Thursday, March 31 9:00 AM - 10:15 AM Track I: DRM Interoperability Challenge - Consumer Satisfaction - Consumer Confusion Development of DRM technology is just the first step to establish a viable environment for networked content. From a consumer standpoint, confusion and frustration are the consequences of a world in which DRMs are silos and non-interoperable. Consumers cannot be forced to make a technology decision when buying content, making DRM interoperability the coming challenge. The challenge extends beyond a mere technical problem. Even with technical interoperability, consumers will get confused if content from different system operators acts differently in the same home network. The failure of a consistent user experience will force the end user to scream "Uncle". In short, interoperability is a multi-faceted problem and the new challenge facing networked media. Talal G. Shamoon, Chief Executive Officer, Intertrust Ron Wheeler, SVP Content Protection, Fox Group Scott Smyers, Vice President, Network and Systems Architecture Division, Platform Technology Center of America, Sony Electronics Brendan Traw, Intel Fellow, Corporate Technology Group, Director, Content Protection Architecture, INTEL CORPORATION Scott Fierstein, Program Manager, Media Content Protection, Microsoft Corp. Brian Lakamp, Senior Vice President, Technology, Sony Pictures’ Digital Policy Group, Moderator RONALD C. WHEELER is Senior Vice President, Content Protection, with Fox Entertainment Group (FEG) in Los Angeles. In this capacity, he acts as FEG's primary legal representative in negotiating content protection technology licenses and the content security-related aspects of digital content licensing deals, and in supervising the company's worldwide anti-piracy and copyright litigation activities. He is also closely involved in domestic and international legislative and regulatory issues regarding content protection. Prior to taking his current position, Wheeler was Vice President, Legal Affairs for Fox’s Home Entertainment subsidiary, where he provided worldwide antitrust and anti-piracy counseling, litigation management and transactional work on a wide variety of acquisitions, licensing and distribution deals. Prior to joining Fox, he was a senior associate at Weil, Gotshal & Manges in New York, where he specialized in antitrust and trade regulation counseling and litigation. Before that he worked at Shearman & Sterling, also in New York, as a member of that firm’s Antitrust and Corporate departments. He is a 1981 graduate of Yale University and a 1984 graduate of the University of Minnesota Law School, where he graduated magna cum laude. He is a member of the California and New York bars. Talal G. Shamoon, Chief Executive Officer. Intertrust: Talal Shamoon joined Intertrust in 1997 and has been CEO since January 2003. He previously served as Executive Vice President for business development at Intertrust and was responsible for technology and business initiatives for the entertainment and media sectors. Prior to that, Shamoon was a research scientist, specializing in content protection and management technologies. Before joining Intertrust, he worked as research scientist at NEC Research in Princeton where he was one of the pioneers of spread spectrum media watermarking. Shamoon holds a B.S., M.Eng., and Ph.D. in electrical engineering from Cornell University. Brian Lakamp is the Senior Vice President of Technology for Sony Pictures’ Digital Policy Group. SPE’s Digital Policy Group was formed to coordinate digital policy across all Sony Pictures' businesses. Brian focuses on copy protection issues, but he also investigates emerging and disruptive technologies such as watermark fingerprinting and digital rights management. Brian also works on developing new business models around home networking to keep Sony Pictures ahead of the technological curve. Brian represents SPE in forums such as the Motion Pictures Association and the Copy Protection Technical Working Group. Brian also represents SPE in standards activities such as Digital Transmission Copy Protection (5C) and Advanced Access Content System (AACS). Scott Smyers, Vice President, Network & Systems Architecture Division, Sony Electronics Inc.: Scott Smyers joined Sony Electronics in 1994, and is now Vice President of the Network and Systems Architecture Division of the Platform Technology Center of America. Almost 20 years ago, Scott made the jump from academic research to industry, where he has since been very active in the areas of standardization, technology research and product development. Scott’s particular area of focus is system architecture, system I/O and interfaces. In the 1990's, he performed pioneering work in the area of IEEE 1394 and standards related to digital transmission (IEC61883). Through his leadership as chairman of the 1394 Trade Association's AV Working Group over the course of seven years, Scott has served a pivotal role in bringing about a suite of standards that define consumer device discovery and control. He also founded and chaired the Digital Transmission Discussion Group which resulted in the so-called "5C" a.k.a "DTCP" copy protection system. Scott has served as CTO and member of the Board of Directors of the 1394 Trade Association, and on the UPnP Steering Committee. He now serves as the chairman of the Board of Directors of the Digital Living Network Alliance (DLNA) and President of the DLNA Corporation, as well as the Chairman of the CE Linux Forum Steering Committee. Scott holds a BA in Physics and Philosophy from Cornell University, class of 1981. Brendan Traw is an Intel Fellow and Director of Digital Home Architecture for Intel's Digital Home Group. He is responsible for the architecture of Intel's consumer PC and consumer electronics platforms. Previously, he focused on the management and protection of entertainment content in digital environments, leading the team which developed Digital Transmission Content Protection (DTCP), the basis for content protection in today's digital home networks, as well as a range of other content protection solutions for recordable DVD, DVD-Audio, SDcard, and the DVI/HDMI display interfaces. A recognized leader across the computer, consumer electronics and content industries, he has published numerous papers and holds 12 patents in the areas of content protection, system architecture, and network security. Traw received his Ph.D. in computer information science from the University of Pennsylvania. Scott Fierstein joined Microsoft in 1999 and is now a Program Manager in Windows Media Foundation Technologies (WMFT). He is responsible for WMDRM strategic initiatives, product policy and media content protection standards activities. He is on the DVD CCA Board of Directors and represents Microsoft in several industry forums such as the Copy Protection Technical Working Group (CPTWG) and Advanced Access Content System (AACS). Prior to taking this position, he managed Microsoft’s strategy for IEEE 1394, served on the 1394 Trade Association Board of Directors and chaired related industry working groups. He has more then 15 years experience in consumer electronics industry. He has also held positions at Harman Kardon and Escient Corporation where he developed the world’s first 1394 based 200-disc DVD jukebox.