Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood at NXTcomm Wednesday, June 20th 2:00 PM – 3:15 PM Session B: Advertising and Technology - Interactive TV, Broadband, UGM & Mobile - Ad-insertion, On-Demand and Back-End Management Advertising is finally discovering and finding its way into the next generation of technology media and entertainment industries. Broadband, IPTV, Cable and interactive TV, mobile and of course in games, ads and branded information are delivered in many forms. The technologies behind ad-insertion, ad serving, on-demand technologies and a full host of back-end management technologies are enabling greater creativity and enhanced options in the relationship between technology and advertising. In this session, we will open an ongoing conversation of how technologies are evolving, where they are heading and how the advertising and branding industries will gain further technology traction. Tim Hanlon, Senior Vice President, Ventures, Denuo - A Publicis Groupe Company Nash Parker, Director Strategic Alliances, Alcatel-Lucent Chet Kanojia, Chief Executive Officer, Navic Networks Brian Shin, founder & CEO, VisibleMeasures Michael Shehan, SpotXchange, a Division of Booyah Networks, Founder, President and Chief Executive Officer, Booyah Networks Jim King, CEO and Co-Founder, GlooMedia, Inc. Christopher Stasi, Senior Vice President, Operations & Development, TVN Entertainment, Moderator Nash Parker, Director Strategic Alliances, Alcatel-Lucent North America: As Alcatel-Lucent Director of Strategic Alliances, Nash Parker leads the company’s North American Strategic Solutions Group in supporting the group’s IPTV and Mobile TV initiatives. In this position, Mr. Parker is engaged in strategic partner development activities, analyst relations, and also serves as Alcatel-Lucent's primary liaison with the content and advertising community - including film, television, and gaming. Prior to assuming his current role, Mr. Parker held positions as the Manager of Business Development for Sony Computer Entertainment America (PlayStation) and worked with General Motors Corporation in advertising and sales/marketing functions. Recent Events: IEEE International Symposium on Broadband Multimedia Systems and Broadcasting (Broadband Multimedia) at CTIA (March 2007) Tim Hanlon, Senior Vice President, Ventures, Denuo - A Publicis Groupe Company: Tim Hanlon is chiefly responsible for all US client activity and agency initiatives in the field of emerging media technologies, including the firm’s ground-breaking TV 2.0 Practice, centered around evolutionary television platforms such as interactive/enhanced television, on-demand video, digital video recording, interactive program guide navigation, addressable advertising, and digital broadcasting/datacasting. Hanlon has over a decade of traditional and interactive agency media experience including roles as Vice President/Director, Strategy & Business Development for the Digital Marketing Group of Chicago-based marketing services agency Frankel, and Director of Interactive Media at Creative Alliance in Louisville, KY, USA. He also served as Advertising Media Manager for the in-house agency of credit card issuer MBNA America in Wilmington, DE, USA. Hanlon also has wide-ranging journalism experience, including production and writing stints at CBS News, Sports Illustrated and the Voice of America. Among numerous advertising and television industry activities, Hanlon currently serves as Chairman of the American Association of Advertising Agencies (AAAA) Advanced Television Committee, as a member of the Steering Committee of the Innovation in Digital Advertising (IDiA) Consortium, and as a member of the National Academy of Television Arts & Sciences (NATAS) Advanced Media Committee. He is also an inaugural recipient of Interactive Television Today’s Leadership in Interactive Television Award, and has been named as one of MEDIA Magazine’s "100 People to Know." Hanlon holds a BA from Georgetown University, an MBA from the University of Chicago Graduate School of Business, and an MA from the Annenberg School for Communication at the University of Southern California. Chet Kanojia, chief executive officer, Navic Networks, is an innovative leader known for pushing beyond the conventional to discover breakthrough solutions. Under his leadership, Navic Networks has become the most widely deployed addressable advertising and interactive television solution provider to North American cable and DBS industries. Chet honed his entrepreneurial edge providing product strategy analysis, systems architecture design, and program management at Product Genesis, Inc., a strategic product development, consulting firm spun out of the MIT Innovation Center. Chet holds a master's degree in Computer Systems Engineering from Northeastern University and a bachelor's degree in Mechanical Engineering from the Regional Engineering College Bhopal in India. Navic Networks is the premiere provider of next-generation addressable advertising and interactive television solutions to the cable, direct broadcast satellite and IPTV industries. Navic’s solutions enable the enhanced interactive services requested by programmers and advertisers and provide a host of revenue generating solutions for operators. Navic's technology powers interactive applications on over 35 million digital set-top boxes in North America. Navic Networks is a privately held corporation headquartered in Needham, Mass. Michael Shehan, SpotXchange, a Division of Booyah Networks, Founder, President and Chief Executive Officer, Booyah Networks: Michael founded Booyah Networks in 2001 as a self-service paid search network. Under his leadership, Booyah ranked 23rd on the 2006 Inc. 500 list of fastest growing private U.S. companies; Booyah was the top advertising/marketing company on the list. The Booyah Networks portfolio also includes The Booyah Agency, a boutique-style online marketing agency that Michael opened in 2005. Booyah’s next division was SpotXchange, a solution that incorporates the company's successful self-service paid search network into a similar platform for online video ad serving. SpotXchange launched in beta in fall 2006, and is now helping a growing group of advertisers and agencies sponsor millions of video streams per day from a large publisher network. Michael lends his expertise to various committees and programs with the Interactive Advertising Bureau. He has been tapped as an industry expert by MarketWatch, OMMA and more. Michael's career highlights include CEO of Ereo, Inc., a venture-backed image search technology company. Before Ereo, he founded LOGEX International, LLC, an e-commerce solutions provider for the retail and catalog industries. When LOGEX was acquired in 1998, Michael was named president for two of AppNet's divisions, e-Commerce Solutions and Outsourcing Services. Michael graduated from Vanderbilt with a degree in Biology. Brian Shin, Founder and CEO, Visible Measures: Brian is a startup veteran who has co-founded four software companies and was an early member of two other startups, Allaire Corp. and Medsite, Inc. Two of the companies he helped found, Creative Aspects and The Cambridge Intelligence Agency, were acquired for positive returns. Allaire Corp. went public in 1999 and was subsequently acquired by Macromedia for $310 million. Medsite raised over $85 million in venture funding and is a leading pharmaceutical marketing company that was recently acquired by WebMD. Brian holds a bachelor’s degree in Biology from Tufts University. He recently earned his MBA from the MIT Sloan School of Management as a part of the dual-degree Harvard-MIT Biomedical Enterprise Program. Christopher Stasi, Senior Vice President, Operations & Development, TVN Entertainment: When you’re responsible for managing the largest distributor of video on demand content in the United States like Chris Stasi, TVN Entertainment’s Senior Vice President of Operations and Development, there’s never a dull day. At TVN, Stasi is in charge of all technical aspects of the company’s on-demand products and services, including day-to-day operations, engineering, platform development and content distribution throughout TVN’s footprint. He is also responsible for managing the design and implementation of ADONISS, TVN’s revolutionary asset management system. Stasi’s leadership on the project led to his being named the principle inventor on eight patent applications. A member of SCTE, Chris has contributed to the efficiency and effectiveness of several next generation networks in delivering on-demand service. The son of TVN CTO Dom Stasi, Chris came to TVN in 2001 from Mediacom Communications where he served as a regional director. Prior to that he worked at ISP Channel, a broadband Internet company, where he helped launch high-speed data with MSO’s at the dawn of the high-speed era. Stasi began his career at Walt Disney Studios working in the Technical Services department of the feature film division. A graduate of Syracuse University (Bachelor’s, Communications), Stasi currently lives in Los Angeles.