech Republic, as well as Manager of International Business Development based in New York. Hayes has done post graduate studies at Columbia University in Emerging Technologies and has received his M.B.A. in International Business from American University in Washington, D.C. He works in the company's New York headquarters. Shahid Khan, Partner, Interactive Broadband (IBB) Consulting Group, LLC: Shahid Khan is an acclaimed thought leader and strategist in converging Media and Telecommunications industries, with expertise in identifying and capitalizing on opportunities based on disruptive technologies such as internet, broadband and wireless. Shahid is currently a Partner at Interactive Broadband (IBB) Consulting Group, LLC, THE premier boutique consulting firm serving Cable, Mobile, Media and Technology industries -- named #1 in Consulting Magazine’s Seven Small Jewels of Consulting in 2007. At IBB, Shahid advises top management at leading clients such as Sony Entertainment, Showtime, PBS Kids Sprout, FEARnet, Smithsonian Networks, Time Warner Cable and Comcast on Digital Strategy, New Product/Service Development and Operational Optimization initiatives. Prior to joining IBB, Shahid was a Managing Director at BearingPoint (formerly KPMG Consulting), responsible for leading BearingPoint’s Entertainment and Information Services industry practice, serving clients such as Warner Music Group, Major League Baseball, Reuters, Thomson, Moody’s and Rodale. Prior to that, he was a Partner at IBM Global Services in Communication Industry, where he served clients such as Viacom, Time Warner, Bertelsmann, etc. Previously, Shahid held consulting and industry positions at leading firms, including, ZEFER, Deloitte and McGraw-Hill. Shahid holds an MBA in Marketing and Finance from New York University’s Stern School of Business, and is a Fellow at University of Pennsylvania’s Wharton School of Business. He has also completed executive programs at Massachussetts Institute of Technology and Harvard University. He has published numerous white papers and articles and is often quoted in leading publications such as the Financial Times, the Wall Street Journal and the New York Times. He is a frequent speaker at leading conferences such as GITEX, CES, CTIA, the Media Summit and Digital Hollywood. Shahid grew up in Kuwait and now lives in New York.