Thursday, March 31 Friday, April 1st Track IV: Media at the Edge of the Network: Are Location-based Media Networking Operators the Dark-Horse Media Titans of the Future? Visionary new companies are pushing more value and control to the edge of the network where the consumers are the creators, they have more choices than ever before, there is no prime time and media is mobile. Blogging, RSS, "social networking" and camera phones are all recent introductions to the media landscape with tremendous consumer adoption, creating a new media experience for consumers. When a billion people are walking around with mobile connected video production and consumption devices and distribution is through a series of overlapping personal networks, the sheer amount of media will skyrocket even as production value is predicted to decline. Media incumbents face a future filled with unlimited media choices fueled by a consumer-centric ecosystem. Is blogging the beginning of a totally new media paradigm? What is the role of wireless in delivering value? What does the new media value chain look like? What are the new tools and applications that are changing the way consumers think about media? What does self-syndication mean for artists and ordinary people alike? How can media companies compete at the edge of the network to capitalize on the wave of user-generated content? In this session, we present the hot new LMNO space and present different visions of the participative media future. Shawn Conahan, CEO, Intercasting Corporation Caelen King, Vice President of Product Management, NewBay Software Dan Melinger, CEO, Kamida Mike McGuire, Research Director, Gartner G2, Moderator Shawn Conahan, Founder, Chairman and CEO, Intercasting Corporation: Shawn Conahan is an accomplished entrepreneur and skilled manager with a track record of success in the mobile industry and digital media space. As founder, chairman and CEO of Intercasting Corporation, Conahan drives Intercasting’s mission to revolutionize users’ ability to generate and share content they create using their personal mobile media devices. Prior to founding Intercasting Corporation, Conahan was president and chief executive of Moviso, a wholly-owned subsidiary of Vivendi Universal. Under Conahan’s leadership, Moviso grew into the largest ringtone provider in North America by the time it was sold in December 2003 for $25mm. From 1999 to 2001, Conahan was at MP3.com, first as the launch manager of the controversial my.mp3.com service and ultimately serving as vice president and GM of the MP3 Mobile division. During his tenure at MP3.com, he was responsible for successfully building the infrastructure and establishing the agreements to distribute MP3.com’s content to non-PC devices. Prior to MP3.com Conahan was the global program manager at Universal Music Group, assisting with the Polygram post-merger technical integration. Conahan’s other previous positions include senior manager at BDO Seidman Management Consulting, where he focused on the growth and management challenges of middle-market public and private organizations, and associate consultant at The Warner Group, a consulting firm where Conahan excelled in the communications infrastructure practice deploying regional wireless communications systems. Conahan received his Bachelor of Science degree in Business Administration from California State University, Northridge. Dan Melinger is a co-founder and the Chief Executive Officer of Kamida, the company behind Socialight (socialight.net). He is a communications theorist and technologist. Melinger has worked as a consultant to Fortune 500 companies developing and implementing wireless data technologies. He also has experience in the production of radio and television, both interactive and traditional. Melinger holds a Master's degree from the Interactive Telecommunications Program at New York University and a Bachelor’s degree in Communications from the Annenberg School at the University of Pennsylvania. Caelen King is Vice President of Product Management at NewBay Software Before joining NewBay Software, Caelen led the marketing of Baltimore Technologies' (London:BLM) flagship product, UniCERT. Caelen had complete responsibility for formulating and delivering marketing strategies targeted at geographic and vertical markets. During this period UniCERT's software revenue grew from under $1million to in excess of $40m in 2001. While at Baltimore Technologies Caelen was responsible for the product management of new product lines. Prior to his role in Baltimore Technologies Caelen worked for Cara Data Process and deployed several security systems for the financial sector. Caelen is a frequent speaker on Internet and mobile business.