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Hollywood Europe in London, ExCeL London, The Docklands
November 29 - December 1, 2006
The Agenda - Day Two
Thursday, November 30th
10:45 AM - Noon
Track III:
Hollywood and the Digital Consumer: How Technology, Content and Services Establish the Next Level of Consumer Entertainment Experience
The next generation of technology within the digital home will bring with it not only more content to the consumer, it will bring with it greater choice and more individual personalization into the process. While the actual definition of the digital home is still emerging, the idea of a fully connected consumer, living in a high speed DTV, PVR, HD, broadband and wireless environment is a good jumping off place. Hollywood, the provider of the content will not only flourish in this environment, it will probably enter a new golden age of production as it discovers how best to relate to it consumer base. How Hollywood will respond to a fully realized OnDemand television, film and games universe is the latest challenge to be faced. The technologies now finding their way into the home are disruptive, not only to the content community, but to the consumer electronics community as well. The brave new world of the digital home is not only an exciting new market opportunity for Hollywood, it is also brings with it a complex labyrinth of difficult options.
Attila Gazdag, Vice President and Managing Director, Walt Disney Internet Group, Europe
Claire Tavernier, Executive Vice-President, FMX, FremantleMedia
Nina Pustilnik, VP, Digital Initiatives, Sony Pictures
Simon Pollock, Vice President and Managing Director, Europe and Asia, AETN International, a division of A&E Television Networks
Tim Napoleon, Media and Entertainment Product Line Director, Akamai
Kurt David Kratchman, Chief Strategy Officer, Schematic
Ken Hertz, Entertainment Attorney, Senior Partner, Goldring Hertz & Lichtenstein LLP, Moderator

Nina Pustilnik, VP, Digital Initiatives, Sony Pictures: Prior to her newly appointed position at SOny Pictures, Nina Pustilnik was Vice President, Corporate Development and Strategy, Warner Bros. Entertainment Inc. Nina Pustilnik is currently focused on the development of the Electronic-Sell-Through market for Warner Bros. for European territories. She is helping oversee the launch of Warner Bros. new digital film distribution joint venture in2movies which is an innovative initiative focused on the legal delivery of home video content distributed in digital format to consumers leveraging a legal peer-to-peer technology solution provided by joint venture partner Arvato, a subsidiary of the Bertelsmann Group. For the last three years she has been focused on driving business development initiatives for Warner Bros. in the European territories including acquisitions, divestitures, strategic alliances and other areas of commercial development. Previously Nina was the Head of the Internet Equity Research team at JP Morgan where she covered the ISP portal sector and other new media companies. Prior to that Nina was a consultant at McKinsey and Company where she focused primarily on serving Fortune 50 companies in the media and cable and telecommunications sectors. She is also a contributor to the New York Times best-seller book "Net Gain" (1996).

ATTILA J. GAZDAG, Vice President and Managing Director, Walt Disney Internet Group, Europe: Attila Gazdag is the vice president and managing director of the Walt Disney Internet Group’s (WDIG) European operations. In this capacity, Gazdag manages all aspects of WDIG’s European operations, which encompass premium subscription content services, including advanced broadband, interactive television, and mobile applications as well as the 14 local European versions of Disney.com which generate close to 60 million page views and 5 million unique visitors each month. A key focus of Gazdag’s growth strategy for WDIG Europe has been the deployment of a range of broadband products that leverage the speed and power of broadband access to offer consumers a truly magical online Disney experience. In Europe the suite of broadband products launched to date includes: o The first dedicated Disney broadband service, Disney Connection in Spain, via a deal with Terra Lycos. Disney Connection includes short form video, games, music, and other rich media content from across The Walt Disney Company. o The first launch in Europe of Toontown Online, Disney’s massively multiplayer online game created specifically for kids and families. Gazdag spearheaded the European expansion of the company’s branded wireless content distribution business. WDIG is the leading family-oriented mobile branded entertainment content provider in Europe, with content distribution deals in 14 countries in Europe with 15 carriers and distributors. Gazdag has also led the development of entirely new businesses for Disney. During 2004, WDIG Europe launched Disney’s first interactive TV gaming service. This service, in partnership with Sky in the UK, allows consumers to play games using their TV remote control. In April 2006 the Walt Disney Internet Group announced a deal with O2 to launch the first family-friendly mobile service in the UK. Previously, Gazdag was WDIG’s vice president of international business development with responsibility for European, Asian-Pacific and South American markets. During this time, Gazdag helped lead the international rollout of WDIG’s first broadband and mobile products. Prior to joining WDIG in 2001, Gazdag held senior international and domestic business development positions at a number of top entertainment companies, including Universal, E! Entertainment and Cinergi Pictures. He holds an MBA from The Wharton School and an MA in International Studies from the University of Pennsylvania.


Kurt David Kratchman, Chief Strategy Officer, Schematic: Kurt guides Schematic’s national Client Services group, overseeing business strategy, revenue growth, and aligning the company’s services in order to maximize client success. Prior to Schematic, Kurt founded Nozaique Kratchman Inc. an international consultancy providing guidance and senior level insight to help clients expand their business, add brand value and achieve their products and services goals. Working with clients based in Dubai, Kuwait and New York, Kurt offered a unique combination of consulting expertise and access into key emerging geographic markets. Before founding Nozaique Kratchman, Kurt joined Blast Radius in its infancy, helping the firm grow into a world-class international consultancy, with over 350 employees working from eight offices around the globe serving influential brands. In addition to leading the New York and Los Angeles offices, he worked with clients including Atlantic Records, J.Crew, Motorola, Activision, Wynn Las Vegas and DIRECTV. Kurt attended The Hebrew University of Jerusalem, Tulane University in New Orleans and The Vancouver Film School.






Claire Tavernier, Executive Vice-President, FMX, FremantleMedia: Claire Tavernier is Executive Vice President of FMX, a newly created division of FremantleMedia responsible for developing and producing personalized and participatory media entertainment across platforms enabled by emerging technology. As EVP, Claire Tavernier is responsible for the operational and commercial aspects of FMX and will identify, develop, produce, and license applications and content. Claire joined FremantleMedia Licensing Worldwide in 2001 as Senior Vice President, Interactive and has been involved in a number of new technology projects throughout the company in the last five years. She has among others managed online and mobile applications for a large number of Idols shows around the world, as well as three series of The X Factor in the UK. In her role as Senior Vice President, UK and Germany for FremantleMedia Licensing Worldwide she has worked on developing new business models to exploit some of FremantleMedia’s major brands on and off-line. Before joining FremantleMedia, Tavernier worked in various positions within the Pearson Group, including Head of New Media for Pearson Education Europe. Previously, Tavernier was a strategy consultant at Monitor Company.


Kenneth Hertz, Senior Partner, Goldring, Hertz & Lichtenstein: Hertz, managing partner in the Beverly Hills law firm of Goldring, Hertz and Lichtenstein LLP, specializes in representing talent in the entertainment industries. The firm’s clients include Will Smith, Destiny’s Child, Beyonce Knowles, Christina Aguilera, No Doubt, Hillary Duff and Alanis Morissette. Prior to joining the firm, Hertz was vice president, music -- business and legal affairs -- for The Walt Disney Company. Hertz is also a principal in Membrain, an entertainment marketing strategy consulting firm that consults a number of firms engaged in businesses operating in the entertainment content, technology and marketing industries (including Hasbro, Alliance Entertainment, BMG and The Estate of Elvis Presley, Def Jam and Paul Frank Industries). Hertz is a frequent speaker on the subjects of entertainment, convergence and technology, and has been an instructor at UCLA’s Anderson Graduate School of Management. Hertz is also active in various causes and in December 2002 he, and his partner Fred Goldring, received the ACLU’s Bill of Rights Award for their extraordinary commitment to social justice.






Simon Pollock is Vice President and Managing Director, Europe and Asia for AETN International, a division of A&E Television Networks. Mr. Pollock oversees sales and marketing for European and Asian territories for The History Channel® and The Biography Channel®, responsible for the strategic development of the networks throughout both regions. Mr. Pollock joined AETN International in 2000 as Managing Director of Europe. Based in London, he is charged with territory management of affiliates and joint ventures, development of branded blocks into full channels, and ensuring that The History Channel and The Biography Channel are properly positioned throughout Europe. Mr. Pollock also coordinates marketing, advertising and publicity activities between AETN headquarters in New York and the region. Prior to joining AETN International, Mr. Pollock served as Vice President Content Development, Europe, for OpenTV, the world’s leading interactive television middleware company. From 1992-1998, Mr. Pollock served as Vice President Sales at Columbia TriStar International Television in London, responsible for the international sales office which licensed all programming to UK, Northern Europe, Central & Eastern Europe, Middle East and Africa. He was also responsible for starting a worldwide barter division for the company. From 1989 to 1991, Mr. Pollock served as Director of Sales for The Walt Disney Co./Buena Vista International. He was responsible for all barter and sponsorship activities of Disney Programming worldwide, creating innovative new revenue sources. In January 2006, Mr. Pollock became a member of the CTAM Europe Board of Directors.