Thursday, January 10 10:30 AM - 11:30 AM Session A - DH17: Content Syndication Business Models - From Internet to Wireless From the start, as much as TV industry, the Net has been about aggregating viewers, gaining market share, and monetizing the user experience. To that end, the concept of licensing, content acquisition, and syndication have become a growing Net business phenomenon. While the content may not function in quite the same way as TV syndication, the value of "site features" from stock information, news updates, and ASP like add-ons to actual "programming," which might be a pay-per-view event or a long term "content partnership", syndication and licensing is very much at the core of E-commerce and Net success. Jean Ann Bollman, Media Industry National Practice Executive, Business Innovation Systems, IBM Corp. Zorik Gordon, CEO, WorldWinner William Mutual, Chairman & founder, ITV.Net and POPcast Communications Sean Ryan, President and CEO, Listen.com Dave Rochlin, Principal, The Emacula Group Josette Bonte, Senior Vice President, Business Development, Media Station, Inc. Peter H. Kang, Esq., Managing Partner, Skjerven Morrill MacPherson, Moderator Josette Bonte is Senior Vice President, Business Development, for Media Station where she is responsible for the development of new business relationships. Bonte most recently was a Principal of New Media Strategies, a boutique consulting firm specializing in advising corporate clients on interactive television and broadband Internet content deployments. At New Media Strategies, she most recently worked with the PanAmSat Net/36 team, where she concentrated on broadband content strategy and customer acquisition. Prior to rendering services for PanAmSat, she headed the Entertainment and New Media Practices of the San Francisco-based telecommunications consulting firm Ryan, Hankin, Kent, Inc., a position she held from 1996 to 1999. Bonte is also an interactive television pioneer. In 1994, she joined US West as Head of Strategic Marketing, Entertainment and Interactive Services and participated in the company’s early interactive multimedia trials. She is the author of the best seller book "La Television a la carte aux Etats-Unis," published in Paris in 1995. Prior to her new media career, Bonte spent over 15 years in the film and television industry where she held numerous executive positions. She received her M.F.A from the UCLA School of Film and Television in 1981, and her Ph.D. in Telecommunications and New Media from the Sorbonne in 1996. William Mutual, Chairman & founder, ITV.Net and POPcast Communications: Mr. Mutual has more than 10 years of experience in the digital media industry. Prior to founding POPcast Communications, he originated ITV Technologies, and, as CEO, built it into a leading provider of webcasting services. Before that, Mr. Mutual operated a postproduction and music composition studio for the film industry that included one of the first MIDI/SMPTE computer-generated recording facilities in North America. An expert in networking, video technologies, and audio engineering, Mr. Mutual is a featured speaker at Internet, multimedia and broadcasting conferences, where he lectures on video broadcasting. Mr. Mutual is a founding board member of the International Webcast Association, and has completed graduate studies at The Julliard School in New York City. Zorik Gordon, President and CEO, WorldWinner: Zorik Gordon manages the day-to-day operations of WorldWinner. His focus and keen instincts are the driving force behind WorldWinner's success. As one of the co-founders of Jackpot.com, Zorik brings extensive experience in network sales to his role. His prior startup successes include growing a sales force to over 3,000 representatives and forming and driving initiatives that led to multi-million dollars in revenue. Zorik's innovations play an instrumental role in managing WorldWinner and he is central to developing creative growth strategies for the company. Sean Ryan, President and CEO, Listen.com: Sean Ryan has been Listen's president since June 2000 and took on the additional role of CEO in May 2001. Sean is responsible for managing Listen's strategy and operations. He joined Listen in early 1999 as vice president of business development. Sean managed Listen.com's partnership efforts that include syndication ties to the leading portals on the Web and relationships with the five major record labels. He also led Listen's efforts to develop new products and services, including Listen Radio, and played a key role in the acquisitions of WiredPlanet and TuneTo.com. Dave Rochlin, Principal, The Emacula Group: Dave operates The Emacula Group, an e-business strategy and marketing consulting practice, focusing on helping senior executives in both well established and start up environments design more effective and customer focused internet strategies and business models. Current and past clients include Inktomi, Vibe Magazine, Spin Magazine, Tennis Magazine, Hollywood Video, JPKids and React.com. Dave was previously Chief Operating Officer at Reel.com, an award winning movie website and commerce business, and one of the country’s leading sellers of DVDs. Under Dave’s direction, Reel.com developed a site which won numerous awards including "best of breed" from PC Magazine, and best movie site from Yahoo Internet Life. He guided Reel.com from $15 MM to a run rate of $80MM in less than two years, with a plan designed to hit profitability in 2001. Dave and his team grew Reel to over 1 Million customers, 200,000 affiliates web sites, and over 150,000 visitors/day, while adding an advertising model to complement Reel’s commerce business and exploring Video on Demand opportunities. Dave originally joined Reel.com as VP of Marketing during its start-up phase, and was responsible for crafting and overseeing the company's key marketing initiatives and strategic online programs, which helped the company become one of the best-known and fastest-growing e-commerce brands. Dave and his marketing team gained a reputation for innovative and cost effective promotions including a breakthrough Titanic campaign which added 300,000 new customers, and cornering the market on the remaining inventory of the Star Wars Trilogy during the theatrical release window of The Phantom Menace. Reel.com was sold to the parent company of the Hollywood Video chain for $100MM in early 1999. The company was eventually split into two parts, with the commerce business sold to Buy.com, and the content business absorbed into Hollywood Video. Prior to Reel, Dave held marketing and marketing development positions at Netcom, one of the early leaders in the "internet revolution". Dave helped develop new channels for Netcom’s Internet services, revised positioning, a new product set to increase margins, a variety of new direct marketing programs, and a series of customer lifecycle programs which reduced churn and improved loyalty amongst Netcom’s subscribers. Netcom was sold to ICG in 1998, later resold to Mindpring, and eventually merged with Earthlink. Before moving into the internet space in 1996, Dave was focused primarily on consumer products, including traditional brand management with Del Monte Foods, a not so traditional role bringing genetically engineered tomatoes to market, consulting in Deloitte Consulting’s Consumer/retail practice, and five years at A C Nielsen, focused primarily on helping to start and build an international group to assist clients with global business issues. Dave developed and teaches the core e-business course in the executive MBA program at St Mary’s College. He earned his MBA with honors from the JL Kellogg School at Northwestern, and his B.S. from U.C Berkeley. Peter H. Kang, Esq., Managing Partner, Skjerven Morrill MacPherson: Mr. Kang is a Partner in the Firm’s Litigation Department. Mr. Kang is an intellectual property attorney who counsels clients on all asepects of IP law and litigates complex technology and IP disputes, including patent, trade secret, trademark, and copyright matters. His practice focuses on representing clients in patent lawsuits, patent licensing, trade secret disputes, technology litigation, and international intellectual property issues for companies in the Software, Internet, Electronics, Semiconductor, and Biomedical industries. Mr. Kang has acted as lead counsel in federal and California state courts. He has successfully tried cases to judgment both in State and Federal courts, and has successfully argued appeals in Federal appellate court. He has also represented clients in Section 337 investigations, including trial, before the U.S. International Trade Commission. Mr. Kang’s patent prosecution experience includes drafting and prosecuting U.S. patent applications; assisting in reissue and contested reexamination proceedings on behalf of clients; and counseling clients regarding the European and Japanese Patent Offices. Mr. Kang is registered to practice before the U.S. Patent and Trademark Office. Mr. Kang represents clients in technology and intellectual property licensing and transactions. He has negotiated multi-million dollar licenses, and represented clients in complex business transactions both in the United States and overseas.