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CES 2007, Las Vegas Convention Center, North Hall
Digital Hollywood at CES
The Agenda - Day Three
Wednesday, January 10th
3:00 PM - 4:00 PM
Session B - DH28
Behind the Digital Home & Mobile Consumer: Chips, Microprocessors & Optical Technology Define the Future of Entertainment - from DVDs, MP3s, HD & Set-Tops to Games, PDAs and PCs
The advancements being made in the basic technologies which are the foundations of our consumer electronics, PC, mobile and games devices are coming about now more quickly and abundantly than ever. Whoever said that the progress we’ve made in the past ten years will be doubled or tripled in the coming decade may have underestimated the technology timetable. From chip sets to hard drives, our entire CE and entertainment future is about to empowered. We are pleased to welcome the technical experts to this session who will explain what our future holds.
Christophe Cugge, Director of Product Development for Mobile Broadcast, Freescale Semiconductor
Henry Wiechmanm, Business Development and Applications Manager, Digital Video Products, Texas Instruments
Leslie Sobon, Director of Product and Brand Management, Desktop Division, Advanced Micro Devices
Billy Brackenridge, Product System Architect, Staccato Communications
Kourosh Amiri, Vice President, Marketing, Qpixel
Richard Lane, Director, Strategic Marketing, Micronas USA
Sandip H. Mandera, Worldwide Product Manager, Digital Media Solutions, Software & Solutions Group, Intel
Antonette K. Goroch, Senior Analyst, Digital Tech Consulting, Moderator

Henry Wiechman
serves as the business development and applications manager of TI’s Digital Video Products, where he is responsible for strategic product positioning, new customer design engagements and product and business development for DSP-based solutions for streaming media end equipments. Previously, Wiechman was the manager of TI’s C6000 digital signal processor (DSP) product line and the marketing manager for TI’s flagship TMS320C6000 platform of fixed and floating point digital signal processors, the world’s most powerful DSP platform based on the advanced VelociTI VLIW architecture. Wiechman began his career at Texas Instruments in MOS memory customer engineering. In addition to his C6000 duties, Wiechman has also been responsible for marketing efforts surrounding TI’s TMS320C4x floating point DSPs. Wiechman received his bachelor’s in electrical engineering from Kansas State University and his master’s of business administration from the University of Texas at Austin. He is a member of the Institute of Electric and Electronics Engineers (IEEE).





Christophe Cugge,
Director of Product Development for Mobile Broadcast, Freescale: Christophe Cugge joined Freescale in 1990 as a product engineer specializing in analog ICs. A graduate of Institut National des Sciences Appliquées de Lyon in electrical engineering and holding a Masters of Business Administration from City University, London, Mr. Cugge currently serves as director of product development for mobile broadcast at Freescale Semiconductor, Inc, in the Wireless and Mobile Systems Group. In 1998, Mr. Cugge led the Freescale team that unveiled the world's first commercial DVB-T chipset, enabling the timely roll-out of the OnDigital service in the UK (the world's first DVB-T digital terrestrial service). In 2002, Mr. Cugge and his team began the development of the first direct-conversion tuner for the future DVB-H standard, and actively participated in the development of the DVB-H standard and its implementation specifications. Currently, Mr. Cugge is driving the development of new tuner architectures (mixed-mode and direct conversion) and integration of DVB-H connectivity in Freescale's cellular platforms.

Leslie Sobon,
Director of Product and Brand Management, Desktop Division. Advanced Micro Devices: Leslie Sobon is Director of Product and Brand Management for Advanced Micro Devices (AMD), where she is responsible for the desktop product line, including the AMD Athlon™ 64 FX, AMD Athlon™ 64 X2, and AMD Sempron™ brands. Previously Leslie was Director of Marketing for Dell, Inc., managing the development and implementation of global marketing, business development, and go-to-market strategies. She has held a variety of marketing roles in the high technology industry, including Director of Worldwide Marketing for Texas Instruments’ software division. She has over 15 years of global marketing experience. Leslie has a BA in journalism from Northeastern University and an MBA from Baylor University. Leslie also serves as Vice Chairman of the Board of Directors for Heart House of Austin, a free after school program dedicated to providing a safe haven and academic support to low-income children.

Richard Lane, Director, Strategic Marketing, Micronas USA: As Director, Strategic Marketing of Micronas USA, Lane is responsible for software strategy across entire product line, including features for development in-house, as well as all relationships with software partners. He brings over 20 years experience in Hardware and software design for video, image processing and audio applications. He was most recently a product manager for retail and semiconductor video products at Pinnacle Systems. Lane holds a B.S. from the University of London.












Billy Brackenridge, Product System Architect, Staccato Communications: Billy Brackenridge has more than 35 years experience in the computer industry. At Staccato Communications he helped define standards for Certified Wireless USB and standards for carrying internet traffic over WiMedia. He is also working on standards for the next generation Bluetooth which will use WiMedia. He works with customers to design new applications for Staccato’s products. Previously he was employed at Microsoft Corporation where he worked on Bluetooth, audio and USB. In the early 1990s he worked at the Voyager Company where he ported Multimedia Beethoven from Mac HyperCard to Windows 3.0 with Multimedia Extensions. His first job was as a computer programmer for System Development Corporation in 1971 where his computer was the 8th node on the ARPANET. He worked on speech recognition. In the late 1970s through the 1980s, he continued his ARPA funded work on IP telephony and video conferencing over the ARPANET and earliest internet at USC Information Sciences Institute.

ANTONETTE GOROCH, Senior Analyst, Digital Tech Consulting (DTC)Goroch has been an analyst and executive in the media industry for over 10 years, covering areas including cable, digital satellite, consumer electronics, Internet, IPTV, digital video and music. She has authored expert analyses focusing on digital media entertainment and technology for firms including Paul Kagan Associates, Adams Media Research, Cowles Business Media and Digital Tech Consulting. Her work has appeared in The New York Times, The Wall Street Journal, Broadband Week, Satellite Communications and Broadcasting & Cable. Goroch has an MA in Communications (Radio/TV/Film) from the University of Wisconsin, Madison and a BA in Political Science from California State University, Humboldt.


Kourosh Amiri, Vice President, Marketing, Qpixel: Kourosh Amiri brings to Qpixel 15 years of industry experience in the semiconductor and communications/video markets and a strong expertise in DSP and telecommunications technologies. A well-rounded marketing executive with experience in senior management, Amiri has led teams of technologists as well as professionals in sales, marketing and business development in such specialties as voice and speech processing, video compression standards and IP communications protocols. With a solid understanding of market deployment, he has a proven track record in defining and delivering products to markets in such areas as surveillance, video conferencing, IP Telephony and digital home entertainment (digital TVs, set-top boxes and DVR/PVRs.). Amiri comes to Qpixel from Cradle Technologies, where he was responsible for all aspects of marketing for the 80-person fabless semiconductor company, establishing Cradle as a leader in multi-core DSP technology. He left his mark at Freescale Semiconductors (formerly Motorola SPS) with his VoIP product strategy leadership, which expanded the company’s silicon product portfolio. As senior product marketing specialist, Amiri was responsible for Freescale’s StarCore Infrastructure DSP family. Other marketing positions were held at Razorwire Systems and 8x8, a publicly traded company delivering voice and video applications to the communications marketplace. Amiri holds a master’s degree in electrical engineering from Stanford University, and a bachelor’s of science degree in electrical engineering from the University of California, Santa Barbara.