Tuesday, February 10 3:45 PM - 5:00 PM Session A Hollywood + Games + Technology = the Next Threshold of Entertainment Predictably each year news reports appear surprised and trumpet the fact that in the prior twelve months, the games industry grossed more than did movies. While there may be truth and lessons to be learned from those numbers, there is something more going on in this competition of entertainment forms. The movie, TV and games sectors themselves may in some way be merging or perhaps evolving and creating new entertainment forms. With the quantum leaps in graphical realism impacting both films and games along with the next generation of games systems, DVD, broadband, not to mention projection and audio systems in theaters, the technology is enabling the creators of content to enter new and yet to be traveled territory. The Matrix and Lord of the Rings may be symbols of more than massively successful entertainment franchises, they may be altering the future of entertainment. Nada C. Usina, General Manager/Director, Entertainment & Media, North & South America, NMP, Nokia Inc. Albie Hecht, President, Spike TV Jeffrey Anderson, President and CEO, Turbine Entertainment Software Corp. Matt Bromberg, GM, AOL Games Paul Jensen, Vice President, Strategic Alliances, Sony Pictures Digital Networks Matt Ringel, President, Games Media Properties, Moderator Additional speaker to be announced Nada C. Usina, General Manager/Director, Entertainment & Media, North & South America, NMP, Nokia Inc.: Nada C. Usina currently serves as General Manager of Entertainment & Media, North & South America, for Nokia. Usina is responsible for leading all initiatives making games, music & media mobile within Nokia. Her team is responsible for creating mobile devices & applications optimized for content consumption as well as bringing the added value of mobility to the entertainment & media business. Usina joined Nokia Corp. in September 2002 from Yahoo! where she held various positions including head of Entertainment Business Development & Sales efforts. Usina came to Yahoo! via acquired Broadcast.com/AudioNet where she headed Sports Property Content & Acquisitions and was instrumental in creating groundbreaking deals for Internet audio & video streaming with the NCAA, NHL, NFL, PGA, MLB and others. Usina also headed the marketing department that was responsible for events such as the award-winning Victoria’s Secret webcasts. Her experience also spans the sports & media community with stints at the Atlanta Olympic Organizing Committee, various collegiate sports management roles, and bringing several professional sports franchises to the State of Florida while at the Florida Sports Foundation. Usina recently received the "Champions Beyond the Game" award from her alma mater Florida State University in recognition for her outstanding contribution to the sport community. Usina earned a Master of Science degree and Bachelor’s degree in Marketing & International Business. Albie Hecht is President, Spike TV. Early this year the 86 million subscriber basic cable network embarked on a new positioning becoming television's first entertainment network for men, building upon its existing predominantly male audience composition. The network is dedicated to super-serving men with an emphasis on original, brand-defining programming from a broad spectrum of genres, including animation, video games, men's health, finance and reality programming. Before joining MTV Networks in 1993, Mr. Hecht was the founding principal and executive producer for Chauncey Street Productions, a New York-based television production company that produced series and specials for CBS, HBO, ESPN, Comedy Central, MTV and VH1. Since joining MTVN, Hecht has overseen the development and production of some of the biggest pop culture hits in recent TV history, including Rugrats and SpongeBob SquarePants. He created the Kids Choice Awards and turned it into a "must-be-at" event in Hollywood, attracting celebrities such as Tom Cruise, Robert DeNiro, Cameron Diaz and Madonna. In 1997 he built Nickelodeon Animation Studios, the first TV animation studio in Burbank, CA, in 35 years, - as well as the only digital animation studio in New York. He has presided over an original animation renaissance with shows such as The Wild Thornberrys, Hey Arnold, Catdog, Rocket Power, ChalkZone, Jimmy Neutron: Boy Genius and The Fairly OddParents. Hecht has been responsible for bringing major entertainment talent to Nickelodeon film and television projects including Rosie O'Donnell, Whoopi Goldberg, Jim Carry, Will Smith, Paul Simon and Adam Sandler. His live action studios became a hit factory that has introduced some of the brightest young stars in entertainment on shows such as All That!, The Secret World of Alex Mack, Keenan and Kel, The Amanda Show, The Brothers Garcia and The Nick Cannon Show. In 1997 Hecht took over Nickelodeon Movies and has since created a winning slate of live-action and animated features including Good Burger, the blockbusters The Rugrats Movie (the first non-Disney animated feature to gross over $100 million at the box office) and Rugrats in Paris, Snowday, the Oscar nominated The Adventures of Jimmy Neutron: Boy Genius and the Golden Globe nominated The Wild Thornberrys Movie. In his new role Hecht continues to oversee Nickelodeon movies. Hecht is a native of Queens, NY, and holds a Bachelor of Arts Degree from Columbia University. He lives in Montclair, NJ, with his wife, Susan, an Associate Professor of Health Education at Kean University, and his two children. Paul Jensen, Vice President, Strategic Alliances, Sony Pictures Digital Networks: As Vice President of Strategic Alliances for Sony Pictures Digital Networks, Paul Jensen is responsible for the overall strategic development of digitally distributed online games for Sony Pictures Entertainment. In addition, Jensen creates and develops relationships with key partners in both the domestic and international markets. Prior to joining Sony Pictures Digital Networks, Jensen was the business manager for MSN’s online games site Zone.com,.where he created a strategic vision and managed business development for Microsoft’s online games group. During his tenure, he identified, created, launched, and managed two new businesses for the online games group,expanding the revenue streams beyond online advertising. He also successfully worked to launch the first downloadable games business for Microsoft. Prior to his role as business manager, Jensen was the product planner for Microsoft’s online games group. While in that position, he oversaw Microsoft’s online game product portfolio which included the launch of 17 new games for the company and also managed over 20 external game developers. Jensen started with Microsoft in 2001 as a business development manager for the online games department, where he was primarily responsible for driving advertising and sponsorship revenue for MSN’s online games group. He developed the groups adver-gaming strategy and created unique and targeted marketing solutions for key accounts in various industries including Daimler-Chrysler, Ford, Radio Shack and Lego. Prior to Microsoft, Jensen has also worked for leading consumer package goods companies in marketing, sales, and business development. Jensen graduated with a B.A. in Business from Baylor University and received his Masters Degree in Business Administration from Xavier University. Jeffrey Anderson, President and CEO, Turbine Entertainment Software Corp.: Jeff Anderson joined Turbine Entertainment Software Corp. in March 2001 as president and CEO, bringing a diversified background in game development, business management and law to the company. Under Anderson's leadership, Turbine implemented a new corporate strategy transforming the company from a single franchise contract game developer into a premier provider of online subscription entertainment. Prior to joining Turbine, Anderson was the executive in charge of production for Origin Systems Inc., a subsidiary of Electronic Arts. At Origin, he managed the "Ultima Online" franchise where he was directly responsible for expanding their online gaming business. In particular, Anderson produced EA's first-ever MMP expansion pack and focused on building the next generation of 3-D online worlds. Prior to Origin, Anderson was executive director for the consumer products division of Viacom, Inc. In that role, he directly managed Paramount Pictures' world-wide interactive licensing, merchandising and business development. Before Viacom, Anderson was the vice president of operations at Mission Studios Corporation, a game developer. Anderson also practiced law at the firm of Holleb & Coff in Chicago, Ill., where he concentrated in both intellectual property and corporate litigation. Anderson graduated summa cum laude from the University of Illinois with a Bachelor of Arts degree in 1989. He also served on the Law Review at the University of Chicago Law School, where he received his J.D. in 1992. Matt Bromberg, Vice President and General Manager of AOL Games, America Online, Inc.: As Vice President and General Manager of the AOL Games, Matt Bromberg is responsible for all gaming related activities across AOL Inc., including the AOL services, leading Web properties broadband and devices. AOL Games provides programming and promotions for online, PC and video console games for all AOL members and game fans on the Web, with a focus on creating enhanced, high-speed exclusives for AOL Broadband members. Under Mr. Bromberg’s direction as part of the new AOL Entertainment Group established in Summer of 2002, AOL Games has introduced new initiatives that bring AOL members exclusive content and maximize their overall gaming experience while delivering valuable promotional and marketing benefits to game industry partners. Previously, Mr. Bromberg was Vice President and General Manager of AOL’s Moviefone, the world's largest movie showtime, information and ticketing service, during which time Moviefone’s audience grew by more than 300%. Prior to joining AOL in 1999, Mr. Bromberg spent two years at CMP Media, where he served as Publisher and General Manager of Techweb Network, a leading network of information technology site as well as Director of Business Development for Informationweek, the leading IS publication in America. A Harvard Law School graduate, Mr. Bromberg has also worked at American Lawyer Media and at Faulkner & Grey. Matthew Ringel, President, Games Media Properties: Matthew Ringel is regarded as one of the leading figures in connecting the worlds of video games and brand marketing. As President of Games Media Properties, a venture of the William Morris Agency, Ringel is responsible for the creation of properties, programming and strategies that integrate video game franchises into other mainstream media, entertainment and branding campaigns. Ringel also serves as Executive Producer of GameRiot, a groundbreaking gaming experience going to the Lollapalooza Festival and Best Buy stores. Knows for his pioneering work in branding video games and games-based marketing for Fortune 500 companies, Ringel comes to Games Media Properties from advergaming leader YaYa, where he served as Executive Vice President with principal responsibility for business development, strategy and client services. Credited with coining the term and the concept of "advergaming", Ringel identified games-based marketing strategies and created customized entertainment marketing solutions while working closely with YaYa’s principal accounts, including Jeep, Chrysler, Dodge, Honda, and Siemens. Prior to joining YaYa, Ringel served as Senior Vice President of Strategy and Digital Solutions for digital services firm <kpe>, providing strategic services to its base of media and entertainment clients, leading strategic partnerships, and evaluating new business opportunities. Ringel worked with television networks, studios, and cable operators, providing them with interactive technology solutions that ranged from Web development to interactive television and beyond. He led the creation of business plans and digital solutions for clients such as the World Wrestling Federation, Carsey-Werner-Mandabach, Essence Communications, Discovery Networks, Microsoft, Cablevision, IFC/Bravo Networks, and MetroChannels. A recognized authority on digital media issues, Ringel has been featured in numerous publications, including Adweek, The Hollywood Reporter, Business 2.0, Internet World, Revolution, Newsday, Digitrends, and many others. He is a frequent speaker on the topics of digital media and interactive marketing at Internet World, Digital Hollywood and Jupiter conferences. Ringel also has an extensive background in television and live entertainment. He previously served as President of CAMI Spectrum, the Television and Events Production subsidiary of Columbia Artists, where he developed and produced numerous entertainment properties. Prior to CAMI Spectrum, Ringel served as a strategy consultant for Monitor Company, where he worked with a variety of Fortune 500 corporations in media and brand management. As a producer, his extensive credits most recently include the Brave New World Theater Festival in New York. Ringel earned his Bachelor of Arts degree from Yale, and a Ph.D. from the University of London, where he studied as a Marshall Scholar.