Thursday, January 5 Noon - 1:00 PM Track II - ME7: Strategies in Wireless Devices and Services - from Audio & Video to Downloads: How Innovation Drives Avenues for Subscriber and Revenue Expansion The wireless experience is merging with entertainment consciousness. What was thought to be absurd two years ago is now fait accompli. The mobile device is about to reinvent itself once again to include the full range of entertainment dynamics, from the functionality of a radio or MP3 player to the video quality of a DVD player. Video phones will be for watching TV, watching friends on vacation and for watching movies. Mobile devices will range from the mini, the micro to the mini-laptop, perfect for watching full-featured live sporting events. Music will be accessed via the mobile device. Video shopping will be become a factor in the marketplace. The parameters of the mobile audio and video experience are only now beginning to be understood. John Pollard, Senior Director, Windows Mobile Applications and Services Marketing, Microsoft Corp. Ken Wirt, Senior Vice President, Worldwide Marketing, palmOne, Inc. Tom Parrish, Senior Vice President, Business Development and Content, Mobliss Andy Riedel, General Manager, Games, Infospace Kelly C. Egan, Entertainment Strategy, Best Buy, Inc. Saul Berman, Partner and Global Executive, IBM Business Consulting Services (BCS) Luis Ubinas, Director, West Coast Media Practice, McKinsey & Co, Moderator John Pollard, Senior Director of Windows Mobile Applications and Services Marketing, Microsoft Corp.: John Pollard is the Senior Director of Windows Mobile Applications and Services Marketing in the Mobile Devices Division at Microsoft Corp. His team is responsible for identifying the key opportunities that will build one of Microsoft’s seven core businesses. As a member of the founding management team of Expedia.com, he oversaw the creation of the site’s subsidiaries in the United Kingdom and Germany, the award-winning Expedia "To Go" wireless application, and the Corporate Travel group. Pollard’s previous experience at Microsoft includes writing the company’s first electronic marketing plans and leading the introduction of the Microsoft® Office family’s first products targeting small-business and home users. Before that, he spent several years as a systems consultant with Cambridge Technology Partners and as a global portfolio manager in Harvard’s Institute for International Development. He has an MBA from the University of Michigan. Saul Berman is Global Business Strategy Leader & Partner, IBM Business Consulting Services, Media & Entertainment Industry. In addition, he leads IBM’s the Global and Americas business strategy competency. Prior to joining IBM, Saul was the Global Strategic Change Leader at PwC Consulting. He was also previously a divisional Vice President with Broadway Department Stores and an Assistant Professor of Management at the University of Southern California. Dr. Berman has more than 20 years of consulting experience advising senior management of large corporate and start-up organizations. He has directed engagements addressing issues of strategy, organization, and operations. He has worked extensively on issues of competitive positioning, differentiation, new business plans & strategies, growth, operational & cost improvement, operations/manufacturing strategy, organizational design and enterprise transformation. His clients have included most of the major media companies as well as telecommunication companies, consumer goods manufacturers, retailers and automotive companies in the United States, Japan, Europe and Australia. Dr. Berman holds a Ph.D. in Management and Information Systems and a MBA in Production Systems and Operations Research from the Graduate School of Business at Columbia University in New York. He obtained a Bachelor of Science in Economics at The Wharton School, University of Pennsylvania, Philadelphia. Dr. Berman is a frequent speaker to industry and strategic planning organizations such as the Association of Strategic Planning, the National Association of Broadcasters, the Cable & Telecommunications Association for Marketing, the National Association of Recording Merchandisers, and Digital Hollywood. Kelly C. Egan is responsible for building strategic growth opportunities for Best Buy’s entertainment business. During his tenure at Best Buy, Mr. Egan has developed strategic initiatives targeting mobile entertainment, new entertainment retail environments, new media distribution platforms, and digital content opportunities. He has been active in the field of Media and Entertainment for over 10 years and has worked in both creative and management roles in the film, television, and interactive entertainment industries. Prior to joining Best Buy, Mr. Egan founded the international film and television distributor Kegan Entertainment. Leading both property acquisition and territory sales responsibilities, Mr. Egan completed numerous worldwide distribution agreements at the MIPCOM and MIPTV markets in Cannes. At Kegan Entertainment, Mr. Egan also produced the film Rick Fox’s Hair. Previously, Mr. Egan was a consultant in the Media and Entertainment practice at IBM Global Strategy Consulting. Specializing in Digital Film and Interactive Television, Mr. Egan was instrumental in developing and executing digital strategies for numerous global entertainment conglomerates, film studios, and music labels. Prior to IBM, Mr. Egan led Internet Strategy at video game publisher Activision. While at Activision, he supervised the online marketing for blockbuster titles including, Quake II, Interstate-76 and Dark Reign. Mr. Egan began his career as a television producer at Chicago PBS affiliate, WTTW, producing the movie review program Sneak Previews and WorldStage Chicago, which received the Emmy in 1995 for Best Musical Special. Mr. Egan has been a frequent speaker on media and entertainment at numerous universities including the Thunderbird Business School and Moorpark College. Mr. Egan is also board director for the IFP North, (Independent Feature Project) supporting independent film. Mr. Egan holds a BA in Communications and Film from Loyola University of Chicago and an MBA from Thunderbird, The Garvin School of International Management. Ken Wirt, Senior Vice President, Worldwide Marketing, palmOne, Inc.: As senior vice president, Worldwide Marketing, Ken is responsible for all palmOne marketing activities, including product marketing. Prior to joining the company, Ken was the founder and chief executive officer of Riffage.com, a venture capital?funded music media company backed by Mayfield Fund, Bertelsmann and AOL. The management team he recruited built Riffage into a popular music site on the Internet, with 1 million unique visitors per month, signing major sponsors including Sony, Sega, Lipton's and Telocity. Before founding his own company, Ken was vice president of corporate marketing for Diamond Multimedia Systems, a leading PC peripherals company, where he managed all worldwide marketing functions, tech support, customer service and Internet marketing. Ken also led the introduction of the Rio portable MP3 player, which established the MP3 market and maintains a leading share today after the entry of Sony, Compaq, Philips, Samsung and Intel, among others. Previously, Ken headed marketing for Apple Computer's PIE (personal interactive electronics) division, overseeing all Newton marketing programs. Ken also has held key marketing roles at NEC Technologies, Cognitive Systems and Atari. He holds a master of business administration degree from Stanford University and an undergraduate degree from the University of Michigan. Luis Ubiñas is a Director in McKinsey & Company’s West Coast Media, Entertainment and Technology Practice, dividing his time between offices in San Francisco and Los Angeles and also overseeing the practice in Seattle and Denver. Since joining the Firm in 1989, he has focused on serving media, communications and technology companies undergoing major change –entering or exiting businesses or redesigning core processes. Luis has extensive experience in the telecommunications and cable industries: helping build consumer high-speed data businesses; introducing advanced digital set-top boxes and services; and, now, helping design the early VOIP trials. In cable operations, he has worked with MSOs across a broad range of activities, including channel line-up standardization, rebuild prioritization, and purchasing. Luis’ work for other media companies has been operations-focused, helping several newspapers improve circulation and advertising sales and working with content companies to improve international distribution and developing digital distribution strategies. For technology companies, Luis has worked with early entrants in the home networking, digital set-top box manufacturers and other hardware providers. In addition, he has served a large number of technology start-ups as part of his work with venture capital firms. Before joining McKinsey, Luis worked at Booz, Allen & Hamilton, concentrating on marketing and strategy assignments. He also worked briefly as a reporter for the Los Angeles Times, The Wall Street Journal, and as assistant to the CEO of the Honduran beer and soft drink (Coca-Cola) monopoly. Luis has an A.B. in government, magna cum laude, from Harvard College, and an M.B.A. (Baker scholar) from Harvard Business School. He currently serves on the Boards of the Digital Coast Roundtable in Los Angeles and the SteppingStone Foundation in Boston. Tom Parrish, Senior Vice President, Business Development and Content, Mobliss: As Senior Vice President, Business Development and Content, Tom Parrish heads up partnerships, alliances and licensing deals with leading brands, entertainment properties, and wireless carriers. He has been an integral member of the Mobliss leadership team for over two years, from its early days as a small start-up to its current position as a major player in the US mobile content market within the Index Group, which acquired Mobliss in 2004. He previously served six years at AT&T Wireless Services in product and business development roles, notably in the Mobile Multi-media Services Group, where he was responsible for a broad set of third party content, portal services, and messaging applications.