Tuesday, February 10
2:15 PM - 3:30 PM
Session B
Automotive Media and Marketing – the Emerging Relationship between the Automotive, the Media, the Technology Industries - from the Mobile Media Center - the DVD, Audio, Wireless & CE environment to Broadcast and Broadband Marketing and Sales Strategies
The movement toward transforming the car, SUV and truck into a fully functioning media center is now underway. All the technologies once reserved for the home and office are now going mobile, onto our nation’s highways. Mobile media centers are on the way. The car has always been a favorite environment for music, but now it’s HD, satellite, MP3 and digital radio on the dashboard; DVD video and audio, SACD and 5.1 channel systems and of course all the functions of wireless communications, including broadband and satellite positioning are regular features in the new mobile media vehicle. Mobile commerce from the vehicle is the next logical step and on the marketing side, the Internet is revolutionizing how the consumer is relating to the purchase of a car. The media industry can now access and service the mobile consumer at work, at home and now on the road.
Patrick Artiaga, Director, Automotive and Broadcast Marketing, Dolby Laboratories
Douglas Wilsterman, Senior Vice President, OEM and Special Markets, SIRIUS
Lee Abrams, Senior Vice President, Chief Programming Officer, XM Satellite Radio
Jack D. Withrow, Director of Vehicle Entertainment and Communications, DaimlerChrysler Corporation
Glenn Arentzoff, Manager of Licensing, Emerging Markets, DTS
Robert Ferrari, Managing Director and founder, Convergence Ventures, Moderator

Jack D. Withrow, Director of Vehicle Entertainment and Communications, DaimlerChrysler Corporation: Jack D. Withrow was named Director - Vehicle Entertainment and Communications for DaimlerChrysler Corporation in May, 2000. Prior to this position, he was Senior Manager of Product Planning on the Chrysler PT Cruiser. In his current position, Withrow is responsible for formulating and implementing telematics solutions for Chrysler Group of DaimlerChrysler Corporation. Withrow joined Chrysler Corporation in 1983 as a Market Analyst in Chrysler-Plymouth Marketing. His work and academic background include: Senior Manager - Product Planning (PT Cruiser), DaimlerChrysler Corporation, 1999-2000; Senior Manager - Product Strategy, Chrysler Corporation, 1995-1999; Program Planning Executive - Marketing Trends and Competitive Analysis, 1992-1995; Manager - Product Planning (Sebring/Avenger/Eclipse), 1990-1992; Senior Program Planner/Manager - Product Strategy and Cycle Plans, 1987-1990; Program Planner - (Spirit/Acclaim), Program Management, 1986-1987; Production Supervisor - Dodge City Assembly, 1986; Manufacturing Analyst - Manufacturing Sourcing and Advance Planning, 1985-1986; Financial Analyst - International Financial Planning, 1984-1985; Market Analyst - Chrysler-Plymouth, Marketing Plans, 1983-1984; M.B.A., Harvard Business School, 1983; B.A., Economics, University of Michigan, 1979

Douglas Wilsterman, Senior Vice President, OEM and Special Markets, SIRIUS: As Senior Vice President, OEM and Retail Distribution for SIRIUS, Doug Wilsterman manages the company's sales and marketing programs that target the automotive industry and specialty markets. With more than 25 years of experience in consumer and mobile electronics sales, marketing, and business development, Wilsterman spearheads SIRIUS’ activities with the world's leading consumer electronics companies and automotive manufacturers. His responsibilities include overseeing the teams that are implementing the SIRIUS automotive and car dealer distribution strategy and programs. An expert in the consumer electronics and mobile audio products businesses, Wilsterman spent 17 years working for Sony Corporation’s Consumer Electronics Group. He was in charge of Sony's sales and marketing efforts for the launches of the company's first car CD player, as well as in-vehicle navigation products. Under Wilsterman, the Sony mobile electronics product line was reinvigorated and achieved a No. 1 market share in 1995. While at Sony, Wilsterman also created the Automotive Original Equipment Manufacturing (OEM) Division, becoming a Vice President in 1990. He oversaw the operations of this division, securing long-term agreements with Ford Motor Company and Delco Electronics (a major supplier to General Motors), and BMW. In 1992, Wilsterman assumed the overall leadership of the OEM and Aftermarket divisions. During his tenure at Sony, Wilsterman also established Sony's OEM operations in Detroit, Mexico, and Europe. Prior to joining SIRIUS, Wilsterman, served as VP Sales and Marketing for North America at Philips Consumer Communications – a joint venture between Lucent Technologies and Philips Electronics. He also served as Director of Wireless Business Planning and development for the Asia/Pacific region. Before joining Philips, Wilsterman held the position of Director, Sales and Marketing at Lucent Technologies, where he led the sales and marketing efforts of the Global Wireless Products Group.

Patrick Artiaga, Director, Automotive and Broadcast Marketing, Dolby Laboratories: As Director, Automotive and Broadcast Marketing, Patrick Artiaga develops and implements company strategy for the automotive industry through Dolby’s Surround in Motion program, and for the broadcast industry by focusing on increasing Dolby Digital content creation and consumer education. Artiaga joined Dolby in 1997 and has served as Director, Distributor Relations, Motion Picture Group, and Director, Film Marketing, where his responsibilities included the development of marketing communications strategy for the exhibition and distribution industries. Prior to Dolby, he worked at Lucasfilm THX as manager of customer relations for THX theatres. Artiaga earned a BA in economics from the University of California, Berkeley, in 1989, and an MBA from Saint Mary’s College of California in 2000. While Dolby might be best known for its innovation for bringing the thrill of surround sound in the cinema and in the home, Dolby is also bringing new forms of audio entertainment to cars, vans and SUVs. Artiaga can share industry insights on the future of automotive media and how the next-generation of automobiles will be a "mobile media center," offering consumers an immersive entertainment experience with the inclusion of a surround sound system, DVD player, or rear-seat entertainment device such as a game console. Artiaga has experience from working with auto leaders such as Volvo. In fact, the Volvo XC90 and recently announced S40 boasts a surround sound system with Dolby Pro Logic II technology, rear-seat audio/video options, and 13 speakers, including an 8-inch, 140-watt active subwoofer for improved bass reproduction. As well as many automotive aftermarket companies such as Alpine, Kenwood, Pioneer, and Panasonic that incorporate a variety of Dolby technologies to enhance in-car entertainment.

Lee Abrams, Chief Programming Officer, XM Satellite Radio: XM’s Senior Vice President and Chief Programming Officer, Lee Abrams, has been shaping the American radio industry for over three decades. During the past 37 years, he has brought unparalleled ratings and economic success to radio stations in over 200 markets, including 97 of the top 100. Winning 318 programming battles, while losing only 11. In 1993, Newsweek listed Abrams as one of America’s "100 Cultural Elite" for his contributions to creating the modern radio; and Radio Ink listed Abrams as one of the 75 most inportant radio figures of all time. Abrams joined XM in June 1998 to help create the next generation of radio: satellite direct radio. With 100 stations to develop and program, Abrams is once again challenged to reinvigorate the radio landscape. As a founding partner of Burkhart/Abrams, the Atlanta-based consulting giant, Abrams invented and built Album Rock, the first successful FM format. He also designed numerous other highly successful radio formats including the first Classic Rock format at San Francisco’s KFOG; the first FM Urban/Dance format at New York’s WKTU, the first New Age/Jazz format. In addition, he created the original blueprint for the NBC Source Network. His corporate clients have included every major broadcast group. In 1989, Abrams joined ABC Radio Networks as an internal consultant and oversaw the revolutionary Z-Rock format, which was the first satellite delivered Superstation, as well as being the first "Active Rock" format, and was instrumental in the launch of Radio Disney. Musically, Abrams produced the Grammy-winning CD "Ah Via Musicom" by Eric Johnson, has appeared on several Alan Parsons Project CD’s, and worked with major labels and recording artists as a consultant and label head. Among his clients have been great industry leaders, such as The Moody Blues, Yes, Steve Winwood, Iron Maiden, Bob Seger and EMI Records. Abrams’ other media projects have included the redesign of Rolling Stone magazine, the launch of TNT Cable Network, MTV, American marketing consultant to Swatch and advisor to dozens of entertainment companies. In addition, Abrams has been the subject of feature articles in hundreds of consumer publications including Playboy, Esquire, New York Times, People, and The Wall Street Journal. At 51, Abrams resides in Washington D.C. with his wife and two children, and is a Commercial and Instrument rated pilot.

Glenn Arentzoff, Manager of Licensing, Emerging Markets, DTS: As Manager of Licensing, Emerging Markets, Glenn Arentzoff is responsible for expanding DTS consumer electronics technologies into new markets, including in-car entertainment, PC and video games. Prior to joining DTS in 2000, Glenn held product managing positions at Marantz America and KenwoodUSA, where he was instrumental in developing new home audio product lines and integrated marketing programs. Previously, he was also a product development engineer at Harman Consumer Group and senior engineering technician at Amplica, Inc. Glenn holds a B.S. in Electrical Engineering from California State University, Northridge.

Robert Ferrari, Managing Director and Founder of Convergence Ventures - a global business development firm based in Boston. The firm offers business development, corporate strategy, product marketing and fund raising services to companies in the convergence sectors. Robert has thirteen years of executive level experience in managing companies focused in the consumer electronics, digital entertainment, media, and telecommunications sectors. Robert has been fortunate to serve and steer the strategic direction of global public companies, as well as a broad range of small to medium size start-up companies. His core management tenures include: Vice President of Sales & Marketing at Philips Electronics - a global leader in the design, manufacturing and marketing of semiconductors, consumer electronics and digital entertainment; Chief Strategy Officer/EVP Sales & Marketing at Merinta Inc - a client/server software development company; and VP of Business Development at ZipLink Inc - a North American communications provider. Robert is also an active industry speaker, panelist and moderator for many industry events. www.convergenceventures.com