Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here Hollywood Europe in London, ExCeL London, The Docklands November 29 - December 1, 2006 The Agenda - Day Three Friday, December 1 12:50 PM - 2:00 PM Track III: Advertising NEXT: Mobile, Social Nets, Blogs, Pods, IMs, and Broadband - It's the Breakthrough Year! John Young, managing partner and Chief Creative Officer, Full Contact Nick Wiggin, Chairman, Mobile Marketing Association UK Owen Hanks, Director of Media Sales, UK, Rhythm New Media James Booth, Managing Director, Tangozebra Russell Buckley, President of Europe, AdMob Danny Kalish, CTO, Unipier Ferhan Cook, founder & president, Any Screen Productions Ltd John Young, managing partner and Chief Creative Officer, Full Contact: As managing partner and Chief Creative Officer, John Young pretty much built Tribal DDB from the ground up into an agency network consisting of 21 offices in 17 countries. In only the span of a few years, Tribal was honored with every major advertising award both nationally and globally. John is a master of the fully integrated, interactive campaign, he had to be while working with the biggest brands in the world including Pepsi, McDonald's, Disney, Sony, GE, Unilever, Anheuser-Busch, Microsoft, Kodak, IBM and the list goes on forever. John is the architect behind one of the biggest viral wildfires to date.Budweiser's "Wassup!" campaign, which was so popular it could not be contained and rolled off the tongues of frat boys and soccer mom's alike. James Booth, Managing Director, Tangozebra: James founded Tangozebra with James Barrs in 1996 and is credited with inventing the N-XEC technology around which Tangozebra's pioneering approach to online delivery was built. As Managing Director of Tangozebra, James has grown the business into the leading provider of digital marketing solutions in the UK. Prior to this, he headed up the French side of a multi-national foreign exchange operation, based in Paris and spent many years working in audio engineering and production, following a classical guitar training. James is responsible for the strategic thinking of the business and establishing key client relationships. A regular contributor in the popular trade press and speaker at industry conferences, James sits on a number of boards and plays an active role within the IAB. He also sits on the judging panels for many industry awards. In 2003 he was nominated as the most influential person in new media, by New Media Age magazine; two years later Campaign Magazine placed him fourth in a survey of the leading Internet pioneers. In 2006 he was nominated at the NMA awards for the greatest individual contribution to new media. Russell Buckley, President & Managing Director - Europe, AdMob Russell is one of the leading experts on mobile marketing in the world, having overseen nearly 2,000 campaigns since 2000. His blog about mobile technology and mobile marketing, MobHappy and co-authored with Carlo Longino, is one of the most popular on the web. Before joining AdMob, Russell spent over 15 years working in marketing, including advising leading brands such as Coca-Cola, Diageo, Texaco and Mars. In 2000, he was recruited to be Director of Marketing of UK-based mobile marketing start up, ZagMe, one of the leading pioneers in mobile advertising. Russell learned about AdMob soon after the launch and immediately saw the potential. He gave up his consulting practice to join Omar Hamoui, Founder & CEO, and launch AdMob in the European market. The AdMob Marketplace offers advertisers access to the world's largest network of mobile Web inventory, and a powerful set of targeting tools with real-time metrics and reporting. AdMob is providing advertisers the opportunity to run ads across a comprehensive set of mobile content channels, including communities, entertainment, news, and portals for advertisers with budgets as low as $10. From a standing start in early 2006, AdMob now reaches more than 250 mil page views per month in over 150 countries and the network continues to grow at a rate of 150% per month. Owen Hanks, Director of Media Sales, UK: Owen Hanks joins Rhythm as UK Ad sales director. Owen has over 14 years experience within the UK advertising industry having worked for major UK media companies such as BBC and BSKYB. Owen was responsible for large teams and ad revenue budgets in the UK magazine market with BBC worldwide, rising from a classified sales exec to magazine ad manager in record time. Over the last 5 years Owen has worked in interactive television initially for Open, the founding company who launched the worlds first interactive TV advertisement back in 2000 and subsequently for BSKYB , helping to grow the UK interactive advertisement market from £0 to a £10 million additional revenue stream for BSKYB. Within the past 14 years Owen has worked with most UK advertisers at Marketing Director level and with almost all UK advertising agencies at Director level. Owen has a degree in Media Production and business management Danny Kalish is the CTO of Unipier, a leading provider of Intelligent Policy Management solutions for mobile services. Danny is Unipier’s technological visionary and thought leader. Before joining Unipier he founded Niragongo in 1999 and served as the company President and CTO until 2004. Prior to this, Danny founded Interbit T&C Ltd., a leading hi-tech training and consulting company, where he was co-managing director for 4 years. He is a seasoned Internet veteran and Israeli Java Guru, and takes an active role in market leading organizations such as the OMA. Danny holds an MBA in Finance and Marketing from Tel-Aviv University and a B.Sc. degree in Computer Science from the Technion - Israel Institute of Technology, both cum laude. Nick Wiggin, Chairman, Mobile Marketing Association UK: Nick Wiggin set up his own mobile specialist company in early 2003, successfully cultivating strong relationships with agency groups. He based the WhoHow business proposition on a tier of related mobile marketing services : Consultancy, Research, Partnerships & Delivery. He has worked on a range of contracts with advertising agencies, advertisers and mobile service providers. WhoHow was instrumental in the launch of Endemol Mobile last year and worked on a number of international concept testing projects for mobile companies in the US and Europe. Nick is currently advising the GSMA on their mobile entertainment strategy and WPP on their mobile advertising approach. Nick is Chairman of the Mobile Marketing Association UK. He works closely with members, educating and sharing knowledge via a schedule of events that include training days and breakfast briefings. He is currently driving a mobile metrics initiative with mobile operators, to determine the size of the mobile market in the UK. Before setting up his own company Nick worked in South East Asia and Europe for a media agency where he was directly responsible for multi-market projects and staff in 3 regional offices.